Press Release for immediate release

Ingram Micros Gerhard Schulz to deliver ISE Keynote Address

Blueprint for Business Growth in the Digital Age to inspire integrators, resellers and end-users alike
AMSTERDAM, 29 NOVEMBER 2011: Initiating a new addition to its line-up of preshow activities, Integrated Systems Europe is delighted to reveal the content of its firstever Keynote Address. On Monday 30 January 2012, Gerhard Schulz, Senior VP Central Europe, Ingram Micro, will unveil his vision for how the electronic systems integration community can respond to the challenges posed by the transition from analogue to digital. In his Blueprint for Business Growth in the Digital Age, Schulz will demonstrate how Ingram Micro, the worlds largest technology distributor, has broadened its offering to become not just a supplier of products but a valued partner to manufacturers, integrators and resellers throughout the world. The lessons learned by Ingram Micro, Schulz will argue, have an irresistible resonance for the audiovisual industry as it confronts a networked future. The convergence between AV and IT is not an event on our horizon, but a contemporary reality that will be in evidence on almost every exhibitor stand at ISE 2012, comments Mike Blackman, Managing Director, Integrated Systems Events. We searched long and hard to find the right voice to articulate the threats and opportunities posed by this convergence, and believe we have found the perfect partner in Gerhard Schulz. Why? Because the Ingram Micro experience exactly mirrors the evolution being felt by so many AV and IT companies today the move from front-office, volume product reselling to the provision of complete solutions that bring more and more technologies into the mix. Gerhard Schulz adds: At Ingram Micro we are on a journey, evolving our business as we meet new manufacturers, add new technologies to our offering, and embrace new reseller

and integrator channels. But this journey has only just begun, and we now see the emergence of a series of mega-trends that present fantastic new opportunities for our partners. For this reason the subtitle of my address will be From Volume to Valueand Beyond into Verticals. I want to demonstrate to ISE attendees not just how they can add value to their business, but which markets will deliver the brightest growth prospects, and which competencies they will need to acquire in order to service those markets. The Keynote Address will begin at 6:00pm on 30 January, allowing delegates from ISEs three pre-show Conferences to attend when their respective programmes have finished. The Address will be followed by an Opening Reception where attendees will have the chance to network with their peers over complimentary drinks and hors doeuvres. Mike Blackman concludes: Gerhard Schulzs Keynote Address will go beyond technological change to address the way we will all be doing business in the years to come. As such it has relevance to every market sector served by ISE from professional presentation and display to unified communications, live events, home automation, and energy management. The Address will be the perfect curtain-raiser for ISE 2012, and we look forward to staging a truly inspiring event in Amsterdam on Monday 30 January.

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Photo caption: Gerhard Schulz, ranked first in the Top 100 most important and influential personalities by the German magazine ChannelPartner in 2011, will show ISE attendees how they can evolve their business From Volume to Valueand Beyond into Verticals

Additional information is available from: Dan Goldstein, ISE Director of Marketing & Communications, dgoldstein@iseurope.org About Integrated Systems Europe: Launched in 2004, ISE is Europes largest tradeshow for the professional AV and electronic systems industry. ISE 2012 will take place from 31 January to 2 February 2012, and is expected to draw over 750 exhibitors and more than 35,000 attendees to its Amsterdam RAI location. The event is a joint venture of the Custom Electronic Design and Installation Association (CEDIA) and InfoComm International. For further information, please visit: www.iseurope.org. About CEDIA:

CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA Members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit: www.cedia.org or www.cedia.co.uk. About InfoComm International: InfoComm International is the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm has 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, endusers and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV market research and news. Its training and education programs set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Europe, Latin America, the Middle East and China. Additional information is available at www.infocomm.org. About Ingram Micro: As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programmes, outsourced logistics, technical and financial support, managed and cloud-based services, and product aggregation and distribution. The company is the only global broad-based IT distributor, serving more than 150 countries on six continents with the worlds most comprehensive portfolio of IT products and services. For more information visit: www.ingrammicro.com.