ANNEXUERE 02 Franchising in the Food Industry Interview Questions/Questionnaire

Please note that this questionnaire is not for public use. Information gathered is confidential and will only be used for academic purposes.

Name of the restaurant: . Location: .. Name of the interviewee: . Designation: . Q1. Is this property a. Rented b. Leased c. Mortgage d. Personal property/ bought land e. Other . Q2. Is this a chain of restaurants? a. Yes b. NO c. If yes please specify food chain . Q3. Do you have any other branches in Lahore? a. Yes b. NO c. If yes, then how many. Q4. Do you have any branches out of city? a. Yes b. NO c. If yes. Then how many Q5. Would you like to open a franchise? a. Yes b. NO Q6. Is this your family business? a. Yes

b. NO Q7. Who would you franchise your restaurant to? a. Entrepreneur b. Someone from the food industry c. A person who has dealt with hospitality d. A family member who is a prospective business personnel e. Other .. Q8. What will be the procedure for opening a franchise at Mall of Lahore near Davis Road or any other location in Lahore? Q9. How much time is required to settle all the matter and make the franchise functional/operative for business? a. Less than one month b. 2-4 months c. 6 months d. Other .. Q10. Are you satisfied with the franchise if you have opted for one? In case of dissatisfaction please enumerate its reasons briefly. a. Satisfied b. Dissatisfied Reasons

SARRC TOWER QUESTIONNAIRE FOR COMMERCIAL USE ONLY

PLEASE NOTE THIS QUESTIONNAIRE AND THE INFORMATION GATHERED IS FOR COMMERCIAL PURPOSE BUT IS BEING PRIVATELY GATHERED. THIS IS NOT TO BE COPIED OR REPRODUCED. Name: Occupation: SEX: Male .. Female ..

Nationality: . Current set-up:

Q1. Have you heard about the new high-rise project of Landmark Consultants SARRC TOWER at Davis Road? a. Yes b. No Q2. How did you hear about SARRC Tower? a. On TV b. On FM c. Read in the Newspaper d. Heard from a friend e. Other Q3. Have you ever invested your money in property ventures earlier? a. Yes b. No c. If YES the please specify the name ..

Q4. Are you running your business a. Independently b. On partnership c. As a franchisee Q5. Are you looking at Davis Road as a prospective place for expanding your current business? a. Yes b. No Q6. Do you have prior experience of running a business in the same or near-by area? a. Yes b. No c. If yes please specify the area and business type as well

Q7. Would you like to invest money in SARRC Tower by: a. Buying one or more shops b. Buying shares c. Opening a franchise Q8. Would you like to expand your current business by: a. Opening a Franchise b. Opening a sublet/branch of you existing outlet c. Staring a new business venture Q9. Do you find SARRC a potential location which will help attract and sustain viable business in a. Yes b. No c. Give one reason to support you option ....
IF THE INVESTOR IS INTERESTED IN INVESTING IN THIS PROJECT THEN ASK FURTHER QUESTIONS

future?

Q10. What in your opinion should be the duration of the contract? a. 2-5 years b. 6-10 years

c. Unlimited Q11. Do you feel any insecurity in investing in this project? a. Yes b. No c. If yes, then please specify your concern Q12. Given a choice would you prefer to invest in a bank or such projects? a. Yes b. No Q13. Do you find this place prospective and modern enough to attract international investors? a. Yes b. No Q14. If you were to franchise or bring an international food chain to Pakistan, would consider SARRC Tower as feasibility? a. Yes b. No Q15. If you were to invest on behalf of an international investor would you choose SARRC Tower? a. Yes b. No c. If NO then please state your reason ..............................................................................