Professional Documents
Culture Documents
ltF0RHATl0t SYSTFHS
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NATtONAL FOOS (LT.)
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SUBMI11F 1O:
HABAH, SAHlNA RlAZ
SUBMI11F BY:
vlSEAl NANKANl {998)
ARFFBA N0HAN {989)
SYFBA IATlHA SA}}AB {9794)
PRO0RAM:
BS {ACC00NTlN6 ANB IlNANCF)
SUBMI11ION A1F:
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APRll,
NATtONAL FOOS (LT.)
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lFTTFR 0F AuTH0RlZATl0t
21
st
April , 2011
Dear Reader
As students oI IoBM, we have been authorized by MADAM, SAMINA RIAZ to prepare a Study on
'NATIONAL FOODS LTD. Ior the course oI ACCOUNTING AND FINANCIAL INFORMATION
SYSTEM to be submitted by 21
ST
APRIL, 2011.
The report required an in-depth research to be conducted beIore compiling a detailed account oI the
underlying opportunities. All attempts have been made to provide you with an inIormational report detailing
credible data and results to inIorm you on this subject.
II you have any queries regarding the report or the subject, you may contact us Ior Iurther assistance.
Sincerely,
VISHAL NANKANI ( 9928)
AREEBA NOMAN (%%%)
SYEDA FATIMA SA11AD (9794)
NATtONAL FOOS (LT.)
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NATtONAL FOOS (LT.)
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C0HPAtY ltF0RHATl0t
OMPANY NAME: NATIONAL FOODS LTD.
ADDRESS: 12/ CL- 6, Claremont Road, Civil Lines, Karachi
ITY: KARACHI
ODE: 75400
OUNRTY: PAKISTAN
TELEPHONE: 92-21-35662687
WEBSITE: WWW.NFOODS.COM
EMAIL: FINANCENFOODS.COM
HART OF AOUNTS: BUILD YOUR OWN COMPANY
AOUNTING METHOD: ACCRUAL
AOUNTING PERIOD: 12 MONTHS
FISAL YEAR START: 1
ST
JANUARY,2011.
DATA ENTERING DATE: 1
ST
JANUARY,2011.
NATtONAL FOOS (LT.)
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tATl0tAl F000S llHlTF0
HlST0RY
National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized
the concept oI having clean, healthy Iood. National Ioods` initiatives were, to make Iood that is hygienic,
reduce time spent in the kitchen by women, Ioster health and contribute towards personal attractiveness, so
that people who use our products would be able to experience a more rewarding liIe-style.
This was long beIore the phrase Corporate Mission` had even been invented. However, our Iounder`s
philosophy remains unchanged over time. Even iI their language and the notion oI only women doing the
housework have become outdated, in this age oI rapidly changing liIestyles, Iuelled by the rampant
development oI technology; consumers are compelled to alter their eating habits. National Foods responds to
this challenge oI developing innovative Iood products based on convenience and quick preparation in line
with modern liIestyles and yet retains traditional values through its diverse collection oI Iood products.
In a history that now crosses three decades, National Foods` success has been inIluenced by the major events
oI the day economic boom, depression, wars, changing consumer liIestyles and technological
advancements. Even aIter three decades the company`s Iocal point still remains on customer`s needs through
product development in line with the changing market trends.
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'To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by
launching products and services in the domestic and international markets that enhance
lifestyle and create value for our customers through management excellence at all levels`
NATtONAL FOOS (LT.)
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CF0'S HFSSA6F
In this era oI Iast paced liIe, execution oI business decisions has signiIicantly been impacted through the use
oI technology. Planning, analysis and strategy developments are now all dependent on the plethora oI
inIormation available. Correct usage oI this inIormation can impact and reward the outcome oI business
results in the shape oI growth, proIits, market share and also the brand image and perception a company
portrays in the one large global market. Technology has indeed transIormed how we think and perIorm our
tasks. Most oI all it has uniIied markets into a global village promoting direct interactions with customers
and service providers. Indeed, business is being executed at the
speed oI thought.
Our journey to become a leader in the Iood business in Pakistan
and a major player in the international markets has not come
about without the use oI technology. In Iact our growth rate has
been sustained through the continuous usage and up gradation
oI technology when adapting to modern management practices.
Our brand today is ranked at number 2 position out oI a total
3500 brands marketed and sold in Pakistan.
Our brand new website showcases all our categories and brands
and in Iact oIIers you an opportunity to directly interact with
us. Although we produce branded multi category Iood items;
the complex process oI manuIacturing, supply chain
management, quality assurance, research and development,
market research and brand marketing practices are heavily
dependent on the extraction and usage oI data to make
decisions. Our choice oI using SAP applications towards
enterprise.
management has helped us reap many awards oI excellence.
Technology is embedded in how we do business.
In the months to come, you will see our website develop and
evolve Iurther to cater to all our business stakeholders. We will
oIIer them a direct transactional nature oI relationship by
linking our ERP SAP applications to help them make inIormed
choices to Iurther our mutual business. The Internet in Iact will
become the nucleus or the hub around which we shall be carrying out all our business.
The website will become the central hub oIIering stakeholders and consumers company inIormation and
updated knowledge and news, it will provide a direct access to employees to interact through a company
intranet, it will become a portal Ior all our supply chain customers to track their orders and Iinally a vantage
point Ior all our customers domestically and globally to order our products as an individual user or a
business distributor directly without any interaction Irom us.
Welcome to the new era oI business management.
Abrar Hasan
NATtONAL FOOS (LT.)
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Passion
We act with intense positive energy and are not aIraid to take risks. We challenge ourselves continuously,
we`re good at what we do, and we take pride in who we are.
People-centric
We put our people Iirst. We treat them with respect and actively contribute towards their development.
:stomer Foc:s
We see the world through the eyes oI our customers. We do everything possible that makes them happy.
Leadership
We are part oI the solution, never the problem. We act like owners and have a positive inIluence on others.
Teamwork
Our roles are deIined, not our responsibilities. We believe in going the extra mile to accomplish our goals.
We coach and support each other to ensure everyone wins. We have a 'WE versus I mindset.
Ethics
We don`t run our business at the cost oI human or ethical values.
Excellence in exec:tion
We say. We do. We deliver. We talk with our actions. We strive Ior nothing but the best. Execution is the
key to winning!
Acco:ntability
We see. We act. We take Iull responsibility Ior our actions and results. We don`t blame others Ior our
mistakes; we analyze them and correct them.
RAt0 l060
At NFL, Ireshness is what keeps us going. We keep liIe updated with new recipes, new products, and now
we`ve got ourselves a TransIormed logo.
As with everything we do, we took a careIul look at what we had, kept
the best oI the past, and introduced elements that were exciting,
appealing, and yet always true to our soul. We`re still caring,
optimistic, and reliable and now we`re livelier than ever beIore!
NATtONAL FOOS (LT.)
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For over 40 years, we`ve been known as the one brand women all over Pakistan count on, but just like
people grow and change, we`re growing too. And now it`s time Ior a change.
Every year we`re growing bigger, brighter, more global, and our NFL spirit oI adventure which has been
the energy behind every new and innovative product is now the encouragement behind our new logo. The
new Pakistani homemaker is Ieisty and vibrant and our new image is helping her Ieel just as we have
generations oI Iood lovers Ieel completely at home.