1) Do you use any skin care/body care/hair care products?

(Face Moisturizer/ Hair Gel/ Deodorant)

Yes No * If yes continue from Part I and skip Part II * If no please move directly to Part II

Part I: Consumption Habit 2) What kind of products do you use? Only men products Any product (Unisex)

If your answer is Any product then answer question 2(a), else go to (3)

2(a) Your reason(s) for not buying and using only male cosmetic products is / are: Embarrassing using these products Foolish Not necessary Products are expensive No idea of

3) What image(s) do cosmetic users project to you? Stylish Answer Confident Groomed Professional Trendy Cant

4) Using grooming products makes you...

feel better confident reason___________ look better hygienic Any other

5) Which products do you use? (you may choose more than one choice)
Shampoos & Conditioners Hair cream/Hair Gel Hair color Deodorants cream/toners/sun screen After shave Lotion/shaving gel/ foam Anti pimple/ wrinkle Face Wash/ Bleach/Scrub Hair perfume Body lotion Shower gel Perfumes/ Moisturizing

6) Since how long you have been using these products?

Less than 1 year answer 1 3 years above 3 years Not prefer to

7) How much do you spend on such products monthly (Rs)?

Below ` 500/answer ` 501-1000/` 1001- 1500/above ` 1501/Not prefer to

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8) What do you look first when you buy a product? Price Brand Advertisement/brand ambassador Features Packaging

Each of the items listed below has been identified as studied determinants of skin care products consumption behaviours. How important do you personally consider each of the following in your purchasing decision making?

1(Low)
Not Important

2
Somewhat important

3
Moderately important

4
Very important

5(High)
Extremely important

Please circle a rating indicating your perceived level of importance

9) The consumption of the following products

Facial foam / Cleanser / Toner 4 5 Sun screen / Moisturizing/cold cream 4 5 Eye cream/Anti wrinkle cream 4 5 Hair cream /color/gel 4 5 Shower gel 4 5

1 1 1 1 1

2 2 2 2 2

3 3 3 3 3

Deodorants/perfumes 4 5 Body lotion 3 4 5

1 2 1

3 2

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10) Reasons for using these cosmetic products For medical reasons For personal hygiene For anti-aging/ solving skin problems 5 For attractiveness For self-esteem/ self confident 5

1 1

2 2 1 2 1

3 3 2 3 2

4 4 3 4 3

5 5 4 5 4

11)

The importance of factors that influence your decision making? Price 1 2 3 Brand 1 2 3 Word of mouth(quality) 1 2 Ingredients 1 2 Promotions and advertising 1 2 Packaging 1 2

4 4 3 3 3 3

5 5 4 4 4 4

5 5 5 5

12) Which of the following mens products you want to come in the market? Facial kit/ face packs for men Fairness cream Anti wrinkle Hair fall/anti dandruff therapy Under eye cream Shower gel Body lotion Hair color Pedicure/manicure products Hair perfumes Part II: For all those people who are using cosmetics/skin care products, following two questions DOES NOT concern you, please skip them Anti aging Moisturizing cream

13)

The Reasons why you do NOT use cosmetics/skin care products

Medical reasons/ Allergy Most products are launched for women 5 Not necessary from your point of view 5 Sun block/ vanishing/ Tanning cream 5

2 1 1 1

3 2 2 2

4 3 3 3

5 4 4 4

14) The factors affecting you NOT to buy the product?

Price Brand Word of mouth(quality) Ingredients Promotions and advertising Packaging

1 1

2 2 1 1 1 1

3 3 2 2 2 2

4 4 3 3 3 3

5 5 4 4 4 4

5 5 5 5

Part III: Personal Data 16) Age (years):

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 Below 35 17) Educational qualification: Undergraduate 18) Occupation: Student Others 19) Monthly Income(Rs): < 25,000 answer 20)

35 40

40-45

Above 45

Graduate

Post graduate

Professional

Government sector

Private sector

Own business

25,001- 50,000

50,001- 1,00,000

> 1,00,000

Not prefer to

Would you like to receive the summary report of this market survey? Not interested

Yes, (Please mail me on rajibmajumder @hotmail.com)

---------------Thanks for your co-operation -----------------

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