A SYNOPSIS On Customer satisfaction towards Hyundai cars Submitted to Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur For the

award of the degree of Bachelor of Business Administration Submitted by

Nehal.S.Gawande -

Under the Guidance of Prof. Ranjana Sahu-

G.S. College Of Commerce & Economics, Nagpur

Academic Year 2011 12

Index Chapter No.

1. 2. 3. 4. 5. 6. 7.

Chapter Name
Introduction Company Profile Objective & Limitation of Study Importance & Significance of study Research hypothesis Research methodology Bibliography

Page No.

Introduction
This is the era of gadget, computerization and technological advancement. There are so much of competitors for same type of product in the market. These compitors are giving neck to neck competition to its competitors. If they have to be sale their product there should be some new and innovative idea of selling and convincing customer by any way. So that they will buy only your product. Think differently and uniquely only helps to satisfy customer needs and wants and generate more customers towards their product. Hyundai is a leading brand for cars in India. Mr.H.W. Park is the Managing Director of Hyundai motors. They sell their product very well. The price of their product started from very lower range from Rs. 2, 50,000. The employees they have are so well trained that they will convenience more customer for purchasing their product.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 7 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMILs total production capacity to 600,000 units per annum. In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs. As HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 115 countries across EU, Africa, Middle East, Latin America and Asia Pacific. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 329 strong dealer network and 698 strong service points across India, which will see further expansion in 2011

Power and Innovation

The Power train R&D Center develops the heart of all motor vehicles, from compact cars to luxury sedans and commercial vehicles. The Center researches and develops engines, transmissions and eco-friendly exhaust systems. With our full line-up of proprietary technologies, we are creating industryleading power trains recognized the world over

- Start of mass production : 1991 - Outfitted models : Scoupe - Displacement (liters) : 1.5 - Max. power (PS) : 110

- Start of mass production : 2004 - Outfitted models : Sonata / Lotze (Magentis or Optima in overseas markets) - Displacement (liters) : 2.0 / 2.4 - Max. power (PS) : 163 / 179 - Max. torque (kg.m) : 20.1 / 23.5

- Start of mass production : 2006 - Outfitted models : Veracruz / Mohave (Borrego) - Displacement (liters) : 3.0 - Max. power (PS) : 240 / 250 - Max. torque (kg.m) : 46 / 55

- Start of mass production : 2008 - Outfitted models : Genesis - Displacement (liters) : 3.3 / 3.8 - Max. power (PS) : 262 / 290 - Max. torque (kg.m) : 32.2 / 36.5

- Class-best powertrains

- Environmentally-friendly exhaust systems

Hyundai Motor realized In response to increasingly stringent regulations on exhaust automotive independence by emissions, the Powertrain Center is stepping up its efforts to develop developing the first Koreatechnologies that raise fuel efficiency, lighten vehicle weight, lower designed Alpha engine and friction and improve driving power. Additionally, the Center is transmission in 1991. working on development of powertrains for hybrid electric vehicles. In 2004, it achieved another milestone by developing Koreas first export engine, the Theta World engine. In 2006, we developed the 3.0-liter V6 S-passenger diesel engine for our Veracruz model and in 2007, introduced a full line-up of engines for commercial vehicles with the F (3.9 liter), G (5.9 liter) and H (10 liter) engines. In 2008, with the rear-wheel drive Lambda 3.3/3.8 liter and Tau 4.6liter engines outfitted in the Genesis, HyundaiKia is showcasing its leading engine technology to the world. - Green engines Ever since the Powertrain Center designed Korea's first engine, it has continued to be at the forefront of commercializing technology breakthroughs. Its green engine offers innovative fuel savings and lower exhaust emissions. The Center is now pursuing the development of a clean diesel engine that runs on ethanol E85 (containing 85% ethanol) to secure CAFE (Corporate Average Fuel Economy - North American fuel regulation) credits. Our engineers are hard at work developing region-specific engines for Europe, South America, China and India as an answer to soaring oil prices and

changing environmental policies.

Company Profile
Hyundai motors India ltd.(HMILs) Was formed in 6,May 1996. By the Hyundai motor company of South Korea. HMILs first car, the Hyundai Santro was launched in 23, September 1998 and was a runway success. Within a few months of its inception HMIL become the second largest automobile manufacturer and the largest automobile exporter in India. As HML global export hub for compact car.HMIL is the first automobile co. in India to achieve the export of 10 lacks car in just over a decade. To support its growth and expansion plans HMIL currently has a307 strong dealer network and 627 strong service point across which will see further expansion in 2010. HMIL currently export veichlesto more than 110 countries across Europe, Africa, Middle East, Latin America, and Asia. It has been the number one exporter of passengers cars for the sixth year in a row in India.

Type Industry Founded Headquarter Key people Product Parent Website

: Subsidiary. : : : : : : : Auto motive. 6, May 1996. Chennai, India. Mr. H.W. Park (M.D.) Automobile. Hyundai motors. www.hyundai.co.in

Ex-Showroom Prices for NAGPUR Model EON D-Lite (S) EON D-Lite (M) EON D-Lite OPt(S) EON D-Lite Opt(M) EON ERA (S) EON ERA (M) EON Magna (S) EON Magna (M) EON Magna Opt(S) EON Magna Opt(M) EON Sportz (S) EON Sportz (M) Ex-Showroom Prices (Rs.) 275,238 278,834 297,461 301,057 317,844 321,439 343,322 346,918 353,514 357,110 378,993 382,590

Disclaimer The prices and features of the cars may change without prior notice. Please check the latest prices and variant specifications with your Hyundai dealer before booking the car.

Finance Partners

Importance
Give luxury and comfort to people:Hyundai is a brand which gives all in one luxury and comfort in a single roof. Luxury means all easy and all facility which is available in a single car. When a customer is fully satisfied with the product which is car which is going to be sold out by the Hyundai motors then only the customer is going to know about the luxury and comfort of the car.

New model and Design car attract to purchase car:Hyundai is a brand which every time thinking new in his technologies and achievement. The cars design and models are so much attractive that the customers are get attracted toward Hyundai cars. With the use of new technologies the brand Hyundai make all stylish cars by which the customer preference changes to other cars and they get switch over to Hyundai cars. More models and more mileage: Hyundai is a brand which has more cars and having the mileage cars.

Making good image and prestige in the customers mind. Design and expectation are different.

Objectives

Attract more and more customer. Manufacture new model and luxiourious cars which will target customer and they will purchase. Most fuel efficient car. Various models of cars for various age groups.
To study the fuel efficiency and mileage. After sales services regarding to cars. To study the customer loyalty.

To study customer psychology. To determine whether aggressive advertisement is a very effective psychological weapon. To study some advertisements of the brand and understand its effectiveness.

With the spirit of creative challenge, we will strive to create a more affluent lifestyle for humanity, and contribute to the harmony and co-prosperity with shareholders, customers, employees and other stakeholders in the automobile industry. The spirit of creative challenge has been a driving force in leading HMC to where it is today. It is the permanent key factor for HMC to actively respond to change in the management system and seek creative and selfinnovative system. With the spirit of creative challenge, we create profits, the primary objective of a private enterprise. Furthermore, we take responsibility for the environment and society we belong to, and offer sustainable mobility in order to implement our corporate philosophy and provide benefits to all stakeholders including shareholders, customers, executives, employees, suppliers, and communities. Vision We announced "Innovation for Customers" as our midto longterm vision with five core strategies: global orientation, respect for human values, customer satisfaction, technology innovation, and cultural creation. We desire to create an automobile culture of putting customer first via developing humancentered and environmentfriendly technological innovation.

Hypothesis:A hypothesis is an assumption about relations between variables. It is a tentative explanation of the research problem or a guess about the research outcome. Before starting the research, the researcher has a rather general, diffused, even confused notion of the problem. It may take long time for the researcher to say what question he had been seeking answer to. Hence, an adequate statement about the research problem is very important. Hypothesis is the element in which we recognize the term which can affects the business.
The different strategy adopted by company has an impact on customer.

Research Methodology

1.

Research Design: - The Research design is the blue print for the fulfillment of objectiatves and answering questions. It is a master plan specifying the method and producers for collecting and analyzing needed information. Data Collection Method:- The source of data includes Primary Data: - A primary data will be collected directly from sample of respondence through questionnaires and with the help of interaction with people. Secondary Data:- Secondary data will be collected from sources like. Textbook, newspapers, catalogues magazines and internet. SAMPLE SIZE 50 Customers

2.

Media Contacts
For any Media queries, please contact the following: V Anand Deputy Manager - Corporate Communication 6th Floor Corporate One (Baani Building) Plot No.5 Commercial Centre, Jasola, New Delhi - 110076 Tel: +91 11 66022000
Fax: +91 11 66022202

e-mail: anandv@hmil.net

Customer Care
For any customer related queries please get in touch with our Customer Care Executives. Tel. No. 011-66022000 E-mail Id. cr@hmil.net

Bibliography

Marketing management of Philip Kotler. Research Method of Ram Ahuja Rawat Publication. Research Methodology of C R Kothari New Age International Publishers. Newspapers. Company catalogues & Brochures. A & M Magazines. Internet.

Chapterization:1. Introduction. Customer satisfaction. Tools and techniques used by Hyundai. 2. Company profile. Introduction of company. 3. Importance. Comfort and luxury provided by Hyundai to customers. 4. Objective. Customer satisfaction Achieving brilliance both through technology & intuition Geographic expansion Continue to Implement advanced processes and systems 5. Hypothesis. Research about two or more variables. 6. Research methodology. Primary data. Secondary data 7. Bibliography. Marketing management of Philip Kotler. Research Method of Ram Ahuja Rawat Publication. Research Methodology of C R Kothari New Age International Publishers. Newspapers Company catalogues & Brochures A & M Magazines Internet.