Emami Talcum, Emami Vanishing

company is a coveted Rs 755 crore business entity engaged in manufacture and marketing of health, beauty and personal care products that are based entirely on ayurvedic formulation.

Companies under Emami Group are: Emami, the legendary Rs. 320-crore personal beauty care Products Company, has Emami Paper Mills Limited announced the launch of Fair and Handsome, and has created a new segment in the country, Emami Chisel Art a fairness cream for men. The flagship brand Fair and Handsome has created waves across CRI Limited theSouth City Projects (Kolkata) Ltd and Handsome brand commands over 30-40% of the nation since its launch. The Fair market share Medicare & Research Institute Ltd (AMRI) Advanced in the country. Frank Ross Limited Emami Realty Limited The Fair and Handsome family leads the industry with revenues of over 55 crores, Emami Retail Pvt Limited (Starmark) and sales of 16 crore cases in 2005 alone. Fair and Handsome has always projected itself as Emami Biotech LimitedCRI Limited an international brand and with presence in 60 countries, truly, Fair and Handsome is a Susruta Clinic & Research Institute for Advanced Medicine Pvt Ltd global brand. Mission Statement The following integrated marketing plan provides an outline of how Fair and Handsome brand has been successful so far and how it can further consolidate its market To contribute whole heartedly towards the environment and society integrating all our stakeholders share. into the Emami family To make Emami synonymous with natural beauty and health in the consumers mind TheTo effectively manage is estimated to be around Rs 900 crore and mens segment total fairness market talents by building a learning organization is around strengthen and foster in the employees, strong emotive feelings of oneness with the company To Rs 160 crore through commitment to their future To drive growth through quality and innovation in products and services To uphold the principles of corporate governance To encourage decision making ability at all levels of the organization

2.2 History of Emami A dream of reaching out to the Indian middle class; a target audience whom Emami thought will have increasing potential for consumption, the company started manufacturing cosmetic products as well as Ayurvedic medicines under the brand name of Emami from a small factory in Kolkata. The first-rate quality of the products soon created a consumer pull and gradually some people were hired to work for them. A chain of distributors was established and the sale of Emami products spread from West Bengal to rest of Eastern India and gradually to other states.