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2. Introduction: In Online share trading the trading is done by using computer and internet connection. In other words trading done through computer having internet connection is called online share trading. Instead of going to any share broker you can do trading yourself using online share trading method. In this method you must have a computer and internet connection or else you can make use of internet cafe. Nowadays due to internet facility lots of things have become easier as compared to earlier days. So making use of the great internet facility you can start your own online share trading.

Online share trading services in India

There are three primary things required to start online share trading. Demat account (Trading account), a computer and internet connection or else you can go to internet cafe.

Online Demat Account You have to open online trading account that is also called as demat account. There are very important benefits (advantages) of online share trading over offline share trading. No need to depend on broker- First up of all you need not have to depend on any share broker for buying and selling of shares. Depending on broker may result in delay of buying and selling of shares which may in turn result in huge loss or less profit. If you are doing online share trading then you can execute your trades at any time because you are observing every movement of share market right in front of your computer screen.

All updates on your computer screen- As you have internet connection

with you will get all updates of government news, companies announcements, and corporate declaration etc during market hours. Its not so practically for your broker to provide you all the updates and news. So its very important point that you get all news, especially those news which affects share market right in front of your computer screen. Share Market always reacts to appropriate news Independent for your trades- On the other part you will get all information of your traders on your computer screen. You can view

yourself your profits and losses done and depending on your current situation you can plan your further trades. In other words you are totally independent for your trades from your broker. You are boss of your self.

Problems of online share trading

As there are couples of good advantages there are also some technical disadvantages. As every coin have two sides.

Disconnection from Internet - In online share trading there is the possibility that your internet connection may get slow or get stopped, this may result in disconnection from share market. At such critical times you have to call your executive (from whom you opened your trading account) and place your order or square off your pending orders. Computer Problem - If your computer stops functioning then this may also result in disconnection from share market at this time also you have contact your executive. Other Problem - Other problems like electricity disconnection. Solution for this is inverter or batter backup.
Above all technical problems which may exist at any time and they are beyond our control means not in control.

Online Stock Trading Companies in India

Some of the popular stock brokers in India Financial Market are:

1. ICICI Securities Pvt Ltd.

ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE. ...

2. Sharekhan
Sharekhan is online stock trading company of SSKI Group, provider of India-based investment banking and corporate finance service. ShareKhan is one of the largest stock broking houses in the country. S.S. Kantilal Ishwarlal Securities Limited (SSKI) ...

3. Indiabulls Securities Ltd

Indiabulls Securities (ISL) is one of the India's capital markets companies providing securities broking and advisory services. Indiabulls Securities is promoted by Indiabulls Group, is one of the country's leading business houses with business inter...

4. 5Paisa
5paisa is Online Stock Trading Company of India Infoline Securities Private Ltd., Owner of popular business portal Indiainfoline.com. Besides high quality investment advice from an experienced research team, the site offers real time stock quotes, ma...

5. Motilal Oswal Securities Ltd

Incorporated in 1987, Motilal Oswal Securities Ltd is a well diversified financial services firm offering a range of financial products and services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio Management Services, ...

6. HDFC Securities Ltd

HDFC Securities(HDFCsec) is Equity Trading Company of HDFC Bank. HDFC Securities provide both online trading and trading on phone. The HDFC Securities trading account has a unique 3-in-1 feature that integrates your HDFC Securities trading account wi...

7. Reliance Money
Reliance Money, A Reliance Capital Limited Company, is the financial services division of Reliance Anil Dhirubhai Ambani (ADA) Group. Reliance ADA group is among top 3 business houses in India with wide range of presence across various sectors. Group...

8. IDBI Paisa Builder

Idbipaisabuilder.in is a multi purpose online stock trading website from IDBI Capital Market Services Ltd., a leading provider of financial services in India and is a 100% subsidiary of Industrial Development Bank of India (IDBI). Idbipaisabuilder...

9. Religare
Religare is an emerging markets financial services group with a presence across Asia, Africa, Middle East, Europe, and the Americas. In India, Religares largest market, the group offers a wide array of products and services including broking, insur...

10. Geojit BNP Paribas

Incorporated in 1987, Geojit BNP Paribas (Geojit) is one of the major stock brokers based in India. Geojit is based in Kochi, Kerala and has the strong presence in Gulf. Geojit BNP Paribas is cash equity and derivatives broker with extensive experie...

11. Networth Stock Broking Ltd

Incorporated in 1993, Networth Stock Broking Limited (NSBL) is one of the major stock brokers in India. Networth offers premium financial services and information. NSBL is a member of the National Stock Exchange (NSE) and the Bombay Stock Exchange (B...

12. Kotak Securities Ltd

Incorporated in 1994, Kotak Securities Limited, the leading stock broking house of India is 100% subsidiary of Kotak Mahindra Bank. Company offering includes stock broking through the branch and Internet, Investments in IPO, Mutual funds and Portfoli...

13. Standard Chartered

Standard Chartered STCI Capital Markets Limited (formerly UTI Securities Ltd), is a leading broking company in India, provides a wide range of financial services including Investment Banking, Institutional Equity & Derivative Broking, Fixed Income,...

14. Angel Trade

Angel Group has emerged as one of the top 3 retail broking houses in India. Incorporated in 1987, it has memberships on BSE, NSE and the two leading commodity exchanges in India i.e. NCDEX & MCX. Angel is also registered as a depository participant w...

15. HSBC Invest Direct Ltd

HSBC InvestDirect (India) Limited (HIL) is one of the India's leading financial services organizations providing varied range of services through its subsidiaries to Individual and Corporate customers. HIL is listed on the Bombay Stock Exchange Limit...

16. Comfort Securities Ltd

Comfort Securities is a growing financial services provider in India. Company offers a wide range of products & services covering merchant banking, equity broking, currency derivatives and depository participants to all kinds of investors, namely, re...

17. Just Trade

Just Trade.in is the Online Investment & Stock Broking business from the house of Bajaj Capital - India's leading Financial Planning and Investment Advisory Company from last 46 years. The objective for Just Trade is to provide a seamless experien...

18. Zerodha
Zerodha is an India based online stock trading company with a difference. It allows investors to trade at fix transaction fees of Rs 20 per trade, irrespective to number of shares or their prices. While fixed brokerage is very popular in developed na...

19. SBICAP Securities Ltd

SBICAP Securities Ltd (SSL) is a 100% subsidiary of SBI Capital Markets Ltd. Services offered by SBICAP includes Institution Equity, Retail Equity, Derivatives, Broking, Depository Participant services and E-Broking. They also provide online trading ...

20. Ventura Securities Ltd

Incorporate in 1994, Ventura Securities Ltd is Mumbai, India based popular stock broker. Ventura also provides wide range of investment products and services though it's over 25 branches and over 500 business partners (sub brokers) located across 300...

HDFC Securities
HDFC Securities (HDFC sec) is Equity Trading Company of HDFC Bank. HDFC Securities provide both online trading and trading on phone. The HDFC Securities trading account has a unique 3-in-1 feature that integrates your HDFC Securities trading account with your existing HDFC bank savings account and existing Demat account. Funds / shares are seamlessly moved from the linked Demat/Bank account to execute the transactions. HDFC sec provides Cash-n-Carry on both NSE and BSE, Day trading on both NSE and BSE, Trade on Futures & Options on the NSE and Online IPO Investment. Why HDFC Prefer 1. Seamless Transactions - By integrating your accounts, we ensure minimal waste of time during movement of your funds and shares. 2. Speed - Orders are placed electronically, so proceeds are available instantly.

3. No manipulation - To prevent any mismanagement, we will send you an email confirmation, the minute your order is executed. 4. Safety and Security - HDFC Securities offer the highest level of security such as 128-bit encryption technology. 5. Dedicated and Separate contact numbers - for trading over the phone as well as for customer care. Objectives of the Study: 1.To understand the attitude of the on-line share traders in Moradabad. 2.To measure the effectiveness of broking sites in Moradabad. 3.To conduct an enquiry among the share trading public in Moradabad about their experience with broking sites. 4.To suggest some improvements in these sites if need be. 5.To understand the depth up to which the on-line share traders are clear and aware of on-line share trading. Literature review
In 2007, Nidhi Walia and Ravinder Kumar's research report examined the investors' preference for traditional trading and online trading, investor's perception on Online trading & comparing current usage of online trading and offline trading. This study reveals that out of every 100 investors only 28 trade online, which points out a question as why investors were not able to realize the importance of technology in stock trading. The major findings of the study are the Indian investors are more conservative, they do not change brokers for trading, whereas net traders are more comfortable with online trading for its transparency and complete control of the terminal

Hypothesis

Questionnaire
APPENDIXQUESTIONNAIRECUSTOMER SATISFACTION TOWARDS ON-LINE SHARETRADING WITH SPECIAL REFERENCE TO MORADABAD CITY 1) Name: 2) Age: i) below 30 [ ] ii) 30 50 [ ] (iii) above 50 [ ] 3) Gender: i) Male[ ] ii) Female[ ]

4) Educational Qualification i) School level[ ] i) Diploma [ ] ii) Under Graduate[ ] iii) Post Graduate[ ] iv) others please specify _____________ 5) Income: i) below 10,000[ ] i) 10,000 20,000 per month[ ] 20,000 30,000 per month[ ] iii) above 30,000[ 6) Marital Status i) Married[ ] ii) Unmarried[ ] ii)

7) What induced you to begin on-line share trading? i) Reference by friends [ ] ii) On-line advertisements [ ] iii) Advice by financial consultants [ ] 8) Were you doing share trading before choosing online? i) Yes[ ] ii) No[ ] 9) Where do you access the internet? i) Home[ ] ii) Stock broker office[ ] iii) Browsing centre[ ] iii) Monthly basis[ ]

10)How often do you do on-line share trading? i) Daily basis[ ] ii) Weekly basis[ ] iv) Irregular[ ]11)Are you a professional trader? i) Yes[ ] ii) No[ ]

12)Which site do you use for trading? i) HDFC SEC[ ] ii) karvy[ ] iii) Sharekhan[ ] iv) ANGLE BROKING [ ] v) IL&FS[ ] vi) if others, please state ________________ 13)Does the site guide you on on-line trading? i) Yes[ ] ii) No[ ] 14) Is the information provided by your on-line stockbroker sufficient? i) Yes[ ] ii) No[ ] 15)If no, are you interested in getting more information? i) Yes[ ] ii) No[ ] 16)How would you rate the internet and telecommunication facility in Moradabad? i) Poor[ ] ii) Average[ ] iii) Good[ ] 17)Does your broker site provide you with up-to-date news about IPOs (Initial Public Offer)? i) Yes[ ] ii) No[ ]

18)How would you grade the bank associated activities of the site? i) Very Good[ ] ii) Good[ ] iii) Average[ ] iv) Not satisfactory[ ] 19)Do you feel that there is more transparency in on-line share trading? i) Yes[ ] ii) No[ ] 20)Is the commission charged by the trading site reasonable? i) Yes[ ] ii) No[ ] 21)Are you aware of T +2 method of trading? i) Yes[ ] ii) No[ ] 22)Is on-line trading simple? i) Yes[ ] ii) No[ ] 23)Do you feel that the trading volume will increase in near future? i) Yes[ ] ii) No[ ] 24)Does these affect you? i) Money getting blocked [ ] ii) Delay in receiving share certificates [ ] iii) No troubles [ ] 25)What are your suggestions to develop share trading in Moradabad?