K.

John Wise
San Jose, California (408) 532-9634 KJohnWise@gmail.com LinkedIn Profile OBJECTIVE A senior marketing management position in a fast-paced high-tech industry. QUALIFICATIONS Over 15 years experience in all marketing operations including but not limited to PR, brand management, advertising, eCommerce, in start up and Fortune 50 corporations. Significant knowledge of social media, web analytics, CRM, SEO, applications and technologies (web 2.0) Influential and persuasive writer and oral communicator. Ability to build and lead collaborative teams that consistently meet or exceed expectations 10 + years experience managing diverse global teams. Strong strategic and analytical thinker able to translate ideas into results. RELEVANT EXPERIENCE VP MARKETING AND BUSINESS DEVELOPMENT 3/2011 Present WINSELLA, Inc.. San Jose, CA Directing overall organizational effort to develop and manage marketing concepts, strategies, planning, implementation, and coordination of marketing and business development projects. Develop ecommerce and direct strategies, plans and programs to achieve business growth objectives Identify target customer segments in the formulation of customer acquisition strategies; develop mechanism for building more in-depth target definitions and insights Define, identify and implement customer acquisition strategies through online marketing channels Test new programs/opportunities for customer and lead generation Accelerate growth of per customer value through range of re-marketing strategies and programs Seek out new partnerships for co-marketing opportunities Evaluate market share and monitor competition Provide supervision to marketing managers implementing programs DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT 2002 2011 PARLOR COMPANIES INC. Carmel Tile & Marble Co. Carmel, CA Directed marketing and business development operations of Monterey Countys first and only retail One-Stop tile and stone design center and showroom. Designed and implemented sales, marketing and business program that increased gross sales from start-up to $1.2 M in 6 years. Built client-driven installation program that provided $100K annual revenue the first year and increased installation gross revenues 150% in 3 years. Created and developed web site, website content, virtual showroom design, company messaging, product naming, and marketing collateral. Managed e-Commerce, PR, advertising, collateral development and tradeshows.

Provided creative for TV and radio treatments and served as on screen talent for commercials. Designed, implemented and managed IT system that replaced paper-driven POS, merchant services, accounting, inventory and payroll with an integrated wireless network system. AMERICAS FIELD MARKETING MANAGER 1999 - 2002 HEWLETT-PACKARD/AGILENT TECHNOLOGIES Santa Clara, CA Responsible for the Semiconductor Test Organizations field marketing programs for US and SA, developed and implemented various projects to meet organizational objectives for the Americas, support and sales organizations. Developed, implemented and managed teams to provide content, logistic and production of Global sales/support conferences, seminars, website, user groups and tradeshows Instrumental in the creation and development of Strategic Alliance Programs (SAP) and Design-To-Test House Program that improved device time to market and increased annual sales by 18%. Re-engineered company tradeshow processes, marketing strategy and business model that reduced tradeshow expense by 12% and closed $86 Million in sales annually. U.S. FIELD MARKETING MANAGER 1997 - 1999 HEWLETT-PACKARD Santa Clara, CA Responsible for the Semiconductor Test Organizations field marketing programs, developed and implemented various projects to meet organizational objectives for the Americas, support and sales organizations. Created, implemented and managed cross-client and employee teams to provide content, logistics and production of activities for HPs first semiconductor Test users group conferences, seminars, website, user group conferences, tradeshows and CRM program. Developed program that leveraged technical papers presented at HUG for submission to industry conferences that produced best of conference papers at ITC and Semicon West for 3 consecutive years. Re-invented company tradeshow booth and marketing strategy that produced HPs first time ranking as the #1 booth at Semicon West. BUSINESS DEVELOPMENT MANAGER 1992 1997 HEWLETT-PACKARD CO. US Semiconductor Systems Center Santa Clara, CA Daily support of semiconductor test systems hardware and software sales, provided technical training, competitive analysis, product positioning Identified and developed strategic key accounts for $173 M that provided 71% growth Developed and managed remote support product that reduced site escalations by 30%. Designed, developed and project managed development of Horizontal DUT interface product to extend the product life cycle of mature product cash cow. EDUCATION Master of Science Systems Management Marketing Management Concentration College Of Notre Dame Belmont, CA Bachelor of Science Information Systems Management Project Management University Of San Francisco San Francisco, CA