Summary

After page 35

A. Statement of the problem:

The research is based on the Strategy to Increase the Demand for Hyundai motors Products and Services. Why their competitors sales are more than Union Hyundai? How to manage our company to win from these competitors?

B. Objective of the study:

The objective of the study is To:
Increase the sales of the Union Hyundai by implementing different

marketing strategy.
Understand the market conditions for Hyundai Cars. Study about the strategy of its competitors in the market. Different promotional tool used by Union Hyundai Study the consumer behavior, and perception about the Hyundai Cars.

Study about the need of improvement in existing Marketing System. Study about the difficulties faced by Executives while Marketing in the field.

To study about the effectiveness & efficiency of Union Hyundai in

relation to its competitors

Union Hyundai tries to find out the answer of 4 critical questions while doing its business; 1. Are we easy for customers to do business with? 2. Do we keep our promises?

3. Do we meet the standards, we set? 4. Are we responsive to customer needs?

C. Sampling :
Population: The population considered for this research type is the overall general buyers who:a.

Planning to buy four wheeler (one time payment or EMI) for the first time.

b.

Are planning to replace their old four wheeler with a more satisfying product type.

c. d.

Fill the need of four wheeler. Can afford a car however do not fill the need of buying one.

In short we can mathematically say that it is a general set which includes all the set and sub-sets of potential buyer of four buyers.

Non probability sampling: Non-probability sampling provide a non- scientific techniques of

drawing sample from the population according to non -particular laws of chance in which each unit in the universe has No definite pre-assigned probability of being selected in the sample. In short it is the purposes of subjective or judgment sampling.

The sampling design I used here is convenient sampling because it is based on the selected customers i.e., previous customer of Hyundai, the customers who are planning for new cars and customer s who came in showroom for enquiry of Hyundai Cars. I was selected the convenient sampling because it was not easy to survey all customers. Sample size:

The sample size shorted out from the population (universe set) is

100 nos. to draw the conclusion of the study.

D. Limitations of study:
Since the road to improvement is never ending, so this study also suffers from certain limitations. Some of them are as follows: Because of illiteracy, it was a time consuming method in which continuous guidance was required. Questionnaire method involves some uncertainty of response. Cooperation on the part of informants, in some cases, was difficult to presume. The project was limited to a period of 10 weeks and is done purely for the academic purpose. It is possible that the information supplied by the informants may be incorrect. So, the study may lack accuracy

1. ANALYSIS / DESIGN:
The data given below was based on the questions which are asked during the survey. Q.1. WHY SHOULD YOU OPT A FOUR WHEELER? Q.2. HOW YOU AWARE ABOUT HYUNDAI CARS? Q.3. What is your perception about Hyundai motors?(good or bad) Q.4. What is the standard of cars in Hyundai Motors?

Q.5.: On the basis of price and feature comparison, is Hyundai Motors economical? Q.6. What is your perception about the maintenance cost of Hyundai cars? Q.7. Which feature of Hyundai cars attract you more? Q.8. For passenger segment, which is the highly considerable competitor for Hyundai Motors? Q.9. In term of new designs of car, what is the status of Hyundai motors?

Q.10. How would you rate Hyundai Motors on the following parameter? Q.11. Are you aware of the following facilities provided by Hyundai motors?

Why people should have to purchase a Hyundai cars:

Comparing Hyundai Santro with Wagon R, Indica And Fiat Palio: Competition with Wagon R, Indica V2 and palio: As we can see from the available data, Unique Selling Points can be created for Santro xing. The points could be created from the following aspects; a. Only in Santro, we are having AC with Ozone friendly with 4 speed blower fan which always take freshment in both Driver and passengers.

b. Only in Santro, we will find A, B & C pillar trims, which shows interior more luxury. c. We are beating other models in overall length. In overall height only Wagon R is beating us. But we can convince our customers by showing them that this much of height is useless for Indian customers. d. The actual selling point would be Santro mileage capacity, which is the highest as compared to competitors. And our Indian customers are very much keen about this factor. e. Power and torque is highest for the Santro, which makes it lucrative option for thrill lovers. f. Ground clearance is highest for Santro, which is very much suitable for Indian roads. g. For only Santro, we are having rack and pinion steering with power assisted while others are having either rack and pinion or power steering. h. Only for Santro, we are having ABS, which makes it suitable for each and every type of road condition.

FINDINGS FROM SURVEY

According to the survey the customers who are already the customer of Hyundai cars are satisfied with the service of Union Hyundai, and the public who are planning to purchase a new car should go for Hyundai because the cars in Hyundai is economical in price, luxurious in look, comfortable, and trendy in design. These features also attract our young age group due to the new design, trendy look and style. The following are the findings I point out from my study: 1. Customers are always demanding, but they dont have to loose their patients, because customer is the God for us. If they are creating problems, then also we have to clear all matters with smile and patients. Make them understand fully that what are the problems and available solutions for that problem.

2. They are not here to provide comparisons. They have to provide test drive to those customers only which seem to be the competent customers. 3. They have to make their customers understand about their own need and available options to satisfy their needs. Customers should be known that money discount is not as important as their personal satisfaction. 4. They have to integrate the operations of our all departments, so that each and every department can help in operation of every department and understand other departments work. 5. Each and every employee should be having working knowledge of each and every department, hence job rotation is better option for this. 6. The management has to understand personal needs of the sales and marketing people, hence weekly get to gather with top management should be there about technical and personal problems for the employees where everyone would be free to express his/her thoughts. 7. When they should be having first meeting with customer, initially they have to make them understand about financial conditions for available banking and non banking companies. Then after they have to give them plan for financial. 8. They should be having one printed information about all formalities for the finance and it should be given to the customer so that it would be helpful to the customer while summing up documents for finance. 9. The customers who are having discontinued banking operations they should be given support by making alliance with related banks, so that it would be easy for the customers to get loan. 10. Executives may have to check that all documents they are sending to the department. 11. All relevant information should be same for all sections and absolute. 12. First of all, they have to provide one more employee to the exchange department. Hence, when Mr. R.K. Singh(corporate and exchange dept) would not be free then he can manage the deal.
13. Customers will not understand the technicality and market conditions hence we have to

make them understand that what they are getting that would be the best in the condition.

2. SUGGESTIONS:

Aggressive Ad Campaign: Union Hyundai should put a few hoardings in different areas in Jamshedpur and also advertise effectively in local cable channel. Educating the customers: Union Hyundai should educate the customers about the maintenance of the vehicle. Attractive schemes: Give few attractive schemes at the time of after sales services. Like giving quick service and charging them reasonably. Personal touch with the customers: Asking the customers to come regularly for servicing even after the warranty period.