A PROJECT REPORT ON COMPARATIVE ANALYSIS OF ADVERTISEMENT WITH SPECIAL REFERANCE TO COST EFFECTIVENESS

AT TATA MOTORS PIMPRI, PUNE.

Submitted To PUNE UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY MISS.MUGDHA SUHAS JOSHI BATCH 2011 - 12

ACKNOWLEDGEMENT

I hereby take the opportunity to express my gratitude towards those who have made great contribution in completion of this project on Comparative analysis of advertisement with special reference to cost effectiveness It provided a learning ground in terms of industry exposure and the practical application of research methodology in the industry.

I feel immense pleasure to thanks Mr. R.V.PETHE, Head of shared services Tata Motors, and Mr. P. SHINDE and Mr. MORGAONKAR (AGM) of shared services, who very kindly helped me in providing necessary information and guidance from time to time. Mr. PRABHAKAR PANCHBHAI, HR Manager Tata Motors, who has given me the opportunity to work with Tata Motors as project trainee.

At the outset, I would like to express my profound gratitude to Mr. KAKADE (Internal Guide, Tata Motors) and Mr. V.P.PATIL under whose guidance, I gained deeper insights into the subject matter. His constant support provided the right direction to my analysis and helped me understand the nuances of the subject.

I express my heartfelt gratitude to Dr. Mr. DHANAWADE (Director, JAYAWANT INSTITUTE OF COMPUTER APPLICATION, Pune) for his support and guidance and Prof. Mr. VIKAS BARBATE (Faculty of S.M.DR.D.Y. PATIL CENTER FOR MANAGEMENT & RESEARCH, Pune), who provided me valuable advice and guidance during my project. I also take this opportunity to thank all those who have either directly or indirectly helped me in the completion of my project.

Miss.Mugdha Suhas Joshi MBA (finance)

INDEX
CHAPTER No. TOPICS
EXECUTIVE SUMMARY

PAGE NO.

1.

OBJECTIVE AND SCOPE 1.1.OBJECT & SCOPE

2.

COMPANY PROFILE 2.1.NAME, ADDRESS & LOCATION OF COMPANY 2.2.VISION , MISSION 2.3.HISTORY 2.4.DIFFERENT PRODUCT PROFILES OF THE COMPANY 2.5.AWARDS

3.

THEORETICAL BACKGROUND 3.1REVIEW OF LITERATURE 3.2FUNDAMENTAL CONCEPTS

4.

RESEARCH METHODOLOGY 4.1.RESEARCH CONCEPTUAL CLARIFICATION 4.2.SOURCES OF DATA COLLECTION 4.3.SAMPLE DESCRIPTION

5. 6.

DATA ANALYSIS FINDINGS 6.1.FINDINGS BASED ON ANALYSIS 6.2.RECOMMENDATIONS / SUGGESTIONS 6.3.CONCLUSION BIBLIOGRAPHY ANNEXURE

Executive Summary

EXECUTIVE SUMMARY

TATA MOTORS LTD is a leading name among producers of commercial vehicles, passenger vehicles and sports utility vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. Being a huge manufacturing company it has to bring in raw material and parts in large quantities through a large count of vendors or suppliers who comprise of small scale as well as large scale industries. Tata Motors is using ERP system (i.e. SAP) for processing and recording various financial processes. One of the major process is APS i.e. Account payable service Process. The huge numbers of transactions are processed on daily basis through SAP system. Most of the processing is done through automatic processes. Considering high volume, high value, high automation, company identified the need of sound controls in the processing vendor payments. In order to ensure proper controls, various control reports, workflows have been developed. The reports are monitored on daily basis and exceptions if any are highlighted to concern agencies. In case any mistakes are observed, the corrective accounting entry is ensured. Similarly financial Schedules for critical accounts are generated on monthly basis and the same are analyzed with reference to corresponding periods of last year as well as last quarter of the current financial year. Abnormal items if any are highlighted to concerned manager for analysis and proper accounting action.

OBJECTIVE &

SCOPE

1.2Objectives of the Project:

PRIMARY OBJECTIVES : To understand meaning and concept of cost effectiveness advt. process.

 SECONDARY OBJECTIVES : To Analyze different attributes for advt. To compare cost wise effectiveness of advertisement. To make necessary suggestions and recommendations. 1.3SCOPE OF THE PROJECT
The period selected for study is1 month as follows: 1) Jan 2011

The study is limited to analysis of publicity statement.

COMPANY PROFILE

NAME, ADDRESS & LOCATION OF COMPANY :

NAME: TATA MOTORS LIMITED ADDRESS: PIMPRI, PUNE-411018 REGISTERED OFFICE: Bombay house 24, Homimody Street, Mumbai-400001 Tel:+91-22-66658282 Website: -www.tatamotors.com Corporate Identity number (CIN) -L28920MH1945TLC004520

VISION AND MISSION

1. Passenger Car Business Unit:

2. Commercial Vehicle Business Unit

HISTORY: With a long heritage of 139 years and a constant Endeavour for the National progress, the Tata Business house is one of the most widely known and trusted business houses in India. A group comprising of 80 diversified companies and 3 million shareholders, the Tatas have been a pioneer in varied fields that include Steel, Power plant, Civil aviation, Insurance, Quartz Watches, Chain of Luxury Hotels, Passenger Cars and Labour Welfare Activities as well. The story of the establishment of the empire began in 1868 when Jamshetji

Nusserwanji Tata laid the foundation of the house of Tata by starting a private trading firm. Since then there has been no looking back. The coming years saw the realization of the dreams of a great visionary and a philanthropist, J.N. Tata who dreamt of taking his country to new heights. Initially Steel, Hydroelectric Power and higher education formed the Core areas of the Tata Group. Over the years, the Tatas have explored into every field that had the potential for promoting National growth. The emphasis has been on building not just Assets but internal resources for the Nation. The Tatas have succeeded in inculcating a new paradigm for growth and as a result have infused a new business culture, a culture that is committed to giving Value for Money as well as to the practice of good corporate citizenship. Social concern has been a prime motivator, as the Tatas believe that the community is the Stakeholder.

HISTORY OF TATA MOTORS

1868: Jamsetji Nusserwanji Tata started a private trading firm, laying the foundation of the Tata Group. 1874: The central India spinning, weaving and manufacturing company is set up, marking the group's entry into textiles. 1903: The Indian hotels company is incorporated to set up the TajMahal palace and tower, luxury hotel, which opened in 1903.

1907: The Tata iron and steel company (now Tata steel) is established to set up Indias first iron and steel plant in Jamshedpur. The plant started production in 1912. (Sir Dorab Tata)

1910: The first of the three Tata electric companies, the Tata hydro-electric power Supply Company, (now Tata power) is set up. 1911: The Indian institute of science is established in Bangalore to serve as a centre for advanced learning.

1932: Tata airlines, a division of Tata sons, is established, opening up the aviation sector in India by JRD Tata 1945: Telco was set up at Jamshedpur

1965: Pune plant was established by SumantMoolgaonkar under the guidance of JRD Tata. Present chairman of Tata Motors is Ratan Tata.

AWARDS:
1. TATA Motors Ltdhas been selected as the winner of Golden Peacock Award for Corporate Social Responsibility for the year 2011 2. CVBU Customer Support has won the Prestigious ''Golden Peacock National Training Award'' for 2011. 3. The Tata Nano has won the Best Car Advertisement of the Year Award at the Bloomberg UTV

4. Tata Nanos design receives worlds oldest and coveted international awards for 2010 5. CVBU Pune has received the Excellent Energy Efficient Unit award in the CII 11th National Awards for Excellence in Energy Management - 2010.

2.5- Organizational Chart: Structure of TML:

TML

CVBU

PCBU

ERC

PUNE

PUNE

PUNE

JAMSHEDPUR

JAMSHEDPUR

LUCKNOW

LUCKNOW

UTTRANCHAL

DHARWAD

PRODUCTS

PASSENGER AND UTILITY VEHICLES

INDICA

INDIGO

SUMO GRANDE

Nano Ev Model

 PASSENGER CARS SEGMENT ALSO INCLUDE 1. Indigo XL 5. Fiat Cars 2. Indica V2 6. SAFARI 3. Indica Xeta 7. SAFARI DICOR 4. Indica Turbo 8. SUMO VICTA

BUSES 1. Star bus 2. Globus

Military Vehicle 1. Tata 407 Trop Carrier, available in hard top, soft top, 4x4, and 4x2 versions 2. Tata LPTA 713 TC (4x4) 4. Tata SD 1015 TC (4x4) 6. Tata LPTA 1621 TC (6x6) 3. Tata LPT 709 E 5. Tata LPTA 1615 TC (4x4) 7. Tata LPTA 1615 TC (4x2)

COMMERCIAL VEHICLES 2. Tata Ace Magic 4.Tata 407 6.Tata 1109 (Intermediate truck) 8.Tata 1610/1616 (Heavy bus) 10.Tata 2515/2516 (Medium truck) 12.Tata Winger

1. Tata Ace 3. Tata TL/Telcoline/207 DI Truck 5.Tata 709 E 7. Tata 1510/1512 (Medium bus) 9.Tata 1613/1615 (Medium truck) 11.Tata Novus (Heavy truck)

Concept vehicles

1. 2000 Aria Roadstar 2. 2002 Tata Indiva 3. 2004 Tata Indigo Advent 4. 2005 Tata Xover 5. 2006 Tata Cliffrider 6. 2007 Tata Elegante 7. Tata Elegante

MILESTONS:
It has been a long and accelerated journey for Tata Motors Limited Indias leading Automobile Manufacturer. Some significant milestones in the companys Journey towards excellence and leadership are given below:

1945: Tata Engineering & Locomotives Co Ltd. Was established to manufacturing Locomotives &other Engineering Products.

1954:Collaboration with Daimler Benz, AG West Germany, for manufacturer of Medium Commercial Vehicles. The first vehicles rolled out within six months of the contract.

1961: Exports began with the first Truck being shipped to Ceylon, now Sri lanka.

1971: Introduction of DI engine.

1977:First Commercial Vehicle manufactured in Pune.

1986: Production of first Light Commercial Vehicle- Tata 407, indigenously designed, followed by Tata 608.

1991: Launch of the first indigenous Passenger Car Tata Sierra. TAC 20 crane Produced. OneMillionth Vehicle rolled out.

1992: Launch of Tata Estate.

1994: Launch of Tata Sumo- The Multi utility Vehicle. Launch of LPT-709-a full forward control, Light Commercial Vehicle. Joint venture agreement signed with M/S Daimler- Benz/ Mercedes- Benz for manufacture of Mercedes Benz passenger cars in India.

1998: Tata Safari- Indias first sports utility vehicle launched. 2 millionth vehicles rolled out. IndicaIndias fully indigenous passenger car launched.

1999:115000 bookings for Indica registered against full payment within a week. Commercial production of INDICA commences in full swing.

2002: Unveiling of Tata Sedan at Auto Expo 2002. Petrol version of Indica V2 launched. Launch of EX series in commercial vehicles. Launch of Tata Sumo + series. Launch of Tata indigo.

2003:Launch of Tata Safari Limited Edition The Tata Indigo Station wagon unveiled at the General Motors show.

2004:New Tata Indica V2, Sumo Victa and Indigo Marina launched. Tata Motors completes acquisition of Daewoo Commercial Vehicle Company. Tata Daewoo Commercial Vehicle Co. Ltd. launches the heavy- duty Truk NOVUS, in Korea.

2005:Tata Motors rolls out its 500,000th Passenger Vehicle. The Tata X over unveiled at the75Geneva Motor Show. Braded Buses and Coaches star bus and Globus launched. Tata Motors acquires 21% stake in Hispano Carrocera SA, Spanish Bus Manufacturing Company. Tata Ace, Indias first mini Truck launched.

2006: Tata Motors Tata Motors unveils new long wheel base premium Indigo & X-over concept at Auto Expo 2006. Indica V2 Xeta launched. Passenger Vehicle sales in India cross one million mark. Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully built buses & coaches for India& markets abroad

2007: Tata Motors launches the long wheel base Indigo XL, India's first stretch limousine Tata Motors' integrated Customer Relationship Management (CRM) - Dealer Management System (DMS) initiative crosses the significant milestone of covering 1000 locations in India and abroad.

2008: -Tata Motors signs definitive agreement with Ford Motor Company to purchase Jaguar and Land Rover. -Tata Motors completes acquisition of Jaguar Land Rover

2009:Tata Marcopolo Motors' Dharwad plant begins production. -Tata Motors launches Nano - The
People's Car - Introduction of new world standard truck range -Xenon, 1-tonne pick-up truck, launched in Thailand. Indigo CS (Compact Sedan), worlds first sub four-metre sedan, launched.-Tata Motors introduces the all new Tata 407 Pickup, Tata Super Ace and Tata Ace EX. Tata Nano draws over 2.03 lakh bookings.

2010: -Tata Ace becomes India's first 1-lakh brand in goods commercial vehicles. -Tata Motors displays Tata Nano EV at the 80th Geneva Motor Show. -Chief Minister of Punjab inaugurates Tata Motors supported State Institute of Automotive and Driving Skills.-Tata Motors Group displays the widest range of products and environment-friendly technologies at Auto Expo 2010.

SHARED SERVICES Introduction: The market in which multinational companies operate is characterized by globalization mergers, acquisitions, and consolidation requiring companies to standardize operations to stay competitive. An effective way of keeping costs down and improving efficiency is by moving certain functions to one central location. Centralization is only half the story. An increasingly popular an effective way to meet this challenge and achieve sustainable benefits is for companies to set up a Shared Service Centre.Shared Services is a collaborative strategy in which a subset of existing business functions are concentrated into a new, semiautonomous business unit that has a management structure designed to promote efficiency, value generation, cost savings and improved service for internal customers of the parent corporation, like a business competing in the open market. -By Bryan Bergeron. Shared Service centers (SSCs) began life in the 1980s, typically to process high volume, low value transactions for the finance functions. They are referred to as Shared Services, because their activities are shared by units across entire organizations, instead of similar services being duplicated in each unit. Aims of Shared Services are: Enhance corporate value Focus on partner service and support Lower costs and raise service levels Focus on continuous improvement Harmonize & standardize common business processes to reduce duplications. Transfers business units non-core activities in to shared service units.

The Potential Benefits of Shared Services are numerous and can potentially benefit every type of Business. From the parent corporations perspective, Shared Services promises are:

Reduced Cost:

There is constant pressure from internal corporate clients to provide cost effective products and services. Improved Service: The Shared business units customer-oriented focus should result in better service to internal customers, than typical in-house services. Fewer distractions from core competencies activities: With back office and other non-critical activities handled by Shared Services, the management of the parent company is free to focus the company on its core competencies. A potential for creating an externally focused profit center: At one end of the spectrum, a business unit is following the Shared Services model can be operated as a nearly autonomous entity, with other paying outside clients. From the perspective of Shared Business unit, the shared services model promises: Increased efficiencies: Standardization of processes and applying technologies where appropriate can provide improved quality of services at comparable or lower prices. Decreased personnel requirements: With the ability to concentrate and focus resources for a particular purpose in a shared business unit, fewer employees generally needed to provide same results. Improved economies of Scale: Like a traditional centralized approach, shared services concentrates purchasing and other formerly dispersed business activities, resulting in greater buying power and greater concentration of specialized resources, such as specialist in certain aspects of accounting. This concentration allows for increased economies of scale, compared to the original corporate structure.

SHARED SERVICE

Financial Accounting

1. Accounts payable (AP) Materials (payment to vendor) 2. Spare Parts (Management of spare parts) 3. Accounts Payable (AP) services (facilitating service)

1. Capital Payments 2. Chassis Transport 3. Travel Management 4. Certified Bills 4. Accounts Receivable (receipt from customer) 5. Fixed assets (AA) (management of fixed assets) 6. Pay Roll System (salaries to employees) 7. General Ledger (GL) (transaction of general ledger) 8. Assurance (controlling the activities of Shared Services) 9. Consolidation

1.

THEORETICAL BACKGROUND

THEORETICAL BACKGROUND

DEFINITION :-

PUBLICITY 1) Publicity is the simple act of making a suggestion to a journalist that leads to the inclusion of a company or product in a story. Newspapers, magazines, TV programs and radio shows have large amounts of space to fill and depend upon publicists to help provide story ideas, interview subjects, background information and other material. For the most part, the act of making a suggestion to a journalist, when successful, will lead to one of two types of coverage:

A story created from scratch built around the story "angle" you suggest (e.g. a feature story on your company; a story about a trend that you present to a journalist; an interview segment, etc.) The inclusion of your product, company or service in an already existing story (e.g. the reporter is already working on a story about your field and your contact with her results in your product being included in the piece).

2) Publicity is the deliberate attempt to manage the public's perception of a product. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. From a marketing perspective, publicity is one of the variables that comprise the promotional mix. The other components of promotions are advertising, sales promotion, and personal selling. Promotion is one of the variables that comprise the marketing mix. Publicity is closely related to public relations. Whereas public relations is the management of all communications between the firm and the general public, publicity is the management of product or brand related communications between the firm and the general public. It is primarily an informative activity (as opposed to a persuasive one), but its ultimate goal is to promote the companies products, services, or brands. A publicity plan is a planned program aimed at obtaining favorable press coverage for a companies products.

TYPES OF PUBLICITY:-

TYPES OF PUBLICITY

TV

RADIO

PRESS

1 PROCESSING OF BILLING:
First we receive estimates from the Brand Managers duly approved by them. One copy sent to Agency and second copy retained with us for record Brand wise / Agency wise / Media wise. Receive bills of Printing / Processing / Artwork / Souvenir / Retainer / Website / Audiovisual Films / Steel Photo shoot / Miscellaneous / Library / Launches & Events / Exhibitions TV & Press / Hoarding Bills of three agencies i.e. FCB/REDIFF/O&M/WUNDERMAN/LODESTAR Receive two copies of bills and two copies of approved estimates from the Agencies supporting like monitoring reports, channel bills for TV, insertions of Newspapers / Magazines tare sheets. Crosscheck TV bills for No. of spots, time, day and cost and News paper bill - Insertions on which day it has been published, date, size of the ad, Col or B/W and cost against the approved estimate. After thorough checking of the bill, we keep the record of the each bill i.e. Bill No./ Bill Date / Bill Amt. and date of passing on the reverse of the estimate manually for the reference to control double billing. Passing of the all bills, we park the each and every bill in SAP system, which includes various details as Vendor Code No., Dt of the Invoice / Bill, Invoice / Bill No., Amount of the Invoice / Bill, Text (Subject, Brand wise) General Ledger A/c No., Cost Centre, Line of Business No., Service Tax code no., Cess Education Tax no. and amount. After the parking of the bill, system gives the document

no., for that, we have the Accounts Payment and Signing Authority stamps, which we put on the original and second copy of the bill manually. After parking of all bills, system generates the report automatically. We stapled the report along with the bunch of bills for signing to our concerned authority, who signs the bills for further process. Once the signing process is over, we send the bills to Accounts Dept. at Pune Shared Service Office, where they will raise the cheques for the concerned Vendors and post it from their end. We keep the second copy of the each bill with document no./ estimate for our record and neatly keep in the box file, which helps us for Internal / External auditing purpose.

PROVISION: At the every end of the month, Accounts Dept. requires us to give the provision for the coming month. Brand Managers gives brand-wise estimate details directly to a/cs dept. We are giving them the status of the pending bills with us pertaining to the estimates, which had been sent to accounts. Accordingly they provide the provision for the next month to accounts dept.

For General bills, whatever bills pending with us as on date, we give the statement Dept. wise / Cost centre wise break-up to Accounts Dept. for provisioning for the accounting. SOUVENIRS &SPONSORSHIPS : For Souvenir ads, we receive the appeal, which is approved by senior management. We contact the concerned Vendors / Person whom we give the ad, ask them for size of the ad, whether the ad is in Col or B/W, negotiate the cost. After this process gets over, we give the order for the positive or in CD format as per Vendors requirement. Billing process remains same.

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

MEANING OF RESEARCH:Research as a means for gaining knowledge can be carried out either arbitrarily or in a systematic fashion. Research is a way of finding new ways of looking at familiar things in order to explore ways of changing it. Research in common parlance refers to a research for knowledge. One can also define research as a scientific and systematic search for pertinent information in a specific topic. In fact, research is an act of scientific investigation. Research concerns itself with obtaining information through observation that can be used to systematically develop logically related proportion so as to attempt to establish casual relationships among variables. BY BLACK AND CHAMPION

Source & Methods of Data Collection:

I.

Sources of Primary Data:

Information Provided by Project Guide (Mr.PratapShinde Sir) Interaction with staff from shared services department.

II.

Sources of Secondary Data:

Estimate of TV, Radio and Press Online Database

DATA ANALYSIS& INTERPRITATION

From the below diagram we are getting knowledge about the cost which is spending by the company on publicity process.

COST OF ADVERTISEMENT CHANNELS IN PERCENTATAGE 100%

TV Advertisement 71%

Radio Advertisement 7%

Press Advertisement 22%

From total cost company is paying for 71% for TV advertisement, 7% for radio advertisement and 22% for press advertisement which shown below with the help of pie chart. With the help of estimates of TV, radio and press we can analysed that The Tata motors company giving more focus on TV advertisement as compare to radio and press.

PIE CHART PRESENTATION OF PERCENTAGE METHOD:

Sales

TV RADIO PRESS

GRAPHICAL METHOD:
COST OF TV ADVERTISEMENT: CHANNEL NAME ZEE TV STAR PLUS STAR GOLD ASIANET HBO SAB TV STAR WORLD SONY ENTERTAINMENT TV DD-1 NATIONAL RATE/10 SEC 300000 250000 25000 20000 16000 55000 35000 200000 126666.67

COLORS 110000 GRAPHICAL PRESENTATION OF TV ADVERTISEMENT:

RATE/10 SEC
350000 300000 250000 200000 150000 100000 RATE/10 SEC 50000 0

EXPLAINATION: 1.From the above graph we getting the knowledge about the cost of different different channels. 2.In the graph we can see the highest cost and the lowest cost of channel.The maximum rate of tv channel is 300000 for per 10 sec which is charging by ZEE TV and the minimum rate is 16000 for per 10 sec. 3.The rate of channel is depend upon TRP that is television rating points. 4.The cost of channel is based on seconds

COST OF RADIO ADVERTISEMENT:

Station Name SURYAN FM MADURAI 93.5 MY FM 94.3(JAIPUR) RADIO HELLO (COIMBATORE) RADIO HELLO (MADURAI) BIG 92.7FM(JODHPUR) FEVER 104 FM (DELHI) SURYAN FM CHENNAI 93.5 BIG 92.7FM(CHENNAI) P.CHANNEL AGARTALA

Rate/10 sec 200 180 175 150 125 800 700 400 300

GRAPHICAL PRESENTATION ON RADIO ADVERTISEMENT:

Rate/10 sec
900 800 700 600 500 400 300 200 100 0

Rate/10 sec

EXPLAINATION: 1. With the help of estimates we are getting the knowledge about rates charging by different different stations. 2. The highest rate of station is Rs.800 which is charging by FEVER 104 FM (DELHI) and the lowest rate is charging by BIG 92.7FM(JODHPUR) that is Rs.125 3. The cost of radio is based on seconds. COST ON PRESS ADVERTISEMENT:

Region East India ZONE East India ZONE National North India ZONE North India ZONE South India ZONE South India ZONE South India ZONE West India ZONE West India ZONE

News Paper Name DAINIK BHASKAR RAJASTHAN PATRIKA(MAIN) HINDUSTAN TIMES DAINIK JAGRAN HINDUSTAN EENADU - Ref.EENADU1 4Rates THE HINDU DECCAN HERALD LOKMAT SAKAL

Rate on sqc 4105 1056 2100 3450 1650 3010 2600 1615 1700 1260

GRAPHICAL PRESENTATION ON PRESS ADVERTISEMENT:

Rate on sqc
4500 4000 3500 3000 2500 2000 1500 1000 500 0 DAINIK BHASKAR HINDUSTAN TIMES THE HINDU RAJASTHAN PATRIKA(MAIN) EENADU - Ref.EENADU1 4Rates DECCAN HERALD DAINIK JAGRAN HINDUSTAN Rate

East India ZONE

East National North India India ZONE ZONE

North India ZONE

South India ZONE

South India ZONE

South India ZONE

West India ZONE

LOKMAT

West India ZONE

EXPLAINATION: 1. The press advertisement is divided into 5 main region that is a. East India ZONE b. West India ZONE c. India ZONE d. South India ZONE e. National QUISTIONAIR METHOD:

SAKAL

1. Why TATA Motors spending more cost on TV advertisement as compare to radio and press advertisement? Points use TV Advertisement With the help of TV Advertisement we can attract the customer immediately as compare to radio and press TV Advertisement is more costly as compare to Radio and press advertisement Radio Advertisement With the help radio Advertisement we cant see the product. Press Advertisement Press advertisement is not that much attractive as compare to TV advertisement.

cost

Radio is less costly Press is costly as as compare to TV compare to radio and and press less costly as compare TV Advertisement

TV Advertisement is more costly as compare to radio and press but still more effective. 2. Which kind of problem facing by TATA Motors for doing follow up? Ans: Company do not have time to do follow-up for TV and radio advertisement or press advertisement so that company is giving contract to third agency for cross checking the actual performance with estimate.

3. Why the publicity is more important for Account payable services? Ans: because 1. The publicity is the main function of introducing and increasing the sale of product 2. More amounts is required to invest in publicity 3. Aim is to control on unnecessary cost of publicity 4. To control on error and fraud

FINDINGS

FINDINGS BASED ON ANALYSIS: 1. Publicity is the main part of APS 2. TV Advertisement is more costly as compare to radio and press 3. TV advertisement is more effective as compare to other publicity channels

RECOMMENDATIONS / SUGGESTIONS We have to convert publicity process manual into system which is useful for control on cost. With the help of these we can minimize the frauds and errors. We can save the time.

CONCLUSION Each process required proper follow-up and control for minimize the cost and earn more profit.