Professional Documents
Culture Documents
3.1. Assigning responsibilities and delegation of authority 3.2. Incentive systems, monitoring and evaluation 3.2.1. Issues to be taken into account in order to optimize the contractual relationship 3.2.2. Remuneration and incentives 3.2.3. Wages vital cycle 3.2.4. Promotion systems 3.3. Types of organizational structures
Management tasks
Board of Directors
Employees
Executing tasks
Definition:
The main problem is to decide how to allocate the tasks: specialization vs. polyvalence And, once established this division, it is important to know whether the employees can make decisions related to the tasks they execute: centralization vs. decentralization of authority
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Variety of tasks
Decision margin
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A) Assignation of tasks: Specialization vs. Polyvalence (moving along the vertical axis) Specialization: "the right person for the right place"
Polyvalence: rotation of tasks among employees in order to achieve more flexibility Specialization Advantages Takes better advantage from the specific qualities of the employees Reduces learning costs by focusing in one tasks Reduces costs: highly qualified people execute complex tasks saving time dedicated to simple tasks Disadvantages Complementarities among tasks are lost Increases coordination costs
Functional myopia, each employee only knows a small part of the hull process
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A higher or lower specialization has consequences in the design of the incentive system. If has to make charge of several tasks, the employee will dedicate more time to the one better remunerated Graphically:
Variety of tasks
Margin of decision
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B) Delegation of authority: centralization vs. decentralization, moving along the horizontal axis Decentralization Advantages Takes better advantage from the local knowledge Liberates capacity for the higher decision level Motivates employees to solve problems Disadvantages Creates an agency relation (different objectives) Coordination could be complicated
3.2. Incentive systems, monitoring and evaluation 3.2.1. Issues to be taken into account in order to optimize the contractual relationship
Two types:
Ex-ante Asymmetric Information (adverse selection or hidden information) Ex-post Asymmetric Information (moral hazard or hidden action)
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Adverse Selection
Examples: second-hand car market, health insurance, car insurance,
employment contract etc.
1. Second-hand car market Potential buyers do not know the condition of the vehicle, whether it has had breakdowns, suffered accidents, how much care the previous owner has taken of it, etc. The seller has all the information relating to the used car, but this does not mean that he or she is prepared to reveal it because this may influence the sale price Consequence The buyer does not risk purchasing an expensive car because he or she does not know the quality; therefore, no good cars are sold and there are only bad cars on the market.
2. Job market: employment contract
companies are looking for workers with disutility per unit of reduced effort, but they do not have this information before hand
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The better informed party applies strategies aimed at providing security and credibility: A1) Signalling Guarantees: signals regarding quality, independent technical check-up before sale, etc. CV: in the job market, professional career, etc. A2) Reputation The valuation buyers make regarding the quality of the firms current product based on the quality of the product observed in the past Ft = reputation at time t q = quality
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Price Cost
P(q) C(q)
The difference between price and cost increases with quality Quality
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Moral Hazard
Moral Hazard: arises once the contract has been signed; it is made very difficult for one of the parties to verify the other partys compliance with that agreed (post contractual opportunism) Examples:
Contract between Managers and Business Owners (Agency relation)
If monitoring is costly, a way to stimulate the effort is through incentives Incentives at: firm level, individual and/or group Another alternative in order to avoid high monitoring costs is the "efficiency wage"
A substantial increase of the wage (well above the market wage) will induce the worker to work harder in order to avoid the risk of losing this highly paid job
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Final products may have defects that may harm the reputation of the company the lack of uniformity in the execution of any phase of the production process may generate costs
Solutions to this problem Establish quality control Increase the fixed part of the remuneration (at the cost of assuming some loss of performance). 3. Problems with the remuneration of works consisting of more than one task Solution: One way to motivate the worker in performing a specific task is to pay higher premiums (bonuses) for that task New Problem: the employee may end up preferring to perform only one task, if there is too much disparity between bonuses.
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Conclusion: if leaves the firm the worker will loose the antiquity bonuses Promotion: a wage increase due to promotion (advance in the hierarchy within the organization)
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Advantages of open ranks: i) does not require a continuous measurement of employees performance (regular controls are sufficient), reducing this way the costs due to moral hazard ii) Only those who believe that they will meet the requirements for promotion will accept low initial wages, so reducing adverse selection costs iii) Encourages investment in human capital, since workers expected to advance within the organization iv) It is not very damaging for the cooperation among workers; the promotion of a colleague does not imply that this will not be possible for the rest too
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B). The hierarchy of closed ranks only a fraction of the lower rank can access the superior one when there is a vacancy the firm organizes a competition (or tournaments) among the members of the lower rank (is a kind of internal "market) promotion involves increased wages, greater authority (decision making margin) and responsibilities Disadvantages: difficult to foster the cooperation among workers "influence activities" may happen (influence on those who determine the outcome of the tournament)
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2. Concurrent: gives immediate feedback on how inputs are converted into outputs.
Allows managers to correct problems as they arise. Managers can see that a machine is becoming out of alignment and fix it.
3. Feedback: provides after the fact information managers can use in the future.
Customer reaction to products are used to take corrective action in the future.
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3. Compare actual performance against established standards 4. Evaluate results and take corrective action when the standard is not being achieved.
Control systems
Output Control Financial Measures or Performance Goals Operating budgets Direct supervision Management by Objective (MBO) Rules & Standard Operating Procedures Values Norms Socialization
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Behaviour Control
Output Control
1. Financial Controls: are objective and allow comparison to other firms. Profit ratios measures how efficiently managers convert resources into profits (Return on Investment-ROI, is the most common; Return on Assets -ROA, Return on Equity ROE). Liquidity ratios measure how well managers protect resources to meet short term debt (current ratio, acid test ratio or quick ratio, etc.) Leverage ratios show how much debt is used to finance operations. (debt-to-asset ratio, debt-to-equity ratio, debt ratio, equity ratio, etc.) Activity ratios (efficiency ratios) measures how managers create value from assets. (inventory turnover, fixed assets turnover)
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Output Control
2. Organizational Goals: after corporate financial goals are set, each division is given specific goals that must be met to attain the overall goals.
Goals and hence output controls, will be set for each area of the firm.
Goals are specific & difficult (not impossible) to achieve. Goal setting is a management skill developed over time.
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Output Control
Problems/difficulties: Managers must create output standards that motivate employees at all levels. Must avoid stressing too much short-term goals that motivate managers to forget the future.
It is easy to cut costs by dropping R&D now but it may affect the future profitability of the firm
If standards are too high, workers may follow unethical behaviour to attain them.
Increase production by skipping safe production steps.
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Annex: Example
Notation: Q = Quantity of output units sold p = Selling price per unit TR = Total revenues v = Variable cost per unit FC = Fixed costs TC = Total costs
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Q BE
BEP
FC FC = = p v cmu
Example: BEP
Assume that a boutique can purchase sweaters for 32/unit from a local producer; other variable costs = 10 per unit. The local producer allows the boutique to return all unsold pieces and receive a full 32 refund per unit within one year. The average selling price per sweater is 70 and total fixed costs amount to 84,000. Questions to answer: 1. How much revenue will the business receive if 2,500 units are sold? (175,000) 2. How much variable costs will the business incur? (105,000) 3. How much profits will the business obtain? (14,000) 4. What is the contribution margin per unit? (28) 5. What is the total contribution margin when 2,500 sweaters are sold? (70,000) 6. What is the BE quantity? (3,000)
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FC + Q = pv
7. Assume that management wants to have an operating income of 14,000. How many sweaters must be sold? (3,500) 8. What profit will the firm make if it reduces its fixed costs by 10% and produces a volume of 5,000 units? (64,400) 9. What should the price of sale be to reach a BEP volume of 4,000 units? (63)
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Break-Even time
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the amount of time that it takes a company to break even, is also important: 1. the longer it takes to break even, the longer resources may have to be tied up performing unprofitable activities, thereby causing the firm to forgo potentially profitable investment opportunities. 2. the longer it takes a firm to break even, the more time competitors have to catch up if they were behind or to increase their level if they were ahead.
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c.
What are the break-even times for each firm? Assuming that BE quantity for firm A is 146 million, calculate by how much firm A can reduce the selling price and still make profits. What is the strategic significance of each firms installed base?
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Example 2: BE analysis can be used to illustrate the decision to invest in technological change (Fixed Costs contribute to shape the structure of an industry after a major technological change). The market shares of 6 pharmaceutical companies are given below. Each of these companies developed a similar drug but the doctors who prescribe the drug to their patients are loyal to a company in particular (they dont want to switch pharmaceutical companies). In order to develop and sell a new version of the drug each company should invest 200 million in costs for R&D and advertising. A daily dose of the drug has a price of 2.20 and it costs 0.20 to produce. The total market volume of sales is 900 million per year.
a. b. c.
d.
Calculate the sales rate (market share in million for each company). Calculate the break even time for each company. The technology is easy to imitate but even so firms are willing to invest. Why are they not afraid of loosing market share? How does this investment in technology affect the market structure?
CF Qip = Pout v
(Pout-v) = the cost saved by the firm for producing above the indifference point level
FCint
Qip
Example: A TV set manufacturer is buying one of the components from another firm. In 2010 the firm consumed 50,000 units of the component for which has paid 25,000. A study made by the accounting department indicates that the firm could produce this component with a fixed cost of 60,000 and a cost per unit of 0.35. what would you advise the manager? Produce internally or outsourcing?
Behaviour Control
Managers must motivate and shape employees behaviour in order to meet organizational goals.
1. Direct Supervision: managers who directly manage workers and can teach, reward, and correct them.
Very expensive since only a few workers can be managed by one manager. Can dimotivate workers who desire more autonomy. Hard to do in complex job settings.
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Behaviour Control
2. Management by Objectives (MBO): evaluates workers depending on the attainment of specific objectives
Goals are set at each level of the firm. Goal setting is participatory involving managers AND workers. Evaluation by looking at the progress toward goals attainment. Pay raises and promotions are tied to goal attainment. Teams are also evaluated in this way, with goals and performance measures for the team work.
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Behaviour Control
3. Bureaucratic Control: control through a system of rules and standard operating procedures (SOPs) that shape the behavior of divisions, functions, and individuals.
Rules and SOPs tell the worker what to do Standardized actions so outcomes are predictable Still need output control to correct mistakes
These methods provide control where output and behavioral control does not work. Strong culture and clan control help worker to focus on the organization and enhance its performance.
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Components of the organizational culture: Values of founder Socialization process Ceremonies and rites Stories and language
Objective of the firm: create a strong organizational culture
How? Most of the organizations do this unconsciously, based on the values of the founder or of the top management. Many people agree on the issue that there are no strong or weak cultures but rather different organizational cultures
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Organizational Culture
1. Founders values are critical as they hire the first managers
Founders are more likely to hire those who share their vision. This contributes to develop the culture of the firm
2. Socialization Process: newcomers learn norms & values.
Learn not only because they have to but because they want to Organizational behavior, expectations, and background is presented
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Organizational Culture
3. Ceremonies and Rites: formal events that focus on important incidents
Rite of passage: how workers enter firm & advance Rite of integration: build common bonds with office parties, celebrations Rites of enhancement: enhance worker commitment to values. Promotions, awards dinners
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Boeing
Permanent objective:
Leadership Integrity Quality Satisfaction of the clients People in the company working together Very involved and polyvalent team Create value for the shareholders
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Each firm has its own organizational structure, depending on objectives, size, products and activities developed
Organization structure is about: Effective Communication Effective Coordination Speed/Responsiveness to the Customer (both internal & external) Empowerment throughout the organization
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Past
Present
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Shared tasks, highly interdependent work efforts, many teams Relaxed hierarchy, few rules Expanded information-processing capability More effective for unique and complex tasks Designed for innovation, creativity and learning
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Most frequent organization structures The Functional Structure The Multidivisional Structure The Matrix Structure Hybrid Structure ( a combination of various
structures)
New models
The inverted organization The network organization Clover organization Hyper text and hyper clover organizations
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Source: Ball, D.A.; McCulloch, W.H.; Geringer, J.M.; Minor, M.S.; McNett, J.M. (2007). International Business: The Challenge of Global Competition. McGraw-Hill, 11th edition.
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Central headquarters
Product Division 1
Product Division 2
Product Division 3
Product Division 4
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Central Headquarters
Division US Division Europe Division Far East Division Australia
R&D
Mark.
H.R.
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Advantages: Simplifies the coordination problems at corporative level Favors the growth of the firm Is easier to measure the final results but more difficult to determine responsibilities It is easier to identify the problems and solve them Disadvantages: Duplicates efforts and resources Specialized knowledge is not fully taken advantage of at corporate level Divisions may compete among them, instead of cooperate
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Manufacturing China
Marketing Peru
R&D US
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Functional divisions: The units or divisions are designed around the business areas or functional departments inside the firm. Advantages: Facilitates the specialization of the employees and their professional trajectory inside the organization Facilitates the control and supervision of the employees. Allows for a high degree of specialization in the execution of a task The organization can take better advantage of economies of scale: as each division is specialized in a function, all the others can have access to this specific knowledge Disadvantages:
May eventually generate coordination problems and conflicts between division if they are treated differently (wages, participation in the decision making process) In case of conflicts, they might need a lot of time to be solved out, disturbing the normal development of the firms activity. Difficult to change Loyalty to the function or activity developed could be grater than the loyalty to the organization itself
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HQ
Fin/Acc. HR
R&D
Manuf.
Marketing
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Main features:
This structure works well when the functional resources are scarce The matrix design has two combine optimally several requirements:
The organization should maintain its flexibility in order to react to changes in the environment (the double control may increase bureaucracy) Functional directors must be able to provide good knowledge and information about any unit The equilibrium between horizontal and vertical hierarchy is important
It works well in a changing and complex environment although if a fast adjustment is needed , this is not the best structure
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Centralization of the strategic decision at the HQs and decentralization of the operative decisions at division level Each division counts with all the assistance needed HQs assign the financial resources depending on the strategic role played by each division inside the corporation, the financial results obtained and the contribution of each division to the global profits HQ exercise the financial control of all the divisions Growth and diversification of activities is easy to be done as new divisions are created and incorporated to the structure of the firm This structure enables the creation and functioning of internal markets (products, services, financial assets, components, etc.) depending on the number of transactions among the divisions
Advantages: Reduces information and communication costs It is easier to implement standard control systems Each division is treated as a profit center Efficient assignment and assessment of the financial resources of the company Facilitates growth and diversification of the company
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Evidence from Spain Source: Bonet & Barber, Economa Industrial, no. 333, 2000. Data referring to 323 Spanish multinational firms (exports above 25% of the sales volume, in 1996)
Types of organizational structures -Functional -International division -Matrix-subsidiary -Divisions by product -Divisions by areas -Matrix Total 51.1% (165 firms) 17.0% (55 firms) 8.0% (26 firms) 4.7% (15 firms) 11.2% (36 firms) 8.05% (26 firms) 323 firms
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Control system & Organizational structure The higher the degree of decentralization, the more difficult and costly the control is. In a decentralized firm the system of control is more sophisticated and formal, dominating the financial control systems and oriented towards monitorizing the actions of each manager In a more centralized firm the control system is less sophisticated, being based on either informal mechanisms of control or rigid internal procedures
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Functional structure:
Dominates a more bureaucratic control with the focus on efficiency In the management control the importance is given to information registration which is mainly used to assign resources to different departments
Multidivisional structure:
Dominates the control based on results achieved stressing the efficacy Management control has to provide information for the decision making process, planning and evaluation of the decision makers.
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Matrix structure:
Due to its complexity, it combines a control based on results (objectives) and a more informal control based on direct supervision and the interpersonal trust Given the interaction among different units it is difficult to evaluate the activity of each responsible alone without taking into account the influence of the rest of the units. The qualitative indicators and the non-financial information is fundamental to ensure a good coordination among units. In this case, the accounting information should facilitate the negotiation of objectives and budgets, and has to be taken in flexible manner when evaluate the activity of the managers.
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