Creative Portfolio

2006 - Present

Matthew Connaughton Original design & project works used online and in print
m: 07713 334 997 | e: connugy@gmail.com | @TheWriteGuyUK

What: Co-branded collateral

When: Dec 2006 Onwards For: Fircroft / various clients

My involvement: Full concept design/ Copy writing/ Gaining final approval from client/ Distribution & media buying.

What: Branded collateral

When: Dec 2006 Onwards For: Fircroft / various clients

My involvement: Full concept design/ Copy writing/ Distribution & media buying.

What: On/offline collateral

When: Late 2009 Onwards For: Applied Language Solutions new service launch, Export Box

Export Box was a new, out of the box service for first time exporters, which was a joint-venture with Google UK, HSBC, the Institute of Export, UKTI and Royal Mail. The aim of the service was to convert new businesses to language services buyers. The service was launched at Boris Johnsons London Export Expo with Google UK.
Full project management, including: Export Box brand development/ Client liaison, pre and post-launch/ Collateral design & client approval/ PR (in-house).

What: Marketing collateral

(various formats) When: Dec 2006 Onwards For: Applied Language Solutions

My involvement: Full concept design/ Copy writing/ Gaining final approval from clients.

What: In-house PR
When: Late 2008 - 2010 For: Applied Language Solutions

My involvement: Press release writing/ Liaising with journalists/ Identifying media targets.

What: Newsletters
When: 2009 - 2010 For: Applied Language Solutions

My involvement: Full concept design/ Copy writing/ Editing/ Distribution.

What: Website Content

Management & Development When: 2008 - 2010 For: Applied Language Solutions

Announcements & updates syndicated

via branded social media channels.

Content ranged from contract wins, new video content, recruitment campaigns for linguists, blog updates & webinar broadcasts. Revenue generating website, with user traffic of around 20,000 user sessions per day.

My involvement: Online brand development/ In-house SEO/ Google AdWords campaigns/ Rolling out social media campaign/ Video scripting, filming, editing & publishing/ Website re-design/ project management.

What: Blog launch

and development When: Late 2008 - 2010 For: Applied Language Solutions

In May 2010, after just a year of being launched, the Applied Language Solutions blog earned a place in the Top 100 Language Blogs on the web, and was voted one of the top ten professional language blogs available.

End to end management, including: Content writing & development/ Link-building/ Directory submissions Rolling our to employees/

What: Referral Scheme

- Google UK Employees When: May - Aug 2009 For: Applied Language Solutions

My involvement: Full concept design/ Copy writing/ Gaining final approval from client/ Distribution & media buying.

What: Blog proposal

When: Mid 2011 For: Brandspace

To expanding thought leadership and improve our online presence, I proposed a Brandspace blog to showcase our expertise and the diversity of our media estate. Categorised into the four main industries Brandspace operates in (experiential, retail, poster media and venue management). My involvement: Concept design/ Feasibility/Risk assessment/ Costing/ Launch planning.

To position Brandspace as the authority on all things destination media

What: Social media

launch and blog impact When: Mid 2011 For: Brandspace

As of December 2011, the blog has

Doubled avg .visitor session times/ Increased visitor sessions by 30%/ Has a Google page 1 rank for key industry search terms/ Has begun to generate sales leads.

My involvement: Concept design/ Content management/ Rolled out to all employees/ Content pushed through other social media platforms.

What: Awards Sponsorship

& print advertising When: Q2 & Q3 2011 For: Brandspace

The SCEPTRE Awards is a flagship event for our industry.

Our involvement with the SCEPTRE awards included sponsorship of an award, advertising in the show guide, submission of one of our clients to an awards category other than the one we sponsored.

What: Case Studies

Web and print new format When: 2011 (ongoing) For: Brandspace

Showcasing the success of our clients experiential promotions using commissioned photography, client approval, campaign statistics and client or consumer quotes.

My involvement: Concept design/ Copywriting/ Production/ Distribution/ Client liaison(approvals).

What: Print Advertising

(full page) When: 2012 For: Brandspace

Positional piece, targeted to venue press, showcasing the white paper recently completed from research into brand buying habits.
First used in Shopping Centre Magazines 2012 Yearbook

My involvement: Concept design/ Copywriting/ Production/ Distribution/ Media buying.

What: Print Advertising

(full page) When: 2011 (recurring) For: Brandspace Poster Media

Positional piece, used in retail press, showcasing our in-store media for targeting consumers.

My involvement: Concept design/ Copywriting/ Production/ Distribution/ Media buying.

What: Event Invites

When: Q2 & Q3 2011 For: Brandspace

Venue launch events were held upon the agreement to manage any new venue exclusively These were social events, aimed at showcasing the space and the venue to media buyer sand brands for staging promotional activity.

What: Sales Campaigns

When: 2011 - ongoing For: Brandspace

Tactical email campaigns to boost short-term demand for inventory.

What: Newsletter - Buyers

When: Q3 2011 For: Brandspace

Bi-monthly, positional email newsletter about all things Brandspace aimed at buyers. Content includes new contract wins , video content and the latest blog articles. Since the focus of Brandspace is quite broad, the content was tabbed in order for recipients to identify the sections most relative/interesting to them. Delivered to over 40,000 brand, agency and retail contacts.

What: Newsletter for

Venue Partners When: Q3 2011 For: Brandspace

Following the appointment of a new venue development director, we decided to roll-out a dedicated newsletter just for venue managers, operators and their marketing managers to improve our brand profile.
The launch of this was incentivised for requesting the white paper, and the content is focused on commercialisation. This to help position Brandspace as the market leader and inform prospects about areas of our business which they might not know about.

What: Exhibition Presence

When: Nov 2011 For: Brandspace

Exhibition presence at the Business Start-up show, part of the Great British Business show, End to end organisation including: Exhibition stand design/ Rolling presentation on the stand/ Flyer/hand-out design/ Amplified presence online 75 viable leads gained from businesses seeking retail premises.

What: Seminar / Talk

When: Nov 2011 For: Brandspace

I produced the positional speech on mall retailing, with a tongue-in-cheek presentation at the retail landscape (hence the doomsday image). This was the first time Brandspace had spoken at a trade event and our talk was aimed at giving an insight into what mall retailing is and how & why it can work for start-up retailers.

New hashtag:

What: DPS Field Marketing

When: Sep 2011 For: Brandspace

Double page spread, yearbook/awards edition of Field Marketing Magazine & Brand Experience Awards, Sponsored by Brandspace. Other duties involved issuing client invites, liaising with awards panel for editorial and artwork for the evening and publication.

What: Presentation
Brand Buying Habits Research When: October 2011 For: Shopping Centre) Marketing Seminar

We polled over 400 brand managers, to get their perceptions of using shopping centre promotions.

Our Brand Director presented the initial findings to over 100 shopping centre managers (target prospects).
My involvement: Wrote and conducted the research/ Collated results Wrote the speech/ Produced the presentation/ Collateral for the show guide/ Follow-up email campaign/ & blog exposure This was the first time this research had been carried out in our industry. We offered the findings, free of charge, to help venue managers increase brand activity in their shopping centres.

What: White Paper

Research findings on Brand Buying Habits When: Nov 2011 For: Brandspace

Having written and collated the research, we decided to produce a white paper (a first for both Brandspace and myself). My involvement: Wrote the white paper/ Used in the launch of INSIGHT, our venue newsletter / Amplified awareness online and with social media. Click here for the white paper

The end
Thanks for looking!

See anything you like? Get in touch and let me know!

m: 07713 334 997 | e: connugy@gmail.com | @TheWriteGuyUK