iResearch 2009 2010年中国搜索引擎市场份额报告

0
i Re s e a r c h C h i n a S e a r c h E n g i n e A n n u a l M a r k e t R e p o r t
2009-2010
2009-2010
iResearch China Search Engine Annual Market Report
I. ........................................................................ 3
II. .......................................................................................................................... 5
III. ......................................................................................................................... 6
IV. ......................................................................................................................... 7
V. ......................................................................................................................... 8
1. .................................................................................. 8
1.1. ........................................................................... 8
1.1.1. 2009 ......................................................... 8
1.1.2. 2009 ..................................................... 9
1.1.3. 2009 ....................................................... 10
1.2. ......................................................................... 11
1.2.1. 2009 ....................................................... 11
1.2.2. 2009 .......................................................... 12
2. ........................................................................ 13
2.1. 2009 .............................................................. 13
2.1.1. 2009 .............................................................. 13
2.1.2. 2009 ...................... 15
2.2. 2009 ..................................................................... 17
2.3. 2009 ................................................................. 18
2.3.1. 2009 ................................................... 18
2.3.2. 2007-2009 ............................................. 20
2.3.3. .................................................................. 21
3. ........................................................................ 22
3.1. 2009 .............................................................. 22
3.2. 2009 ................................................................. 24
4. ........................................................................................... 26
2009 ............................................................................. 27
............................................................................................................................. 32
Copyright iResearch Inc. 2010
2009-2010
1- 1 2005-2012 ........................................................................ 8
1- 2 2003-2009 .................................................................... 9
1- 3 .................................................................................... 10
1- 4 2001-2012 ...................................................................... 11
1- 5 2009 1-12 ............................................................... 12
2- 1 2002-2013 .......................................................... 14
2- 2 2002-2013 ........... 16
2- 3 2002-2013 ....................................................... 17
2- 4 iUserTracker-2007-2009 ............................................ 19
2- 5 2007-2009 ................................................... 20
2- 6 ............................................................................... 21
3- 1 2003-2009 .............................................................. 23
3- 2 iUserTracker-2008-2009 .................................... 25
4- 1 ......................................................................... 26
2009-2010
I.
www.iresearch.com.cn20038
20091220101
2010
2010
2009-2010
2009-2010 B2B
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010
2009-2010 CDN
2010
2009-2010
2009-2010
2010
2010
2009-2010
2010
2009-2010
II.
30 1 30
1
2009-2010
III.
iUserSurvey
iUserSurvey
1.
iResearch http://iclick.researchchina.cn/survey/9/
2009 12 1 -2010 1 15 103
8
7 2.6
2. /
CNNIC 2010 1
iAdTracker
iUserTracker
9
9
9
9
2009-2010
IV.
2009 69.6 10.2 38.5%

33.6% 2008 29.6% 4.0
2009 2033.8 35.7% 2007

2007 2009
15.6%19.7% 20.6%
2009
31.1%3.5%
2009
96.2% 94.9%
2010 45%
2010 2010
2010 45%
+
2010
1.
2.3.4.
2009-2010
V.
1.
1.1.
1.1.1. 2009
JPMorgan Zenith Optimedia 2009

339.0 14.9%2010 2012
14%
2012 510.5
2009
Zenith Optimedia 2009
4477.3 10.2% 540.7
9.5%
1- 1 2005-2012
2009-2010
1.1.2. 2009
2009 9886.1 30.0%

30% 2004
50%
1689.0 17.1% 2033.8
20.6% 37.7% 39.0%
1- 2 2003-2009
2009-2010
1.1.3. 2009
1.2.
Active Customers
ARPUQVCTR ARPU
2009 30.0% 14.9%

2009 ARPU

ARPU
1- 3
10
2009-2010
1.2.
1.2.1. 2009
2009 153.9
6.0% 2010
10% 2012
243.0
2009 14.9%
8.9
45.4% 3.8
1- 4 2001-2012
11
2009-2010
1.2.2. 2009
2009 2009
130-150 1 135.0 12 147.4
8
2009 8
1- 5 2009 1-12
12
2009-2010
2.
2.1. 2009
2.1.1. 2009
69.6
2009
69.6 10.2 2008 50.3 38.5%
2009 Q2
2010 2010
2010 45%
13
2009-2010
2- 1 2002-2013
14
2009-2010
2.1.2. 2009
33.6%
2009 33.6% 2008

29.6% 4.0
2010
2010 46.2%
2010 33%
2011
35.6% 2012
38%
2013 40%
2009 47.0%
13.4
2003 35.0%
50.0%
2016 45%
15
2009-2010
2- 2 2002-2013
16
2009-2010
2.2. 2009
3.2 82.1%
CNNIC
iUserTracker 2009
3.2
2008 2.4 31.1% 2010 4
2013 5.5
2009
82.1% 2008
15% 50%
2- 3 2002-2013
17
2009-2010
2.3. 2009
2.3.1. 2009
iUserTracker 2009 2033.8

35.7%2008
64.4%2009
comScore 2009
12 22.0%
2007
2007 2009 15.6%19.7%
20.6%
1.
2.3.
4.
3%
18
2009-2010
2- 4 iUserTracker-2007-2009
19
2009-2010
2.3.2. 2007-2009
2009 636 2008

614 3.5%
2009 848 2008
717 23.4%
2- 5 2007-2009
20
2009-2010
2.3.3.
2009 31.1%3.5%
2009 4.3%
23.4%
2- 6
21
2009-2010
3.
3.1. 2009
2009
2009
96.2%
63.9%
32.3%
2008 5.0
Bing SOSO
2010
2003
2005 2009
2008 0.3
2009
2009
2004
22
2009-2010
3- 1 2003-2009
23
2009-2010
3.2. 2009

iUserTracker 2009 94.9%
2008 1 2.8
poloPolo/RALPH
LAURENpolo
24
2009-2010
3- 2 iUserTracker-2008-2009
25
2009-2010
4.
2008-2010
2010
APRU 2008
2010
APRU
2012
4- 1
26
2009-2010
2009
2009
2008
2009
2010 09
ARPU
2009 38.2%
2009 69.5
2008 50.3 38.2%
09
2009 Q2 Q3
2009 Q2 17.2
32.4%2009 Q3 20.0 16.0%
09Q2
2010 2010
2010 45%
27
2009-2010
2009
2009 9 7 5000
AdWords 500 2009 9 30
2 (60 )
2009 10 13
09Q3
2009 Q2
SEM
SEM
28
2009-2010
2009 4 20
2009 12 1
2008 2009
2010
29
2009-2010
2008 9 Chrome Chrome

2009 7 Chrome OS 2009 10 13
2009 SOSO u.soso.com

2009 10 30
my.baidu.com
RSS
2009
30
2009-2010
Bing
2009 6 Bing
SOSO
2009 9 SOSO
31
2009-2010
http://www.iresearch.com.cn
http://www.iresearch.com.cn/solution
http://www.iresearch.com.cn/product
http://www.iresearch.com.cn/consulting
http://www.iresearch.com.cn/report
http://www.iresearch.com.cn/institute
http://www.iresearch.com.cn/meeting
http://www.iresearch.cn
http://www.iresearchad.com
http://www.iwebchoice.com
/

88 SOHO C 1509 100022
010-51283899-843 821

333 B 701 200030
021-51082699-

3-15 707 510620
020 -38010229
iResearch
Email: henry@iresearch.com.cn
32

iResearch 2009 2010年中国搜索引擎市场份额报告

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

iResearch 2009 2010年中国搜索引擎市场份额报告

Uploaded by

Copyright:

Available Formats

0

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

2009 69.6 10.2 38.5%

2009 2033.8 35.7% 2007

Copyright iResearch Inc. 2010

JPMorgan Zenith Optimedia 2009

Copyright iResearch Inc. 2010

2009 9886.1 30.0%

Copyright iResearch Inc. 2010

2009 30.0% 14.9%

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

2009 33.6% 2008

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

iUserTracker 2009 2033.8

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

2009 636 2008

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

2008 9 Chrome Chrome

2009 SOSO u.soso.com

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

Copyright iResearch Inc. 2010

You might also like