English Communication Skills (Intermediate Level)

2011 Fall Final Presentation

Instructor: Tommy Wang

Plan for Final Presentation

1. 2. 3. 4. 5. 5 6. Presentation Format Target case & Concepts Grouping and Time limit Performance Criteria What you need to do Example
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1. Presentation Format

A business case study Presentation

What is a case study?

A case study is a research method common in social science. It is based on an in-depth investigation of a single individual, group, or event. Case studies may be descriptive or explanatory.

Format of a Case Study

1. Introduction

2. Concept 1 3. Concept 2 4. 4 Concept 3 5. Conclusion

What is the background of your target case? History, Logo design, Describe it. (Video, Images) Describe it. (Video, Images) Describe it. (Video, Images) it (Video What do you think of you target case?

2. Target case & Concepts

2. Target case & Concepts

You need to use 3 concepts

Concepts C t
1. Success 2. Products 3 ed a 3. Media 4. Jobs 5.Objectives 6. Strategy 7. Solutions 8 ea 8. Teamwork o 9. Choices
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3. Grouping & Time Limit

You can choose your own group members. 1. Grouping: 4 persons for each group (gender, department, grades) 2. Presentation Time + Q&A (2 questions) around 4 minutes

4. Performance Criteria
Group 60% Individual 40% 1. Proposal 1. Oral 2. PPT design performance 3. Questions design and delivery 4. Teamwork
e.g. Group 80 0.6=48 Individual 90 0.4= 36 84

5. What you need to do?

W11 W13 3 days ago W13 W14 W15 W17 2 days ago w17

Presentation Guideline. Grouping and confirm your topic Submit draft proposal (upload to ecourse)
including outline and group members for final Presentation

Get feedback and revise again Submit Final proposal to ecourse (Assignment 8) Mini Lesson (Presentation) Submit your group PPT (Max. 15 slides) Presentation Day
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6. Example

English Communication Skills ( (Intermediate Level) )

A case study: HTC

499XXXXXX 499XXXXXX 499XXXXXX 499XXXXXX XX XX XX XX
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Step 1: Your target case

3 Steps!!
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Step 2: Choose

concepts Concepts
1. Success 2. Products 3. Media 4. Jobs 5. 3: Integrate Step Objectives 6. Strategy 7. Solutions 8. Teamwork 9. Choices

3 concepts
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from the textbook and do analysis.

Introduce your target case! History, Logo

1. Introduction

Founded in 1997 by Cher Wang, Chairwoman, HTC made its name as the company behind many of the most popular operator-branded operator branded devices on the market. since June 2006, under its own HTC brand.
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Key words or phrases ONLY!

2. Products

Innovation. broadening the range of devices it offers HTC Touch in June 2007 New design each year.

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2. Products

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Explain the things that you are interested in!

2. Products
Model Processor Operating System Memory Dimensions (LxWxT) Weight Display Network1 HTC Touch2 (T3333)

e.g. A2DP=Advenced Audio Qualcomm MSM7225, 528 MHz Distribution Profile Windows Mobile 6.5 Professional

ROM: 512 MB RAM: 256 MB 104 X 55 X 12.9 mm (4.1 X 2.16 X 0.51 inches)

110 grams (4 ounces) with battery

2.8-inch TFT-LCD touch-sensitive screen with QVGA resolution HSPA/WCDMA: Up to 384 kbps up-link and 7.2 Mbps down-link speeds Quad-band GSM/GPRS/EDGE: Internal GPS antenna Bluetooth 2.1 with Enhanced Data Rate and A2DP for wireless stereo headsets Wi-Fi: IEEE 802.11 b/g 3.5 mm audio jack HTC ExtUSB (11-pin mini-USB 2.0)

Touch 2 Specification

GPS Connectivity

Camera

3.2 megapixel color camera with fixed focus

Audio supported AAC, AAC+, eAAC+, AMR-NB, QCP, MP3, WMA, WAV, MIDI, M4A formats Video supported WMV, ASF, MP4, 3GP, 3G2, M4V, AVI 16 formats

3. Media
Pics: Must be Powerful media. Clear! 1. Press (Launched in London) 2 N d ti t 2. Newspaper advertisement 3. CF, online Promotion http://www.htc.com/tw/desires/?usite=mobi le_05

Press Conference

Advert in London Tube

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3. Media
HTC promotes its products through Video Format: powerful media.file is less than 30 seconds. 1. Each video
2. Minimum size: 8cm * 14 cm 3. Type the transcript next to the video OR Add subtitles in the film.
HTC touch 2 connects the social YOU to the world YOU. With everything you need, so lif i stored up f you. life is t d for You dont need to get a phone. You need a phone to get you.

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Explain them!!

4. Strategy

Effective Marketing
1. Press Conference 2. Gross Profit Margin. 30% Q4, 2010 3. Various production lines 4. Market oriented

Powerful Advertising
1. Video 2. pictures
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5. Conclusion
leading innovative supplier driving the growth and capabilities of smartphone technology. It still has a bright future.

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References
http://en.wikipedia.org/wiki/HTC http://www.htc.com/www/product/touch2/s pecification.html You must tell us where you found your information. If possible, APA format is better.
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6. Questions
1. 1 What is HTC s three strategy? HTCs 2. How does HTC promote its products?

At least 2 comprehension p questions. 1 minute for other students to discuss and write down their answers
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6. Effective Power Point - 1

Make it big Keep it simple Good Structure Check Spelling and Grammar

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6. Effective Power Point - 2

This is Arial 12

This is Arial 18

This is Arial 24

This is Arial 32

This is Arial 36

At least 32

This is Arial 44

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6. Effective Power Point - 3

Dark background Too many colours

Too Many Fonts and Styles

Apply 6 x 7 rule No more than 6 lines per slide No more than 7 words per line

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