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Fundraising Toolkit
Dear Student, We have seen this program make a substantial impact on students and communities and hope to help make it possible for you. Many past GESI participants have successfully fundraised to cover all or part of the program costs. This fundraising toolkit was created to help you in these fundraising goals. Fundraising is a lot of work, but dont be daunted. With a solid plan and a little persistence, your fundraising goal can be accomplished! Good luck and please let us know how we can help! -The GESI Team GESI Fundraising Checklist:
Set fundraising goals (page 2) Develop a list of potential donors (page 3) Write a fundraising letter (page 4) Explore corporate matching programs (page 5) Contact your university for funding (page 5) Apply for scholarships/fellowships (pages 6-8) Create an online fundraising site (page 9) Host a fundraising event (page 9)
Global Engagement Studies Institute c/o Center for Global Engagement Northwestern University
Email: gesi@northwestern.edu
www.gesi.northwestern.edu
Getting Started
Information for Donors:
As part of Northwestern University, GESI is a 501(c)3 non- prot organization which means donations are tax-deductible. In order to receive forms for taxes, your donor must give the money directly to GESI. In this situation .07% would be deducted from the donation. They can either:
1. Write a Check to Northwestern University, specify in the memo line:
*For Northwestern students, this number can be found on your Wildcard. Non-Northwestern students will be given a Northwestern ID upon enrolling in the program--just ask, and we can provide you with this number.
Getting Started
Potential Donors:
Make a list of all the potential donors you should contact. Remember that anyone you know is a potential donor; no one will give unless you ask them. Many past GESI students have asked friends and relatives for donations toward their program fee in lieu of birthday or holiday gifts. Consider asking: Personal Contacts Family Personal Friends Friends of your parents Organizations Religious Organizations Civic Groups Service Clubs Alumni Associations Since its founding GESI has: Hosted nearly 200 undergraduates from over 40 colleges and universities Grown from a single site in Uganda to 6 sites in Bolivia, Dominican Republic, India, Nicaragua, South Africa and Uganda
Your University Your University may be the best place to ask for money. There is more about this on page 5 of this toolkit. When speaking with organizations ask if you can make a presentation at one of their meetings. Describe the GESI program and what you will be doing. You should also offer to give a presentation about the trip and what you learned upon your return. Make sure to ask for a specic amount based on what you anticipate people will be able to give. Your peers might only be able to donate $10, whereas friends of your parents might donate more, and a university could give even more. Tailor your fundraising efforts so that no one feels overwhelmed by your request. Another idea is to ask for a friend or family members unused frequent ier miles in order to buy your ight. Please note that if you opt to use frequent ier miles, you will not be able to have the GESI group ight rate, and you must notify GESI no later than March 20th.
Fundraising Letter
Fundraising Letter:
A fundraising letter is very important and something that is worth putting time and thought into developing. In this letter you should explain the GESI program and reect on how it will impact both you and the community where you will be working. Keep the letter short, simple, and heartfelt Target your audience
Example Letter:
The example below is a good start, but it is important to personalize your letter, so that potential donors can really see how GESI will impact you.
Dear [donor name], I hope all is well! As I might have mentioned,I am traveling abroad this summer with Global Engagement Studies Institute (GESI). GESI is a program at Northwestern University that prepares undergraduate students with the knowledge, tools and experiences to confront shared global challenges. Through international service learning, students work with grassroots organizations and communities in the developing world to advance sustainable, community-driven change. Each summer, GESI hosts approximately 70 undergraduates from across colleges and universities. Students spend their summers in one of 6 locations (Bolivia, Dominican Republic, India, Nicaragua, South Africa, or Uganda), and work in issues ranging from global health to education to social entrepreneurship and more to develop small-scale development projects that benet local communities. This summer, I will be traveling to [country name], living with a homestay family, and working with a team of peers and local leaders to create a small-scale development project. [write a paragraph or two about how the trip will impact you--consider your personal, professional and academic goals] The summer will cost me $7,500, in addition to airfare. Im already hard at work to raise this money, but I can't do it alone; I am hoping that you will consider supporting my GESI experience. I know these are tough nancial times, but I'm sincerely grateful for any tax-deductible donation you can make. Heres how to donate:
University Funding:
Northwestern students (particularly juniors and seniors) Summer Grant Assistance through the Ofce of Undergraduate Financial Aid: Be aware that summer grant assistance is need-based and very limited. Not all students qualify, even those who demonstrate nancial need. Some students may be offered loans instead of grant, or a mixture of both. For more information, please contact Mike Frechette (m-frechette@northwestern.edu), Senior Assistant Director of Study Abroad Financial Services. Additional information about summer nancial aid-including policies and application procedures-can also be found on the nancial aid website at: http://ug-naid.northwestern.edu/topics/current/ summer_session_aid.html. Options for Non-NU Students Students need to check with their own home Financial Aid ofces to determine their eligibility for Financial Aid. We encourage students to begin these conversations as early as possible, and we are happy to supply any documentation or written materials needed. In the past, some students have used their GESI course credit to allow them to graduate early or be part-time students during the nal quarter/semester at their home institution.
Fundraising Events:
A fundraising event is great way to raise money for your GESI experience while also telling people about what you will be doing this summer. Planning an event can take a lot of work, so it is important to make sure the outputs will be worthwhile after monetary and time costs. Some event ideas are: Rafes Bake Sale Craft Sale Concert Marathons Sports Tournaments Movie Nights Trivia Nights Steps to plan a successful event: Decide the type of event you want to have by deciding what will be the most cost effective. Secure a date and a location. Be sure the date you choose gives you enough time to plan. Seek donations for the goods and prizes you need. In order to do this, you should write a letter (similar to your fundraising letter) asking for the item you need. Then, go into the store or restaurant and ask to speak to the manager. Explain the event youre having and what it benets, then leave them with the letter and a way to contact you. Advertise the event on facebook, listservs, newspapers, and on bulletin boards. Prepare all of your materials in advance. Host the event! Make sure you talk to as many people as you can at the event! Send a letter thanking participants, letting them know how much money you made and where further donations can be sent! Consider partnering with other GESI students to host an event together.
As you are making progress toward your fundraising goals, be sure to thank everyone who donates! Keep in touch with them during and after your GESI summer so they can see how their donation impacts you and the community where you will be working!
Good luck!