SEAN WEIGOLD FERGUSON

3009 Glenhurst Ave Los Angeles, CA 90039

SWeigold@gmail.com /Sean.Ferguson /In/SeanWF /SeanWF

(407) 584-7326

OBJECTIVE
Experience with a visionary organization that places high value on leadership and ethics, and within which I can continue to grow in my understanding of eBusiness.

EDUCATION
Psychology, Bachelor of Arts and Sciences
08/2005 05/2010 Rollins College, Winter Park, FL Studies focused on organizational psychology, research, statistics, and application of the scientific method. Coursework included: Database Management, Tests & Measurements, Statistics and Research Methods I and II, Cognitive Psychology, Social Psychology, Organization Development, Organizational Behavior, and Advanced Organizational Leadership.

Software Adobe Fireworks Microsoft Office Suite: Access Excel PowerPoint Word OpenOffice Notepad++ SPSS/PASW Alexa Adobe (Omniture) SiteCatalyst SearchCenter Bing Webmaster Tools Compete Facebook: Ads Applications Pages Google: Ad Planner AdSense AdWords Alerts Analytics Correlate Custom Search Gmail Insights Places Trends Webmaster Tools Joomla! Microsoft AdCenter Quantcast WordPress Yahoo!: Answers Clues Pipes Site Explorer Sponsored Search

EXPERIENCE
Search Engine Marketing Analyst, Walt Disney Company
03/2011 Present Walt Disney Parks and Resorts Online, Glendale, CA (Full-time, Contract) Executed paid search (PPC) and Facebook advertising for Disney websites including Disney Store, Marvel Store, Disneyland Resort, Adventures by Disney, and Aulani Hawaii Resort, and acted as account manager for Disney Institute and Disney Golden Oak. Used tools such as Google AdWords, MSN AdCenter, Adobe (Omniture) SearchCenter, Marin Software and DoubleClick Search. Responsibilities included reporting and presenting to internal and external stakeholders, creating and optimizing campaigns, writing and testing ad copy, managing keyword bids and making SEO recommendations. Nearly all websites saw increased volume for KPIs at a higher level of efficiency after working on them.

Search Engine Marketing Professional Intern, Walt Disney Company 08/2010 03/2011
Walt Disney Parks and Resorts Online, Celebration, FL (Full-time) Created presentations and reports for company leadership on the natural, paid, and site search keywords used by guests, and on how to use search engine marketing tools. Lead a project team dedicated to improving visitors mobile search experience. Responsible for creating monthly internal site search reports for Walt Disney World, Disneyland Resort, Disney Cruise Line, and Disney Aulani Resort. Assisted in building paid search campaigns for Disney Store UK and Disney Cruise Line.

Independent Work

07/2008 Present

Self-Employed, (Part-time) Contracted by Todd Malicoat (01/2011) to perform a competitive analysis of eight websites in a highly competitive industry to estimate the value of their natural search traffic. Created and managed local Facebook Advertising campaigns for Voltier Creative (07/2010) on behalf of one of their clients. Founded WellonTop Internet Research (05/2009), a blog with a focus on researching the business, technological, and psychological facets of Internet use. Responsible for development including design, social media integration, marketing, research, and writing for the site. Consulted with Shands HealthCare Marketing and Communications (08/2008) while working with a team of other researchers on design, implementation, and data analysis of a digital survey of 13,000 employees. Co-founded CSR-pedia (07/2008), a fully searchable website that indexes, categorizes, and describes international corporate social responsibility (CSR) programs developed by the world's largest

companies to help solve social and environmental problems. Responsible for all digital and technical aspects of development including the graphic design and underlying architecture of the website. Managed promotion, optimization, research, and development of CSR-pedia.

Syntaxes .htaccess CSS HTML5/XHTML PHP Microformats RDF Regular expressions Robots.txt SQL W3C standards Skills Affiliate programs API development Assessment & survey design Life coaching Multivariate statistics Organizational development Research methods Sales Search & banner advertising Search engine optimization (SEO) Site Search Optimization Social media Website analytics Certifications Google AdWords IQ GHFC Sales Level 3 Life Coach (LCLC) Peer Mediator Expired: Inbound Marketing Certified Professional Google Analytics Qualified

Life Coach / Marketing Analyst,

02/2008 04/2009

The Legacy Forum / Courageous Authenticity, Gainesville, FL (Part-time) Participated in life coach training according to International Coach Federation (ICF) core competencies. Received additional training in leadership and sales techniques. Worked with a team of coaches to develop club members and staff. Responsible for digital and technical aspects of the business including the design, creation, and management of company website, blog, marketing, and internal materials.

Sales Support

02/2008 02/2009

Gainesville Health & Fitness Centers, Gainesville, FL (Part-time) Received comprehensive training in the selling of club services, multiple prospecting techniques, and the establishment and maintenance of positive member relationships. Responsible for aiding fitness counselors in all aspects of both gaining and retaining club members. Designed and created internal communications as well as membership and corporate marketing materials.

Personal Trainer

10/2007 12/2007 Bally Total Fitness, Winter Park, FL (Part-time) Received formal education in personal training. Responsible for the promoting and selling club services and working one-on-one with clients.

Local Sales Manager

05/2007 08/2007 University Directories, Chapel Hill, NC (Full-time) Received sales and management training during an intensive two-week national seminar. Responsible for managing a team of salespersons in Winter Park, Florida. Collaborated with local business owners to create, purchase, and submit advertisements to the Rollins College student directory.

Resident Assistant

08/2006 05/2007

Rollins College Residence Hall Association, Winter Park, FL (Full-time) Underwent an initial week of intensive training for position as well as ongoing weekly training within an accredited Rollins College program. Responsible for 29 Freshman male students in a Freshman-only dormitory. Duties included the creation and implementation of biweekly student events, aesthetic additions to the hall, enforcement of school policy, and availability to students.

ACTIVITIES AND RECOGNITIONS

Received a Google AdWords Individual Qualification with a specialization in Search Advertising by scoring a 97% on the Fundamentals Exam, and 96% on the Advanced Exam. Conducted research for and delivered a presentation at the Walt Disney Company Search Summit to more than 40 Disney search engine marketers and executives. Published original research on Google PageRank on the industry-leading SEOmoz Blog. Attended multiple-day internet marketing conferences including IMSB (hosted by IMBroadcast), IZEAFest (hosted by IZEA), and BlueGlass Florida (hosted by BlueGlass Inc.). VP Social Media of Communique, Rollins College chapter of the Florida Public Relations Association (FPRA) Received an Exemplary Service Award upon graduating from Rollins College. One of seven students selected by Rollins College to represent the school at LeaderShape 2009, a week-long national leadership seminar in Champaign, Illinois. Three Florida State Championships rowing for Gainesville Area Rowing (GAR). Competed in 2004 National Youth Rowing Championship in Cincinnati, Ohio. Won the Head of the Tennessee Men's 4+ for Rollins College in 2005. First win in school history.