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Automotive Industry

ERP
Hajar Ghaem Sigarchian Ievgenii Riabokon Quang Pham Dang Andrea Michelotti

Index
Introduction about automotive industry B2B & B2C in Cars Trains Motorbikes Trucks Some statistics Future improvements Conclusion

Common characteristics of the Automotive Industry



Production based on forecasting. Demand driven by economic health and increasingly by environmental regulations. Capital intensive. Mass production using moving assembly lines. Quality control. High level of automation in production. Make-to-order (allows consumers to purchase products that are customized to their specications). Finish-to-order (products ordered by customers are produced quickly and are customizable to a certain extent). Engineer-to-order (once a conrmed order for products is received, products are built) Complex bills of material. Just-in-time. Just-in-sequence. Highly competitive. Long lead times from concept to market. Planned maintenance of manufacturing equipment. Sales through global dealer networks. Ongoing research and development. Computer Aided Design (CAD).

Automotive industry challenges

Reduce forecast error. Reduce environmental impact of products. Produce energy efcient products. Improve time to global markets. Compete with increased competition from alternative transport methods. Comply with safety and environmental regulations. Improve efciency of global product delivery. Manage component requirements. Manage a large number of component suppliers. Control component inventory. Manage labor.

Cars

B2B & B2C in Automobile Industries


B2B
SRM - Supplier Relationship Management SCM - Supply Chain Management

B2C
CRM - Customer Relationship Management E-Commerce

B2C B2B

B2B in Automobile Industries


SRM - Supplier Relationship Management
SRM is about developing two-way, mutually benecial relationships with your most strategic supply partners that deliver greater levels of innovation and competitive advantage than could be achieved by operating independently. 1 The practices needed to establish the business rules, and the understanding needed for interacting with suppliers of products and services of varied criticality to the protability of the enterprise. 2

SCM - Supply Chain Management


SCM is the combination of art and science that goes into improving the way your company nds the raw components it needs to make a product or service and deliver it to customers. 3
1. http://en.wikipedia.org/wiki/Supplier_relationship_management 2. D. Hope-Ross and C. Spencer, SRM is not yet a suite spot, Gartner Group, Oct. 2001 3. http://www.cio.com/article/40940/Supply_Chain_Management_Denition_and_Solutions

SRM - Supplier Relationship Management Concept


Contract Negotiate Assess Supplier Performance Connect Engage

Identify Suppliers

Analyze Access

Receive Transact

Pay

Resolve

Deliver

Efraim Turban, Dorothy Leidner, Ephraim McLean, and James Wetherbe, "Information Technology for Management: Transforming Organizations in the Digital Economy", Wiley, 5th edition, 2005, ISBN 978-0471705222

SRM - Supplier Relationship Management Volkswagen groups supplier collaboration platform

Michaela Isabel Hhn, "Case Study: Supplier Relationship Management at Volkswagen Group", Lecture Notes in Economics and Mathematical Systems, vol. 629, Springer, 2010, pp. 103-108

VW Volkswagen Group
Case Study

VW SRM - Supplier Relationship Management Web Portal

VW SRM - Supplier Relationship Management Web Portal

SAP SRM Solution

SAP SRM Solution Supplier Price Optimizer

Source: http://www.sap.com/solutions/business-suite/crm/demos/index.epx

B2B in Automobile Industries


SRM - Supplier Relationship Management
SRM is about developing two-way, mutually benecial relationships with your most strategic supply partners that deliver greater levels of innovation and competitive advantage than could be achieved by operating independently. 1 The practices needed to establish the business rules, and the understanding needed for interacting with suppliers of products and services of varied criticality to the protability of the enterprise. 2

SCM - Supply Chain Management


SCM is the combination of art and science that goes into improving the way your company nds the raw components it needs to make a product or service and deliver it to customers. 3
1. http://en.wikipedia.org/wiki/Supplier_relationship_management 2. D. Hope-Ross and C. Spencer, SRM is not yet a suite spot, Gartner Group, Oct. 2001 3. http://www.cio.com/article/40940/Supply_Chain_Management_Denition_and_Solutions

SCM - Supply Chain Management Concept

Source: http://sedislogistic.wordpress.com/

The Parts of a Car

Source: http://bznotes.wordpress.com/2008/03/27/complexities-of-automotive-supply-chain/

SCM in Automobile Industry

Source: http://www.laendmarks.com/index.php?id=163&L=1

SCM Modules for Automobile Industry

Source: http://beasgroup.com/media/cms_page_media/28/scm_selection_level.jpg

SAP SCM Solution

SAP SCM Solution Supply Plan

Source: http://www.sap.com/solutions/business-suite/scm/demos/index.epx

SAP SCM Solution SmartOps - Supply Network

Source: http://www.sap.com/solutions/business-suite/scm/demos/index.epx

B2C in Automobile Industries

CRM - Customer Relationship Management


CRM is a business strategy directed to understand, anticipate and respond to the needs of an enterprise's current and potential customers in order to grow the relationship value. 4

4. http://www.crmforecast.com/crm.htm

B2C &CRMCustomer Relationship Management


CRM - Customer Relationship Management
Portal Contact Management Systems Internet Mobile Phone Mail Contact Persons

E-Commerce
Efraim Turban, Dorothy Leidner, Ephraim McLean, and James Wetherbe, "Information Technology for Management: Transforming Organizations in the Digital Economy", Wiley, 5th edition, 2005, ISBN 978-0471705222

VWs CRM and Web Portal

VWs CRM and Web Portal Product Selection and Customization

VWs CRM and Web Portal Dealer Finding

VWs CRM and Web Portal Contact

VWs CRM and Web Portal

VWs CRM and Web Portal VW Service

SAP CRM Solution

SAP CRM Solution Service Order

Source: http://www.sap.com/solutions/business-suite/scm/demos/index.epx

SAP CRM Solution Service Management Dashboard

Source: http://www.sap.com/solutions/business-suite/scm/demos/index.epx

Trains

Train b2b
Manufactures and Railways Companies Material, Vehicles Services
Maintenance Control Refurbishment

and modernisation

Practical examples
Bombardier
Offers a wired range of service IT solutions (rail control, new technologies) Website offers a general overview of the range of the products

Practical examples
ALSTOM
Offers two types of portal ASCOT offers a platform for immediate exchange of supplychain information (based on SAP) ALTeS is a web-based strategic tool used to centralize and standardize communications (for suppliers, with comprehensive documentation)

Train b2c
Railways companies to costumers:
Timetable General

Information (print-at-home)

E-Tickets

SBB/FFS

E-Tickets:
Website

www.ffs.ch (iOS, Android, W7,

Smartphone App

MMS)

Motorbikes

motorbike B2B
Speedup.it:
Only for retailers

ChinaMotorWorld (motor park)


The show's objective is to gather all major suppliers of ATVs and motorcycles, accessories and equipments

TradeBoss.com
Buyers, importers, distributors of motorcycles

motorbike B2C
Rent Motorbike tours AdMo tours Dealers
Each motorbike dealer provide to the costumer the possibility to buy and customize their products online

Web sellers (CH) Hobby moto Moto scout 24 Commercio moto Swiss moto Accessories / equipment e-moto uk rapid racer

Dealers

Rent
AdMo Tours
Adventure Motorcycle Tours & Rental

Motorcycle rentals Dirt Bike Services


School, Rides, Tours, Rental

Motorcycle tours

Web Sellers
Motorcycle.com
Search by:
Manufacturers Categories Tools

Insurances Schools Loans Accessories

Accessories and equipment


Motorcycle Superstore

Trucks

TRUCKS a motor vehicle designed to transport cargo

So unlike the other types of vehicles its developed for business!


Example in gures:
!"##$%&'()*+%$',-.*/&01'.2*'3*.-$*45/*62*7"8$*"9*:%(3;<"%.(0"3=*>??>*
:%(3;<"%.(0"3*#"8$* !"#$%& /012& 4056"& 819621:6& ;5<6"&=>?6@&A1:$2.&01".&1:56"=>?02B& :".()* @;0#(.$;*'3*#'))'"3;* B()C$=*D* :"3;* '&()*&(((& ++&)+,& 3',&(((& +&')'& -)3&(((& +&--7& 7'-&(((& 3&*,'& ,&(+*&(((& -((& EF*?G>*???* EH*IJK* A$)(01$*;-(%$;*'3*<$%&$3.;* B()C$* :"3;* -'.*& -(.+& 3.(& +(.,& *.,& 7.-& -.'& +7.+& +*.C& 3.(& E??=?* E??=?*

b2b and b2c service


Types of possible web-service for the truck industry

Selling / buying trucks Parts and repairing (SCM) Insurance / warranty Renting Transport services/Logistic

B2C B2B - B2C B2C B2C B2B B2C

Other specic services (i.e. Driver training)

Selling / buying
When looking for a used truck to reinforce your eet, there is no longer need to search the ads or make a lot of phone calls. Instead you can use the Internet, since many of our dealers and market companies around the world provide services for locating the truck you need in minutes via their websites.

Example Arrow Truck Sales (used trucks, USA):


http://www.arrowtruck.com Arrow Truck Sales, Inc., is North Americas best source of used heavy-duty and mediumduty trucks. They carry all makes and models and maintain a diverse inventory of over 2,000 on-highway, vocational and specialty trucks. Arrow also offers a wide varietyof used trailers.

PARTS and repairing


Example Freightliner (member of Daimler AG):
Freightliner Dealers are supported by one of the most advanced parts distribution networks in North America, giving customers access to a wide range of new and remanufactured parts, accessories and components for any truck make or model. Encompassing nearly 2 million square feet of warehouse space and holding over 150,000 unique part numbers, our strategically located Parts Distribution Centers utilize the latest in product sourcing technology to offer unparalleled parts distribution at each and every Freightliner location. Whether its timecritical deliveries or the best selection of parts, your Freightliner dealer network is constantly working to help keep your business running protably.

insurance / warranty
Example Cover sure (UK), http://coversure.co.uk:

Full service commercial truck insurance

insurance / warranty
Example Budget Truck Rental (USA), http://www.budgettruck.com:

Full service company for moving

Transport services / logistic


Example Volksnet (service provided by VW Trucks and Buses)

The Volksnet is a complete wireless telematics package developed to achieve the worldwide growing demand for on line eet management. It improves safety and security, optimize vehicle operation and save money, for any kind of Customers, no matter individuals, Fleet Managers or Fleet Owners. It is a simple, robust, affordable and plug-and-play web based system that you can not only track the vehicle but also easily establish alarms for events like unplanned stops or a driver going outside of route through designated areas geofence, plus monitor several vehicle real-time activity like speed, vehicle running under rain condition, opened doors, fuel consumption, etc.

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Hajar Ghaem Sigarchian Ievgenii Riabokon Quang Pham Dang Andrea Michelotti