Good morning / afternoon / evening!! I am _______________, a student of ______________________________________.

I am currently doing a study on kings size cigarettes brands in India for my personal learning & development. I would request you to please spare some time to answer a few questions. Itll take around 5 minutes. There are no right or wrong answer, we are only interested in your opinion. This information would be kept confidential and would be used for research purpose only. Declaration: Smokers Name________________________________________ I am 21 years and above and I am interested to know about tobacco products. I have no objection in hearing cigarette related communication (including SMS, e-mails, Mobile interventions, phone calls etc.) Date of Birth/ Age_____________ Signature_________________

City Area/ Locality Mobile Number Gender Educational Qualification AGE Occupation Male No formal Education 18-25 Self Emloyed 25-35 Salaried Student School 35-45 Retired Female Graduation Post Graduation Above 45 Trader / Businessman

Qualitative Section: 1. How did you take up smoking? Started with friends Need of style TV/Print/ Media Celebrity Influence Fathers Brand

Got Influenced by Market Visibilty 2. At what age did you start smoking? < 18 yrs 18-25 yrs

Work pressure/Tension/Personal issue

26-35 yrs

36-45 yrs

3. What type of cigarette do you smoke? KSFT (Badawala cigarette, 84 mm) Mini Kings (74mm) RSFT (Chotewala Cigarette, 69mm)

4. Do you occasionally also smoke other size brand? if yes, Which one (Brand/Size)&Why?

5. Which brand of cigarette do you smoke currently? ___________________________________________________ 6. How long have you been smoking this brand? < 3 months 3-6 months 6 months 1 year >1 year

7. Why do you prefer this particular brand? 8. Which cigarette brand did you smoke before this? ____________________________________________________ 9. Why did you change it? 10. Rate your current and previous brand on various parameters with a rating of 1-5 where 1- Very poor Characterstic Good Taste Smooth Strength High Satisfaction Value for money Premiumness Modern Brand For young people Status oriented Stylish Attractive Pack Attractive Stick Visible in market 11. What type of smoker you are? Occasional smoker Regular smoker 2- Poor 3- Average 4- Good 5- Very good

Current Brand

Previous Brand

12.Information regarding the following brands on basis of Aided /Unaided? Unaided Brands
Four Square Kings Gold flake Kings Gold Flake Lights Classic Menthol rush Classic Mild Classic Ultra mild Marlboro Marlboro Lights Marlboro Clove mix Benson Hedges 555 Gudang Garam Black

Aided Awareness Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Yes No Ever Tried set Characteristics Associated

TOM Recall

Spontaneous Recall

13. If your current brand is not available what will you do? Prefer not to smoke Search it in other place Try other Brand (which one)___________________

14. Have you tried any other Kings brand in last 3 months? If Yes Please mention the brand? No Yes (which ones)_________________________________________________________

15. Rank the following product attributes of a King size cigarette brand in the order of importance as per you: (1 being the lowest and 6 being the highest.) Packaging Price Stick appearance Drag / Draw Taste Smoothness

16. Rank the following emotional attributes of a King size cigarette brand in the order of importance as per you: (1 being the lowest and 5 being the highest.) Style Status Brand image Refreshment High /Kick

17. Which colour cigarette do you like? Full white White with Brown filter Full Black Full Brown

18. Which colour pack do you like? White Black Gold Silver Any other

19. What does Four Square as a brand mean to you? Trusted Brand Value for money cigarette Sunshine taste Hard smoke

20 (a) Are you aware of the Tagline Live life King Size? No Yes (where did you hear it)________________________________________

20(b) if Yes, Which cigarette Brand does it belongs? Four Square Kings Gold Flake Kings Others

21 When did you last try Four Square Kings? < 3 months 3-6 months 6months 1 year >1 year Never

22.What do you like about FSK? 23.What is your current perception about FSK? 24.What is it that you like about your current brand, which Four Square King doesnt have? 25 Are you willing to try a new brand? Yes No

26. Rank on a scale 1 to 5, what would influence you to buy a new brand (1 being the lowest & 5 being the highest) Price Taste Style Packaging (Pack/Stick) Brand Availability

Quantitative Section: 27. How do you generally buy your cigarette? Pack of 10s Pack of 20s Sticks

28) How many cigarettes do you smoke in a day? Less than 3 sticks 3-5 sticks 6-9 sticks >9 sticks

29) What is your monthly household income? 5000-10000 10000-20000 20000-40000 Above 40000

30) What is your daily expense on cigarettes? < Rs 15 Rs 16- Rs 25 Rs 26- Rs 50 > Rs50

31) When do you generally buy cigarettes? Morning Afternoon Evening Night

32) How much do you spend monthly on Entertainment / Parties/Get together? < 2000 2001-5000 5001- 10000 > 10000

Thanks for participation in the survey. Other Observations:

Retail Audit: City Name: Location/Area: Outlet Name: Retailer Name: Telephone No: Daily Earnings from Cigarette:<300
Brands FSK Gold flake Kings Gold Flake Lights Classic Menthol rush Classic Mild Classic Ultra mild Marlboro Marlboro Lights Marlboro Clove mix Wills Navy Cut GFP FSS Bristol WFE

Mumbai M1 / Mumbai M2 / Mumbai M3 / Pune / Goa

301-600
Stock Pressure Daily sales

601-1800
Glow sign Brand shop

1801-3000
Counter Dealer Board

>3000
ACP Rack Backwall Rentals GPI/ITC/IPM