MySpace Training

MySpace Marketing Teams SEO Training
August, 2008
With your hosts
Natasha Robinson
Sr. Manager, SEO Ninja Specialty: MySpace Site-wide SEO NRobinson@MySpace.com
Laura Coltrin
Manager, SEO Ninja Specialty: MySpace Channels SEO LColtrin@MySpace.com
Ken Yamada
Manager, SEO Ninja Specialty: MySpace Custom Communities SEO, Shelfy & SEO Tools Kyamada@MySpace.com 2
Agenda
How to think like an SEO Linking Copy and SEO SEO Processes Quiz Questions and Answers
Googles Universal Search
Images
Video
Web Pages
News Books
How Search Engines Work

Crawl
How will ROBOTS find your Page? Can they see the content on the page?? Right Keywords used in the right places?
Index
Rank
Googles Ranking Algorithm Revealed
Links
Content on the Page
Power of MySpace.com
Links 1.Find your page 2.Rank your page Content on the Page
Power of MySpace.com
SEO: Linking
Links are the #1 SEO Consideration.

New URLs = Little to Zero Links
- strategy: How to get more links?
Links: What type of links?

- Search Engine Robots cannot follow links in Flash or Javascript. - Image Links are not optimal
Strategy: How to Get Links Sponsors / Partners
Get Static HTML Links from whoever will give it to you. Make sure the links are Specifically, http://www.myspace.com/<VANITY>
Strategy: How to Get Links> Online Press Releases
Put Keywords in your Press Releases Use HyperLinks on your keywords Use Engine-trusted News Sources
Strategy: How to Get Links Widgets and Bookmarking
Caution on Flash Widgets: Links within Flash Widgets may not be found by spiders.
MySpace Brand Community
Find ways for users to take a link with them, as they embed.
Links
Content on the Page 1.Keywords 2.Content Power of MySpace.com
Keywords: Pick the Right Keywords
Applications
SEO: Applying the Keywords on the Page

Includes Page Title Meta Description Headings <H1>, <H2> <Body> Image ALT
1. 2. 3. 4.
Pick a THEME: One Keyword Phrase Use it consistently Title & H1 Use Image ALT Insert at least 400 words of Copy
On-Site SEO : META Description Tag
META descriptions affect Search Engine click-through rates
How to Write Good Page Title and Description

Title Requirements: 6-7 Words, 65 Characters Max Description Requirements: Limit to 150 characters inc. spaces Use action verbs that entice visitor to click!
Rule of Thumb:
Start your sentences with the Theme Keyword as much as possible.
The Power of MySpace.com
Moved from Position 50 to Position 1.
Secret Standup
Major On-the-page SEO Challenges at MySpace

Flash Putting content inside of Flash JavaScript Flash using JS, Modules with Tabbed Navigation.
20
Spiders are not Human Users

Cannot see:
text in images, text in Flash, text in Javascript, text in AJAX, Image swaps, Image maps, buttons, cookies, Spiders cant submit login forms, perform actions (push submit buttons), 1. Create Page Copy with Keywords. see video or hear audio.
2. Make sure the Copy you create on the page can be read by Search Engine Spiders
21
Key Considerations for SEO
1 2 3 4
Concept Creation: KW Research Pick the URL, put in a placeholder Get links QA for SEO during Design
Success Stories: SuperBowl 2008

Search Engines drove 589,000
visitors to the SuperBowl Community Traffic from Search was the #2 acquisition source of traffic to the Superbowl Community driving more traffic than traffic from MySpace
23
Case Studies
24
Marketing Design SEO Processes Marketing > Content > Design

1 2 3 4
Concept Creation - Marketing creates new campaign. Marketing works with SEO to negotiate external links, URL options, and branding considerations.
Wireframe/Mocks - Campaign moves to content teams. Content works with SEO to optimize written HTML.
Implementation- Design team builds community. Design works with SEO to optimize page elements.
Reporting SEO team reports results across MySpace teams.
Top things for you to remember Quick Review:

the Title Tag. The # 1 factor in SEO is__________. META descriptions affect Search Click-through rates Engine_________________. Every page on the site must have a unique Title and Description tag ___________________. Search Engines pay attention to the first 6-7 words _________. in the Title. The same or similar text used within the Title Tag should be used In the H1 tag. ___________. the alt tag. For image optimization, __________ displays text associated with an image on a web page Anchor text is the text which is hyperlinked to ________ another page or location. Try to keep a minimum of 400 words on each page ____________________ you want to rank well for.
Questions?
27
History: The Development of Popular Search Engines
1996: Yahoo!
HotBot
Alta Vista
Pioneered the Directory based Search Engines
Pioneered the Robust Crawling and Indexing
Pioneered the Natural Language Query Technology
The Next Evolution: Google & PageRank

Brought Relevancy and Index to new level

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MySpace Marketing Teams SEO Training

With your hosts

Googles Universal Search

How Search Engines Work

Googles Ranking Algorithm Revealed

Content on the Page

Googles Ranking Algorithm Revealed

Links are the #1 SEO Consideration.

Links: What type of links?

Strategy: How to Get Links Sponsors / Partners

Strategy: How to Get Links> Online Press Releases

Strategy: How to Get Links Widgets and Bookmarking

Googles Ranking Algorithm Revealed

Content on the Page 1.Keywords 2.Content Power of MySpace.com

Keywords: Pick the Right Keywords

SEO: Applying the Keywords on the Page

On-Site SEO : META Description Tag

META descriptions affect Search Engine click-through rates

How to Write Good Page Title and Description

Start your sentences with the Theme Keyword as much as possible.

The Power of MySpace.com

Moved from Position 50 to Position 1.

Major On-the-page SEO Challenges at MySpace

Spiders are not Human Users

Key Considerations for SEO

Success Stories: SuperBowl 2008

Marketing Design SEO Processes Marketing > Content > Design

Reporting SEO team reports results across MySpace teams.

Top things for you to remember Quick Review:

History: The Development of Popular Search Engines

Pioneered the Directory based Search Engines

Pioneered the Robust Crawling and Indexing

Pioneered the Natural Language Query Technology

The Next Evolution: Google & PageRank

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