Professional Documents
Culture Documents
SC Johns on
AFNE
John Langdell
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SC Johnson Core Values
• Commitment to Family
• Innovation is fundamental
• Environmental leaders
• Superior Partners
• Global Brands that win
• Spirit of Leadership and Adventure
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Five generations of Family Leadership
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Strategic Opportunity
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Advancing Social Progress and
Public Health
Core Values
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Sustainability Platforms
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Products that Make Lives Cleaner, Easier,
Healthier =
Strong Foundation for Work at the
BoP
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SCJ in AFNE
“Top” of the
Income Pyramid
> $10,000/yr Cost structures, business
models, & research
methods based on a
“Western infrastructure”
The
“Base” of the “ToP”
Resource
Pyramid Customer
85% of Global Resources
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We Needed to Move On
= Challenge (2 – 5 years)
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Opening Up: The Business Concept
Incremental business opportunity between existing ToP
model and BoP model, BoP Service model delivering
product benefits direct to home instead of delivering
products through traditional channels
BoP Consumers
Incremental
ToP/MoP
Consumers
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SCJ unity
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SCJ SCJ SCJ
Regional Regional Regional
Office Office Office
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Opening Up: The Business Concept
“Community-Based Cleaning & Waste
Management Company”
• Offer a diverse set of cleaning and pest control services that provide
product benefits direct to homes and businesses in Nairobi’s slums
• Provide suites of services that bundle SCJ products like Pledge®, Glade®,
Toilet Duck® and Baygon® along with existing youth services (e.g., garbage
collection and carpet cleaning)
• Generate income for the youth groups while improving the communities they
live in
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Finances
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What will Give it a Chance of Success?
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Achievements
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Fitting Into the Current Strategy
BoP CONSUMERS
VECTOR CONTROL
DEEP
DISTRIBUTION BoP PROTOCOL
• Malaria education
and marketing
• Motorcycle Sales • Kibera BoP
(South Africa)
and Distribution (SE Business Pilot
• Dengue marketing
Asia, Nigeria) • Continued BoP
and “Men in Baygon”
• KasKazi: Third Party Learning Lab
(SE Asia)
Bicycle Sales and Sponsorship
• Asthma program in
Distribution (Kenya)
the United States
“Skate to where the puck will be, not where the puck is”
-- Wayne Gretzky
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Use Incremental and BoP Efforts
to Re-balance the Business – End in Mind
MAJORITY OF SCJ BUSINESS
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SC Johnson in Keny a
Base of the Pyramid Protocol™ in Action:
SC Johns on
AFNE
John Langdell
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