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Korean Wave and its Influence on the World in Many Ways

I.

Korean wave or Korean fever refers to the enormously increase of the worlds acceptance on South Korea culture. People not just only interested on it, but also get passionate about it. As the world recognizes Hollywood and Bollywood as the icon in the entertainment industry, Korean Wave has got Korean entertainment industry to bloom as one of the huge entertainment industry which has influence the world in term of life style, business and music trends.

II.

One of the areas that the Korean wave has managed to greatly influence is in term of life style. Korean modern and unique fashion has taken the world by storm. Nowadays, peoples hairdos, youngsters especially, mostly are inspired by Korean celebrities. Clothes departments are selling the hottest street fashions which are the latest craze in Korea. Besides, Korean wave also urge people to adopt their culture. Korean drama, mostly, projecting Asian values and sentiments named as family oriented, respect for the elderly, and preference for sons which then have been presented under contemporary condition are acceptable to the society (Sung, 2008). As all their soap operas and other media instruments are spreading through out the world, it also gets people interest to take Korean language as their foreign language. Tada-amnuaychai (2006) states that through the soap operas also they managed to made Korean food to be more interesting and this contributes to the increasing number of Korean restaurants in other countries.

III.

Another area where Korean wave has influenced is in business. Using the entertainment industry as the medium, Korean wave creates business opportunities. They have managed export their entertainment based product to other countries all over the globe. The high demands of their entertainment based product such as soap operas, songs, talk shows and many else is the consequence of its fascinating plots, good looking stars and high moral values that they project has seduce the foreign

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viewers. In like manner, well marketing plan which they attached with the entertainment based product also responsible for its influence at the angle of business (Tada-amnuaychai, 2006). Example to that, local brands name that they stick-in the series which then implicitly promoting it to the viewers. Furthermore, Korean wave attracts tourists to choose Korea as the top destination on their places-to-go list as well. This will totally boost Korean economy. The viewer will be persuaded to travel in Korea after seeing the location, actors, or culture represent in the series that they had watched (Arkardiaprt, Suksawat-amnuary, & Jongjid, 2009, p. 4).

IV.

The Korean wave that is frequently associated with their popular music trends or better known as K-pop has a quality of being good that it has been easily assimilated by the society. Its popular trends which their boys and girls bands are the cream of their music field have instilled all the other music industries of the world. The boys and girls groups bring up a very green bubble gum pop which jazzed up with their unique culture. According to Korean Music,(2010), their art works are the combination of vocal and instrumental sounds that exist in harmony together with the expression of feeling, which is on basis of their strong indigenous culture or tradition that once is under influence of the Chinese and Mongols. In addition, the bands are not only capable of singing but could dance too. Apart from that, K-pop that comes along with enthusiastic dance moves and ecstatic music videos have withdrawn peoples attention. For example, on the internet, Korean popular music and dramas are among the top searches and downloaded. The social Medias such as Youtube and Facebook are the tools for Korean waves to strike other countries shores (Lina, 2010). Furthermore, youngsters especially, currently are using Korean song as the caller ringtone.

V.

Though, before, Korea were just a small country that would never draw ones interest but now, it has indeed impact the world at many courses. Korean wave influences the way of living and global trades, as well music trends. Thus, Korea now has already claimed their place as an icon in future entertainment industry if Korean wave is continuously striking.

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References Arkardipart, M., Suksawat-amnuary, S., & Jongjid, N. (2009). The influence of korean drama series on choosing South Korea as a travel destination. Masters dissertation. Naresuan University. Retrieved August 18, 2010, from

http://www.nubkk.nu.ac.th/library/Hotel-IP/2009/Hotel09IP-IS003.pdf Korean music. (2010). Encyclopdia Britannica. Retrieved September 1, 2010, from Encyclopdia Britannica Online:

http://www.britannica.com/EBchecked/topic/322408/Korean-music Lina, Y. (2010). Korean pop, with online help, goes global. Retrieved September 1, 2010, from http://www.time.com/time/world/article/0,8599,2013227,00.html Sung, S. (2008). The high tide of the Korean wave III: why do Asian fans prefer Korean pop culture?. Retrieved August 10, 2010, from

http://www.asiamedia.ucla.edu/article.asp?parentid=86640 Tada-amnuaychai, M. (2006). Korean media industry and its cultural marketing strategy of k-pop. Paper presented at 2006 Asian Youth culture camp: Doing cultural spaces in Asia. Gwangju. October 27-28, 2006. Retrieved August 10, 2010, from

http://www.docstoc.com/docs/24971170/Korean-Media-Industry-and-Its-Cultural______Marketing-Strategy-of-K-pop-Ebook