AN OVERVIEW OF MAHESH TUTORIALS

MT Educare Pvt. Ltd., [A Mahesh Tutorials Group], is a household name in the field of education, coaching and training, headed by the dynamic CMD, Mr. Mahesh Shetty. Mr. Mahesh Shetty, after working for a coaching institute, launched his first coaching institute for standard 10th in November 1988. That was the beginning of Mahesh Tutorials. The inspiration for starting Mahesh Tutorials was towards taking up a bigger cause and making a difference with the ability one possessed - Passion for teaching . It was to contribute towards a competitive education environment creating success stories for our future generations. The model that Mahesh Tutorials worked on, was based on the concept of empowerment through enterprise. Teachers were made business partners, they were rewarded for their contribution to the growth story, as growth phase was difficult and often daunting with resources being a key factor in driving growth and maintaining quality. Today Mahesh Tutorials enjoys one of the lowest attrition rates in the industry amounting to less than 5% of teaching staff in an industry heavily dependent on human resources. Since inception, the focus has always been to create, nurture and maintain the highest standards of teaching delivery. This has been achieved through a continuous process that involved training on content development and delivery methods and is an integral part of functioning of the organization. The CMD Mr. Mahesh Shetty has personally been involved in development and fine tuning of this process. Through the growth phase, the focus was always on 9th, 10th, 11th and 12th standard students, with the primary object being to provide them with fundamentals so as to ensure that they were compatible with the opportunities that were prevalent The teacher community was also enrolled into this unique business model with performance and success incentives, all geared towards total quality solutions for the students.
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For years Mr. Mahesh Shetty aspired to grow above the coaching institute tag. He wanted to leave a legacy behind because he had seen too many coaching institutes folding up, as they were heavily dependent on a single person. So on the 3rd of November 2006, Mahesh Tutorials became MT EDUCARE PVT. LTD. , a professional and corporate entity. The 29th of August 2007, marked a red letter day for Mr. Mahesh Shetty. MT Educare Pvt. Ltd. became the first Indian coaching institution to sign a 12 million US $ FDI agreement with the Mauritius-based Helix Investments . Under his leadership, MT Educare, in a span of 20 years has progressed from a single centre of Mahesh Tutorials in 1988 to 160 centres in Maharashtra, Gujarat, Tamil Nadu, Karnataka & Dubai and with 1200 teachers, 30,000 students every year and a 1000-strong vibrant support team. The product mix has increased from just preparation for 10th standard in 1988 to a composite offering including IX and SSC (English and Marathi medium), ICSE and CBSE boards, and special science coaching for XI, XII, Engineering & Medical Entrance Tests, and Commerce from XI up till CA finals. Now, it has diversified from tutorials to Corporate Training, English Language & Personality Development Training programmes, Banking Training programmes under its Training Solutions division, T3. Under the flagship of Little Tigers, it offers Pre-School and Day Care for the tiny-tots. Over a period of 20 years Mahesh Tutorials has shaped the career of over two lakh students, making their mark globally today. The teacher, the mentor, the visionary and the entrepreneur, Mr. Mahesh Shetty, is focused on a mega vision to achieve a Global Reach in Education and Training and with a mission to be the largest educational and training solutions provider in the world.

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HISTORY

The founder of Mahesh Tutorials is Mr. Mahesh Shetty. Back in 1960 s Mr. Mahesh Shetty was pursuing a career in army, but then he decided to enter the world of teaching. So, Mr. Mahesh Shetty took up a job with Dr Shetty s Academy, not realizing where the journey would lead him. In 1988, he started Mahesh Tutorials. With banks unwilling to finance his land purchase, he mortgaged his mother s jewellery, took loans from a maternal uncle and his grandfather, and booked a property worth Rs 6 lakh in Mumbai. Mr. Mahesh Shetty was fortunate that Parents wanted him to teach their school-going children, and paid him the entire fee amount at the time of admission. Soon he purchased more property in two Mumbai suburbs, and entered into a partnership model to cut his risks. By 2006, Mahesh Tutorials grew to 26 branches across Mumbai. When the class started, only 2 faculty members were there which included Mr. Mahesh Shetty and Mr. Narayan. The first batch they started with was SSC. Later on they also started with 8th and 9th batch. Students were scoring well under Mr. Mahesh Shetty s guidance. This led to mouth publicity of the tutorial. Earlier, they didn t give any advertisement or hoarding for the publicity of their class. Mahesh tutorials main marketing strategy was mouth publicity. There work was speaking for them. As and when people came to know about Mahesh Tutorials the demand for them went on increasing.

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CURRENT SCENARIO

Mahesh Tutorials has reached a long way since it has started. Currently there are more than 160 branches of Mahesh Tutorials. The strength of the faculty is more than 1400 including part-time and full-time faculty. The administration department s strength is more than 400. The main people who are included in the functioning of Mahesh Tutorials include Mr. Mahesh Shetty, Mr. Narayan and Mr. Murli. Mahesh Tutorials offers coaching for Std. IX & X - State Board, ICSE and CBSE Boards. It also offers coaching to Science stream students for Std. XI, XII. It offers special coaching for preparation of Engineering & Medical Entrance Test i.e. CET. For Commerce students Mahesh Tutorials offers coaching of Std. XI till TYBCom, along with entrance test preparation for CA CPT, CS, CWA, and for professional CA (IPCC & Final) exams. The HOD for science section is Mr. Chandresh Foria and for commerce section is Mr. Anish Thakkar and Mr. Shrenik Kotecha. Even after gaining such huge success, Mahesh Tutorials believes in mouth publicity. Advertisements on bus panels, temporary hoardings and advertisements on newspapers are few other ways through which marketing of Mahesh Tutorials is done. However these ways of marketing are mostly used during admission time. Mahesh Tutorials has a tieup with Hindustan Times for its advertisement. Mr. Mahesh Shetty has also opened a school named Anamella School in Chennai. In 2007, MT Educare the holding company got its first external funding from Mauritius-based private equity investor Helix Investments. Mahesh is one of the first few coaching companies to get institutional funding in the country. Helix offered him $12 million, but he took $8 million and gave them 30% in his preparatory business. When Helix walked into MT Educare, its revenue and net profit were Rs 40 crores and Rs 24 crores respectively. In 2010, it earned revenues of Rs 100 crores. Mr. Mahesh Shetty no longer takes classes and is a full-time manager. He plans to take the institute public in the near future.

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VISION, MISSION AND CODE OF ETHICS

0 Vision y To be a corporate training organization that would empower professionals and thereby organizations, by powering up specific competencies for business. 0 Mission y To be the preferred training partner for corporate organizations across industries, in creating a trained workforce that would achieve the objectives of the business. y To create competent professionals who will equipped with the requisite communication and development skills, and cultivate inactive radar of pro-active learning. y To equip individuals to embark on a structured career path with the essential confidence and skills.

0 Code of ethics y To empower an individual in such a way that it leads to professional, social, moral and intellectual development. y Each interaction should add value to its contributors.

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T3 TRAINING SOLUTIONS

T3 Training Solutions is an entity that offers professional training and development services to cooperate organizations across industries and career development solutions to individuals. T3 Training Solutions compromises broadly Corporate Training Solutions (CTS) and Career Development Solutions (CDS). The main aim is to address the critical need in India s professional arena for learning and management development training, business communication, soft skills, behavioural skills, Debt Recovery Agents Training (DRA), Diploma in Banking and Finance (DBF) and competence mapping, the need for which is evident from the numbers below: The National Association of Software and service companies in a study in 2005, found that merely a quarter of college and university graduates match the requirements of foreign and Indian IT/service companies. The drawbacks comprise a deficiency of English speaking skills and non-standard syllabi for technical skills. A Forbes report states that according to Infosys only 2% of the 1.3 million applicants it reviewed last year were found acceptable. T3 Corporate Training Solutions offers help in improving the lack of professional training in the employees, especially in the area of business communication and customer interface.

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Future plans

The main motto of Mahesh Tutorials has always been to impart knowledge among the students. Mr. Mahesh Shetty, CMD, MT Educare Pvt. Ltd., has always believed in serving humanity. Once he said, The whole purpose of being a human being is to serve humanity. These words describe the purpose of our existence. If we all look at nature closely, the sun, trees, air, animals, water so and so forth, you will get the answer that they all exist to serve humanity. So in the service to humanity, we at MT Educare are taking a small step to bestow our blessings and our care on all those who are less privileged than us. I extend my folded hands to all to join us in our effort to serve mankind. It has many future plans for the success of its students and tutorial like:1. UVA - Around 47% of India's current population is under the age of 20. MT Educare believes that it is this generation that is going to be the driving force of the country. They are dynamic, innovative and know exactly what they want. They always love to take fresh paths that lead them to success. Educare believes that MT UVA is the perfect platform for the young generation. MT UVA aims to transform youngsters into a successful individual not only in their academics, but also on the nonacademic front with the help of University, Vocational & Affiliated (UVA) education. One can be a part of MT UVA for a period of 3 years, which is the basic graduation period, where MT UVA prepares them to do well in post graduate entrance tests like CAT / CET / GMAT, etc., under the CPLC programme. Apart from this, based on interest analysis test, UVA trains them in vocational skill building which includes employability enhancement courses like Certified Financial Planning, Diploma in Banking & Finance, Debt Recovery Agent, BPO, Sales, Retail, Marketing, etc., for the first six months. UVA will then assist for placement in the remaining 30 months
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of the 3-year period. The entire programme is called SEED (Skill Enhancement & Entrepreneurial Development). 2. INK SCHOOL - INK SCHOOL is an innovative new offering for students of Standard VIII, from MT Educare. Quality education should be imparted from Standard IX onwards. INK SCHOOL endeavors to create a shift in the way in which students will be taught. This thought stems from Mahesh Tutorials experience of 23 years in the field of education. With INK SCHOOL, children get the MT experience in the comfort of their home. All they need is a PC and an internet connection along with a web camera and headphones. Lectures in Maths and Science will be broadcast live over the internet to small batches of 10 students each. Additionally, there will be regular teacher-student interactions in nearby centres for doubt clarification, assessments and feedback sessions. 3. New branches - MT Educare is in process of opening new branches in Delhi, Bangalore, Chennai and Dubai within a year. 4. Entrance Test Preparation for CS and CWA MT Educare is going to start its first batch for preparation of CS and CWA entrance in December 2011. The admission seats for this entrance preparation batch are almost full. 5. Public Ltd. Institution MT Educare is going to make its institution a public limited institution next year. It will be giving a part of their equity shares to full-time employees and then they will offer the equity shares to the administration department and the faculty at a particular cost. The remaining shares will be offered for purchase by making an initial public offer.

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RECRUITMENT AND TRAINING

Recruitment is a very important part of Mahesh Tutorials. It is done as and when faculty is required. The qualification required to be a professor in Mahesh Tutorials is that the person should at least be a post-graduate or should be specialized in a certain field like C.A. Many a times, students who have given MBA entrance exam through Mahesh Tutorials are offered to be a professor at Mahesh Tutorials after their post-graduation. The qualification required for the administration department depends on the job given. Sometimes people who have completed H.S.C do part-time job at Mahesh Tutorials along with their studies and after completing their studies they are placed in the administration department of Mahesh Tutorials. Usually Mahesh Tutorials prefer appointing full-time faculty members for the convenience of the students. Training is given by the HR Department to the employees as and when required. Branch-wise training is done. Every time a new batch starts or a new service is launched training is provided to the employees. The HR Head of commerce section is Mr. Prem Alag who is also a professor and area head of Thane in Mahesh Tutorials. Training is given to the administration department regarding the admissions. The HR Department along with the faculty members make a schedule that what to teach and when to teach so that the portion is completed in time. Even a sharing session is arranged of the faculty members teaching the same subject. In sharing session faculty members share their ideas of teaching a topic. They give different examples which can be used while teaching a particular topic. During this sharing session the best examples and ideas are taken and given to the students. During the training session the employees are not given any specific dress code but are told that whatever they wear should be decent. They are asked to always carry a perfume with them so that they feel fresh.

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STRESS MANAGEMENT

Stress management is an important function in each and every business. Stress affects the business in positive as well as negative way. It depends on the institution that how it manages it. Mahesh Tutorials manages stress in a very good way. Looking at the environment of Mahesh Tutorials, it seems that the employees face no stress at all. The employees say that to feel stressed they need to have too much work load but they don t have too much work load. They manage things very smoothly. So there s no question of having stress. They have many stress busters that keeps stress miles away from them. There is a staffroom at all the branches of Mahesh Tutorials which has almost all luxuries. Whenever the professors get time gap between the lectures they go in the staffroom and take rest. The staffroom has bunk beds and is airconditioned. A stress-buster event named SMPHONY is organized for the students and such events also in a way prove to be a stress-buster even for the employees. There s also a special trip arranged for the professors every year by the authorities where they have fun. The professors also arrange unofficial trips as and when they get time. An event named ONYX is celebrated at Mahesh Tutorials every year. It is a three-day fest organized for students of Mahesh Tutorials Commerce Classes. At this event, the students and professors do performances and have fun together. This is the best stress buster, both for the students and the professors.

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MOTIVATION

Motivation is the driving force by which humans achieve their goals. Motivation plays a very important role in an organization as it improves the performance of the employees. There are different ways of motivation like special incentives and perks, bonus, allowances, etc. The environment of Mahesh Tutorials is one of the best motivational factors for the employees of Mahesh Tutorials. They don t have a dull environment at all. The professors as well as the administration department maintain a very lively environment.

Appreciation
The professors say that sometimes Mr. Mahesh Shetty visits the various branches of Mahesh Tutorials and appreciates the employees for their work. It makes the professors proud when Mr. Mahesh Shetty himself appreciates them.

Employee Ownership Plan

Mahesh Tutorials is planning to motivate its employees more by starting employee ownership. They have planned that when they make their institution a public limited institution they will give a part of equity shares to permanent employees. This will increase the loyalty of the employees towards its institution.

Performance Appraisal
Performance appraisal is considered as the best way of motivation. At Mahesh Tutorials a way of performance appraisal is that if a professor performs well, he or she is offered the post of branch head and if the performance keeps on improving then various other branches are also given to handle. Performance appraisal is also done at Mahesh Tutorials by improving the salary of the professor. Performance appraisal is done on the basis of opinion poll. The students at Mahesh Tutorials are given a questionnaire on which name of the professors is written and the students are supposed to rate the professor as per their opinion. Even the Head of Department rates the professors as per
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their performance in the training session. Then, average is calculated. If a professor scores more than 60% performance appraisal is done and if he or she scores 50% - 60% more training is given to them. However, if a professor scores less than 50% then it s assumed that there is no scope of continuing business relation with the professor.

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INTERVIEW

For knowing in deep about Mahesh Tutorials we had visited the Corporate Office of Mahesh Tutorials. Over there they asked us to meet Mrs. Manjari Naik who is the branch head of Mahesh Tutorials, Thane. She talked to us for more than an hour. She said us in detail about each and every question we asked her. QUESTIONAIRRE: 1. Who is the founder of Mahesh Tutorials? 2. In which year was the class started and how much was the initial investment? 3. Where was the first branch of Mahesh started? 4. Where is the head office of Mahesh Tutorials situated? 5. Which batches did you start with? 6. What was the strength of the faculty when you started the tutorials? 7. What was your earlier marketing strategy and what is your present marketing strategy? 8. What is the present strength of workforce? 9. How many branches do you have presently? 10. What all services do you provide? 11. What is the qualification required to be a professor at Mahesh Tutorials? 12. How is recruitment done and how often is it done?

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13. Do you give training to your employees? 14. How training is done and who gives training? 15. What are the facilities provided by you to the faculty members? 16. Are the facilities provided to both permanent and temporary members? 17. Is there any dress code for the faculty members? 18. Do you think that employees are stressed? 19. What steps are followed for the stress management of the employees? 20. What are the various motivational steps followed at Mahesh Tutorials for the motivation of employees? 21. How is performance appraisal of faculty members done? 22. On what basis performance appraisal is done? 23. What are your future plans for Mahesh tutorials?

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ANSWERS: 1. The founder of Mahesh Tutorials is Mr. Mahesh Shetty.

2. Earlier he was running a class under the name Shetty Academy. In the year 1984, Mr. Mahesh Shetty decided to open a tutorial under the name Mahesh Tutorials. However he was not able to get bank loan as initial investment for his tutorial. His family friends and relatives supported him. Especially, Mr. Mahesh Shetty s uncle helped him with capital for initial investment.

3. The first branch was started at Mulund (West).

4. The head office of Mahesh Tutorials situated at Mulund (West).

5. The first batch we started with was SSC batch and then in the preceding year we started with 8th STD and 9th STD batch.

6. When the class started, only 2 faculty members were there which included Mr. Mahesh Shetty and Mr. Narayan.
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7. Our main marketing strategy has always been mouth publicity. Here, at Mahesh we have always believed that our work speaks for us. However, we also follow different ways of marketing during the admission phase like bus panels, hoardings, pamphlets, newspaper advertisements, etc.

8. The present strength of faculty is more than 1400 which includes both parttime and full-time faculty, whereas, the administration department s strength is more than 400.

9. Presently, there are more than 160 branches of Mahesh Tutorials.

10. Mahesh Tutorials offers coaching for Std. IX & X - State Board, ICSE and CBSE Boards, Science coaching for Std. XI, XII, Engineering & Medical Entrance Test - CET, Commerce coaching for Std. XI till TYBCom, along with entrance test preps for CA - CPT, CS , CWA, and for professional CA (IPCC & Final) exams. MT Educare has also diversified into Pre-School and Day Care services through 'Global Champs'.

11. The qualification required to be a professor in Mahesh Tutorials is that the person should at least be a post-graduate or should be specialized in a certain field like C.A. Many a times, students who have given MBA entrance exam through Mahesh Tutorials are offered to be a professor at Mahesh Tutorials after their post-graduation. The qualification required for the administration department depends on the job given. Sometimes people who have completed H.S.C do part-time job at Mahesh Tutorials along with their studies and after completing their studies they are placed in the administration department of
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Mahesh Tutorials. Usually Mahesh Tutorials prefer appointing full-time faculty members for the convenience of the students.

12. Recruitment is a very important part of Mahesh Tutorials. It is done by HR. Department, as and when faculty is required. After the HR Head finalizes the candidate, the area head takes the final decision by taking an interview of the candidate.

13. Yes, we do give training to your employees. Infact it is given to both parttime and full-time employees.

14. Training is given by the HR Department to the employees as and when required. Branch-wise training is done. Every time a new batch starts or a new service is launched training is provided to the employees. Training is given to the administration department regarding the admissions. The HR Department along with the faculty members make a schedule that what to teach and when to teach so that the portion is completed in time. Even a sharing session is arranged of the faculty members teaching the same subject. In sharing session faculty members share their ideas of teaching a topic. They give different examples which can be used while teaching a particular topic. During this sharing session the best examples and ideas are taken and given to the students.

15. As such we don t provide any allowances like traveling because the professors working Mahesh Tutorials have their own private vehicles by which they travel. But do have facilities like staffroom for our professors in all

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branches of Mahesh Tutorials. The staffrooms at Mahesh Tutorials is very luxurious.

16. Yes, the facilities are provided to both permanent and temporary members.

17. The employees are not given any specific dress code but are told that whatever they wear should be decent. They are asked to always carry a perfume with them so that they feel fresh.

18. No, not at all. To feel stressed we need to have too much work load but we don t have too much work load. We manage things very smoothly. So there s no question of having stress. We have many stress busters that keeps stress miles away from us.

19. As I said we have many stress-busters. A stress-buster event named SMPHONY is organized for the students and such events also in a way prove to be a stress-buster even for the employees. There s also a special trip arranged for the professors every year by the authorities where we have fun. The professors also arrange unofficial trips as and when they get time. An event named ONYX is celebrated at Mahesh Tutorials every year. It is a threeday fest organized for students of Mahesh Tutorials Commerce Classes. At this event, the students and professors do performances and have fun together. This is the best stress buster, both for the students and the professors.

20. The environment at Mahesh Tutorials is one of the best motivational factors for the employees of Mahesh Tutorials. We don t have a dull
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environment at all. The professors as well as the administration department maintain a very lively environment. Sometimes Mr. Mahesh Shetty visits the various branches of Mahesh Tutorials and appreciates us for our work. It makes us proud when Mr. Mahesh Shetty himself appreciates us. Another way of motivation used at Mahesh Tutorials is performance appraisal.

21. At Mahesh Tutorials a way of performance appraisal is that if a professor performs well, he or she is offered the post of branch head and if the performance keeps on improving then various other branches are also given to handle. Performance appraisal is also done by improving the salary of the professor.

22. Performance appraisal is done on the basis of opinion poll. The students at Mahesh Tutorials are given a questionnaire on which name of the professors is written and the students are supposed to rate the professor as per their opinion. Even the Head of Department rates the professors as per their performance in the training session. Then, average is calculated. If a professor scores more than 60% performance appraisal is done and if he or she scores 50% - 60% more training is given to them. However, if a professor scores less than 50% then it s assumed that there is no scope of continuing business relation with the professor.

23. We have many future plans for Mahesh. We are planning of opening new branches in Delhi, Bangalore, Chennai and Dubai within a year. We are going to open an INK School for online teaching. We are also going to start a programme named UVA where MT UVA prepares persons to do well in post graduate entrance tests like CAT / CET / GMAT, etc., under the CPLC
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programme.MT Educare is also going to make its institution a public limited institution next year. It will be giving a part of their equity shares to full-time employees and then they will offer the equity shares to the administration department and the faculty at a particular cost. The remaining shares will be offered for purchase by making an initial public offer.

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