Objective Questions with answers( Marketing Research ) (M.Com.-II) 1.

Marketing Research is part & parcel of _____________________________________ Answer: Marketing Research is part & parcel of Marketing Information System 2. State the sources from which we can get the secondary data. Answer Published company accounts Trade associations Business libraries National and local press Industry magazines Professional institutes and organisations National/ international governments Omnibus surveys Web sites Previously gathered marketing research Informal contacts Census data Trade directories Public records 3. It is legal compulsion for every marketer to do marketing research. --- Comment. Answer: There is no legal compulsion for every marketer to do market research but by doing marketing research marketers can solve many marketing problems. 4. By doing research on Advertising we can get the idea about reasons for decreasing our sales. Give your comment. Answer : By doing research on Advertising we can get the idea about the ad effectiveness in the mind of the customers 5. Secondary data are more costlier than Primary Data. ---- Agree or Disagree. Answer: Disagree Secondary data are cheaper than primary data 6. Marketing Research is essential for only F.M.C.G. company. Give your opinion Answer: Marketing Research is not only essential for F.M.C.G. company but all for type of companies 7. What do you mean by Population & Statistics? Answer: Population = set of items which form a total group or complete set of all relevant items from which a sample is drawn Statistics= the estimation of sample is known as statistics 8. There is no need of marketing research in developing countries like India. -- Yes or No. Answer : No, By marketing research we can progress economically . So there is need of marketing research in developing countries like India. 9. Marketing Research means wastage of time and money . --- True or False Answer: False, Marketing Research offers many advantages so it is not a wastage of money and time. By doing marketing research we can solve many marketing problems. 10. Market Research & Marketing Research is same . ----- Agree or Disagree. Answer: Disagree, Marketing Research is research only for market where as Marketing Research include research on various aspects of Marketing Mix. 11 What is the basic objective of Marketing Research ? A Collection of data from the market B Interpretation of data C presentation of data D All of the above Answer D 12 _______________ is the aim of marketing research. A wisdom B intelligence C knowledge D none of the above Answer : C 13 The survey research is concerned with A Sampling B questionnaire design C questionnaire administration D all of the above Answer : D 14 A questionnaire generally contains A structured questions B unstructured questions C combination of both D None of the above Answer : C