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Dear Respondent, My self Danesh N.V. Student of final year B.B.M, B.S.C First Grade College, Davangere. As a part of our curriculum I have undertaken a project work entitled Consumer Attitude towards Shashi Detergent Soaps and Powders of Maharaja Industries, Davangere. (With Special Reference to Sapthagirei Agencies Davangere,). Hence you are kindly request to fill up following questions with accurate information as possible. The information provided by you will be used only for academic purpose and kept confidential. Thanking you, Yours Sincerely, (Danesh N.V) 1. Name 2. Address : __________________________________________ : __________________________________________ __________________________________________ Contact No. : __________________________________________ 3. Sex 4. Age Group a. Below 20 c. 30 to 40 5. Occupation: a. Business c. Govt. Service e. House Wife b. Profession d. Student f. Other Specify : b. 20 to 30 d. 40 & above : a. Male b. Female
7. Monthly Income of the family income : a. Below Rs.5,000 c. 10,000 to 15,000 8. Do you use detergent soaps and powders a. Yes 9. If yes, which brand? a. Shashi c. Rin e. Arial b. Nirma d. Wheel f. Others Specify b. No b. 5,000 to 10,000 d. 15,000 & Above
10. Hove you heard about SHSHI DETERGENT soaps and powders of Maharaja Industries? a. Yes 11. If yes, How? a. Friends and Relatives c. News papers e. Retailers a. Yes b. Advertisements d. Dealers f. Others Specify b. No b. No
13. If Yes, which product of Shashi brand to you use? a. Shashi Detergent Cake: Rose c. Shashi detergent powders: Blue d. Blue Green White e. Shashi Scouring Powder b. White
14. Since how long you use this particular brand? a. Past 6 months c. Past 2 years b. Past One Year e. More than 2 years
15. Why do you prefer Shashi Brand Products a. Price b. Quality c. Quantity e. Attractive Packing g. Any other Specify ______________ d. Washing Performance f. Availability Freely
17. Do you watch the T.V advertisement of Shashi detergent soaps and powders? a. Yes 18. If yes, How is it? a. Yes detergent soaps and powders? a. Yes a. Price b. No b. Quality c. Quantity e. Attractive Packing 20. If yes, In what respect you are satisfied d. Washing Performance b. No 19. Are you satisfied with the performance of Shashi detergent and soaps and b. No
f. Any other Specify ______________ 21. Have you come across any complaint of Shashi Detergent soaps and powders? a. Yes 22. If yes, what about? a. Price b. Quality c. Quantity e. Attractive Packing d. Washing Performance b. No If yes, mention where? _____________________________________
23. What is your opinion regarding Shashi Detergent soaps and Powders of Maharaja Industries? a. Price a. Yes a. Yes b. Quality b. No b. No c. Quantity 24. Is the brand freely available in the market? 25. Do you like to advice others to se this brand? 26. Your Suggestions for improvement in the product, if any ________________________________________________ ______________________________________________________ I thank you for the time you spent in completing the above and will be incorporating your views and ideas in the completion of my project report. Date: Place:
Signature
BIBLIOGRAPHY
Books:
1. Book Author Edition Page no Name of the Publisher Year of publication 2. Book Author Edition Page no - Commentary on Consumer Behaviour - S.C. Chunawalla - Milennium Edition 2000 Reprint 2001 - 17 - Mrs. Meena Panday - 2000 - Marketing Management - Philip Kotler - 10th ( The millennium Edition) - 80 Marketing Strategy by Portor, 8 Marketing Management by American Marketing Association. Name of the Publisher Year of publication - Asoke K. Ghosh - 2000
Other References
Contents:
Mail Telephone Personal Interview.