Steven J.

Tronick
Parker, Colorado 80134 Home Phone: (303) 841-6840 Mobile Phone: (303) 507-3518 steve.tronick@gmail.com http://www.linkedin.com/in/stevetronick1

Business Development and Marketing Director

From experience leading sales and marketing teams, have mastered the skills of market and competitive analysis, strategic planning, and tactical execution of sales plans. Conduct market research to define market segmentation strategies, create branding and market positioning, and develop both traditional and digital marketing content. Have exceeded multi-million dollar revenue objectives by driving new business from existing products and markets, by launching new products and market campaigns, and by expanding business relationships through alliance partners. Trusted consultative advisor with an executive presence, high degree of integrity and a history of generating new business opportunities. Professional Experience: Business Development and Marketing Director Independent Consultant 2009-Current

As the acting Director or VP of Business Development and Marketing, provide expertise to firms that specialize in mobile SaaS applications, IT infrastructure deployment, and integration of disparate systems. Analyze markets, qualify business targets and create strategic sales plans Develop industry segmentation plans and marketing strategies Sell consulting services and custom application development to industry targets such as energy, government, healthcare, manufacturing, media and utilities Plan and write RFP responses for contract opportunities between $200,000 to $750,000 Manage teaming relationships with vendors and alliance partners Channel Sales Manager, Data Storage Solutions Digi-Data Corporation 2008-2009

Digi-Data provided data storage solutions and data protection services to both commercial clients and Federal government accounts. The company closed the storage division in 2009. Recruited channel partners and increased channel sales by 25% Selected and ran industry targeted trade shows, and developed lead generation programs Created sales materials and web content for energy, healthcare, media and utility industries Generated a $6 million pipeline from marketing activities Senior Solutions Account Executive, Data Management CounterTrade Products 2006-2008

CounterTrade is an IT solutions reseller and services integrator to government and commercial accounts. Wrote and managed proposals for all company RFP revenue opportunities above $100,000 Sold solutions to Federal government, local government, education and commercial accounts Won direct awards ranging to over $250,000 in revenue, with profit margins of up to 40% Assisted management team in developing strategies for large Federal IDIQ opportunities Selected vendors and managed relationships with their sales and support teams

Senior Federal Government Accounts Manager Xiotech Corporation

2005-2006

Joined the Federal Region of this storage solutions manufacturer to cover both DOD and civilian agency clients in the western U.S. The company closed the Federal Region in late 2006. Built sales pipeline from $123,000 to $15.2 million in one fiscal year Recruited and trained qualified channel alliance partners in this 20 state territory Developed all proposal templates for the Federal Region and managed the western Federal Response team Selected and managed trade show events, and designed inside sales campaigns to generate leads VP, Sales and Marketing International Storage Experts 2002 - 2005

ISE was a value-added reseller of data storage, servers and networking solutions to the seismic industry. Identified and selected vendors for solution proposals Directed the remote sales force, and controlled pricing and margin strategies Other Related Technology Experience: Strategic Account Manager Computer Associates Joined CA in its strategic accounts group to lead the team selling to Qwest Communications. Identified opportunities, and wrote strategic and tactical business plans for the sales team Directed sales efforts for enterprise, network and data management solutions to all Qwest divisions Led the team that generated a multi-million dollar annual software contract with this customer Industry Sales Executive/Senior Account Manager Storage Technology Corporation Storage Technology Corporation was a premiere provider of data storage and IT services solutions. Ranked #1 out of 220 sales representatives in services sales over four consecutive years Launched the new line of IT services business that was the companys most profitable operation with margins up to 55%; included competitive wins up to $7.6 million Recruited some of the companys first channel alliance partners Member of corporate planning committees that reviewed product enhancements and new markets Represented the company to strategic industry groups and participated in national trade shows Sales Representative, Government Sector IBM Managed State& Local government accounts in Detroit and Eastern Michigan. Sold solutions to courts, law enforcement, health, social services and administrative agencies Developed a technology refresh program that generated millions of dollars of revenue for IBMs Great Lakes Region and was approved for instruction in IBM sales training schools Education; Master of Business Administration (MBA), University of Wisconsin Bachelor of Business Administration (BBA), University of Wisconsin