Professional Documents
Culture Documents
COMPANY PROFILE
Name Of Organization Address of the Organization
LUCKNOW PRODUCERS CO-OPERATIVE MILK UNION LTD. 22, JOPLING ROAD, LUCKNOW
Established Registration First Dairy Inspector Place of Establishment Founder Board of Directors
1938 23rd March, 1938 N.K. Bhagra Initially at Charbagh, Shifted to Ganesh ji, Presently at 22, Jopling Road, Lucknow Late Raj Bahadur Gopal Lal Pandey Mr. Gopal Pandey Mr. N.C. Chaturvedi Mr. Tej Shanker Mr. Pushkar Nath Bhatt 5,00,000 (Lakh) Litres Initially Charbagh, Now Present in 22, Jopling Road, Lucknow Initially Bakshi Ka Talab, Tiwariganj, At Present- Entire District
INTRODUCTION
The common brand name of the company is PARAG the meaning of PARAG is the pollen of flower. The slogan in the logo is: -
Vision
To increase its number of Parag milk customers and its turnover to 50 crores by 2005 by product diversification.
PRODUCT PROFILE
MILK PRODUCTS
(1) Butter
It contains less than 80% milk fat and more than 15% moisture and high acidity. It is prepared exclusively from milk cream of curd of cow or buffalo milk without the addition of salt, color or any preservative and is intended for cooking or for preparation of Ghee.
(2) Ghee
About 43% of total quantity of milk produced in India is manufactured first into butter and then converted into Ghee. Bulk of Ghee is derived from buffalo milk because it is richer in fat that cow milk. In Parag surplus butter is mutted in steam jacket kettles. Which are equipped with mechanical stirrers and heated with steam till the moisture is removed.
(3) Paneer
In Parag, Paneer is produced by the traditional method in which citric acid is added to the boiled milk and the milk immediately gets adulterated and water is separated and paneeris obtained. It contains less than 50% frat of more than 60% moisture.
(4) Others
Skimmed milk powder, cake and khoya are other products produced by Parag. Future Products Some new products like coffee powder, ready to make ice-cream powder, baby food and other milk drinks are in the testing stages.
1. 2. 3. 4. 5.
Butter available in 20 gm., 100 gm., and 500 gm. packs. Pure Ghee available Kg. Paneer - vailable in 100 gm. Skimmed milk powder - in 500 gm. cartons & 200 & 500 gm. Plastic bottle
Process Of Product
PRINCIPAL OBJECTIVE
To find out the various strategies to be adapted by Parag to counter milk sales of Amul in Lucknow. To find various ways to increase Parag milk sales in Lucknow. To discover the various factors which hurdles people to take Parag milk. To identify various factors this motivates people to use Parag milk. To discover the main reason beyond shifting of customers from Parag milk to Amul Milk.
ANCILLARY OBJECTIVE
To appraise the level of penetration of the brands of Parag.
FIELD WORK
Interviewing the distributors, retailers, and customers to ascertain brand sales, market share, brand awareness and performance of competing brands. Tried to fill up questionnaire before the customer of all level.
LEARNINGS
Co-ordination Co-operation Integrity Cleanliness Time Management Resource Management.
CONCLUSION
It was a great experience to visit an industry like Parag milk industry. We want to thank our eminent teachers Mr. Ashish Kishore Bhattacharya and Mr. Shekher Shrivastava. The company enjoys a strong leadership position in Parag milk industry due to its strong brand .We learnerd how to manage a big firm with all resources. There we learn the importance of cleanliness and resource management without wastage. The company is moving ahead with all its values to achieve its goals.
BIBLIOGRAPHY
Project report prepared through Google searching www.paragdairy.nic.in Self research data as Primary & Secondary data basis. Other sources.