2011 10

ARO
ARO ...........3
2011 10 ......15

IX Survey
....22
...............29
...........39
What Smartphones Say About Their User...45
Incentives Give a Boost to Consumer Products
Ads48

2011 10 ......51

ARO -


comScore Media Metrix
201110retail90%71%63%
retail70%
96
retail57%

1: 201110comScore Retail

: comScore Media Metrix; : 201110

2: 201110comScore Retail()

: comScore Media Metrix; : 201110

comScore Segment Metrixretail1

40%TechnologyComparison ShoppingAuctionsTravel2
ApparelConsumer ElectronicsLifestylesTravel InformationRetail

3: 201110comScore Retail

: comScore Segment Metrix; : 201110

1 heavy 20%
2 ApparelRetail
Apparel Apparel

FIND98B2C
2,0761014,070C2C
981,699992,02219%
4:()

ARO1072.99%
201170-80%50
1
5: 20111-10

: InsightXplorer ARO;: 20111-10

3 : http://www.iii.org.tw/business/2_5_7.asp

6: 20111-10()

: InsightXplorer ARO;: 20111-10

1076%70%
73%110

7: 20111-10()

: InsightXplorer ARO;: 20111-10

UDN3udn(shopping.udn.com)PChome4
(pcstore.com.tw)ARO10
Yahoo!momoYahoo!
Yahoo!PChome

1: 201110

: InsightXplorer ARO;: 201110

IX Survey1060%
24.5%
()
(25.5%)(24.9%)
(24.1%)
8: vs

:;: 201110; Base: , N=3,669; , N=3,384

9: ()

:;: 201110; Base:, N=3,264

78

LativNARUKOARO
20111033.85%127.25%24%
101144%
10: 20111-10

: InsightXplorer ARO;: 20111-10

11: 20111-10()

: InsightXplorer ARO;: 20111-10


(Made In Taiwan)IX Survey
3Lativ
(14.4%)5213(4.4%)PAZZO(4.2%)
12:

:;: 20119; Base:, N=4,084

13:

:;: 20119; Base:, N=4,084

LativPAZZOillori1
Lativ
PAZZOillori

14: 20111-10

: InsightXplorer ARO;: 20111-10

Lativillori
PAZZOLativPAZZO
illoriLativ20-39
62%PAZZO5529illori307
15: 201110

: InsightXplorer ARO;: 201110


2010GrouponGroupon

Yahoo!+yamyamPChome
8LiKer
GoodLife41083
26Groupon 4
16: 2011()

:GoodLife

ARO10Groupon
GOMAJI17Life
17Life
2: 201110

: InsightXplorer ARO;: 201110

4 GoodLife : http://blog.goodlife.tw/?page=1

17: 20116-10

: InsightXplorer ARO;: 20116-10

IX Survey/(33.6%)
(14.9%)(11.4%)/
(28.4%)(19.8%)/(19.7%)

18: ?()

:;: 20113; Base:, N=4,034

GoodLife
ARO


1.

comScore10retail90%
71%63%

2.

98B2CC2C

3.

78

4.

ARO10Yahoo!momo
Yahoo!

5.

ARO10124%
101144%

6.

IX Survey3
Lativ5213PAZZO

7.

Lativ PAZZOillori

8.

LativPAZZO
illoriLativ20-39PAZZO
5529illori307

9.

GoodLife4108
Groupon 4

10. ARO10Groupon
GOMAJI17Life

11. IX Survey/

ARO 2011 10

ARO 2011 10
ARO ARO
ARO (%)Web (%)()
ARO
2011 10
,

(18-22 ) /

(23-27 )

(25-34 4 ) 3C
/

(40 )

2011 10 ARO

100%

12.20%

5.08%

2.62%

5.45%

3C

10

11

12

13

14

3C

15

3C

3C

16

17

18

19

ISP

20

SourceInsightXplorer , 2011 10

2011 10 ()
Yahoo!Facebook Google
Google

(18-22 ) Wikipedia

(23-27 )Live.com

(25-34 4 )Blogspotudn

(40 ) HiNet

2011 10

1 Yahoo!

Yahoo!

Yahoo!

Yahoo!

Yahoo!

2 Facebook

Facebook

Facebook

Facebook

Facebook

3 Google

Google

Google

Google

YouTube

Google

YouTube

5 YouTube

YouTube

YouTube

7 PChome

yam

yam

Blogspot

PChome

8 yam

Wikipedia

PChome

PChome

HiNet

9 HiNet

HiNet

Live.com

udn

yam

Bloghpot

Blogspot

yam

udn

10 Bloghpot

SourceInsightXplorer , 2011 10

2011 10 Web ()
Web Yahoo! Facebook
Yahoo!

(18-22 ) FacebookPlurk

(23-27 ) i-part

(25-34 4 ) Mobile01udn HiNet

(40 ) BabyHome

2011 10 Web

1 Yahoo!

Facebook

Yahoo!

Yahoo!

Yahoo!

2 Facebook

Yahoo!

Facebook

Facebook

Facebook

3 Google

Google

Google

Google

Google

4 YouTube

YouTube

YouTube

Mobile01

YouTube

YouTube

6 Live.com

Live.com

BabyHome

Plurk

Live.com

Live.com

i-part udn

9 yam

HiNet

PChome

PChome

10 PChome

SourceInsightXplorer , 2011 10

2011 10 ()

(18-22 )

(23-27 ) NOWnews104

(25-34 4 ) YouTubeMobile01udn HiNet

PChomeWikipedia

(40 ) momo BabyHome

2011 10 ( ARO 20 )

1 Facebook

Facebook

YouTube

2 YouTube

Facebook

Mobile01

YouTube

YouTube

YouTube

udn

Facebook

4 Mobile01

104

Facebook

HiNet

Mobile01

8 udn

Yahoo!

Yahoo!

Yahoo!

9 Yahoo!

Yahoo!

PChome

BabyHome

udn

Wikipedia

10

SourceInsightXplorer , 2011 10

2011 10

Wikipedia

FacebookPlurk

Live.com

i-part

NOWnews104

3C

Blogspotudn

YouTubeMobile01udn HiNet
PChomeWikipedia

HiNet

Mobile01udn HiNet

BabyHome

momo
BabyHome

2011 10

(IX Survey )
10-79
2011/10/15~2011/10/16
3,701

2011 10
10 15 10 16 3,701
2011 08

(84.7%) 25-29 (34.1%)

25-39
12.7% 19

44.3%28.7% 25-29
26.4%

101-500 (33%)
24 501-1000 (31.3%)
30-34 40 1001-2000
(13.8%) 40

27.0%
(26.2%) 20-24
22.9%)

42.9%
34.0% 35-39 28.5%

(34.5%)
40
(25.5%) 20-24
(19.6%) 40


(66.7%) 35-39
(52.6%) 19 /(29.5%)
24


(62.9%) 35-39
(61.8%)(57.9%)

101-1,000

2011 10

(IX Survey )
10-79
2011/10/22~2011/10/23
3,342

2011 10 10
22 10 23 3,342 2011 09

(27.2%) 40
(23.3%) 25-29 (15.5%%) 20-24

501~1500 (42.5%) 500

(26.9%)1501~2500 (18.9%)

/
(67.0%)/(43.4%) 35
(36.3%)

(36.6%)(32.1%)
(29.7%)

(36.9%) 19 30-34
(32.1%) 40
(13.3%)

(37.5%)
/(36.3%) 35-39
(30.8%) 35-39

/(58.3%)/(28.9%) 25-39
(28.9%) 20-24
//

/(39.6%) 40

(38.9%) 35-39
(33.7%) 40

1.
2.
3.
4.
5.

6.
7.
8.

40
501~1500
500
//

35-39

//

10. 40
40
501~1500
/

35-39
40

9.

2011 10

(IX Survey )
10-79
2011/10/29~2011/10/30
3,458

(MIC)
(58.3%)(56.6%)(54.2%)(44.9%)(41.3%)
3.3
2011 10
10 29 10 30
3,458 2011 09

2 3 1 (37.1%)40
1 1 (27.1%)24
1 1 (19.5%)


YouTube 88.4% 35-39
(29.9%)

MV 52.1% 24
(45.4%)
35-39 33.5% 30-34
MV


1 35.1% (32.3%)
35

20-29

 39.5%
(36.8%)

31.3%


60.6%
(49.7%) 20-24 47.5%
25-29

2
3 1 YouTube
MV
1

What Smartphones Say About Their Users

rspr Mi sits

rspr Mi sits

ri
ri

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BaBrr

80%
BaBrr

64% i
rspr Mi sits

38%

BaBrr

24%

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BaBrr
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$84,000

$83,000
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ri

ri

rspr Mi sits
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Martr

2013

ri

ri
2013

pp
32%

15% Martr

42%
M

BaBrr
48.5%

ttp//.artr./rti.asp1008626

pp
2010

30%

Incentives Give a Boost to Consumer Products

oaV

2011

12

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2011 10

2011 10

//

Taipei Free 71

Taipei Free

China Books

(Facebook) Websense

10/6

Facebook iPad App

Facebook iPad

Facebook

Facebook

iPhone 4S

iPhone
iPhone 4S

iPhone

iPhone iPhone4NFC
NFC

5 MOU

iOS 5 200

iPhone 4S iOS5

U-TOWN

U-TOWN

RightNow

2
Oracle 15 RightNow Technologies

iCloud Google Andy Rubin

Google

ABC

(Yahoo) ABC News (premier)

1 YouTube

1 YouTube

Alibaba Group Holding Ltd.

Web 43.75%

Fire 9.5

eDataSource Amazon Kindle Fire

9.5

eBay 40

eBay 40 20

Facebook friend.ly

Facebook

Google SocialGrapple

Google

200
40

Skype

Microsoft 85 Skype

(Financial Times) 35%

WiFi+iCloud

WiFi 300 iCloud 12

iTunes iOS

7-ELEVEn
7net
6

Android :

Android

Android 50

Android Market 50

Q2 1,360

ABI Research 2011 112%

netbooks

Android 5 iPad 456%

Millennial Media Android AdMob iOS iAd

Facebook Amazon

Michael Arrington Facebook 16

8 20

Google Chrome

StatCounter Google Chrome

Firefox IE

Facebook 18%

Facebook Facebook 33%

Twitter 1,600 600%

Twitter Chief Revenue OfficerAdam Bain Mixx

Twitter 1600 80%

eMarketer 2011 55 2013

100

38

4 38

Google

ComScoreInc. Google Inc. 9

65.3% 8 64.8%Yahoo! Inc. 16%

Google+ 60%

Google+ 1200%

Wi-Fi

Wi-Fi (Wi-Fi Alliance) 1000 Wi-Fi

iPhone HTC

Strategy Analytics iPhone

LBS TaiwanYo LBS

iCloud 2

iPhone 4S iOS 5 iCloud

iOS 5 2,500 iCloud
2,000

iOS5Twitter

iOS5 Twitter Apple

iOS5 Twitter

Forrester Consulting

24

80%Facebook 24

Gartner2011 103

Gartner 2011 103

2010 73

comScore9 20%

comScore 9
20%


(ARO Panel)
NetRoverTM Access Rating Online (ARO
)
(Internet Audience Measurement)

IX Survey panel
CyberPanel-Taiwan IX Survey
ARO Survey

[]
EMAIL marcom@insightxplorer.com
TEL 02-33222882