Case Study Competition GOONJ11

Say It Out Loud

OLYMPUS

Department of Management Sciences, University of Pune (PUMBA)

Olympus is a Case study competition to be held in Goonj11.Participants in this competition will get to test their business acumen in front of Best of talent and jury. Prove yourself, Participate, showcase your potential. Win or lose, you will surely learn!!!! Give it your best shot. ALL THE BEST. Guidelines :
Only students presently studying in PUMBA are allowed to participate. Team size: 2 students per Team per Division. Join our group on Facebook (Search group :OLYMPUS ) for the event updates News, information, discussions,CONTEST and FUN:http://www.facebook.com/l.php?u=https%3A%2F%2Fwww.facebook.com%2Fgroups%2F233366886734292%2F%3Fp rofile_pic_upload%3D1%26success%3D1%23!%2Fgroups%2F233366886734292%2F&h=AAQFztWci

Register for the event at:

https://docs.google.com/spreadsheet/viewform?formkey=dE1Qcnc2d19XeW8wX1lqTjFNZXVKcGc6MQ

DEADLINE for registration: Monday 19th Dec 2011 10 PM.

Round-1
Student need to send a PPT of 5 slides (+1 Details Slide) answering questions given below the case. Details to be included in First Slide: Team Name, Division Name, Seniors/Juniors(Also MBA++ / MBA BT), Name of Participants, Contact Number, Email ID Deadline: Wednesday 21st Dec, 4:00 p.m. Submission Format: .ppt / .pptx File Name: Olympus_Goonj_Div_TeamName Subject Line: Olympus_Goonj_Div_TeamName Presentation to be sent on e-mail ID: goonj2011pumba@gmail.com

Round II Event on 23 December 2011 after classes in PUMBA Auditorium

Students will need to give the presentation in front of the Faculty and Guests from Industry. Details to be included in First Slide: Team Name, Division Name, Seniors/Juniors(Also MBA++ / MBA BT), Name of Participants, Contact Number, Email ID Presentation Time Limit: 10 Min (No slide limits) Presentation to be sent on e-mail ID: goonj2011pumba@gmail.com Deadline for sending Presentation for round II: Thursday 23rd Dec, 06:00 a.m. File Name: Olympus_Goonj_Div_TeamName Subject Line: Olympus_Goonj_Div_TeamName

Only shortlisted candidates from Round-I need to present the case study at final day of event Olympus i.e. 23th Dec 2011

For both Rounds Same case will be used

Kingfisher: A Case of Sinking Ship?

I will bounce back, says Vijay Mallya, the King of Good Times. KingFisher Airlines his Bangalore-based carrier has cancelled 200 flights in the week preceding Childrens Day, in hopes to reduce its debt from Rs. 6,500 crores (about $1.4 billion) to Rs. 3,000 crores ($600 million). Kingfisher has suffered a loss of Rs.1027 crores ($200 million) in the past fiscal year, adding to its mounting debt. Rising crude prices, a depreciating rupee and cut-throat competition have eroded the finances of his airline despite industry passenger growth of nearly 20 percent this year. The United Breweries group - the parent group of Kingfisher airlines has annual sales of more than $4 billion. But it is the ownership of Kingfisher Airlines, which accounts for nearly one in five flights in India, that perhaps made Mallya most famous. He helped transform India's airline business by focusing on services like good food, personal screens on domestic flights and airline ushers who attend to customers as they arrive at the airport. But today the whole Indian Airlines Industry with exception of IndiGo seems to be taking a hit. Jet Airways reported a loss of $158 million for the quarter ending September. The airline attributed the loss to high fuel and currency devaluation. SpiceJet also reported a Rs 240 crore (approx $48 million) net loss. These troubles of airlines have coincided this year with India's own troubles of slow growth, high inflation and corruption scandals. Facing Daily losses in crores and failure to get benefited out of debt restructuring carried out past year; it is the worst testing period for Kingfisher to survive the tide of second downturn. Students have to analyse the Indian Airline Industry and then address the specific case of Kingfisher Airlines. Students are allowed to make use of any references outside the case. (reference/evidence to be made available to jury if required during presentation). A list of possible source of information is given in following pages. Students should try to cover answers to the following questions given below in their presentation. What are major trends in Indian/global airline industry relevant to the Case? Do you see any relationship with macroeconomic scenario? How will you evaluate competition and its impact on Kingfisher?

 How will you analyze Kingfishers strategy, as you perceive it? Propose a strategic model for king fisher to come out of crisis?

Important concepts which need to be read before solving the case: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Strategy: Definition and Concept Porters Generic Strategies Porters 5 Forces analysis/Gap Analysis Characteristics or features Service industry Debt Restructuring Working Capital management Pricing strategy: Predatory pricing etc ETOP PESTEL Analysis Marketing Planning Brand Repositioning

Judging Criteria: Marks will be allotted for: 1. Originality of the contribution. 2. Supporting decisions with facts and evidence. 3. Effective utilisation of allotted time.

Tips : Following are possible source of information: Annual report of Kingfisher, presentations news announcements available on kingfisher website. News, reports published in newspaper and magazines which can be accessed by student using Google Simply fly: autobiography of Capt G.R. Gopinath (available in library) Case study: South west airlines (available in Crafting and Executing Strategy Tata Mc Graw-Hill) DGCA Website : http://www.dgca.nic.in/

For any clarifications contact event organisers.