INTRODUCTION

Purpose oI the project is to study the organization at wide. The study oI

various departments oI the organization etc is to be studied. Internship training report
is conducted Ior the partial IulIilment oI the requirement oI the degree oI Master oI
Business Administration (MBA) as per the University rule.
Internship training is conducted to get experience about the practical
application oI the management theory. It helps students to combine theory with
practical. The scope oI the study covers how the organization is working, study oI the
department in the organization and analyzes the management problem in the
organization. Based on the data collected attempt to make a swot analysis and
recommend a solution Ior recovering the management problem in that organization
AIter the Second World War, Iood industry took quantum leap. This brought
in the need Ior good and quality Iood products. Products need quality and retain all
the nutritious Iactors. This can be more Iavorable to the customers at large. Food
industry across the globe is turning more and more rice, wheat and oil products.
PARISONS Group oI companies introduces mainly wheat products to the market.
Company also produces some other sub products such as edible oil, vanaspathi, etc.
This project contains various departments oI the company, the company`s
vision, mission, its objectives, Iindings and suggestions.
Importance of the study
In order to make the students Iamiliar about the organizations and its
working beIore entering into corporate world, Bharathiar university incorporated an
organizational study with the syllabus. This organizational study helps the
researcher to identiIy the importance oI coordination among the diIIerent
departments. Also it gives the opportunities to Iocus on the various activities oI
departments oI parisons liberty. This study helps the researcher to identiIy the sales
Iorce strategy and other promotional eIIorts oI the company. This study is
beneIicial to the readers also to know about the various products oI the
organization.

Objectives of the study

1. To analyze the working oI various departments in the organization.
. To analyze current status oI the industry.
. To analyze current status and Iuture prospects oI the organization.
. To analyze how is the relationship between management and workers.
. To study particular management problem in the organization
$cope of the study
The study is being conducted at Parisons liberty. This study tells us an
overall view oI organization and Iunctions carried out by diIIerent departments like
production, marketing, human resource, sales and Iinance departments. The study
based on the relevant data and materials given Irom the organizations.
Limitations of the study
Time limitations oI the study.
Since the oIIicials were busy, it was diIIicult to spare time with them Ior
detailed discussion.
ack oI experience oI the researcher is a limiting Iactor oI the study.

INDU$TRY PROFILE
The Iood industry has given us a Iood supply so plentiIul, so varied, so
inexpensive, and so devoid oI dependence on geography or season that all but the
very poorest oI Americans can obtain enough energy and nutrients to meet
biological needs. Indeed, the U.S. Iood supply is so abundant that it contains enough
to Ieed everyone in the country nearly twice overeven aIter exports is considered.
The overly abundant Iood supply, combined with a society so aIIluent that most
people can aIIord to buy more Iood than they need, sets the stage Ior competition.
The Iood industry must compete Iiercely Ior every dollar spent on Iood, and Iood
companies expend extraordinary resources to develop and market products that will
sell, regardless oI their eIIect on nutritional status or waistlines. To satisIy
stockholders, Iood companies must convince people to eat more oI their products or
to eat their products instead oI those oI competitors. They do so through advertising
and public relations, oI course, but also by working tirelessly to convince
government oIIicials, nutrition proIessionals, and the media that their products
promote healthor at least do no harm. Much oI this work is a virtually invisible
part oI contemporary culture that attracts only occasional notice.
$ocietal attachments
The ways in which Iood companies use political processesentirely
conventional and nearly always legalto obtain government and proIessional
support Ior the sale oI their products. Its twoIold purpose is to illuminate the extent
to which the Iood industry determines what people eat and to generate much wider
discussion oI the Iood industry's marketing methods and use oI the political system.
World wide research
Past 25 years, the nutrition had Iound that Iood industry practices are
discussed only rarely. The reasons Ior this omission are not diIIicult to understand.
Most oI us believe that we choose Ioods Ior reasons oI personal taste, convenience,
and cost; we deny that we can be manipulated by advertising or other marketing
practices. Nutrition scientists and practitioners typically believe that Iood companies
are genuinely interested in improving health. They think it makes sense to work with
the industry to help people improve their diets, and most are outraged by suggestions

that Iood industry sponsorship oI research or programs might inIluence what they do
or say. Most Iood company oIIicials maintain that any Iood product can be included
in a balanced, varied, and moderate diet; they say that their companies are helping to
promote good health when they Iund the activities oI nutrition proIessionals. Most
oIIicials oI Iederal agriculture and health agencies understand that their units are
headed by political appointees whose concerns reIlect those oI the political party in
power and whose actions must be acceptable to Congress.
In this political system, the actions oI Iood companies are normal, legal, and
thoroughly analogous to the workings oI any other major industrytobacco, Ior
examplein inIluencing health experts, Iederal agencies, and Congress. Promoting
Iood raises more complicated issues than promoting tobacco, however, in that Iood
is required Ior liIe and causes problems only when consumed inappropriately. As
this book will demonstrate, the primary mission oI Iood companies, like that oI
tobacco companies, is to sell products. Food companies are not health or social
service agencies, and nutrition becomes a Iactor in corporate thinking only when it
can help sell Iood. The ethical choices involved in such thinking are considered all
too rarely.
Early in the twentieth century, when the principal causes oI death and
disability among Americans were inIectious diseases related in part to inadequate
intake oI calories and nutrients, the goals oI health oIIicials, nutritionists, and the
Iood industry were identicalto encourage people to eat more oI all kinds oI Iood.
We obtained access to Ioods oI greater variety, our diets improved, and nutrient
deIiciencies gradually declined. The principal nutritional problems among
Americans shiIted to those oI over nutritioneating too much Iood or too much oI
certain kinds oI Iood. Overeating causes its own set oI health problems; it deranges
metabolism, makes people overweight, and increases the likelihood oI "chronic"
diseasescoronary heart disease, certain cancers, diabetes, hypertension, stroke,
and othersthat now are leading causes oI illness and death in any overIed
population.
Now a day`s Iood Industry has a wide range scope. Many countries use rice
and rice products. In India rice production Industries are using various technical
methods Ior large scale production. In India most oI the states are using rice. In

erala main Iood is rice and rice products. There are several Iirms situated in the
Industrial production oI rice and rice products. In erala, most oI the customers can
preIer rice with retain all the nutritious Iactors. These Industries make large scale
production to the customers at wide
With a production reaching ten times in past Iive years, India is today the
second largest wheat producer in the whole world. Various studies and researches
show that wheat and wheat Ilour play an increasingly important role in the
management oI India`s Iood economy. Wheat production is about 70 million tonnes
per year in India and counts Ior approximately 12 per cent oI world production.
Being the second largest in population, it is also the second largest in wheat
consumption aIter China, with a huge and growing wheat demand.

COMPANY PROFILE
Parisons, a legacy oI trust envisioned by late Janab A.V.Kunhipari in the
1950's.From its humble beginnigs in a small hamlet to a leading corporate entity in
south India,the group recorded a phenomenal growth over the years. Thanks to the
Iarsighted vision oI the Iounder and the commitment oI the younger generation to
carry Iorward this glorious legacy.
The Parisons Group with their corporate base in Calicut erala are the
largest manuIacturers and marketers oI two basic Iood commodities, Wheat Flour
and Edible Oils in South India. Started in a humble way, PARISONS has reached a
stage that it has grown into a Iormidable omni-presence at every phase oI the Agri
Business cycle including Production, Processing and Distribution. Having made
their presence Ielt in the Iood commodities market, Parisons diversiIied their
activities into Rubber, Tea Plantations and InIrastructure easing.
The group today is headed by Mr. N.K.Mohammed Ali, a very resourceIul leader
and Iuturistic thinker. His dynamic leadership combined with the illustrious eIIorts
oI his brothers, Mr.N.K.Ashraf, Mr.N.K.Khalid and Mr. N.K.Haris has been the
motive Iorce behind what Parisons is today, - 'a major presence in the agribusiness
industry."
The Parisons Group has distinguished itselI as one oI the leading business
groups in erala notching up a total turnover exceeding 1000 crores. The Group
started out as a Trading outlet in Big Bazaar, the business hub oI North Malabar in
1982, and has reached this distinction during the past decade and a halI. The Iirst
manuIacturing unit was established in 1992, and now the group has a total
processing capacity oI 600 MT Ior Wheat Ilour milling and 380MT Ior edible oil
reIining per day.
The saga oI success oI the Parisons Group started in 1992 when the Ilagship
company The Parisons Roller Flour Mills Pvt. Ltd. was set up in West Hill
Calicut. The company owns a 120 TPD Roller Flour Mill is now the market leader
in its segment with the ultra premium Parisons Liberty brand oI wheat products.
The success oI this venture led the group to acquire several Ilour mills and key
brand names.

Parisons with its rich experience and expertise in the Iield oI Iood-
processing and trading, has well succeeded in planning, implementing and running
oI new projects, as well as, taking over sick and ailing units and making them viable
in the shortest possible time. This has led to the emergence oI Parisons as the largest
producers and marketers oI wheat products and edible oils. Out oI the 31 active
Ilourmills in erala 6 major Ilourmills with a total capacity oI 600MT is presently
owned by the group. Our presence in the market can be gauged by the Iact that 3 out
oI 6 Ilourmills in ozhikode District.
The Parisons Group is already a brand presence in South India, especially erala
with an established market, distribution network and high brand equity Ior its
products coming Irom its existing Iour units namely:
O Parisons Roller Flour Mills Private Limited
O Yenkey Roller Flour Mills
O Khemka Flour Mills Private Limited
O Kodandaram Roller Flour Mills Private Limited
O Trivandrum Flour Mills Private Limited
O Parisons Milling Company Private Limited
Commodities
Treading new Irontiers oI business is at the heart oI the group`s growth
strategy. A proIessional outlook with a global vision and a thorough understanding
oI the nuances oI global business has helped the group to thrive in the realm oI
global trade Through its oIIices in India and the Middle East, the group imports and
exports a variety oI commodities. Right Irom scrap steel to semi-conductors to Iood
products.
Quality Control
We at Parisons believe quality is oI paramount importance in customer
satisIaction. Our commitment to quality starts right Irom the procurement oI raw
materials and continues till the Iinal products are packed Ior delivery. Our ultimate
objective is to bring continuous development by incorporating the latest technology
that help us in achieving better quality.

Our incomparable state-oI-the-art inIrastructure consists oI well-equipped

and high-tech plants to cater to the increased demand oI our products. Our range oI
products is tested and quality checked by our in house labs provided with latest state
oI the art equipment. We have in-house Iacilities Ior bulk packing to small packing
and all the operations are perIormed in dust Iree and hygienic conditions.
We believe in competing with ourselves and this encourages us to increase
our manuIacturing potentials and to augment them Irom time to time. We are a
customer driven company and aim to achieve "total client satisIaction" through
timely delivery, right quality and competitive prices oI the products.

FUNCTIONAL AREA$
Commodity trading
What began in 1982 as a small business oI general merchants and
commission agents Ior Iood grains and wheat Ilour products in the name oI N
Mohammed Ali and Brothers has grown into one oI the big trade houses in the
market and it can be traced now in the most respected names oI traders in big bazaar
oI ozhikode.
Edible reIine oils and wheat Ilour products like Aata, Sooji, Miada ,Rava
being very Iast moving Iood commodities in trading the volume oI trade handled by
this Iirm has increased multiIold within a short span oI time. This partnership Iirm

VI$ION AND MI$$ION
Vision:
To be a market leader in Agribusiness both in India and Middle
East countries, through holistic marketing
Mission
Parisons group Established in 1982 as a general merchant now has grown
into a corporate body, with 16 production units at diIIerent locations across
kerala.
Parisons group complies Total quality management system both in raw
material sourcing and product manuIacturing.
Parisons today manuIactures and markets total 12 product lines and
commands market leadership in wheat products and edible oil segment.
Parisons attained a cutting edge in raw material sourcing
Parisons group supply chain system is Iirmly matured through years oI
experience.
. Parisons group also lays importance to green Iield marketing.
Being one oI the pioneers in agribusiness Parisons group is competent to
handle the market needs both inIndia and Middle East countries proIessionally
and successIully.

can control the groups` well knit marketing network oI dealers and distributors
spread all over ERAA. Yet another partnership concern in the name and stale oI
PARISONS EXPORTS Inc. does the international sourcing oI basic raw materials in
key Iood oI Iood products oI edible oils and grains..
Flour milling
Having established a study Iood hold in trading activity the group embarked
on strategic business expansion mission and setup its Iirst Ilour mill oI PARISONS
ROER FOUR MIS Pvt td at West Hill, ozhikode in 1992. Consistent
progress is being attained in this activity and the group presently owns armada oI
Ilour mills spread across diIIerent districts in the state oI erala Irom Trivandrum
Flour Mill P td in Trivandrum Dt., odandram Roller Flour Mills P td. Angamaly
in Ernakulam Dt., hemka Flour Mills P td., at Chungam West Hill, in ozhikode
Dt. Etc. All the milling plants are running with machinery oI state oI the art
technology.
Vegetable oil refining
AIter establishing aIter market leaders in wheat Ilour products it was
vegetable oil reIining activity waiting Ior the group to get on with next. In its
veriIication plan the group launched vegetable oil reIining plant at west hill
ozhikode in the name oI PARISONS ARISTECH Pvt td in the year 1996. Ever
increasing demand Ior the reIined oil products oI the company like reIined bleached
and deodorized palm oil, Vanaspathi etc. in the brand name IBERTY GOD
prompted the group to increase its reIining capacity as a result oI which a diIIerent
unit in the name oI PRISONS FOODS Pvt td was established in INFRA Iood
park at akkanchery in 2001.
Infrastructure leasing
In the continues Ioray oI the group in diIIerent types oI business the idea oI
setting up oI Storage Tanks Farm in cochin Port trust area come to mind by sheer
necessity. The inconvenience oI associate companies in the vegetable oil reIining
activities to depend on other parties Ior storage purpose could be alleviated. The
group garners substantial amount oI rental income by leasing out additional storage
capacity in the inIrastructure Iacility to other interested parties.

Eco tourism
Promotion oI ecotourism is an activity going by side oI Agriculture in
BeautiIul Estate and Plantations in the Hilly areas oI ERAA state like
Mananthavady in Wayanadu District .The group own vast area oI rubber plantation
and Tea Estate. The diIIerent locations oI the areas are at road Mundakkayam in
ottayam Dt,Chirakkara Dt,Talappuzha, Tatamala, etc. in Wayanadu Dt. Which are
the places making our State 'Gods Own Country
Rubber plantation
The Group entered in to plantation segment by acquiring 1665acres oI
Rubber Estate and processing Iacilities located in beautiIul part oI erala state at
Road, in Idukki district. The estate comprises oI two divisions namely BOYCE
Divisions and PERUVANDANAM Division. OI this area 1400 acres oI land is
presently cultivated. About 200 acres oI non cultivable and is having rich deposit
oI $ About 30 acres oI land consists oI the roads buildings and other
inIrastructure Iacilities. The estate has drying yard smoke house Ior the total area
and crepe Iactory to produce crepe rubber. Spurred by the increased level oI prices
oI raw rubber the Company is poised to show impressive results.
Exports
The Export Division oI the Group was set up with its corporate headquarters
at Calicut. It is engaged in trading oI edible oils aIter packaging. The Iirm purchases
the oils Irom other Group Units who are major importers. A Cochin oIIice was also
set up to speed up the import operations oI the group.
Our exports division caters to the needs and requirements oI all our overseas
buyers. Over the years, we have experienced continuous growth both in terms oI
physical and volume oI production allowing us to be one oI the most competitive
exporters in India.

PRODUCT PROFILE
Wheat Products
Wheat and wheat products Iorms part oI the staple diet oI almost all Indians.
In the Iield oI wheat products, Parisons group is the largest manuIacturer in South
India.Parisons Liberty brand is the only one brand, which is available throughout
erala and it is the market leader in this segment.
Maida
It is mainly used in Bakery and Pasta industry. In Bakery industry maida
is used Ior making Breads, Cakes, Pastry, Naan etc., while in Pasta industry it is
used to make Spaghetti, Macaroni, Cannelloni, Vermicelli, Noodles etc. It is also
used Ior making Parathas and Halwa.
Resultant Atta & Whole Wheat Atta
Atta is used throughout the country to make Chapathis, Roti and Puries. It is
one oI the largest selling Ilour in the country.
$ooji
Wheat Semolina or Sooji is mainly used in Pasta industry to make
Macaroni, Raccioir, FarIalle etc. It is also Ior Sweet making and esri rawa
making.
Bran
Wheat Bran is mainly used Ior poultry Ieed and cattle Ieed industries as raw
material.
Manufacturing
Parisons Group currently operate state oI the art wheat Ilour mills in diIIerent
parts oI erala. Modern Flour mills are highly automated plants. The wheat is
stored in silos aIter thorough cleaning. This then are channelled to Roller
mills where they are ground to Ilour. The Ilour is then siIted and puriIied in plan
siIters and the hygienic Iine product is obtained. The roller mills are able to produce
Iine and wholesome wheat products in large quantities.

History and Origin of Wheat
Wheat is grown on more land area worldwide than any other crop and is a close
third to rice and corn in total world production. Wheat is well adapted to harsh
environments and is mostly grown on wind swept areas that are too dry and too cold

Ior the more tropically inclined rice and corn, which do best at intermediate
temperature levels.
Wheat is believed to have originated in south-western Asia. Some oI the earliest
remains oI the crop have been Iound in Syria, Jordan, and Turkey. Primitive
relatives oI present day wheat have been discovered in some oI the oldest
excavations oI the world in eastern Iraq, which date back 9,000 years. Other
archaeological Iindings show that bread wheat was grown in the Nile Valley about
5,000 B.C. as well as in India, China, and even England at about the same time.
Wheat was Iirst grown in the United States in 1602 on an island oII the
Massachusetts coast. Man has depended upon the wheat plant Ior himselI and his
beasts Ior thousands oI years. A global wheat Iailure would be a disaster that Iew
nations could survive Ior even one year.
Although the so-called bread wheat are common to most oI us, there are many
uncertainly related species that make up the genus %79.:2. This likely was due to a
number oI natural crossings with wild species during its early evolvement. Some oI
the species closely related to our common wheat would be einkorn, emmer, durum,
and spelt.
Predominant Growing Areas for Wheat
In 2000, world wheat production was approximately 21 billion bushels. This was
grown on approximately 520 million acres. About 36 percent oI the world
production is in Asia with about 17 percent in Europe Union countries and 16
percent in North America. World leaders in order oI wheat production are the China,
India, United States, France, and Russia. Marked increases in wheat production in
China and India since the early 1960's is one oI the greatest success stories oI
modern agriculture.
The United States grew just over 62 million acres oI wheat in 2000 with an
average yield oI 41.9 bushels per acre. The top states in acreage grown are ansas,
North Dakota, Montana, Oklahoma, and Washington. Other leading producers are
Texas, Colorado, Nebraska, South Dakota and Minnesota.
About 70 percent oI the wheat planted in the United States is winter wheat (Iall
seeded). OI the remaining wheat acreage, 24 percent is planted to spring wheat
(spring seeded) and 6 percent to durum (spring seeded). Although Iive major classes

oI wheat are grown in the United States, the two major wheat are hard red spring
and hard red winter, and both are bread wheat. Iowa is a very minor producer,
having only 20,000 acres in 2000, compared with 500,000 acres in 1910. A major
processing plant Ior making pasta products Irom durum wheat is located in Ames,
Iowa.
Uses of Wheat
Although useIul as a livestock Ieed, wheat is used mainly as a human Iood. It is
nutritious, concentrated, easily stored and transported, and easily processed into
various types oI Iood.
Unlike any other plant derived Iood, wheat contains gluten protein, which
enables a leavened dough to rise by Iorming minute gas cells that hold carbon
dioxide during Iermentation. This process produces light textured bread.
Wheat supplies about 20 percent oI the Iood calories Ior the world's people and
is a national staple in many countries. In Eastern Europe and Russia, over 30 percent
oI the calories consumed come Irom wheat. The per capita consumption oI wheat in
the United States exceeds that oI any other single Iood staple. Besides being a high
carbohydrate Iood, wheat contains valuable protein, minerals, and vitamins. Wheat
protein, when balanced by other Ioods that supply certain amino acids such as
lysine, is an eIIicient source oI protein.
Various classes oI wheat are used Ior diIIerent purposes. The major classes used
Ior bread in the United States are hard red spring and hard red winter. These are the
major wheat grown in the Great Plains oI the United States. The dominant hard red
spring wheat states are North Dakota, Montana, Minnesota, and South Dakota. The
major hard red winter producing states are ansas, Oklahoma, Texas, Colorado, and
Nebraska. In recent years, some production oI hard white wheat has begun in the
hard red winter region. These wheat are oI higher quality than red wheat, but have
been prone to pre harvest sprouting. Extensive crop breeding eIIorts have created
modern cultivars that are less susceptible to sprouting than those available in the
past.

DEPARTMENTAL $TUDY

There are 5 departments in Parisons liberty. The various departments in

Parisons liberty are as Iollows.
1) Human Resource Department

2) Purchase Department

3) Finance Department

4) Marketing Department

5) Production Department

ORGANIZATIONAL CHART

MARKETING DEPARTMENT






Objectives
O Improvements in customer service.
O Reduction in distribution cost.
O Capture large market share.
O Expanding proIit margin.
O Price stabilization.
Functions
O Market research.
O Minimizing inventory level.
O Forecasting sales.
O Creation oI time & place utilities.
O Speedier transportation.
O Minimum handling.
O Achieving eIIiciency in all activities oI department.
Marketing reIers to all the activities involved in the creation oI time and
place utilities. Being South India`s argest wheat product producers, PARISONS
group producers a vide variety oI brands oI Maida, Atta and Oil along with bread
shortening.
Marketing and sales:
O Forecasting,
O New product concept,
O Advertising and promotion,
MARETING
DEPARTMENT
ASSISTANT
MARETING
MANAGER
MARETING
MANAGER
ASSISTANT
MARETING
MANAGER
SAES
MANAGER
AREA SAES
MANAGERS

O Pricing,
O Graphic design,
Their leading brands in wheat products are:
O iberty
O Chakra
O Coconut tree
O Premier No.1
O Golden Bell
In reIined vegetable oil prisons` have branded their products under the name
oI PARISONS iberty (palmolein). iberty is their premium brand .The remaining
brands are all in sale in the respective places where they are produced
At Present to aid their marketing and sales, they have their own trucks Ior
their transport oI their goods produced ensuring Iast and speedy dispatch, they
ensure the quality and quantity oI their goods produced so as to upkeep their
premium. They also have competitive pricing Ior their products. they have a
selected ad budget.
Their products are given maximum ensuring through FM Radio. This is
because, their products are mainly used by bakers and grocers who use them in bulk
who would not be able to view PARISONS ads shown in the TV. But FM radio is
available everywhere. For the households, they do advertise in the television as well
Apart Irom this their major expanse in marketing also goes in Ior
proIessional and brand building activities such as:
Marketing mix
1) Product
2) Price
3) Place
4) Promotion

1. Product
A product is anything that can be oIIered to a market that might satisIy a want
or need. Their products are as Iollows:

Maida or wheat flour
It is mainly used in Bakery and Pasta industry. In Bakery industry maida is
used Ior making Breads, Cakes, Pastry, Naan etc., while in Pasta industry it is used
to make Spaghetti, Macaroni, Cannelloni, Vermicelli, Noodles etc. It is also used Ior
making Parathas and Halwa.
Resultant Atta & Whole Wheat Atta:
Atta is used throughout the country to make Chapathis, Roti and Puries. It is
one oI the largest selling Ilour in the country.
Wheat $emolina or $ooji:
Wheat Semolina or Sooji is mainly used in Pasta industry to make Macaroni,
Raccioir, FarIalle etc. It is also Ior Sweet making, esri rawa making and Upma
making.
Bran:
Wheat Bran is mainly used Ior poultry Ieed and cattle Ieed industries raw
material.
Packaging
Packets in 90kg, 50kg, 25kg Ior maida, atta and sooji. Priority is given to
quality and quantity, it will be checked beIore going to market.
. Price
price is the quantity oI payment or compensation given by one party to another
in return Ior goods or services.
O Pricing strategy
O Cost plus pricing:
Cost-plus pricing is the simplest pricing method. The Iirm calculates the cost
oI producing the product and adds on a percentage (proIit) to that price to give the
selling price.

. Place
O erala
O arnataka
O Tamilnadu
. Promotion
It is the communication link between sellers and buyers Ior the purpose oI
inIluencing, inIorming, or persuading a potential buyer's purchasing decision.
Promotional media
O Advertising through radio
O Newspapers
O Cook meets
O GiIts, coupons, Iree goods etc.
Advertisement:
The word advertising originates Irom the atin word advertise` which
means to learn. Advertising is a multi dimensional activity. Advertiser entrant the
task oI executing their advertisement message through approval created
advertisement campaign to the advertisement agencies make use oI many
proIessional and Iree lancers to create advertising. Advertising can oIten be
instrumented in 'opening the extend oI advertises line product explaining the
position oI the company in the industry and its policies towards.
The company has been advertising its product through various channels in a
signiIicant way. Advertising is a big business and rank among the top industries oI
the world. The growth oI advertising industry in any country is in direct relation to
the level oI business activity and health oI its economy.
They have retail counters at big bazaar. They also have direct representatives
Ior market study. They also outsource proIessionals Ior conducting surveys Ior
speciIic purposes.
Marketing department is headed by marketing manager, who is assisted by
two assistant managers.

Branding:
Brand name is the part oI a brand that can be spoken including letters words
and numbers. Brand mark is a part oI the brand which appears in the Iorm oI a
symbol or design. Branding means giving a name to the product by which it will
become Iamiliar to the public.
Packaging & labelling:
Packaging is one oI the elements oI marketing mix. The signiIicance oI
packing has increased these days because oI severe competition in the market and
rise in the standard oI living oI the people. The products are packed by air tight and
attractive wrapper.
abelling is an integral part oI packaging. It gives verbal inIormation about
the product and the seller.
Product positioning:
Position stands with the selection oI a segment in which to complete. II a
product is up to the consumers expectations, it will enjoy a strong position in the
market.
Consumer behaviour:
Market consist oI buyers, hence it is the behaviour oI buyers. Business
enterprise without having consumer understanding, cannot IulIil its obligation oI
consumer satisIaction the marketing department must study the wants, needs,
preIerence, and buying behaviour.
The product has been developed, produced, and price is determined. The
next step is distribution- to bring it to the market and delivered to the customer.

Manufacturer

Wholesaler

Retailer

Consumer

Trademark
Trademark is the legal term when a brand name or a brand mark is registered
and legalized, it becomes a trademark. The trademark oI PARISONS Group oI
Companies is under PARISONS.
$ales
The term "Sales" is used to reIer to the channels through which a product is
sold in the market place. OIten, a distinction is made between wholesaling and
retailing channels.
Wholesaling reIers to those Iunctions oI gathering products, breaking lots
into smaller units and distributing to retailers. Retailing reIers to the location where
the end customer can directly purchase the product.
The sales department looks into various activities in connection with both
domestic and export sales, delivery aIter sales etc. this section is under the direct
control and supervision oI the sales in charge.
Market research
O Purpose oI market research:
a) To understand the new trends in industry.
b) To know the competitive advantage.
c) To know the customer satisIaction.
d) To know the brand loyalty.
New product development
O New products are developed according to the need oI hotel and bakery industry.

FINANCE DEPARTMENT











Objectives
o To protect the Iinancial interest oI the company.
o To help in achieving the proper utilization oI Iunds.
o To exercise the cost control & cost reduction techniques.
o To monitor the budget & budgetary control.
Functions
o Monitoring the Iunds collections & Payment.
o Negotiating with Banks, Financial institutions & other suppliers oI credit.
o Evaluation oI Iinancial perIormance.
o Financial & investment decision making.
Finance is an important aspect oI business, one oI the Iactors oI production.
Today economy revolves around money. Finance is concerned not only with
eIIective and eIIicient utilization oI Iunds. It is vital Ior the existence oI any Iirm. It
is also considered as the liIe blood oI an organization. Financial management is very
eIIective in an organization Ior the smooth working. For this a special oIIicer is
appointed as the Iinance manager. He is concerned with procurement oI Iunds and
DEPUTY
GENARA
MANAGER
ADMINISTRATIVE
AND FINANCE
DEPARTMENT
FINANCE AND
A/C`s
DEPARTMENT
MANAGER
ASSISTANTS
AND CERICA
STAFF
MANAGER

eIIective utilization oI collected Iunds. The important Iunctions oI the Iinance

manager is the collection oI the money Irom customers, payment to the creditors,
daily banking oI collection and keeping oI all records, Iilling oI returns payment to
advertiser, Iorecasting oI Iuture Iinance and their availability and so many activities
related with the Iinance.
The most important Iunction oI the accounts department is the preparation oI
the Iinancial statements. Two basic Iinancial statements are prepared Ior the purpose
oI external reporting.
1. Balance Sheet
2. ProIit and oss account.
These statements are recorded in the company`s annual report. For internal
management purposes, i.e., planning and controlling, much more inIormation that
contained in the public Iinancial statements is needed. The objective oI Iinancial
statements is to assist in decision-making.
Finance
O General accounting,
O Accounts receivable,
O Accounts payable,
O Credit,
O Cost accounting,
O Budgeting.
The PARISONS Ilour mills was commenced with initial invest oI Rs.13 lakh
with long term loan Irom erala State Industrial development
Corporation(SIDC).Rs.24 lakh were raised by issuing shares and rest as unsecured
loans.
The group does banking business with most commonly The Federal Bank
where they have a c/c account with an .C limit. Apart Irom them ,they also have
business relation with Union Bank, State Bank OI India(SBI), UTI(AXIS) Bank,
State Bank OI Travancore(SBT) and they also have SIDC Ior two projects.

Payment of wages
The cash department deals with the payment oI wages oI the workers.
Purchase of office stationary
An indent Ior material is sent to the cash department Ior the purchase oI
oIIice stationary. The materials required by the departments are purchased by the
cash department and are their send to the particular departments. The indent Ior
material aIter the purchase is there aIter documented.
Conventions
The Iinancial statements are prepared under the historical cost convention
in accordance with accounting standard, that was relevant to the Companies Act
oI 1956.Accounts are maintained on accrual basis, except in Iollowing cases
which are maintained as cash basis.
O Insurance claim
O Investment on income tax reIund
O Dividend Irom shares

HUMAN RE$OURCE DEPARTMENT

The Human Resource department deals with the planning, organizing,
directing and controlling oI the human element in an organization and in their
training, development and maintenance.
With the increase in the size oI business, manpower has become the most
vital Iactor in business. Personnel management is a specialized branch oI
management that deals with people. Human beings are the principal asset oI a
business or industry. People are the main subject matter oI personnel management
and it is its business to educate employees, line and staII and supervisors to place a
high value oI the dignity and work oI the individual human being.
Human Resource Management is that part oI total management oI an
organization which speciIically deals with human resources in respect oI :
(a) Their procurement.
(b) Their development in terms oI skill, knowledge and attitude.
(c) Their motivation towards the attainment oI organizational objectives by creating
and maintaining an organizational climate conclusive to such development.
The group has well experienced and quality workers in each unit. In the
production process all units are similar so they need the same amount oI man power.
All employees are well qualiIied and show their ability I their respective Iields. The
employees are recruited via contractors, personal contract or by advertisement in
H. R.
MANAGER
SECRATARY ASSISTANT
MANAGER
H. R.
DEPARTMENT

news papers. even though they have a deIinite training schedule, there is no need to
give special training as the elements oI training prescribed will be incorporated by
the employee on his own has he becomes Iamiliar with his work.
Each division Iorwards their manpower requirements to HR division. A
requisition can be routed by a line manager through the divisional head to GM, HR.
The HR divisions studies and analyses manpower requirements and puts its
comments on each position. AIter compilation oI all the requirements with HR
comments these are Iorwarded to the manpower committee. The manpower
committee which comprises oI members oI Top management, HR and General
Manager meets every alternate month to discuss and assess the requirement put
Iorwards to all divisions. Based on that committee`s recommendations the HR
division processes these positions. The requirement and selection process Ior erala
positions are completed within one month, where as Ior outside erala it takes at
least two month.
The H.R dep. takes care their employees by providing provident Iund, ERS,
gratuity and looking aIter medical needs oI their employees and Iamilies at present
the administration purchase and human resource department is headed by one
manager except in administration where he is assisted by two others there are total
oI almost 36 people working under him.
Objectives
O To maintain good relationship between employer and employee.
O To assists employees in achieving their personal goals which in turn enhance the
individual contribution relation.
O To maintain good industrial relation.
O To select right type and number oI employee.
O To help individual development.
Functions
O Recruitment
O Job analysis and job description
O Promotion
O Training and development
O Wage and Salary Administration

O Rewards and incentives.

O BeneIits and employee services
O SaIety
O Disputes and unions.
O Grievance and Grievance handling
O Discipline and disciplinary actions
Recruitment
Recruitment Iunction is concerned with discovering the sources oI man
power required and tapping these sources. Workers are recruited on the basis oI
sanctioned strength in each department employees are selected according to their
skill and ability.
O $ources:
1. Contract basis
2. Advertisement in newspapers.
3. Personal contacts.
Orientation:
All employees oI PARISONS group will undergo an orientation program
prior to the start oI regular work. This envisages making the organization, its rules,
guiding principles and culture transparent and known to all employees in the
concern. During orientation every employee would receive a detailed job description
an explanation about the nature and essentials oI the job in perspective. ClariIication
iI any can be made during the orientation program.
Training and development
The organization understands the necessity oI developing skills relevant Ior
every job. Hence all employees would undergo minimum oI sixty hours oI training.
That covers areas such as salesmanship. Managerial skills, communication skills and
all round personality development .II the department as certain that additional
training program is inevitable, an employee may be asked to undertake Iurther
training.

O Types of training
1. Orientation training
2. Job training
3. CraIt training
4. ReIresher training
5. Promotional training
6. Remedial training

Performance appraisal
There would be a development plan Ior each employee based on the
employee perIormance appraisal. This would be conducted Irom time to time.
O Types
1. ConIidential report
. Field study
$trategic hr management:
It may be understood as the process oI Iormulating, implementing and
evaluating business strategies to achieve organizational objectives analysis as the
environment, Iormulation oI strategies, implementation oI strategies evaluation and
control are the phase in the strategic management process. In the company Human
Resource management has taken a good part.
Hr planning:
It is the process oI an organizations Iuture demand Ior and supply oI, the
right type oI people in the right number. The Human Resource Department can
initiate the recruitment and selection. Human Resource Planning is a subsystem in
the total organizational planning. Human Resource planning variously called man
power planning, personal planning or employment planning. Human Resource
planning is signiIicant as it helps to determine Iuture personal needs.

Disputes:
It is a smoothly going concern. In Iuture any disputes are Iound, the HRD is
eIIicient to recover the disputes. In this concern Trade Union are not to be active.
Health and safety
O First aid box in Iactory.
O Fire extinguisher.
Grievance handling
O Grievance handling cell:
4 Grievance handling cell is constitute oI all the management head
Wages and salary administration
O Piece rate and time rate
O Minimum wage-Rs.100/day
O Monthly minimum wage-Rs.3400

PURCHA$E DEPARTMENT





Purchase oI goods is a never ending process as long as a Iactory is in
operation. The purchase department coordinates with the other departments in the
Iirm and does the purchase oI any commodity procured by them the Iollowing
process is Iollowed by the purchase manager while making a purchase:
O Preparation oI Indent.
O Receipt oI oIIers and quotations.
O Evaluating the oIIer technically.
O Commercial tabulation oI oIIer.
O Getting technical conIirmation Irom indenters.
O Technical and commercial negotiation.
O Placing the order.
O Order conIirmation Irom suppliers.
O Dispatch oI material by suppliers.
O Receipt oI material by stores.
O Issue oI goods receipt note.
O ConIirmation by Iactory or intender.
Purchase process:
Whenever there is a requirement Ior raw materials, the purchase department
is inIormed by the production department through an indent Ior raw material.
Purchase is made Irom approved suppliers only. A purchase order is issued to the
supplier detailing the product speciIication, date oI delivery, price and veriIication
requirements, acceptance criteria, statutory and regulatory requirements, trace ability
PURCHASE
DEPARTMENT
MANAGER MANAGER
ASSISTANCE AND
CERICA STAFF

requirements etc. The purchase orders are reviewed by purchase department Ior
adequacy and correctness as the requirements beIore communication to the
suppliers.
Procedure for raw material receiving:
Raw material received by the company by supplier`s name, item, description,
vehicle number, and load number, quantity as per supplier declaration. The
incoming raw materials are inspected by the security in charge oI load will not be
accepted and the supplier`s are duly inIormed. The material should inspected by the
quality control oIIicer`s oI the time oI the
Acceptance and ensure the right item should be received Irom the supplier.
The veriIication should be recorded in the relevant register. The veriIication is
satisIactory the load should be kept the Warehouse. The inventory, ware
housekeeper should be entered the amount oI raw materials received in the
respective stores ledger.
Record maintained in the purchase department:
O Purchase requisition
O Purchase Order
O Supplier assessment sheet and rates

Records required for transportation
O Sale bill or invoice
O Delivery note.

PRODUCTION DEPARTMENT
Production Iunction oI a business is concerned with the creation oI a product
or a service. It is the process which converts the raw materials into Iinished
products, required to satisIy customer needs and desires.
Production Iunction operates primarily to satisIy customer demands relating
to quality, quantity, price and most importantly the timing oI delivery oI the product
as scheduled in the orders. It must permits production activities to operate in an
economical and eIIicient manner because cost oI production is a vital Iactor in
Iacing the market competition and is ensuring normal proIit or return on investment.
This department is individually controlled by each plant separately .this is
because each Iactory ahs got its own production requirements with its own
production process and capacity. Also the plants are located throughout erala
making centralized productions very diIIicult.
PARISONS has an eIIective day out oI machinery. The machines work
around the clock 24 hours a day the plant at ozhikode was set up in 1992.in 2000
its capacity has increase Irom 80 tons to 120 tons per day, making it one oI the
biggest plants in erala the plant is build in a Iour story building. It is in such a way
that expansion oI capacity can be done easily it is placed in an area oI three acres in
west hill, Chunkam touch in the national highway making transportation easier
The main duty oI production department are raw material clanning,
conditioning, grilling and milled in to Iinished products such as maida, atta, sooji
and bran.
O Work hours 24 hours/day
O Capacity 120 tonnes/day
O Plant and machinery 30 imported
O Bhuler Irom Switzerland
O Prokop oI Czech republic
O Plant in 3 acres near national highway Ior good transportation.
O Raw material procurement Irom Punjab, Haryana, Madhya Pradesh, Gujarat
and UttarPradesh.

Production process
Two sections:
O Cleaning section
O Grinding section
Cleaning section
Raw materials will be cleaned using:
O Elevator.
O Separator
O Aspirator
O Disc separator
O Scourers
O Magnetic separator
O Washer stoner
O Tempering
O Entoleter
O Cleaning
O Pre cleaning
O First cleaning
O Second cleaning
Grinding section
AIter cleaning, in grinding section wheat will be converted in to maida, atta and
sooji using
O Roller mills
O Plant shiIter
4 Sooji 250 microns
4 Atta 150 microns
4 Maida 150 microns

$WOT ANALY$I$
$trength
O argest producers oI wheat products in south India.
O Deep brand penetration.
O argest selling maida brand.
O Customer satisIaction index is high.
O Good production quality.
O Wide distribution network.
O Faster delivery.
O Good inventory capacity.
Weakness
O Advertising is low.
O ow presence in retail segments.
O Not much brand penetration in urban.
O ack oI training Iacilities Ior employees.
Opportunity
O Good demand.
O ow brand penetration in industry.
O New international market.
O oosening oI regulations.
O New distribution channel.
O Widening through Iranchisees.
O Scope Ior innovation and research and methodology.
Threat
O InIlation.
O High competition.
O High borrowing rate.
O Technological advances.

O Tax policy.
O Time to time changing economic policy.

FINDING$ AND $UGGE$TION$

Findings
O Company is using outdated machinery Ior the rice production.
O ack oI proper advertisement.
O Good managerial eIIiciency in very Iace oI the company.
O Good relation between employer and employee.
O "uality oI raw materials is not suIIicient to compare with other competing
company.
O Improper planning leads to wastage oI material.

$uggestions
O New updated machineries have to be purchased Ior better production.
O The company should provide proper advertisements through television,
newspapers and radio.
O Better development must be given to maintain their good perIormance.
O iaison between employees must maintain Ior good teamwork.
O Good quality raw materials have to purchase Ior better production.
O Proper planning must be given so that the resources can be used in a better
manner
O PerIormance appraisal and motivation must be given.

CONCLU$ION
All the employees oI the organization are contributing their best.
PARISONS successIully maintains cordial relationship to every employee. At
present, the growth oI the PARISONS is rapid as its expansion is a continuous
process.
In the earlier chapters we saw how the business activity is going on in
PARISONS Group oI Companies. Earlier chapter deals with the industry proIile and
company proIile. Then we go through diIIerent departments in PARISONS Group oI
Companies and saw how each department is important in the organization
Iunctioning. Disclose the strength and weakness oI the company in next pages and
we go to the Iindings and suggestions.

BIBLIOGRAPHY

Books
1. Arun umar and Meenakshi, (2006), - 'marketing management, second edition,
vikas publishing house pvt ltd New Delhi.
2. Aswathappa -(1999) Human Resource & Personnel Management
Tata McGraw Hill publishing co. ltd., New Delhi.
3. othari C R-(2004) Research Methodology Methods&Technics New age
international publishers, New Delhi.
4. Pandey.I.M (2000)Financial Management.
Vikas publishing house pvt ltd, New Delhi.
ournals and Magazine
O Various reports kept in its departments like Annual reports and Iinancial statements.
Websites
O www.parisons.com/home.php