PART 1. COMPREHENSION OF BUSINESS COMMUNICATION PRINCIPLES CHAPTER 1 GET SUCCESSFUL BY EFECTIVE BUSINESS COMMUNICATION 1.

Effective communication is important thing for your success in the business circle nowadays. Your ability at communication will influence other people to you as a professional businessman. In addition , Your communication will effect on your firm achievement because communication can improve efficiency, quality, innovation and responds level. The higher you get the carrier the bigger responsibility you have. Communication will be an important part and clearer in your work. 2. Seven communication skills hoped by successful employer from their employee. The employers hope the employee have skills like; organizing information and ideas coherently and completely, presenting and expressing information and ideas coherently and persuasively, listening other people effectively, communicating with different experience and background people effectively, using communication technology effectively and efficiently, communicating politely which reflect suitable business etiquette, and communicating ethically. 3. Five characteristics from effective business communication. In order to be effective, business messages have to be practical. The business messages give needed information by message receivers. Effective message is not influenced by personal impression or by opinion like that which supported by objective facts. Also effective communication is succinct. The messages explain and make brief information in order to help message receivers to see and understand important rumors. Effective message is explicit message about what to hope. The message declares responsibility rightly to distinct

confusion about who has to do and what to do next. Finally, effective message is persuasive message, if its need convince people to accept your ideas and recommendation. 4. Six factors make business communication to be unique. Business communication is different with social communication in six substantial ways: business continuous globalization and advancing more appreciation about value of work force variety, realization grows more in many business activities about how important information is nowadays, technology using penetrate more entire of internal and external communication, dependence on team work is higher, organization structure evolution become leveler and more flexible, and various obstacle about success communication ( included interference, redundant information, perception difference, language difference, forbidden environment, deceived tactics ) 5. Five strategies of communicating more effectively in work place. Use five strategies in order to be able communicate more effectively. First, decrease interference in work environment, included do not send unimportant messages. Second, adopt approach which concentrate on receiver, you can concentrate your self on message receivers need, and work to ascertain that your message has been sent and accepted well. Third, you need adjust your business communication skill. Fourth, you will concentrate more your self on improvement than critical, if you can give and take more constructive feed back than destructive feedback. Fifth, being more sensitive on business etiquette, you lessen possibility to do interpersonal mistake which can effect on communication negatively.

6. Four strategies of using communication technology successfully. Use strategies to keep technology on perspective. There fore, you can ascertain that the communication technology support your communication, than disturb your communication because of technology. Other strategies are study how to use technology equipment productively, by doing the things above, you can concentrate your self on communication than used equipment. Besides that, try to find time for and expense your money wisely, at a level that reflect how important your communication. Finally, You can determine that your communication is successful and technology is not an obstacle among you and other target people because you are in contact with other people directly, privately and more frequently. 7. How important etiquette is and differ between etiquette dilemma and etiquette vanish. Furthermore , ethical communication is really important on business as addition on public need to do business ethically because communication is public face of firm. Therefore, thats why communication initiative intensely is researched by stakeholders precisely. Differences between etiquette dilemma and etiquette vanish is clarity problem. In a situation, where have two or more of alternative is equal visible in right or wrong. You are facing etiquette dilemma because there is not clear choice. Otherwise, etiquette vanish happen when some one makes a choice that is really unethical.

CHAPTER 2 COMMUNICATING IN ATEAM AND BEING EXPERT ON LISTENING AND NON VERBAL COMMUNICATION. 1. Excess and frailty of working in a team. A team can achieve good working at a higher level than individual because of intelligence and energy merger the team. Motivation and creativity grow rapidly in a team. Beside that, individuals are inclined to have better good working because they attain comprehension on collective objective by join in a group. Also a team brings more input and diverse of philosophy, which lean to produce better decision. And also they have commitment to know decision product which done successfully because members of a team take a part on decision making process. But teams have frailty too, the teams are managed badly just waste the time of all individuals. For instance, if the members of team are pressed to adapt each other, they will bend groupthink which cause bad quality of decision and wrong step. Several of members may be let their personal motive cut off the decision. Other members maybe are not willing to give fair contribution until several of tasks are not been able to finish. 2. Effective approach on communication in a team by broad outline. Collaborative communication make up big opportunity for team to integrate their talent and knowledge be different from each other to produce higher quality message than message which is been able to produce by a member of a team. But, writing collectively needs serious attention. Choose members of team carefully for balancing between talent and opinion, and make sure from the beginning to agree with project aim in order to avoid confusion and wasting time. If the team has not ever worked altogether previously. Definite they have time to know each other. Afterward, make sure that each person

understands clearly about responsibility of individual, process, and devices. Also, restrain temptation to do writing task by one group; planning and researching can be done by one group, but give truly report writing task just one person, or give writing task for separated part to individual writer and give task to someone for editing all the writing. 3. Group dynamics can influence team effectiveness. When group dynamics push full participation and constructive conflict resolution, team can communicate more effectively, not only internally but also externally. Otherwise, when group dynamics is negative, communication in team is disconnected. Whether based on groupthink , too many members have useless play the role of and be oriented to one self, or there is over conflict level. As a consequence, the team can not communicate externally with coherent and clear way. 4. Etiquette character in team surrounding not only in work place but also in social environment. Ability of all team members can cooperate everyday, very vital for each team success. Etiquette have important role play in this process. If the members cause anger each other by unconcerned behavior, communication will be disconnected gradually, and vital energy be distant from team mission in truth. In work place, team members need pay attention on factors, like personal performance, neatness, phoning kill because the factors influence not only other team members but also the people with them, this team interacts. Team communication often spread to social environment, and each team member have to remember that they represent firm when they are in public places. Right etiquette in the situation help good communication development, especially when new person is introduced to group.

5. The way of using technology in meeting can help participants to communicate more successfully. Communication technology and groupware like email, instant message, collectively workspace, and virtual meeting increase communication by helping team solve time and distance hindrance. Email and instant message enable the employees can communicate in real time or approach real time without fee, time investment, and trip risk. Collectively workspace give instant access team to series of equal project resources, included document, database, schedule, and other materials. Virtual meeting unite several the technology with others (like virtual whiteboard)in order to resemble direct meeting which is presented face to face people by long distance. 6. Listening process and the way of good listener in solving hindrances on each listening process level. Listening process comprises five activities: (1) accepting (listening message physically), (2) interpreting (giving meaning of what you hear), (3) remembering (saving message as future reference), (4) Evaluation (thinking about the message), (5) Response (action done in the message or giving feedback). Several hindrances can be happened on listening process. In order to improve acceptation, minimize sure assault by restraining questions until speaker finish his talking and avoid nonverbal behavior assault like making sound of paper being crumpled, knocking PDA or is not looking at speaker. In order to improve interpreting, avoid prejudice and listen defensively by doing approach on listening patiently and open thinking. To improve memory capacity, receive information by various physical way, record it or note it. Save information in short range by repeating information for your self, arrange it in sure pattern, or split long list of information into

shorter list. Also transfer information from short range memory capacity into long range memory capacity by association, categorize, visual, and memorize. To improve evaluation, contend selective listening by concentrating on speaker, careful noting, using own word about what have been talked, and analize speaker argument. In order to improve responses, action done naturally in right moment and plan repeatedly each response about more complex message. 7. Nonverbal communication is really important because speaking is harder than words. Body language is more difficult to be restrained than words and it is able to deliver feeling, motivation, or someones character in truth. Therefore people believe more on nonverbal signal than words. In addition, nonverbal communication is more efficient by waving your hands or a your eyes winking, you can summarize your thinking and you can do that without judgment. Kinds of nonverbal expression among others face expression, signal movement, vocal characteristic, personal performance, touching behavior, and time and place using

CHAPTER 3. INTERCULTURAL COMMUNICATION 1. Global trade reach out nature limit and country borders, enable

competition excistence on all interfirms world in various size. Therefore, nowadays businessmen can communicate cross over international border with different culture people. Beside that, world domestic work force become more various, with different citizenship, religion, and etnic background employees. Therefore nowadays firms get benefit from bigger opinion and ideas. The companies have better comprehension about various market, and the firms also recruit employees from different talent people association. But, whether communication with people around the world or at home, intercultural communication give challenge too, include motivating various employees to willing cooperate and cooperate in teams, and also have to posses good comprehension about how culture influence language to avoid wrong communication. 2. Culture is a same system, belief, attitude, prices, hope and behavior

norms symbol. Culture is learnt by listening advice from other members in a society and by watching their behavior closely. Both of this methods use direct and indirect learning process to make sure that the culture is generated from someone to others and one generation to next generation. 3. Etnosentrism is inclination for evaluating all other groups based on

standard, behavior, and tradition which valid in their group. Stereotype is giving large attribute of generalization distance to individuals based on their membership in a sure culture or social group, without judgment that is a unique characteristic individuals. To solve etnosentrism and stereotype, follow

these three advices bellow: (1) avoid making prejudice, (2) avoid making prices, and (3) know differences. 4. Different culture people encode and translate message with different

ways, increase possibility of misunderstanding happening. By identification and accommodating culture differences. We avoid making prejudice automatically that each ones thinking and acting is really same as our thinking and acting. Begin with concentrate on six culture differences categories. Context differences (level which a culture rely on verbal and nonverbal action to deliver intention). Law and etiquette differences (level which is law and etiquette can be obeyed and respected). Social differences (how members achieve work and success, identify status, define etiquette, and think about time). Nonverbal differences (differ attitude in greeting, private room, touch, face expression, eyes contact, body language, and formality). Age differences (the ways of members thinking about young age, seniority, age advance) 5. Although getting master completed knowledge about other cultures

and used language on the culture need in years, doing research will help you know broad outline the culture and identify principle thing to contact with business situation in big part. Look for website and books which give advice about traveling to certain culture or working in sure culture. Also newspaper sample, magazine, music and film about the culture which you interested in to get an idea about the way of getting dressed, nonverbal etiquette, etc. Always be careful no more read about entertainment product. 6. Be more careful with your writing, adapt it with approach, force and

intonation to fulfill message receivers hope. In order to be able to write

effectively to cultures receivers, follow this recommendation: (1) use clear and simple language, (2) write briefly, (3) use right term in international correspondence, (4) copy number and date carefully, (5) avoid slang language, idiom phrase, and business jargon, (7) avoid humor and other reference to get popular culture.

PART 2. IMPLEMENTING THREE WRITING PROCESS STEPS CHAPTER 4. PLANNING BUSINESS MESSAGES 1. (1)Planning contain of situation analyze (define your objective and know receivers profile), collecting information to fulfill receivers need, select best medium for message and the situation, and arrange information (define main idea, limit scope, select approach, and make broad line of your message). (2) Writing step contain of two tasks. Adapt message to receivers and make the message composition. Adapt your message to receiver and make the message composition. Adapt your message to receiver by being sensitive on receivers need, and restrain your force. Compose your message by making concept of your thinking use strong words, effective sentences, and coherent paragraph. (3) Your message finishing contain of revise message by evaluating message content, afterward rewrite and control clearness and intensiveness of message, product message by using effective design element and suitable delivery method, correct your message on typing mistake, and spelling mistake and mechanical, and distribute the message by appropriated way for your need and message receivers need. 2. You have to know about your objective to form your message in the right way to get your objective. To decide whether you have to process your message continuously, submit five questions: (1) Will be a change as consequence of this message? (2) Is this message realistic? (3) Can the message be accepted by my organization? (4) Who is the right one to deliver this message? (5) Is the message be delivered in the right time?

3. Analyze message receivers will help you to find who are message receivers, how their attitude is, what they need to know, and why they have to pay attention on your objective in communication. Effective profile to help you predict how the receiver act on your message. This thing also help you know what to be come in your message and how come in it. To spread receivers profile , you need decide main receiver ( the important decision makers ), number of receivers, what to form, comprehension level, hope, and reaction possibility of the message receivers. 4. Collecting information to fulfill receivers need form important thing before try to arrange your message contain. For complex document you need plan research project to get all needed information. But, for simple message, if you have not had all information yet, you can collect the information by using other methods, like considering other opinion, reading t5he report and other companies document, speaking with suppliers, and other people who have information and knowledge, and ask for advice directly to message receivers. To decide whether information which you collect good enough or not, verify that the information is accurate, ethical, and interrelated with receivers need. 5. The first factor that must be considered is media wealth. The media wealth is decided by medium ability to: (1) deliver a message by using more than one information sign (visual, verbal, vocal), (2) facilitate feedback, and (3) build personal focus. Other factors must be considered when select media are formality level, specific limitation from each medium, your mind in sending message, urgency level which is appropriated with cost of sure channel usind and receiver preference.

6. When you organize message carefully, you economize time and keep creative power because writing process become faster. You also can use organizing plan. To get input early from receivers and make sure that you are in the right way. Finally good organizing can help you divide writing task portion among co-workers. The receivers get advantage from good organizing in several ways. When the receivers accept a message which has been arranged well, they do not need read and read more the message to know the objective so that they economize the time. They also can comprehend message contain better so that they can accept the message more easily and make decision better based in delivered information. 7. To organize messages effectively, begin with introduce how important good organizing is. After that define main idea by making specific statement about the topic. Limit scope message by adapting space and detail which you allocate on main point ( its better no more than a half of dozen and if it possible lees any more). To choose whether used direct or indirect approach, anticipate the receivers reaction on the message (positive, neutral, or negative) and adapt the approach by message length ( regular, positive, bad news, or have the equality to persuade). Finally , arrange the points by making outline to visualize relation between ideas and supporting materials.

CHAPTER 5. WRITING BUSINESS MESSAGES 1. By adapting your communication to receivers need and hope of your message, you prepare clearer answer on their questions and improve opportunity that your message will be accepted successfully. If the receivers whom you aimed think that a message can not be implemented to them or it does not give them an useful thing or interesting thing, they prefer do not pay attention on your message. 2. To make sure that the message has business style, clear, and brief, begin with intonation: