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Characteristics Integrated Marketing Communication
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these, other techniques are now increasingly added to the overall promotional mix. Promotion is one of the Ps in the marketing mix. Promotions has
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its own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts - providing they speak consistently with one voice all the
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Definition of Integrated Marketing Communications

According to the American Marketing Association, integrated marketing communications is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. This topic will
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cover integrated marketing, including the best practices and tools of tradition and Web 2.0 to design and implement great and highly effective communication and branding strategies.
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Integrated Marketing (IM) is a management
strategy and meta-
discipline focused on the organization-wide optimization of unique value for stakeholders . Integrated marketing is the planning an execution of all your companys marketing activities, online and offline, in a way that is consistent across all of your customer contacts and creates more value than when those activities are performed separately.
Defining Communication:
Communication is the process of sharing information between people through a continuous activity of speaking, listening & understanding. Communication is the process of delivering a message from one person or group to another.
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History of Integrated Marketing Communication
The History of Marketing in the 20th century and earlier is a complex and still not fully explored subject, mixed up as it is with a history of
~ 8 ~
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Characteristics Integrated Marketing Communication

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Characteristics Integrated Marketing Communication

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Characteristics Integrated Marketing Communication

Integrated Marketing (IM) is a management

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Characteristics Integrated Marketing Communication

History of Integrated Marketing Communication

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Characteristics Integrated Marketing Communication

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