SMALL & MEDIUM ENTERPRISE

PROJECT ON SAMMI DAEWOO COMPANY INSTRUCTOR PROF.MUZAFFAR ASAD

Submitted by: | M.Bilal Ilyas,Ummarah Ihsan,Shumaila Zia,Asma Arif

SME PROJECT ON SAMMI DAEWOO

2 Table of Contents

Abstract .............................................................................................Error! Bookmark not defined. Company Profile ..............................................................................Error! Bookmark not defined. History ...............................................................................................Error! Bookmark not defined. Start-up and Financing................................................................................................................. 6 Capital Structure .............................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined. ................................................................................................Error! Bookmark not defined. ................................................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined. Conclusion ........................................................................................Error! Bookmark not defined. References .........................................................................................Error! Bookmark not defined. Appendix ...........................................................................................Error! Bookmark not defined. ....................................................................................................Error! Bookmark not defined.

SME PROJECT ON SAMMI DAEWOO

3 Abstract

This paper focuses on the learning of entrepreneurs on failure and crisis. Empirical data consisted of the interviews of entrepreneurs and ex-entrepreneurs of 28 SMEs. On the basis of the findings, several lessons can be abstracted. The lessons presented summarize the entrepreneurs learning from firm failure, crises and success. The main focus was on that thing that how a businessman will touch the high success in todays fast moving world. Facts and findings show the many new concepts and new techniques in business and because of this compulsion of study of success medium enterprise into large enterprise. The study provides some clues for recommending strategic behaviour of SMEs. Nascent and acting entrepreneurs in SMEs and their stakeholders can learn and benefit from the results through a better understanding of the factors affecting SME performance.Many things a viewer can learn by this project in business point of view because we specially organised meeting and personnel interviews by the employee, managers, etc.our efforts will prove a positive and remarkable result after seek this project.

SME PROJECT ON SAMMI DAEWOO

4 Companys Profile

Slogan -------------------Dream Journey Founded-----------------1999 Headquarters ----------Lahore Service area----------- Pakistan Service type------------Intercity coach service Stops---------------------15 Destinations-----------36 Hubs---------------------Lahore, Rawalpindi, Karachi, Peshawar Stations-----------------36 Fleet---------------------200+ Fuel type---------------Petrol/Oil Operator--------------Daewoo Chief executive-----Chang IL Kim Web site---------------www.sammi.com.pk/

SME PROJECT ON SAMMI DAEWOO

History Dec Apr Nov Jan Dec 1997 1998 1999 2004 2007 Incorporated Beginning of Express Bus Operations Beginning of City Bus Operations Took Over by Sammi Corporation, Seoul, Korea Providing Service from 33 cities on 43 destinations with 200 buses

1990s saw the demise of public sector organizations in transport services. Many of us must have thought with concern about the future of this sector as well as the possible hardships for the traveling public. Private sector in transport service was disorganized and persisted with low service quality. Heretofore road transport services were never organized on scientific lines with corporate culture. However immediately after launching of Lahore Islamabad Motorway (M-2) in November 1997, Daewoo Pakistan Express Bus Service (DPEBSL) was incorporated which launched its express bus service between Lahore Rawalpindi / Islamabad in April 1998. This service, owing to its peculiar quality features setting new standards of safety, security, reliability, luxury, comforts and regularity, soon became popular and first choice of the traveling public. Sammi Corporation, Seoul, Korea took over DPEBSL in 2004 which led to accelerated growth and expansion of Sammi-Daewoo Express Bus Service in Pakistan.

SME PROJECT ON SAMMI DAEWOO

Vision Statement Sammi-Daewoo Express Bus Service operating throughout the length and breadth of Pakistan facilitating the people to transport themselves and their belongings to / from every nook and corner of the country. Linking Pakistan with its neighbours and trade partners as well as providing them with safe corridors to pass through. Mission Statement The period of our existence comprises of our march towards our vision. Blessed with the confidence of our clients, our pace to materialize our vision is progressive far from any signs of tiring journey. Equipped with the courtesy of our team members, holding the tools of quality like luxury, comfort, safety, economy and punctuality we continue to penetrate deeper and deeper into the hearts of our clients. Our endeavour is guided by the principles that we have to hand down to our successors such systems, techniques and methods that lead to a world that is green in environment, traffic flow, safety, and security. SAMMI-Daewoo Express Today Sammi-Daewoo Pakistan Express Bus Service Ltd with its Headquarters in Lahore is operating its service from 31 cities in Pakistan covering more than 40 destinations extending almost to the entire Punjab and NWFP. Besides, preparations for extending this service to Karachi and Hyderabad in June 2007 are in hand. Start-up of Daewoo and Financing By the mid-1990s Daewoo was firmly entrenched in what Kim Woo Chong dubbed the "Vision 2000" plan, his ambitious program intended to position the company to become one of the top ten car manufacturers in the world. The company's expansion into Eastern Europe seemed savvy as the region's emerging democracies could provide the car manufacturer with cheap labour and

SME PROJECT ON SAMMI DAEWOO

as the market for affordable, utilitarian automobiles in the former Soviet Bloc was experiencing precipitous growth. Indeed, in Poland alone, sales of cars and commercial vehicles were projected to reach 534,000 in 1997, up from 426,000 in 1996 and 296,000 in 1995. As late as March 1999, Daewoo was poised to overtake Fiat as the leading car manufacturer in the Polish market. At this time sammi Daewoo in Pakistan is fully owned by a Korean citizen run in many countries including Pakistan MR.CHANG IL KIM.

SME PROJECT ON SAMMI DAEWOO