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DAVID Q.

FERGUSON
Deephaven, Minnesota 55331 (763) 567-3488 dqferguson@aol.com

VICE PRESIDENT OF SALES & NATIONAL ACCOUNT MANAGER Masters in Business Development
Highly motivated and influential leader in marketing services sector, applying 20+ years of experience to exceptional business development, relationship management, team performance, and profits. Demonstrate expertise in business development, operations direction, process improvement, program and project management, marketing, sales, fiscal oversight, and client satisfaction. Excels in enterprises providing corporate marketing services, promotional fulfillment services, financial services and rewards-based incentive programs to Fortune 500 companies. Delivers exceptional and consistent sales success through prospecting, presentations, needs assessments, customized solutions, pricing, contract management, closing deals, account management, and channel management. Capture consistently winning sales numbers in competitive markets and challenging economies. Secure and optimize high-value business relationships and strategic alliances. Recruit, train, and focus teams to surpass corporate targets. Identify and pursue opportunities to expand business, catapult revenue, and maintain competitive edge. Consultative & Solution Sales Client Acquisition & Retention Revenue Generation & Savings Regional & National Leadership Strategic & Tactical Planning Business Partnering Market & Account Expansions Divisional Turnaround World-Class Customer Service Creative & Technical Initiatives Contract Management Budget Control Forecasting ROI Policy & Ethics Enforcement Talent Development Goal Setting Performance Management Benchmarking Presentations Vendor Management Change Management Consensus Building Problem Solving Communications

PROFESSIONAL EXPERIENCE
360INCENTIVES.com, Whitby, Ontario March, 2011-September, 2011 Provider of corporate and consumer sales incentive program solutions to F1000 companies. Senior Sales Executive: Highly focused and strategic sales approach to quickly gain access to executives in targeted F500 accounts, build a vibrant pipeline of opportunities and close new business. Identified, pursued and penetrated new high potential vertical industries not previously accomplished by company. Gained access to 18 new accounts at VP/Director level within initial 3 months, which generated pipeline of $8M. Developed and delivered solution based presentations to executive decision-makers, which led to proposals of $4M. In-house subject matter expert on consumer incentive programs responsible for spearheading development of enhanced service offering. PARAGO, INC., Lewisville, Texas 2009 2010 Provider of corporate and consumer rewards-based incentive solutions. Strategic National Account Sales Executive: Demonstrated exceptional leadership through control of sales lifecycles, attainment of new accounts, and management of new client relationships. Collaborated with team in delivery of RFP response, resulting in closing deal at major national retailer valued at $15M. Closed new business with big box electronics retailer within first 90 days of hire. Pursued business with Apple and Best Buy with projected annual revenue of $8.3M. Ignited interest in new vertical industries with customer acquisition and retention programs, resulting in opportunity with projected annual revenue in excess of $200K. SKYBRIDGE MARKETING GROUP, Greenfield, Minnesota 2008 2009 Provider of corporate marketing and promotional services. Vice President, Strategic National Account Sales: Achieved excellence through identification, acquisition, retention, and expansion of high-value accounts while determining corporate marketing strategy as member of executive team. Orchestrated changes to collateral, presentations, proposals, and pricing, resulting in expeditious and significant increase in market impact.

DAVID Q. FERGUSON

dqferguson@aol.com

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Tapped potential for new vertical market in eye care industry resulting in opportunity with annual value of $700K. Boosted impact of customer-facing marketing communications, resulting in increase in sales team presentations by 70% and increase in new clients by 45% in 6 months. YOUNG AMERICA CORPORATION, Chanhassen, Minnesota 1982 2007 Leading provider of corporate promotion fulfillment services to Fortune 500 companies. Vice President, Strategic National Account Sales: Maximized performance in environment marked by continuous changes in management, strategic direction, and sales structure with focus on national account acquisition, retention and expansions. Supervised Account Executives and account management teams. Promoted new pre-paid card service offering, resulting in creation of significant marketplace opportunities. Ranked in Top 2 in industry for sales production for more than 10 years with capture of 200 accounts generating service fee revenue near $200M. Captured Walgreens account from No. 1 competitor as a result of illustrating financial implications of taking the program on-line, offering payment options (check, prepaid cards or virtual), resulting in first-year revenue of $5M and $35 million over 7 years. Earned position on Microsofts approved vendor list, and by introducing innovative financial services won business resulting in annual contract valued at $2M. Vice President, Midwestern Region Sales: Facilitated delivery of sales teams revenue target of $35M while controlling personal client portfolio. Expanded underperforming personal territory from annual revenue of $1M to $13M through aggressive plan to win new big accounts. resulting in status as No. 1 sales region in company. Sealed contract valued at $3.5M. Secured contract with Sears, resulting in first-year revenue of $4M and revenue over 5 years in excess of $20M. Vice President National Accounts Manager: Focused on sales and account management for outsourced fulfillment and call center services. Participated in strategic planning for direction of company, drafted winning sales approach, and supported recruitment of high-impact sales staff. Expedited development and deployment of sales strategy to capitalize on a sudden opportunity. Resulted in winning Lexmarks contract within 1 week with first-year revenue of $1.1M. Identified opportunity with OfficeMax to catapult new sales performance and created program for its achievement, resulting in first-year revenue of $5M and second-year revenue of $8M. Resolved service issue with potential to negatively impact regulatory compliance and customer retention, resulting in retention of client over 14 years with cumulative revenue of $14M. Senior Account Executive & Vice President, Account Group Manager: Grew territory from zero bases to $3.8M in less than 3 years. Controlled multi-million dollar territory, which included supervision of 6 Account Executives and 18 support staff. Partnered with key account in support of product launch, resulting in incremental revenue of $1.4M and attainment of 8-year relationship. Led cross-functional team to delivery of integrated marketing services to client ahead of schedule, resulting in revenue of $2.1M and retention of client for 6 years. Competed for high-value prospect, resulting in capture of account with annual revenue of $4M and retention of client for 20 years.

EDUCATION
B.A., Geography Dartmouth College, Hanover, New Hampshire

PROFESSIONAL TRAINING
Wilson Learning Sales Training Track Selling Personal Investment & Finance Tony Robins Mind Over Matter Seminar John Boyens Group Workshops AB Sales Training (4 months)

PROFESSIONAL MEMBERSHIPS
Promotion Marketing Association USPS Fraud Task Force

COMMUNITY INVOLVEMENT
Chairman, Young America Campaign, United Way Head Coach-Assistant Coach, Minnetonka Youth Hockey Association and Midwest Selects Team Vice President, Board of Directors, Booster Club, Minnetonka High School Sailing Team Commodore, Board of Directors, Inland Lakes Yachting Association (50 member clubs) Minnetonka Yacht Club, Board of Directors