1

BUSINESS PLAN
(FOR PROPOSED UK BRANCH OFFCE)







n Support of

MR. KHALD RASHEED
Director Marketing & Sales


WNCO MARKETNG PAKSTAN
(Applicant for UK Sole Representative Visa)


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TabIe of Contents

Contents Page No.
Executive Summary 3
Scope of business 4
Introduction 4
Export Potential 4
Overview of the Company 5
Associations 6
Our Products 7
Our Services 8
Vendor's Profile 9
Buyer's Profile 10
Intended Branch Office 13
Project Scope 13
Mission 13
Conceptual Development 14
Objectives 14
Keys to Success 15
Start-up Summary 16
Management Summary 16
Feasibility 16
Start up Funds Requirement 17
PersonneI PIanning 18
Our Services 19
SaIes Office 19
Benefits to customers / importers 20
Success Ratio 23


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EXECUTIVE SUMMARY
With a decade of experience in the field of yarn business and exports, Winco Marketing
Pakistan is confident of serving the international community with the required quality,
timely delivery schedule at a comparatively reasonable price. Winco Marketing Pakistan
is the trustworthy supplier of all type of fiber, yarn and fabrics from Pakistan.
The company started its operations in 1996. Mr. Khalid Rashid and Mr. Muhammad
smail Shah were business partners and carried on the business of trading in yarn,
fabric, indenting, import and export. Both the partners remained actively involved in its
operations and management and expanded business in over 15 countries. Then in 2006
Mr. Muhammad smail Shah went to Hong Kong to set up an international trading house
with the persistence of having close working relations and cooperation with regional &
international organizations with similar aims & objectives. Mr. Khalid Rasheed took
complete charge of director marketing and international affairs. Then Mr. Ghassan
Mushtaq took the responsibility of looking after business operations in supervision of Mr.
Khalid Rashid.
Winco marketing, now wishes to start a sales office in the UK to open business lines
with clients in the UK & all other European countries. Main objective of opening sales
office in the UK is to get direct association with the clients and increase turnover.
Mr. Ghassan Mushtaq will remain in Pakistan to monitor operations (purchasing,
processing and packaging) and Mr. Khalid Rashid (who is acting as Director Marketing
and nternational Affairs) will remain present in the UK to increase sales and develop
liaison with prestigious customers.
As, we are already familiar with European market and know the needs and demands of
customers so we will not face difficulties in achieving our targets.
All business operations of the company will remain in Pakistan. We only intend to start
our sales office in the UK in January, 2012. We will be locating in booming and rapidly
expanding borough of Oldham Street, Manchester. Start-up funds requirement we
estimated for our sales office is 19,000


4

SCOPE OF BUSINESS

Introduction

Pakistan`s total exports from July 2009 till June 2010; the fiscal year 2010, amounted to
$19.38 billion, an increase of 9.58% as compared to the same period last year. Exports
of cotton yarn showed the biggest increase over the month of May, rising by about 71
per cent. Exports of knitwear grew 9.61 per cent and readymade garments by 16.31 per
cent.
Cotton exports have been placed on Open General License (OGL) category without any
export cap with effect from August 2, 2011. Government has restored DEPB benefits on
cotton from October 1, 2010 and cotton yarn from April 1, 2011 to incentivize cotton and
yarn exports addressing the slowdown in the industry. Cotton prices have increased
from Rs. 29,500/candy on August 2, 2011 to Rs. 38,500/- candy on August 25, 2011
since these policy interventions.

Export PotentiaI


We believe that with the textile business becoming more & more globalize, the potential
of WNCO to offer production alternatives and services to the world textile markets for
the supply and sourcing of textile merchandises will be tremendous. Our close working
relations with some, selected with care, esteemed and leading Spinning and weaving
mills enable us to supply quality goods to our valued customers. t is heartening to offer
our buyers on attractive package of Reasonable Prices, Best Quality & on Time
Deliveries.
WNCO is in line for major expansion of its activities. n this regard, we hope to be of
service to other destinations as well.

3


Overview of the company
Winco Marketing was established in 1996. The company acknowledged itself in textile
sector rapidly and effectively being the agency for procurement of Raw cotton, Yarn,
Fabric and Garments. With in a short period of time Winco spread its influential services
to Far East, South East Asia, Europe and USA.

Winco Marketing has business expanded in Bangladesh, ndia, Europe and Far East. t
has a business of 350 countries per month at present. Besides it also export raw cotton
from ndia and Pakistan. t has potential suppliers here in Pakistan and ndia for Ne16/1
to Ne60/1 covering Carded and Combed for knitting weaving. t also arranges Ne40/1,
50/1, 60/1 and 80/1 combed compact yarn.


LegaI Entity and Ownership
Mr. Khalid Rashid and Mr. Muhammad smail Shah are the company's principle owners.
Mr. Muhammad smail holds 70% shares and Mr. Khalid Rashid holds remaining 30%
shares and performs the duties of Director Marketing and nternational Affairs. His
responsibilities includes developing business relations with customers, order taking and
order fulfilling, market analysis and searching and negotiating with potential customers.

Head office:
Address: D-602 City Towers, 6-K Main Boulevard, Gulberg , Lahore - Pakistan
Phones: +92 42 3577 0228 - 9
Fax: +92 42 3577 0278
Email: info@winco-mkt.com
Website: marketing@winco-mkt.com



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ASSOCIATIONS
Being the quality trader, Winco Marketing Pakistan has following certifications:


The Lahore Chamber of Commerce and Industry
(Affiliated with the Federation of Pakistan Chambers of Commerce and Industry)

Membership No. 46236-A

Postal Address: 11-Shahrah-e-Aiwan-e-Tijarat,
Lahore, Punjab, Pakistan - 54000.
Phone: +92-42-111-222-499
Fax: +92-42-6368854



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Our Products
FBRE
Raw Cotton of any origin, Polyester Staple Fiber, Acrylic Staple Fiber & Viscose
Staple Fiber.

YARN

100% Cotton ring spun yarn count range Ne 5s to Ne 120s Carded & Combed for
Knitting & Weaving
Blended yarn PC, CVC & PV count range Ne 10s to Ne 65s Carded & combed
for Knitting & Weaving
100 % Acrylic yarn & 100% Polyester yarn
100 % Acrylic yarn & 100% Polyester yarn
Open End yarn 100% cotton and blended count range Ne 5s to Ne 30s
2 ply, 3 ply and Multi-ply yarns in 100% Cotton & Blended

SPECAL YARN

High Twist Gassed yarn, Mlange yarn, Solid Dyed yarn, Compact yarn, Bamboo
yarn, Core Spun yarn, Linen Cotton yarn, Slub yarn, PVA yarn, Heather Grey
yarn, Model yarn, Organic Cotton yarn, Soya bean yarn, Lyocell yarn.

FABRC

All possible constructions and width of grey/dyed woven and knitting fabric in
100% Cotton & Blended

WOVEN FABRC

Twills, Canvas, Oxford, Poplin and any other woven fabric as per buyer's
specifications

KNTTED FABRC

Single Jersey, nterlock, Pique, Rib Fabric, Stretch Fabric and any other knitted
fabric as per buyer's specifications

GARMENTS
T-Shirt, Polo Shirt, Sweat Shirt, Rugby Shirt, Sports Wear, 100% Cotton/Blended
Sweater, Woven Shirt, Denim/Twill Pants and all other kinds of knitted/woven
garments as per buyer's specifications.

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OTHER DETAILS:
Packing: Seaworthy Export standard strong cartons and in Pallet
DeIivery Time: Within 30 days after receipt of L/C. Payments: Confirmed
rrevocable L/C at sight, L/C at 60 days, L/C at 90 days, L/C at 120
days.

Our Services
f services mean reliability, quality and commitment, we excel in the following:

Complete scenario of market trends for customers.
Periodic information and analysis to our customers.
Buyers' / Suppliers' individual and mutual benefits.
Contract finalization.
Pre-shipment nspections for quality assurances.
Monitoring the production for timely shipments.
Claim settlement if any.
Last but not the least, customer demands, requirements and satisfaction.

Our Strengths
As we always put costumers at top priority: their support also helps us in improving our
system hence enhance the performance. This in result has brought us to the global
textile market as s reputable and trustworthy business partners. We can proudly say
that we work all over the world as we are recognized by our name due to performance.

Our Exports
We are amongst the leading textile agencies in Pakistan with an annual turnover in
excess of USD 94 Million in year 2010. Today, Winco holds a special position in textile
industry in the sense that it provides sourcing to the customers for a large variety and
combination of products under one roof.

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VENDOR'S PROFILE

ALOK INDUSTRIES LIMITED
Peninsula Towers
Peninsula Corporate Park
Ganpatrao Kadam Marg, Lower Parel
Mumbai 400 013, Maharashtra, ndia
Tel: +91 22 24996200 / 6500
E-mail: info@alokind.com

SUPERIOR TEXTILE MILLS LTD.
Address: 32-N, Gulberg , Lahore, Pakistan

Phone: 042-35761542
Phone: 042-35712810
Fax: 042-35758801

SAPPHIRE TEXTILE MILLS LTD.

Address: 149, Cotton Exchange Building
..Chundrigar Road, Karachi, Sindh, Pakistan
Phone: 9221-111000100 / 2410930 / 2415469 / 2417509 / 2419142
Fax: 9221-2416705

MIMA COTTON MILLS LTD.
Address: Cavish Court,A-35,Block 7/8, K.C.H.S.U.
Shah rah-e-Faisal, Karachi, Pakistan, P.O.Box: 5218
Phone: 021-34531532/ 021-34531525
Fax: 021-34546024

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BUYER'S PROFILE

HUNBULTEX (PVT) LTD.
Address: 404-C, 4th Floor, City Tower, Main Boulevard, Gulberg , Lahore, Pakistan.
Postal Code # 58700.
Telephone+92 42 5770348-9 +92 42 5788616-7
Mobile+92 321 8419291
Fax+92 42 5770180
E-Mailinfo@hunbultex.com

TAMISHNA DYEING INDUSTRIES LTD.
Address: Plot # 33, Sec # 7, Mirpur, Dhaka, Bangladesh
Phone: +880-2-8016195, 9003630, 9009399
Fax: +880-2-8015330
Email: etafil@citechco.net

J.K. SPINNING MILLS LTD.
Address: 3-1/A, Peoples Colony, Jaranwala Road,
Faisalabad, Punjab, Pakistan
Telephone: 92-41-8713916
Fax: 92-41-8711899

NADEEM TEXTILE MILLS LTD
801-804, 8th Floor, Block -A
Lakson Square Building. No. 3,
Sarwar Shaheed Road, Karachi-Pakistan
Tel: +92.213.5220481 - 88
Fax: +92.213.5220495 -96
Email: info@nadeem.com.pk

TAMISHNA FAISHON WEAR LTD
Address: House # 65, Shah Magdhum Avenue,
Sector # 12 Uttara, Dhaka-1230, Bangladesh
Tel: 02-8931925, 02-8931926
Fax: 02-8950936, 02-9801958

SHEPHERD INDUSTRIES LTD.
House- 259, Road- 03, DOHS, Baridhara, Dhaka-1206.

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Kathalia, Valuka, Mymensing, Bangladesh
Tel: 9882431, 9882367
Fax: +88-02-8827353, 8825693

RING SHINE TEXTILE LTD.
Plot no.224-260,Extension area, Dhaka Export Processing Zone, Ganakbari, Savar,
Dhaka, Bangladesh
Telephone: 7701388, 7701152-56, 8350689, 9885580-1, 9350690
Fax: 88-02-9885586

CHINA TEXMATECH CO. LTD.
Address: 18th Floor, China Garments Mansion,
99 Jianguo Road, Beijing 100020, China
Tel: +86-10-65815588
Fax: +86-10-65814280
Email: ctmtc@ctmtc.com.cn


REGENT TEXTILE MILLS LIMITED
Address: 220, Strand Road, Chittagong
Post code 4000, Bangladesh
Phone: +880-31-637891, 637898
Fax: +880-31-610791, 637893
E-mail: rtml@regenttex.com

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INTENDED BRANCH OFFICE
Representative of Winco Marketing Pakistan used to go to UK and other European
countries to explore business opportunities. We are well aware of the customers needs
and found ourselves to have sufficient capacity to cater the total needs of export market
with prompt deliveries and guaranteed Quality.
Therefore, we intend to start up a sales office in the UK in order to expand client's
portfolio. This will not only allow us to have one to one interaction with clients but also
provide a unique opportunity to strengthen our ties with every customer around UK and
also nearby European countries.

Scope of the project
The company's basic target is to reach maximum importers / buyers across UK and
other European countries and offer them best quality at attractive prices with quality
guarantee. The local set up will give confidence to all the importers / distributors.
Since the EU has put some quality checks at cotton yarn import from Pakistan, and
Government of Pakistan has also decided to restrict cotton yarn exports again, it's
becoming very difficult for medium size companies to win the trust of new buyers in the
UK & EU. After having local office in UK Winco Marketing Pakistan can easily handle
this issue and get advantage over its competitors. All customers should also feel the
essence of personalization by dealing directly through our sales office.

Scope management
A positive growth of import and export in the country is quite obvious as the world
is becoming a global village. This raised a need to register a company (branch office) in
the UK in order to increase sales by reaching maximum customers in the UK and also
to other European countries.
Our target is to offer every customer the product that can meet his/her own
individual demands. This requires that our products can prove their worth in everyday
use and guarantee the highest possible economic value.


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Objectives
The objectives of starting such project are as follows:
To increase annual turnover of the company
To provide best and finest quality products as per customer's needs.
Remain closer to our business partners and fulfill their needs promptly.
Develop liaison with other retailers in the market.
Expand our marketing and advertising in other European countries.
Contribute in the economy of the UK.

Keys to Success
The demand of yarn is increasing every year; therefore there is a good charm for the
new players in UK. Most of the customers prefer to deal directly with European (local)
companies rather to import directly from the origin, therefore the chances are bright for
the success of our project
We are familiar with the market conditions of various European countries, especially the
UK and already have existing sound business ties, so there are more chances that we'll
establish and run our office in a better manner.

Business Promotion
A hyper change in the world markets has become the integral element for the
next wave of economical growth, driving us to new thoughts and innovative ideas.
Adherence of new promotional dynamics has become the most fundamentals aspect of
the marketing track, making customer reach out to all potential customers, who cannot
be ignored.
Today, seminars, exhibitions, conferences etc have become the symbol of
success worldwide. So to promote our business, we will publish our product information
in business newsletter, newspapers and also arrange a seminar to give shipping
business awareness and importance of our product. n this seminar, we will try to invite
our targeted customers as well as suppliers of raw material to get connected with them
in long run.


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MARKET ANALYSIS

SWOT AnaIysis

Strengths
O Experience and understanding of the industry
O Unique experience with exceptional customer service
O Great downtown location
O Large and growing consumer base
Weaknesses
O Untested market in United Kingdom
O While market is large, it is a niche market
Opportunities
O Outstanding experience will lead to repeat business
O Growing business operations to large scale
O Establish a Boutique clothing line
Threats
O Competitor's strength
O Cost and effectiveness of marketing
O Achieving desired targets



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Marketing PIan

4P'S:
Product:
We are going to offer following products:
Yarn
Fabric


Price:
There is no clearly market pricing strategy for the business in the beginning.
However, we have setup prices keeping in view
Competitors' price
Competitors strength in market


PIace:
We have marked the area in Manchester for opening our sales office. The reason to
select this place is based on market research which is as follow:
Customers sense of dressing and awareness
Customers flow and trend following
Safety and security element, as its an industrial sector as its


Promotion:
Regular and sustained market ads will be required for successful business. So we will
follow following strategies to boost our project:
Regular advertisement in magazines
Sponsoring fashion related events



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BRANCH OFFICE START-UP FEASIBILITY

Management
Winco Marketing was evolved by Mr. Muhammad smail Shah and Mr. Khalid Rasheed
as a partnership business. Then in 2006 Mr. Muhammad smail Shah went to Hong
Kong to set up an international trading house with the persistence of having close
working relations and cooperation with regional & international organizations. Currently
Mr. Khalid Rasheed is performing the duties of director marketing and international
affairs. Mr. Ghassan Mushtaq is looking after business operations in supervision of Mr.
Khalid Rashid.
With an opening of branch office in the UK Mr. Khalid Rasheed will develop liaison with
importers and buyers of yarn in the UK and other European countries. He will remain
physically present in the UK to manage day-to-day activities including order taking,
setting and achieving sales targets and ensuring customer's demands are being fulfilled
as per their expectations.
Mr. Ghassan Mushtaq will remain in Pakistan to monitor records management, order
fulfillment and execution of operations of the parent company as well as orders
forwarded by branch office. He will also maintain a keen awareness of trends within the
industry.

Economies of Business
Proposed Office Location: Oldham Street, Manchester
Proposed dates to stat up business: January, 2012
Estimated Start-up Cost: 19,000
Available Funds: 25,000


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COST OF BUSINESS:

Start-up funds Requirement
Start-up Expenses Cost
Rent & Security Deposits 5,000
nsurance 1,000
Phone & Gas Deposits 500
Office Accessories
(Computers, Fax, Printer, Telephone set) 1,000
Office Stationary
100
Legal Expenses 800
TotaI Start-up Expenses 8,400

Start-up Assets
Cash in hand 10,600
Other current assets -
Long-Term Assets -
TotaI Start-up Assets 10,600

TotaI Start-up Funds Required 19,000



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OPERATIONAL COST:
Our UK office will include 2 full time employees in the start, who will work a total of 40 man
hours per week and generate an average pay roll of 38,400 for the first year in business. Mr.
Khalid Rasheed will perform duties of Director marketing & Sales. He will hire and office
manager during first 2 months of setting-up an office.
SaIary break-up

Sr. No. Designations Monthly Salary Annual Salary

1 Director Marketing &
nternational Affairs

2,000 24,000
2 Officer Manager

1,200 14,400

However, if there would be any need of sales persons, they can be employed with the approval
of parent company. We feel the labor pool in UK is such that finding qualified employees will not
be an issue. Our sales associates will be paid an hourly wage, plus commission. Bonuses will
be provided with each year of service following an annual review to encourage employees'
retention.
AnnuaI SaIes (ApproximateIy):

AnnuaI SaIes 100,000
TotaI AnnuaI Tax Percentage 32.5%
AnnuaI Tax Paid 32,500

Net SaIes After Tax 67,500

Rate Dividend
ncome
Savings
ncome
Other ncome
(inc
empIoyment)
Band (above any personal allowance)
Low Rate N/A 10% N/A 0-2440 (applied only if total income
falls in this band)
Basic Rate 10% 20% 20% 7,445 - 37,400
Higher Rate 32.5% 30% 40% Over 37,400
AdditionaI
Rate
42.5% 40% 50% Over 150,000

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Benefits:

O Large amount of funds will be invested in the England.
O Textile Business creates two of every three new jobs, produce 39% of the gross national
product, and invent more than half the nation's technological innovation.
O Taxes will be charged every year.

Forecasted Income Tax for 2 Years:
Winco Marketing will be beneficial for the UK in the form of income tax.
The forecasted Annual income would be One hundred thousand pounds per annum and
approximately 32.5% of income the income tax will be charged annually which is going to be
32500 per annum. The two years income tax will be 65,000. This amount of tax will be paid
by Winco Marketing to the government of the UK.

OUR SERVICES

RoIe of our SaIes Representative:
Responsible for the development and performance of all sales activities in assigned
market
nterface with customers and prospects in order to support a systematic identification of
their needs
Listening to customers requirements and presenting appropriately to make sale
Acting as a contact between the company and its existing and potential markets/clients
Arrange, support, and participate in client calls and help them in identifying the products
of their need
Achieve maximum profitability and growth in line with company's vision and values
Develop sales strategy that ensures attainment of company's sales goals and
profitability
Recording sales and order information and sending copies to the parent company
Reviewing sales performance, aiming to meet or exceed targets
Gaining a clear understanding of customer's businesses and requirements
Making accurate, rapid cost calculations and providing customers with quotations

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nformation, knowledge and sharing best practice with the parent
company
Develop and continuously evaluate/adjust promotional and advertising activities
Deliver innovative business models, branding, and marketing approaches
conduct market research to determine market requirements for existing and future
products
analysis of customer research, current market conditions and competitor information
develop and implement marketing plans and projects for new and existing products
Benefits to our Customers
We would like to become a quality supplier to our prestigious customers.
When major market trends develop, we keep our customers inform by fax or
phone.
f the cash flows of any customer will get tight, even then we will maintain
remarkable business terms and make our dealings flexible by negotiations other
way outs.
f any customer needs shipment deferred or moved up, we will bend over
backwards for a good customer.
n order to offer the best service and good relationships, our personal visit will be
prompt in achieving this objective.
Complaint handling will be very easy and it will give us an advantage over our
competitors

Defining Standards

Local retailers on target:

Lemantech mport & Export Co Ltd
Afamia House, Unit 11 Tilson Road, Manchester, Lancashire, M23 9GF
Category: Yarn Supplies




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Contact DetaiIs

Map & Directions

Hillbit Ltd
Hillbit House, New Street, Manchester, Lancashire, M40 8AW
Category: Yarn Supplies


Contact DetaiIs


Map & Directions



Crepe Sizes Ltd
Bury Road, Manchester, Lancashire, M26 2XH
Category: Yarn Supplies


Contact DetaiIs


Map & Directions



Elton Vale Yarns Ltd
Unit B / Constellation Mill, Ainsworth Road, Manchester, Lancashire, M26 4HD
Category: Yarn Supplies

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Contact DetaiIs


Map & Directions




K Azmeh Textiles Ltd
Richmond House, 11 Richmond Grove, Manchester, Lancashire, M13 0LN
Category: Yarn Supplies


Contact DetaiIs


Map & Directions



G D Yarns Ltd
200 Gorton Road, Manchester, Lancashire, M12 5DX
Category: Yarn Supplies


Contact DetaiIs


Map & Directions


Fibron Bx Ltd
Nutscene Garden Products Limited
Symbol Systems Ltd

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Peratech Limited
Ashfaq Knitwear Limited
Anne & Robert Swaffer Ltd
Clipper Data Ltd
Exsa UK Ltd.
Nicholas McKenna
Simon Rose
Rajendra Khagram
Dyfed Cleaning Services Limited
Linda & an Gillespie




Local boutiques on target:

Pop Boutique 34-36 Oldham Street, Manchester
Vicky Allen 205 Ashley Road, Hale.
Broadbents King Street, Knutsford
Andrea Claire 59-61 Station Road, Cheadle
bizaar 104 London Road, Stockton heath
Browse 12 Town Street, Marple
Biba Unit 1, Chase meadow Heatley Mere, Lymm
Jennie at Susie Blues 187 Marsland Road, Sale



SUCCESS RATIO

We are 100% sure that our sales office will be very successful because our
representative Mr. Khalid Raheed has an experience of over 15 years in nternational
Marketing and Sales. He has strong ties with various vendors and buyers of cotton yarn
all over the world. Now its to explore business opportunities in new markets of UK and
Europe. This will give the essence of personalization to our customers and we will get
vivid knowledge of needs and demands of customers. We will be able to get maximum
orders from this big market and enhance business profits.


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