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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

ORACLE PRODUCT LOGO

Delivering Enterprise Analytics with Oracle BI Applications

2 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Rob Reynolds Senior Director, Oracle Consulting

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.

Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Program Agenda
Need for Enterprise Analytics Oracles Enterprise Analytics Solution BI Applications Implementation Considerations Achieving Enterprise Analytics with Oracle Consulting Lifecycle Services

Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Analytics Maximize Operational Efficiency

FRONT OFFICE
Primary role: identify, acquire & support customers Key objective: grow revenues and profit by maximizing customer value Primary functions: Sales, Marketing, Service, Contact Center

BACK OFFICE
Primary role: buy, make, and deliver products, support the workforce, and manage finances Key objective: maximize operational efficiency, quality & accuracy while controlling costs Primary functions: Finance, HR, Supply Chain Operations, Procurement, Order Management, Project Management

Customers

Front Office

Back Office

Suppliers

Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Analytics Challenges
Monitoring and managing business performance is a constant challenge

Leveraging data in transaction systems is difficult

The lack of cross functional metrics and reports inhibits communication and collaboration

Copyright 2011, Oracle and/or its affiliates. All rights reserved.

All Functions Need Deeper and Timely Insight into Business Performance
Sales
Bookings trend, pipeline coverage, sales performance, lead conversion

Finance
Receivables, payables, cash flow & DSO status, profit sources & drains

Procurement & Spend

Direct & indirect spend, contract leakage, supplier performance

Supply Chain & Order Management

Order backlog status, inventory performance & turns

Marketing
Campaign results and ROI, customer loyalty trend, price effectiveness

Human Resources
Headcount and total compensation, talent management, retention rate

Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Business Functions Need to Collaborate

Interact with others to run the business
Executives Sales Marketing Operations Finance

Functions

Example Cross Functional Metrics

Sales / Marketing
Call Center / Finance Finance / Sales / Operations HR / Operations / Finance Finance / Operations

Campaign spend vs. bookings

Operational cost vs. revenue Bookings, billings, backlog Employee training & compensation vs. productivity Order fulfillment performance vs. DSO

Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Silo Systems Prevent Effective Collaboration

Analyses, Reports

Executives

Sales

Marketing

Operations

Finance

Sales Data

Marketing Data

Operations Data 1

Operations Data N

Finance Data 1

Finance Data N

IT

Data Warehouse

Delayed, inaccurate reporting Conflicting, department-biased results

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Lack of business performance insight Sub-optimal enterprise performance

Oracle BI Applications
Prebuilt Integration with EBS, PeopleSoft, Siebel & JD Edwards

Add insight to CRM and ERP applications Easy to adapt and extend Tight integration with OLTP systems Works with existing IT environment Fast time to value; Low TCO Over 2,000 customers

CRM Analytics
Sales Service & Contact Center

ERP Analytics
Financials Human Resources Procurement & Spend Supply Chain & Order Mgmt Projects

Marketing
Loyalty Price

Single Enterprise Information Model Oracle BI Server

Other Data Sources IVR, ACD, CTI Hyperion MS Excel Syndicated

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Oracle BI Applications Provide a Single Integrated View of Enterprise Information

Key Components
Single enterprise-wide data model Single business intelligence platform Integration with multiple data sources Drill to lowest level of detail Pre-built dashboards, reports, metrics

Benefits
Provides consistent, accurate reporting within and across functions Enables alignment around common data and metrics Rapid deployment gets up and running quickly Speeds analysis and insight Increases cross functional collaboration and productivity

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Enables Alignment Across the Enterprise

Front Office
Sales
Impact of product mix and discounts on revenue and margins Correlation between training & compensation and worker productivity Visibility into supply chain enabling delivery of the perfect order Complete visibility across value chain to better manage supply and demand fluctuations

Back Office
Finance

Marketing

Human Resources
Supply Chain

Service

Loyalty

Procurement Project Management

Pricing

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Oracles Operational BI Applications

The Industrys Leading Business Analytics
Best practice analytics for each business function Integrated analytics across the value chain and enterprise Complete, integrated set of BI Applications for the Front Office and Back Office

Front Office
Customers
Sales Analytics Contact Center Analytics

Back Office
Finance Analytics Project Analytics Service Analytics Procurement Analytics Supply Chain Analytics HR Analytics

Suppliers

Price Analytics
Marketing Analytics

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Most Integrated. Most Complete. Oracle Business Intelligence 11g

Data Integration Scorecards
Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Office Integration Search Detect & Alert Collaborate Mobile Embedded

Common Enterprise Information Model

OLTP & ODS Systems

Common Metadata Foundation across all Data Sources Common Security, Access Control, Authorization, Auditing Common Request Generation and Optimized Data Access Services Common Clustering, Workload Management, & Deployment Common Systems & Operational Lifecycle Management
Data Warehouse Data Mart Exadata OLAP Sources Packaged Applications (Oracle, SAP, Others) Unstructured & Semi-Structured Excel XML/Office Business Process

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Common Implementation Considerations

Existing ERP or CRM environment? Planning an ERP Upgrade? During an on-going ERP or CRM upgrade?

Thinking about Fusion Applications?

15 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Implementing BI Apps in Existing ERP & CRM Environments Oracle BI Applications Custom-built BI apps
Augment your existing ERP/CRM with pre-built BI Apps with Rapid Start implementations Standardize on Oracles leading BI foundation - across all data sources and users
Sales Supply Chain & Order Mgmt Financials Human Resources
Procurement & Spend

Custom App

Custom App

Service Marketing Contact Center

Custom App Custom App Custom App

Custom App Custom App Custom App

Maintain flexibility to buy, extend, or build custom

Viable enterprise BI strategy
OLTP & ODS Systems

Oracle BI Enterprise Edition

Set Goals Insight Plan Align Performance Report Monitor Action Analyze

SAP, Oracle Data Warehouse PeopleSoft, Data Mart Siebel JD Edwards Custom Apps

Files Excel XML

Business Process

Financial Performance Management Applications

Hyperion Essbase

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Use Analytics Early to Ensure Success of ERP/CRM Upgrades

Get it Right the First Time
BI apps allow you to show the business the REAL reports Business reviews reports and analysis before ERP upgrade Reports and analysis help validate data and conversions

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

BI Applications Simplify ERP& CRM Upgrades

Simplifies reporting strategy
BI apps allow you to show the business the REAL reports Business reviews reports and analysis before ERP upgrade

Reduces data conversion complexity

Reports and analysis help validate data and conversions Reduces need to convert 100% of legacy data into new ERP
ORACLE APPLICATIONS

Reduces costs of upgrading custom reporting & data warehouse solutions

18 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

First Step on the Road to Fusion

BI Applications are a key component of Fusion Applications
Existing BI Applications are Fusion ready BI Applications extend Fusions embedded BI for historical analytics
19 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Oracles Strategic Recommendations

Where to start..
Invest in current BI applications Upgrade to latest EBS & CRM release Once you are at current versions, you will be ready when you decide to invest in Fusion

Oracle Consulting is here to help!

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Customers Choose Oracle Consulting

Because of Our
Strategy Expertise Total Connection

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

Oracle Consulting BI Services Approach

Presale Advise & Plan Design & Build Deploy Maintain

Advisory Services Architecture Services Rapid Starts Transformational Services

Assessments

Advisory Services: Short, focused collaborative consulting engagements to exchange key business and technology information for a successful deployment. Architecture Services: A technical planning service designed to provide an actionable architecture for deploying and optimizing Oracle Technologies. Assessments: A focused engagement to identify any issues, risks, or potential improvements and provide an actionable plan and approach to proceed.

Rapid Starts: A process that guides the customer through a rapid Phase 1 deployment of their implementation.
Transformational Services: Full lifecycle programs to transform customers business processes with Oracle Technology.

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.

For More Information

Attend Related Sessions
Oracle Exadata & ExaLogic: From Strategy to Implementation Wednesday, October 5th, 1:15-2:15 pm, Moscone West Room 252

Visit the Oracle Consulting Center Moscone West, Lobby Level 3

Get your Oracle Passport and Achieve New Heights Become eligible to win a free gift Meet the Experts - Free 1:1 Consultations Learn about our Architecture, Advisory & Implementation Services

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Q&A

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Copyright 2011, Oracle and/or its affiliates. All rights reserved.