TA KEROperator

www.tankeroperator.com

Media planning guide and editorial calendar

2010

Melissa Skinner, Ad sales manager Tel +44 208 950 3323 mskinner@tankeroperator.com

Ian Cochran, Editor Tel +44 207 510 4933 cochran@tankeroperator.com

TANKEROperator
Tanker Operator is the worlds leading and most widely read title about international tanker operations, covering both technical / operational and commercial issues, for crude oil, products, chemical and gas tankers. Edited by Ian Cochran, probably the worlds most experienced maritime journalist with over 40 years experience, Tanker Operator tells the continuing story of the twists and turns of the tanker industry, such as growth in Turkey and Singapore, new emissions legislation, approaches to piracy, tackling the crew shortage, biofuel cargoes, a changing approach to demonstrating performance, and ever changing relationships with the regulators. Companies which have placed advertising space in Tanker Operator include shipping companies, shipmanagers, equipment suppliers, service suppliers, flag registries, software companies and insurance companies. Unlike many other trade magazines, we only send out printed copies to people who specifically request the magazine, by filling in a form on our website; we also only send magazines to people who have requested it within the past 3 years (and most of them much more recently than that), who are part of the tanker industry. We think this is very important in maximising the value to our advertisers, because it ensures that our list is continually being refreshed and up to date - and we are sending the magazine to people who actually want it and understand English - and our magazine is treated as an invited guest when it arrives on people's desks, not junkmail. To get a feel for the seniority and purchasing power of our readers, and how we are constantly refreshing and renewing our mailing list, see this list of 'new subscribers this week' which we publish in our e-mail newsletter. These are people who have filled in the form on our website to explicity request to receive the magazine, unprompted by us. The magazine's circulation is now 4,000 copies - including 2,000 print copies, and 2,000 copies sent electronically to additional people. Apart from 200 copies sent as samples to advertisers, the entire circulation is requested. Our circulation is independently verified by the Audit Bureau of Circulation (ABC).

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TANKER OPERATOR REVIEW OF THE YEAR

Tanker Operators Review of the Year is published every March, with a review of the worlds top tanker operators. It is intended to be kept on office desks during the year as a ready reference source by charterers and tanker operators. We also encourage people to download it during the year, as a pdf, with links from our e-mails and website.

EDITORIAL CALENDAR 2010*

January/February
Danish Report Chemical/Product Tankers Ship Registers (Flag States) Tank Protection (Coatings etc) Cargo Tank Services (Gauging) Booking deadline: Jan 15 2010 Ad copy deadline: Jan 19 2010 Publication date: Jan 29 2010

May
UK Report Cargo Tank Services (Cleaning) Electronic Chart Systems Manoeuvring Systems Condition Monitoring Ship Finance H&M Insurance Booking deadline: Apr 23 2010 Ad copy deadline: Apr 27 2010 Publication date: May 7 2010

October
Swedish Report Auxiliary Propulsion Systems Satellite Communications Underwater Maintenance Safety Systems Booking deadline: Sep 17 2010 Ad copy deadline: Sep 21 2010 Publication date: Oct 1 2010

March
US Report Singapore Shipmanagement Cargo Tank Services (Pumps) Ballast Water Management STS Transfer/Interface Special supplement: Tanker Operator Annual Review Extra distribution: CMA March 22-24 Asia Pacific Maritime (Singapore) March 24-26 Booking deadline: Feb 19 2010 Ad copy deadline: Feb 23 2010 Publication date: Mar 5 2010

ovember/December
Norway Report Training Systems Navaids Cargo Tank Services (Cleaning) Vapour Control Bunkering Booking deadline: ov 19 2010 Ad copy deadline: ov 23 2010 Publication date: Dec 3 2010

June
Greek report Emissions Control Systems Fire Protection/Emergency Response Posidonia Preview Special supplement: Shiprepair and Maintenance Extra distribution: Posidonia June 7-11 Booking deadline: May 14 2010 Ad copy deadline: May 18 2010 Publication date: May 28 2010

August/September
Germany Report Third Party Shipmanagement Cargo Tank Services (Gas Detection) Commercial Operations P&I Ice Class Tankers SMM Preview Extra distribution: SMM, Hamburg Sept 7-10 Booking deadline: Aug 2 2010 Ad copy deadline: Aug 5 2010 Publication date: Aug 19 2010

April
Middle East Gulf Manning & Training Classification Societies Bunkering Extra distribution: I TERTA KO Meeting (tbc) Booking deadline: Mar 26 2010 Ad copy deadline: Mar 30 2010 Publication date: Apr 13 2010

Tanker Operator will be distributed at a variety of events throughout the year. For example, during 2009 Tanker Operator was distributed at the Intertanko Tokyo meeting, Informa Maritimes Helsinki Arctic Shipping event, plus others. Event distributions will be added to the above as they are agreed.

*Dates for 2010 have yet to be finalised and are therefore subject to change

TANKEROperator
Tanker shipping
March 2008

CIRCULATION BREAKDOWN
Requested copies Tanker Operators circulation (print + electronic) is around 4,000, with copies going to company executives, captains, students, consultants, chief officers, superintendents, operations managers, chief engineers, technical managers, surveyors, shipbrokers, fleet managers, chartering managers, naval architects, port captains, CFOs, safety officers, crew managers.

A TANKEROperator publication

review

4% 5% 4% 7% 41% 7%
Shippingcompany Shipping company Supplier Supplier Charterer oil company Charterer / / oil company Education Education Finance/ / investment Finance investment Regulator Regulator Others Other

Top 30 Tanker Companies Tanker Stealth Maritime Insurance Chartering Services

31%

United States and Canada United States and Canada United Kingdom United Kingdom

3% 4% 31% 18%

India India Singapore Singapore

Greece Greece

17%

13%

Norway Norway Middle East Middle East

4% 3% 6% 9%

11%

Other Europe Other Europe Other Asia Australasia Other Asia / / Australasia South America South America Africa Africa

TANKEROperator
Preferred file formats PDF, Acrobat 3.0, 4.0, 5.0 & 6.0, CMYK. 300 dpi JPEG, CMYK. 300 dpi TIFF, CMYK. 300 dpi EPS, CMYK. 300 dpi CD-ROM Please send CD-ROM to Vivian Chee 128 Southfield Road London W4 1AY United Kingdom E-mail E-mail advertising copy to Vivian Chee, chee@btconnect.com if attachment is no larger than 20Mb FTP site For large files, please use : FTP name: ftp.doag.net Username: fryebl476 Password: stuar942 Put files in the folder marked www and inform Vivian Chee at chee@btconnect.com for retrieval

MAGAZINE - OPTIONS AND MATERIAL SPECIFICATIONS

The magazine is A4 and full colour throughout.

RATES

DIMENSIONS Height x width 303 x 426mm 297 x 420mm 277 x 400mm

Double page spread: 2,420

Bleed size Trim size Type area

Full page: 1,980

Bleed size Trim size Type area

303 x 216mm 297 x 210mm 277 x 190mm

Half page: 1,100

Landscape: Type area Portrait: Type area

139 x 190mm 277 x 93mm

Publisher: Karl Jeffery Tanker Operator Ltd 213 Marsh Wall London E14 9FJ UK Tel: +44 (0)20 7510 4935 Fax: +44 (0)20 7510 2344

Quarter page: 800

Landscape: Type area Portrait: Type area

70 x 190mm

139 x 93mm

ONLINE OPTIONS
As well as advertising in our magazine, we can offer advertising on our website, newsletter and online social network. In the newsletter, we can offer a large banner advert (350 x 150) which appears right at the top, beneath our logo but before the news, which links directly to your website. We can also offer small banner adverts (180 x 60) at the side. On our website, we can offer a large banner advert (468 x 60) across the top of our home page and small banner adverts (180x60) at the side. The same advert will also appear whenever anyone reads a full news story, and on many other pages of the site. E-mail and website banner adverts often work best when you give people strong reasons, in the banner, to click for example, you might have an interesting new game, tool, or other content on your website which they might be interested in.