ETHNO 1 PROJECT KHOJ 1589/ETHNO - 1 NUCLEAR FAMILY SEC - D/BURDWAN 4 MEMBERS MRS.SABITA KARMAKAR.

ETHNO 2 PROJECT KHOJ 1589/ETHNO - 2 NUCLEAR FAMILY SEC - C/BURDWAN 4 MEMBERS MRS.RENUKA SARKAR. y Burdwan is very peaceful. The history is 300 years old.There are many temples. There are 108 temples. All these are done by the kings. y There is also a science city like Kolkata. These were all gardens of the king udaichand mahata. The Curzon gate is made by

ETHNO 3- Project Name- Khoj. JN 1589. Nuclear Family. Respondent s Name- Mr. Gopal Chakraborty. SECD. y It s an old city with lots of temples. There used to be the King. Even now his properties are used as colleges & schools. There is Rani school for the girl s & Raj school for boys. We still have the remains of many temples here. There are parks &

ETHNO 4

Details about the y town, what it stands for, what is the cultural and historical significance of the town

Here clay dolls & pictures would be exhibited during Jhulan, a fair is also held on the occasion. Pictures are painted by artists on the side. During Janmastami even now a festival is held. When Lord Curzon came to Burdwan, in his honor the Curzon Gate was made. The temple belongs to Sarbamangala Mandir which was made by King of Burdwan after the Goddess came in a dream to the king. It is at the back of Raj College.

JOINT FAMILY SEC D/BURDWAN 8 MEMBERS MRS.ANJANA GOSWAMI y It was not crowded. This place had a jungle. y Once upon a time there was a king here. King Bijoy Chand owned this area. But later on he gave away the lands to his relatives.

ETHNO 5Project Name-- Khoj. JN 10-1589. Joint Family. Respondent s NameMr. Subol Karmakar. Family Members-6. SEC-C. Details about the town: A huge amount of development has occurred in Burdwan in the last 10 years. y Residential area increases. y Private Hospitals like Cambridge hospital established besides Govt. Hospitals. In private hospitals, doctors come from other countries.

vijaychand mahata. They have declared their house to be a womans college. There are two very significant HS schools. Raja s school and rani s school. threr are different pathways in the school too. They also have the pond where the king used to kill the bad people. They even have the boats that the kings used. The govnt has

hotels. The Curzon gate is famous here.

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Developme nts occured in roads. Shopping malls like Big bazaar have come. Inox is also there. There are many hotels cum bar and & Discos now in the city where people dance, drink and have fun. In previous days, there was only gymnasium of IC club. Now there are many gymnasium and karate centers. There is a famous mental hospital in

blocked it. There is even an university. It is the king s place only. Previously it wasn t so crowded.

Ghardurch oti. There are many private English Medium School here. People have started to acccept the new cultural concepts women are given freedom. Now women are very active (In business and as service) here. There are no industries here. So, people are dependent mainly on businesses.

There is many scope of business like shoe, garments, vegetables etc. Offering tution too is very famous here as most of parents need teachers for their children as they can t do it their selves. Sometimes people from places like Borshul, Mamari come here for education and some among them start

to live here. cultural and historical significance of the town: 1. There are many temples of Shiva. Vijay chand, King of Burdwan made these. The mahals of the king now are the Govt. property and these are turned in schools, colleges, hospitals, tourist place etc. 2. There are Birla Planetarium and Science City also. 3. There are many tourist places like Golapbag, Deer Park. In Golapbag, there is flower and vegetable fair in every

ETHNO 1 Nature of the specific History of the house: locality, houses in the area, is the y The house is about 165 respondent s house yrs old. We are different tenants. This house is known as Gopal Bari. y There is a temple where the deity is of Gopal made of black stone. Previously it was owned by Burdwan Maharaja & occupied by his relatives. Now the family has disintegrated & occupies a small portion of the house. The rest is divided into small sections & given out on rent. The temple still belongs to

ETHNO 2 y There is damodar y river infront. There is even a graveyard y near the house. y There are muslims and hindu families. We stay in peace. y We are very united. We y help each other in crisis time. y Mostly people are businessma

ETHNO 3 y The house has a single room & a tiny kitchen. The room is dimly lit. The walls are whitewashed but not freshly. The roof is tiled with a tarpaulin sheet covering it. y Mr. Chakraborty mentions it s a leased property belonging to an elderly man from the neighborhood.

year. 4. Kanchannagar, Nilpur-these are called the old area and Natunpally, Officers Kolony, and Anandapallythese are called the new area. ETHNO 4 ETHNO 5 Nature of the specific The house is locality, houses in the almost 150 area: yrs old. y Basically this is My house is a refugee area. very different In most of the as it is an old places of this house & a area, refugees part of the stay. Huge temple. The amount of houses build refugees stay in later are Nilpur also. modern in style & y Size of the area architecture. is medium. The size of y At present, like the bricks Durgapur and were smaller many other but stronger. outside city, Reliance and In the future Tata buy land if I have and make financial complex for stability I

the royal family. We are living here for 40 yrs. We had our ancestral house in Bankura Distt. Apart from Proshanto s family now in this house Proshanto s brother s family lives in one part, in another part 3 Brahmin families live. Proshanto s mother lives with his brother. My maternal uncles live here too. Our kitchens are all different. We have this room & 1 kitchen. Has a Tulsi Manch in the courtyard where Puja is done in the morning with flower & diyas.

n. There are many cold storages. There is a satima cold storage. Mainly they are potato businessma n. Some people even work. There are even certain gold shops too. Mp jewellers and pc Chandra has come here recently. It is mainly in the market.

Mr. Chakraborty looked after him and later purchased it by paying Rs. 2500.00. The house is located inside a narrow lane. Surrounded mostly by semi pucca houses. The neighborhood appears to be noisy. Children are running around here & there while women & men are talking loudly. The houses are extremely close to each other making the lane dingy. On the main road we could see small shops selling grocery

would like to add another floor here & make another room for my younger son when he marries.

selling. Rich people buy those. Many multistoried buildings are there. There is a famous mental hospital in Ghardurchoti. There are many hotels cum bar, disco etc. In remote areas, there are only 5-6 storied buildings and here you can see more than this. The locality is dominated by people from Bngladesh. Our house is built in the land given by the Government. Here our extended families too live. My grandfather

items.

Life in the village/ y town: specific focus on problems y (eg: water shortage, power cuts, floods y etc)

ETHNO 1 Well connected with buses. They go to Sabita s village by bus. Sabita likes living here, she feels in the village there is too much dust & pollution. She feels like coming after a few days.

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ETHNO 2 Life is good here. There is lot of unity. There is no such problem as such. I have to develop the house further. The roof needs

ETHNO 3 y As such no issues. y They are not happy with the neighborho od. Most people are down trodden. They use

ETHNO 4 y The problem is with our financial health. y After my accident I couldn t continue my tea

took this land. Now my father & his brothers have their homes here. y The respondent s house is two storied in comparison to the other houses that are single storied with tiled roofs. Towards the other end of the neighborhood there are multistoried houses but not within a complex. ETHNO 5 y Floods: Here flood was a great problem for the people up to the year of 2000. But now there is no such problem. y Problem in Educational facility: There

to be cemented. The house is small but we are happy.

abusive language & the Chakraborty s are concerned about their children learning those. Mosquito problem is common. The outside of the house has open drain. Also, they rear chicks at home. So, maintaining cleanliness & hygiene is a challenge.

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business. The kids were young & couldn t take up from there. Now I earn only Rs. 800.00. all the pressure is on my elder son who earns about 1800.00 from his gold jewellery making business. The house is old & not maintain ed. We have not got it painted. I want to

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is no such educational facility in Burdwan. People have to go outside like Kolkata, Durgapur for better future or to get good job or to do higher study. There is lack of good and big companies. There are no industries. Burdwan University is here but for some professional courses one needs to go to Kolkata. Life is peaceful in the locality. People are helpful. People are opening up now to modern concepts & formats.

put a false ceiling in this space & build a room here. Now me & my husband have to sleep here in the open. In winter it s very difficult. I don t have a gas stove.

Mosquito menace is huge here. We have to keep the mosquito repellent coils most of the time. Electricity problem in this locality is not so much. We get water from the corporation and we collect the same for cooking & drinking because the underground water has high iron content & cause stomach ailments.

Initial Meeting and Introduction

Introduction of all y members of the family ETHNO 1 I am Sabita Karmakar. Have 2 daughters. Married for 23 yrs. My age is 41yrs. Housewife. Both parents & in laws houses are here. ETHNO 2 y Jayanta sarker.age 54. I make toys & supply to shops. y Sidheshwar ETHNO 3 y Respondent s Name: Gopal Chakraborty . Educational Qualificatio y ETHNO 4 I am Varsha Goswami, married at 15, now I am 18. I have a son 4yrs old called Souron ETHNO 5 1. Respondent s Name: Rina Karmakar (W/O Subol Karmakar). Age: 34. Educational

Studied till class V. Loves to watch TV has very busy life. Looks after the daughters & their needs. Dipannita Karmakar Older daughter. M.A. Part 1, Burdwan University. Love to read books. Did Honours in Sanskrit. First would like to finish MA. Also sat for SSC Exam this year. Results are not yet out. Want to be a teacher. Love to read Sherlock Holmes & other detective books. Sangita Karmakar Younger daughter. B.A. 1st Year History Hons. Burdwan Women s College. Love to watch TV & go out. Favourite serial Pratigya in Star Plus. Bhalobasha.com in Star Jalsha. Love to chat with friends. Also give tuitions to children. Proshanta Karmakar I work as a Manager in gold jewelery

sarker, son, single. Has joined politics. Renuka sarker. I work with my husband in the toy business. Padmabati sarker. Daughter. Single.

n: Class VII. Age: 43. Occup[ation : Head cook y of Ruby Hotel. Details: Born and brought up in Burdwan. His father didn t do anything. he lived at Parhaty in Satgachi. He had his own land. He continued his expenses by selling his land. After that he came in Burdwan town and here he did some small work (Like Puja). From y childhood, he lives in poverty. He

Goswami, also called Addy. Sanjay Goswami I work from home, I have a workshop where I make gold & silver ornaments. I studied till class 6. I bring orders from shops. He learned this work from his maternal uncle when his father was very ill. I came to this business out of my own free will. I cannot have a job as I am not enough qualified. I am Probodh Goswami, I used to work in a tea stall.

Qualification: Class V. Details: Residence before marriage: Sagarghat of Bankura Dist. she lived in a joint family after marriage. At that time, there were two rooms and one balcony. 2. Respondent s Name: Molina Karmakar (Mother of Subol Karmakar). Age: 62. Details: Before division of India and Pakistan, her family lived in Barisal Dist. of Bangladesh. After division, her family came in India. They stated to live in Kanchannagar

workshop. I used to work as a goldsmith but after my hand broke, I work as a manager. Age :46 + Studied till class IX.

can t continue his education due to poverty. His education was continued up to class VII by his parental family( Grandfather ). He has two sisters and one brother. Still now one sister is unmarried. His brother is a hawker in profession. At first in his profession, he was a plumber, helper in making of building. After that he worked in marriages

I faced with an accident in the year 2005. After that I sat at home for sometime. At present I am working in a press & get Rs800 just to psend time. My other son passed BA & plays cricket. He would go out for 10 12 days. He plays 1st DIV Cricket. He loves to have a good life. He is good in studies & he is separated from the family. My older son now looks after the family. Anjana Goswami is wife of

of Burdwan. From here she got married. At present, her brother lives in Dum Dum of Kolkata. 3. Respondent s Name: Poushali Karmakar (Elder daughter of Subol Karmakar). Age: 19+. Educational Qualification: Studying in 2nd year (Arts (pass)) in Woman College of Burdwan. 4. Respondent s Name: Poulomi Karmakar (Younger daughter of Subol Karmakar). Age: 12+. Educational Qualification: Studying in class VIII in _______High

as a helper with the cook. After that he came in this hotel y business as a cook. As the owner( Passed y Hotel Managemen t) of the hotel knows Mr. Gopal very well. At first he was a helper here. After that, when head cook left the job, he became the head cook of this hotel. Mr. gopal was very poor in his cvhildhood. Now he is in a position in financial condition.

Probodh Goswami & mother of Sanjay & MIL of Varsha. Has another younger son other than Sanjay. Abhisekh is the grandson from daughters side. He is a student of class XI & he is a permanent member of this household. Loves to play cricket.

School. 5. Respondent s Name: Subol Karmakar. Age: 41 years. Educational Qualification: Class VIII. Occupation: He has his own Cycle Repairing Shop in Kalibazar (Amtala), just takes 10 mins to 15 mins from his house. Leaving education, I had started to learn the work of cycle repairing. After 5 years to 6 years, I established my own shop. I have a labor. He also established his own shop after working 5 years to 6 years in my shop. After that

He bought a land in vijoynagar (7 years). He has a desire to make a house here. He doesn t like this place as the people who lives here are not good. They always use slangs and their living style is not all right. According to him, theses all affect his child Bipasa. For this reason, he wants to leave this place. Respondent s Name: Basanti Chakraborty ( Wife of

I don t keep any labor. Monthly Earning: Rs. 5000 to Rs. 6000. Cycle business is good in summer and in Rainy season; winter is the dull season for cycle repairing business. Cycle business is a famous business in Burdwan. Details: Born in Burdwan and also bring and brought up in Burdwan. He had a brother but he died in the age of 25 years in Cancer in the month of May in 2001. He has no sister. 6. Respondent s Name: Nitai Karmakar

Mr. Gopal). Age: 31+. Educational Qualificatio n: Class VIII. Details: After marriage, there was a problem of room in my husband s house. So I went to my mother s house. But problem also occurred there as I have brothers. For this reason, I have to leave that place. Then we got this land from my uncle( Not our relative). After death of uncle s

(Father of Subol Karmakar). Age: 66 years. Details: He is a retired serviceman. He was working in Burdwan Medical Hospital. He was born in Faridpur of Bangladesh. After division, he came India at the age of 13 years. His father was engaged in a Iron Factory of Phatuakhali Bangladesh. When his family came in India, he had to live in Roto-Bati Camp for sometimes. Then they were given 6 katha land (The present residence) for

wife, he sold this land to us in Rs. 25, 00 and we had to look after him for three years. After three years, he died. In the age of 18 years, I marriage. I have two brothers. At present one is doing flower business and one is the guard of the university. Respondent s Name: Bijoy Chakraborty (Son of Mr. Gopal). Age: !7 years. Education Qualificatio n: Studying in class XI

living. After 10 years of establishment, they were given property papers by the Govt. Of India. He has four brothers and one sister. The four brothers were engaged in Bidi business (At that time he was the main earner of the family and also at that Bidi was a famous and profitable business), Military, Post Office and Durgapur Fertilizer Company. At present, all are retired. At present sister of this person is 76 years old. She got married at the age of 14 years.

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(Commerce) . Aim in life: He wants to be a Medical Representat ive in future. Hobby: Football. He learns Gymnastic from his 5 years in Arabinda Stadium. But he had to leave it in class V because of his education. Still now he does free hand exercise everyday ( Morning and evening) for fitness. Respondent s Name:

She stayed in Asansole in the age of 14 years. 1st brother has a son (Unemployed) and two daughters (Married but stays here), the 3rd one has three daughters (Unmarried) and one son (Unemployed) and the 4th has one son (Serviceman) and a daughter (Married). After coming from Bangladesh, they had fallen in a very poor condition. After retirement, he made this house.

Bipasa Chakraborty (Younger daughter of Mr. Gopal). Educational Qualificatio n: Going to admit in class I. Likes: She likes to fruits (Apple), Cream biscuits, Phuchka, Cup cake etc. In most of 5the time she takes this in his Tiffin. ETHNO 4 Probodh is born in the village at Parhat. I came here when I was 6 months old with my mother. ETHNO 5 y Mr. Nitai Karmakar, the head of the family and father of Mr. Subol Karmakar, was born in Faridpur of

Where does each member come from family history and story of the family

ETHNO 1 We are living here for 40 yrs. We had our ancestral house in Bankura Distt. But Proshanta s father came here to work. The family settled here later.

ETHNO 2 y Previously father in law did the work. But then they do it. They are here since 27 years.

ETHNO 3 y Each and everybody of this family born and brought up here. Father of Mr. Gopal lived at

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Proshanto s father worked as a Homeguard in Bankura & had 4 sons & 1 daughter. He got Rs50 as salary which was too less. Proshanto s grandfather separated from them for this reason & the family shifted to Burdwan Goshbagan, where Proshanto s maternal uncles lived. A picture of Proshanta s paternal grandmother still hangs on the wall. She lived in their ancestral home at Bankura & has expired about 7 yrs back. Family history of Sabita: Sabita Karmakar comes from a family of 3

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Before that the father in law used to work in united insurance company. They are people of howrah. They have come here since 1967. They came here as their dad got transferred. This is their own house. .

Parhati of y Satgachi. He had his own land. He continued his expenses by selling his land. After that he came in Burdwan town and y here he did some small work (Like Puja).

Father also used to work in cinema hall. He sold all the land he had carelessly. In the village we only have a broken house. In the house there is a diety of Radha & Krishna. This house is known as Sinergy Thakur Bari. Above there is Krishna & Radha, & on the sides they are Sakhi. The daily Puja is done by Probodh s brother or his sons. Festivals are held during Rathayatra,

Bangladesh. After division, he came India at the age of 13 years. His father was engaged in an Iron Factory of Phatuakhali Bangladesh. When his family came in India, he had to live in Roto-Bati Camp for sometimes. Then they were given 6 katha land (The present residence) for living. After 10 years of establishment, they were given property papers by the Govt. Of India. He has four brothers and a sister. everybody is staying in Burdwan at

brothers & 4 sisters along with parents. She is from Burdwan Distt. Khandakosh PS, Vill. Bishphara. She was brought up in the village. Her 4 sisters are married now, 2 brothers are also married only younger brother is studying Engineering in Sadhanpur Engineering College. Her father died about 3 yrs back; he was a blacksmith or a Karmakar. He also owned farmland where her brothers & father did farming.

y How did the husband and wife meet

ETHNO 1 Sabita s sis in law was married in Khandakosh, she first introduced Sabita s family. Later on

ETHNO 2 They met through mutual relatives. It was an

ETHNO 3 It was an arrange marriage. Their parents did

Jhulan & Janmashtami . Bhog is served to the God during these days. On the full moon day or Purnima a special Puja is held with Bhog. Daily sweets are served. The men of the household do the Puja. The deity s cleaned & decorated during special days. The deity is made of Ashtadhatu. This is a family tradition. ETHNO 4 y It was an arranged marriage. I was all of 13

present. Mrs. Molina Karmakar, Mother of Mr. Subol Karmakar, lived in Barisal Dist. of Bangladesh before division of India and Pakistan. After division, her family came in India. They stated to live in Kanchannagar of Burdwan. From here she got married. Mr. Subol Karmakar and his family stay in from birth and bring and brought up here. Rina was born in Bankura. ETHNO 5 It was an arranged marriage. Through the relatives, their

How has the family evolved to its present state

parents from both sides decided to get them married. Sabita came after she got married. The family goes to her village even now. ETHNO 1 y The family was living with their maternal uncles when they came from the ancestral home at Bankura. y Proshanto s father knew the craft of carving & inscription on metals, gold, silver, bronze & copper. The priest at the temple came to know Proshanto s father & brought with him. At first it was just a shack where he made a workshop, made bronze bangles, earrings & rings. His craft was so good that his products went even in Bombay.

arranged marriage.

everything.

when I got married.

parents met each other and after that they got married.

ETHNO 2 y jayanta supplies the soft toys in the market after making them. Its been 40 years. He supplies in Durgapur, Kolkata, burdwan and archies gallery. y Sidheshwar helps his dad. He has been involved since 5 months. y Renuka used to make hand made toys. Nowadays

ETHNO 3 y After a long struggle, they come in this position. Mr. Gopal reaches in this position by this; long struggle, hard working.

ETHNO 4 y Most probably as my father was a priest at the local temple & lived here she came to live with my father. Since then we have been living here. So we are living here for 60 yrs. So my family is

ETHNO 5 y After partition Mr. Nitai Karmakar and Mrs. Molina Karmakar came to India. Mr. Nitai Karmakar got a job in Burdwan Medical Hospital and got married to Mrs. Molina Karmakar. After retirement, he made this house. y Now Mr. Subol Karmakar is the main earner of the family. After a long struggle, they reach at this stage.

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He excelled in his work & came to know many people in this business. He stopped making bronze jewelry & started making silver & gold jewelry. He started to work in a showroom called Abharan .Then he grew old, had Asthma & died. Future after 10 yrs: We would grow old. Our daughters should be married by then & we would hopefully have grandchildren. There might be financial constraints as Proshanta would not be able to work anymore. They might be physically unfit to work or there might be health problems.

she helps her husband. She used to make different models. Nowadays it is made of synthetic cotton. Her daughter does the household work. Padmabati does the house hold work. She is 32 years of old. Jayanta is a self made man. He has struggled hard to reach this stage of life. He has worked in many places before starting this business

living here for 4 generatio ns. I have not seen my grand parents. I was doing well in my tea business. I started as a delivery boy in the tea stall. Later started the business. I would supply tea leaves to various stalls & counters. But the accident broke my leg.

We might have tensions about our daughter s in laws. The daughters do not want to marry now, as they want to do something fruitful. They want to be financially independent first as they want to look after & take care of their parents in their old age. Husbands might not want to look after their parents.

What do each of the y members of the family do in terms of work y

ETHNO 1 A family of gold & silversmiths, engaged in metal work by heritage. Proshanta learned the work of gold & silver from his father but now works as a

Mr. Sarkar couldn t study much and started working from early on in life. He used to work in a toy soft. Later he moved out & started his own business of soft toys. His wife later joined him and now the entire family is involved in the business. y . ETHNO 2 y Jayanta supplies the soft toys in the market after making them. Its been 40 years. He

ETHNO 3 y Member No. 1: Mr. Gopal is a Head cook of Ruby Hotel (in Radhanagha r).

ETHNO 4 I was always working in tea shop. But later on I started my own business of tea, I suplied tea in

ETHNO 5 y Member No. 1: Mr. Nitai Karmakar is a retired serviceman. He was working in Burdwan Medical

manager in a workshop after he broke his hand. Expense is divided about 30% is kept for daily food expenses, 40% for household expenses. 30% for miscellaneous expenses. Daily food expenses Rs2500 3000.

supplies in Durgapur, Kolkata, burdwan and archies gallery. Sidheshwar helps his dad. He has been involved since 5 months. Renuka used to make hand made toys. Nowadays he helps her husband. She used to make different models. Nowadays it is made of synthetic cotton. Her daughter does the household work. Padmabati does the

Member No. 2: Mrs. Basanti is a house wife. Member No. 3: MR. Vijoy is a student. Member No. 4: Bipasa is also a student.

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shops. Main income comes from Sanjay & a little money from Probodh. Monthly income total is about Rs3000. The income is not regular. Probodh s business was not carried on by his sons & since he broke his leg in an accident he couldn t walk or ride a cycle. So it closed down. Anjana & Varsha manage the home. Abhishek is a student. Sujoy plays for clubs & earns Rs.

Hospital. y Member No. 2: Mrs. Molina Karmakar is a house-wife. Member No. 3: Subol Karmakar. He has his own Cycle Repairing Shop in Kalibazar (Amtala), just takes 10 mins to 15 mins from his house. Member No. 4: Mrs. Rina Karmakar is also a housewife. Member No. 5: Poushali Karmakar is Studying in 2nd year( Arts(pass)) in Woman College of Burdwan.

house hold work. She is 32 years of old.

100-200 per match.

Member No. 6: Poulomi Karmakar is Studying in class VIII in _______High School. ETHNO 5 Food and food products are stored in kitchen area in the dining room. Next to the dining table there is a slab that has the gas stove. Near the slab there are wall shelves. The spices & grocery food products are stocked in plastic & steel containers. Some vegetables are kept under the table in plastic baskets.

Home and family lifestyle

Where are food and y food products stored y ETHNO 1 All are kept in the kitchen. There are small plastic continers. y ETHNO 2 These are stocked in the kitchen. There are steel & plastic containers. Some grocery items are stored under the bed in the living room. In winter vegetable is stored in the refrigerator. ETHNO 3 y Food and food products are stored in kitchen. y There are plastic containers in the kitchen to store food products & spices. ETHNO 4 y Cooking items are kept in the kitchen area. y Some food items like biscuits/ Horlicks are kept in Varsha s room. y

The refrigerator is kept off during winter to save electricity cost. The cooked food is kept covered in steel utensils near the gas over and on the dining table.

y What kind of foods y are prepared for daily consumption ETHNO 1 Spices like turmeric, cumin, coriander, red chilies powders are used. Whole mustard is also there. Other spices like ginger, garlic, KhusKhus is made a paste. Mustard is used whole as a temper in green leafy vegetables. It is also used after grinding in fish to make the gravy. Bori or Kalai dal & rice paste dried in the shape of dumplings is used in vegetables after frying a little in the oil. It is used ETHNO 2 y They have Bread, flaked rice for breakfast. y Then they have rice as the lunch. y They have tea and biscuit for the evening snack. y They have flaked rice and potato fry or brinjal fry as the evening snack. ETHNO 3 y Breakfast: Complan, Tea, Biscuits, Muri, Roti and with this some fry like brinjal fry. y Lunch: Rice, Dal/fish, Shak( Methy Shak), Vegetable( Brinjal fry, brinjal pora, coliflower). y Evening: Liquor tea (Always) y ETHNO 4 For breakfast chops are bought from the shop to be had with Muri. There is also rice of the previous day soaked in water called Pantha, which is had with the chops. Sometimes finger chips are fried to be had with Muri or Pantha. ETHNO 5 y Breakfast: Roti/Poratha/L uchi and sabji. Making Rice for Mr. Subol Karmakar, with these bananas is also given. Sometimes, Banana and Gur is given. y Lunch: Rice, Dal, Fish/Egg/Meat (Chicken or Mutton) (These are considered very important for the daily dose of

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mainly for taste. Cow milk is kept once a day in aluminum utensil. Sabita s daughters have milk with Complan. About 1 Poah or 300gm milk is taken. Roti is made for dinner. Matar is used to make Ghugni with potatoes. It is also had with Muri in the evening. Dal is boiled in a small box which is dropped inside rice. Breakfast is either roti subzi or moori. Evening snacks can be consumed outside and usually it s fried stuff or street food like phuchka.

Then again rice at dinner. At lunch they have a bitter food everyday. Like neem leaves. They have it as it keeps the blood clean. They even have fish, egg etc. this goes for two meals. They have pulse, and soyabean. They have these mainly on the days they have veg food. They have opium regularly.

with Ginger), biscuit, sometimes my son buiy phuchka and eat it in home, Maggi masala, Top Ramon, Kelocks small pack with milk. Dinner: Lunch time food is repeated in dinner. Sometimes if sabji is ended in lunch time, then I make some fry, Potato, Kumro or Egg boil for dinner. Actually I cook only for one time in a day

Varsha prefers Muri & not Pantha for breakfast. Tea is made once in the morning & once in the evening for Probodh. For lunch I often cook cauliflower & potato, sometimes there is fish or eggs, eggs are sometimes poached, dal, grounded poppy. Eggs are cooked almost everyday as everyone likes it. Fish is cooked less. Thursdays & Saturdays it is vegetarian food. Drinking water is

nutrition. One of them surely will be there for daily consumption).T here is also Potato Posto sometimes. Evening: Magi, Chawmin, Ghugni, Egg toast etc. Dinner: Lunch time food is repeated in dinner. Sometimes if sabji for lunch time gets consumed, then I make some fry, Potato, Kumro or Egg boil for dinner. Actually I cook only for one time in a day. For parties: In occasion purposes like birthdays of my daughters or in our marriage

stored in bottles from taps where comes from corporation. Bottles are mainly kept for children to drink water. In the evening again there is chops or Muri with onions & cucumber, or fried potatoes. For dinner there roti & rice with vegetables mostly sometimes there is fried eggs. If we go out we might have Moghlai, Biriyani or chowmein. But cooking at home is

anniversary, there are fried rice, chilly chicken and many more.

always there. When Varsha goes out she would something for the family. The outside food is like snacks. Probodh has gastric ulcer so he cannot eat rich food. Boiled food is suitable for him, but he doesn t like to have boiled food. Packaged foods like biscuits, chips Maggis, Kellogs are bought for the child. The child is also given an ice cream when he goes out. It is bought from the local grocery shop or any

other shop. The products are bought in cash. ETHNO 1 Sabita cooks food for the family. Mustard oil is used for cooking all food. White oil or refined oil is also used. Cabbage is cooked for dinner to be had with Roti. Rice with boiled potatoes is kept for dinner. Fish is cooked with mustard paste. Alu dom is there for breakfast. Left over Dal is also there. Left over vegetables are used next day for breakfast or lunch. Mutton is cooked in onion, ginger & garlic paste with coriander & cumin powder. Evening tea is with milk & sugar. Tea leaves are added once ETHNO 2 ETHNO 3 y The y Mrs. Basanti daughter prepares prepares food. the food. Actually she cooks only y Food is for one time cooked in in a day. mustard oil. y For cooking y Fried items she uses afre made in gas, pump refined oil. kerosene Observationstove for y She makes saving soyabean money subzi as dinner. Observationy She fries y Made Top potato Ramen as pieces. part of y Adds bay evening leaf & cumin snacks. seeds. Adds y Boiled tomatoes water & for taste. added the y Ginger is noodles & freshly spices. ground and y Served at added. thickened y She also ETHNO 4 y Varsha does the main cooking. y Anjana helps her. Observationy Varsha prepares Cabbage for dinner. y She uses mustard oil & ginger paste. y Adds tomatoes for taste. y Fries the potato first. Then adds the ginger paste, salt, turmeric, ETHNO 5 y Mrs. Rina Karmakar prepares the food for daily consumption. y She cooks only for one time in a day. For cooking she use gas, stove and also wood stove for saving money. Observationy Made Paneeraloo subzi for dinner. y Made in iron kadhai. y Refined oil is used. y First the paneer pieces are fried & kept aside. y She then tempers with cumin seeds &

Who prepares foods y for consumption in home (how is the y food prepared) y y

y y y y

it boils. Tea leaves are bought loose. Along with tea biscuits are eaten. Tea leaves is used approximately without any measurement. Observation: y Makes tea for evening. y Makes vegetable for sinner. y Makes in mustard oil. y Fries the subzi and adds turmeric & salt. Cooks it covered.

adds cumin powder, salt, turmeric. Then she adds the soya chunks. Feels this is highly nutritious & good for days when they have fasting. Cooks covered till gravy thickens. ETHNO 2 They don t have outside food as they are very health conscious. They very rarely have outside food. This is maintaining health to them.

consistency.

chilly powder. Adds the cabbage & cooks covered.

adds potatoes. Adds dry cumin powder, salt, turmeric & chilly powders. Adds the paneer cubes. Adds water, boils for sometime till the gravy thickens. Pours in a steel utensil & keeps it covered.

Eating habits of each y member of the family

ETHNO 1 In the evening Dipannita goes to take tuitions.So she does not have tea at home. After she comes back she would have Complan. At night she would have rice. In the evening she might have chowmein or Phuchka outside. Otherwise Muri is also there.

ETHNO 3 Generally, my daughter and my son like the outside food. But we don t like it. We like the homemade food only. y Sometimes I

ETHNO 4 Varsha cooks twice a day. For dinner Roti & rice both are made. But she cannot make roti. Sanjay eats Roti at night. For breakfast chops are bought from

ETHNO 5 My daughters like the outside foods very much like Phuchka etc. My husband doesn t take the outside food. y Me and my father-in-law and mother-inlaw generally

Morning tea is black as milk does not arrive yet. Complan is given to the girls with warm water, they do not have tea. In the evening Proshanta would have Alu chop, Ghugni, Muri with Beguni. These are typical Bengali snacks. Sangita does not have tea at all but when she goes to teach she would have tea as she is offered tea there.

Cooking is done once a day. The same vegetable is used at night. They prefer rice more than chapatti. Moori is eaten everyday. This is readymade & easy to consume when she is in a hurry in the morning. Breakfast items change a bit during weekends. Then she makes poori/parat ha. They don t have any kind of

get chowmien and Biryani when it s freshly cooked at the hotel. Rice, vegetable, fish/egg for lunch.

the shop to be had with Muri. There is also rice of the previous day soaked in water called Pantha, which is had with the chops. Sometimes finger chips are fried to be had with Muri or Pantha. Varsha prefers Muri & not Pantha for breakfast. Tea is made once in the morning & once in the evening for Probodh. For lunch I often cook cauliflower & potato, sometimes there is fish or eggs, eggs

take the homemade food. Mr. Karmakar likes to eat rice. So, sometimes I give him rice with banana, milk & gur for breakfast. I have diabetes. So, I don t take rice at dinner. Don t take sugar in tea. I prefer preparing meals in less oil & spices. This is for good stomach health. I don t follow any rules as such. Basic cleanliness is maintained. I get Complan, Horlicks etc for the daughters. But they don t take it regularly.

packet products like maggi. They don t like it . They don t like outside food. They don t prefer chicken. Same goes for mutton. They have apples, bananas too.but, its mainly for god.

are sometimes poached, dal, grounded poppy. Eggs are cooked almost everyday as everyone likes it. Fish is cooked less. Thursdays & Saturdays it is vegetarian food. Drinking water is stored in bottles from taps where comes from corporation. Bottles are mainly kept for children to drink water. In the evening again there is chops or Muri with onions & cucumber, or fried

potatoes. For dinner there roti & rice with vegetables mostly sometimes there is fried eggs. If we go out we might have Moghlai, Biriyani or chowmein. But cooking at home is always there. When Varsha goes out she would something for the family. The outside food is like snacks. Probodh has gastric ulcer so he cannot eat rich food. Boiled food is suitable for him, but he doesn t like

to have boiled food. Packaged foods like biscuits, chips Maggis, Kellogs are bought for the child. The child is also given an ice cream when he goes out. It is bought from the local grocery shop or any other shop. The products are bought in cash.

ETHNO 1 Who all are present at a meal

ETHNO 2 y All four of them

ETHNO 3 y All of us eat together

ETHNO 4 y Except Sujoy everyone else eat together.

ETHNO 5 y Me, my husband, father-in-law, mother-in-law are present at the time of meal. y My daughters can t attend the meal as

ETHNO 1 What kind of conversations happen around the meal table y

ETHNO 2 They watch TV.

ETHNO 3

ETHNO 4 y We discuss what happene d the entire day. y How the food is made.

y y

Products currently y owned and products aspire to purchase in the future y

ETHNO 1 Dove can be used in future. But it is costly, so we cannot use it. Lux is also good. We did use the Lux. I liked it. Want to use Nivea Body Lotion but it is costly so we cannot buy it. It is more oily so good for dry skin. It is

ETHNO 2 y They have dutta company spices. It is seen a long time. It is good as they like the colour of the turmeric.

ETHNO 3 Products currently owned: 1. They use the loose mustered oil( Rs. 72) from the neighbourh ood grocery shop. 2. Use Nature

ETHNO 4 I do not have a gas oven. Planning to buy a gas oven. Also want to decorate the house. Feel sad that the house is not decorated.

they are in college and school. The younger one has her dinner early because she is tired after school. ETHNO 5 We talk about the entire day s happenings. Discuss about college. Sometimes we discuss about what is happening around us/relatives etc. ETHNO 5 Products currently owned:

Grocery Products: y Packed products: Each and every kind of Masala(Cook me) like Red Chili Powder,

much expensive than Pond s. y Also thinking of using Parachute Body Lotion. Want to try it which one is good. y Used Temptation Deo. y Use Eyeliner from Elle18 & Blue Heavens. Would like to use Lakme eyeliner. y Use Lakme Kajal now. Products currently owned: y Temptation Talcum Powder. y Elle18 Eyeliner. y Spark Nail Polish. y Nail Polish Remover. y Ever Yuth Golden Glow Peel Off Mask. Used before going to weddings or occasions, going out with friends. y Brownie Light Hair Oil for Dandruff, hair fall. Dipannita & Sabita uses this hair oil before bath uses twice a week. No shampoo is necessary after applying it. It is used for hair fall. A homeopathic remedy given to her by

They have soyabeans there. Its lord soya chana. It has a very different taste. They have mother dairy milk. It is amritfresh. A Kolkata brand. They have mustard oil. They have mill oil. It can be used while bathing too. They don t have packet oil. They have been prescribed by the doctors too. They use tata salt. They have raja marie, anmol

3.

4.

5.

6.

7.

8.

fresh as body oil. Protinex just the bottle was there. Fortune Soyabean oil for fry (Porota/luch i). Castrol dizel- just bottle for keeping kerosene. MasalaThey use the Bata masala in most of the time and use the Cook me/ Sunrise brand sometimes. Salt-Tata, they also use loose tea. Quick- For washing pots.

Would like to buy a Microwave oven, seen it at my S.I.L house. Would like to put Addy in a good school. Varsha would like to have a better lifestyle where she can have good clothes, shoes & expensive cosmetics. Want to use packaged soups from Maggi. Bought it once. Came to know about it from TV. Addy loves Maggi. I want to buy a Pediasure for Addy. He does not love to have

y y y y

Jeera Powder, Coriander powder and many more. OilNutralla(Soya Oil). Salt-Tata. Loose Products: Jeera, Local branded: Mustered oilPradip. CoffeeNescafe. TeaTata. Biscuits-Marrie, Britania, Biskfarm, Britania 50-50, Top Gugly etc. NoodlesMaggi, Top Raman( most of the time). Cakes- Britania. Jam-JellyKissan. Butter- Amul. Ghee- We use Homemde Ghee. We buy it from milkman.

somebody from the homeopathic medicine shop. y Vivel shampoo is now being used. But Pantene & Dove is also used. They make hair soft & silky. Sabita uses Clinic Plus as it makes the roots stronger. Sachets are bought always from local shop. y Shampoo is done twice a week; sachet is bought before doing shampoo. Awareness on nutritional additives: y y y y Not heard about it. Seen an ad on TV. Mix Atta & Refined flour to make roti soft. Sangita & Dipannita has seen ads on TV where a nutritional powder is mixed with flour. Looks doubtful as it may change the taste of food. Taj & Tata Tea has flavored products. Tea does give energy, for

biscuit. They also have fortune oil. It is mainly for making puri.

9. Noodles: Maggi Masala, Top Ramon. 10. Kellogg s small packIt is good for intelligent, health and also good in taste. FlavorsHoney, Chocklate, Strawberry. Rate- Rs. 22. 11. BiscuitsBritania thin, Horlicks, Biskfarm Top, Backary biscuits, cream biscuits etc. y For grocery, monthly investment is of Rs. 900 to Rs. 1000.

y y

anyhting else. I have to prepare milk at night also. I have seen the ad of Pediasure. He had Cerelac or Nestum previously. Horlicks large packs. In the future would like to do a monthly shopping for the household goods. We also buy packaged Chura, Cornflakes, Chanachur, Papad, Marie biscuit. In biscuits Parle G, Sunfeast is used. The two children drink milk.

Chyawanprash It is very necessary for everyday to avoid cough and cold. But we got it for Poulumi who is prone to it. Poushali didn t like the bitter taste. Health DrinkHorlicks, Complan, Boost, Bournvita. These are not fixed. In grocery, they spend Rs. 3000/month and Rs. 1900 / month for vegetable and meat.

headaches also it is good. It does sound credible & believable.

Amul powder milk is bought for the child. 3 packets of 50gms arebought. ETHNO 2 y It s a all in one room where all the activities take place. y The same room serves as the living room as well as the bedroom. It has few furniture. A bed, almirah, a table & few chairs. y There is a showcase that doubles as storage space. The inside cabinet is ETHNO 3 y It s a one room house with a kitchen. y The room has a bed. It has been raised with the help of bricks to make storage space below. The unused or rarely used items such as old books, beddings etc are stored here. y There is a steel almirah for ETHNO 4 y The living room has a Samsung TV & a LG refrigerat or. There are wooden shelves covered with saris to store books, utensils etc. there are couple of plastic chairs. y On top of the refrigerat or are ETHNO 5 They have a drawing room. In drawing room, they sit together or relatives sit there and they also watch TV. There is a small bed. There is storage space inside to store unused beddings, utensils etc. There are wall shelves. Books, some homeopathy medicines, photo frames are kept here. The walls have pictures of Gods

Family living or Casual areas: Description

ETHNO 1 The same room serves as the living room as well as the bedroom. It has few furniture. A bed, almirah, a table & few chairs. There is a showcase that doubles as storage space. The inside cabinet is used to store personal care & cosmetic items. These are not branded & made from the local furniture shop. The walls are decorated with old framed photographs of the deceased members of the family.

The colors of the wall look jaded. The room has not been painted for many years. On one side of the room there is space for the deity. Many clay idols & framed garlanded photographs adorn this place. The ritual is to offer sweets & prayers every morning & evening. This is where the family spends time together. They sit here & watch TV. In fact, all the activities like studying, watching TV, eating is done here. TV serves as the key source of entertainment & information. The elder daughter seems to be the most receptive to messages about products & brands.

used to store personal care & cosmetic items. These are not branded & made from the local furniture shop. There is a 21 inches TV from Sansui. The refrigerator is from Godrej. The walls are decorated with old framed photograph s of the deceased members of the family & deities. The roof is thatched. We learn that it s a

keeping the clothes & the valuables. This is made from the local furniture shop. A 14 inches BPL KTR TV kept on a shelf. At one corner all the cosmetics, personal care items & medicines are stored. Below this
there is space for the deity.

At one corner of the room there is a water filter. Mrs. Chakraborty says this was purchased when her

photogra phs of family members & Hindu Gods. Mr. Goswami mentions he couldn t complete the installme nt for the refrigerat or due to his accident. There is a small bed on one side. Beneath there is space for storing utensils. Mrs. Goswami stores her grocery items in

The TV is kept on a wooden cabinet. There are photographs & show pieces inside the cabinet.

The small ticket items such as soaps/creams etc are purchased after seeing on TV. y

false ceiling beneath the asbestos roof to cut off the heat & dust. This is where the family spends time together. They sit here & watch TV. In fact, all the activities like making toys, watching TV, eating is done here. TV serves as the key source of entertainme nt & information. However, the family appears to be depending more on the retailer

y y

daughter started having stomach problems. The doctor suggested boiling water but high fuel cost prompted the purchase of a water filter. The plastic chairs we are given to sit are borrowed from the neighbors & relatives. The room is dimly lit. The walls have calendars. There are many pictures of ShahRukh Khan. Bijoy

used container s on the shelves made in the walls. Just beside the bed there is an area ear marked for cooking. The earthen cooking stove is primarily used for cooking & the kerosene stove is used only during emergen cies or to make somethin g quick to save fuel.

when it comes to purchase because in an event of some issue one can go back to him. y

is a die hard fan. The room serves as an all purpose room. Used for eating food, watching TV, sleeping, studying & entertaining guests.

The room serves as an all purpose room. Used for eating food, watching TV, sleeping, studying & entertain ing guests. Sonjoy s work unit too finds place in a small corner of the room. ETHNO 5 They have Panasonic TV for 3 years as they like the model of Panasonic. y At day time

Media consumption y habits and attitudes towards media : TV, Newspapers, y magazines, Internet(if applicable)

ETHNO 1 Films are watched rarely, mostly on cables. Sabita watches TV. Serials like: Maa, Behula, Sanjh Bela, Bou Katha Kou &

ETHNO 2 They watch the tv. y Game shows. Roj gere ginni. y The TV is on the entire

ETHNO 3 They have a TV (BPL KTR) for 12 years. They watch TV after 9 pm. They watch ETV (

ETHNO 4 Varsha watches Star Jasha Bhalobasha. Com, Bou Katha Kou & Maa. In Star

Sholo Ana on Star Jalsha. Binni Dhaner Khoi on ETV Bangla. Sometimes she watches movies in the evening on weekends. Proshanta watches Raja Gaja on Akash Bangla, Agni Priksha, Dadagiri on Zee Bangla, Byama Kshyapa on ETV Bangla. ETV Bangla News at 12pm night on Zee Bangla. Sangita comes back from her tuitions at 9 pm. After that she listens to serials going on. At night she would watch Raja Gaja. Soemtimes she would listen to music. She watches Hindi films & not Bengali Films. Seen ads on fairness creams, shampoos, soaps & hair oil.

day. They watch news, serials, movies etc. Game shows. Roj gere ginni, dance bangle dance. They even see films. They mostly see etv bangle, star jalsha, zee bangle. They see etv from 6:30 to 10. Sunday they see moviesw on the channels. They mostly see the Bengali channels. No hindi channel. Sometimes they even see star ananda or

Mrs. Basanti), Dadagiri ( Everybody), Animal Planet, Discovery Chanel, National Geography Chanel, MTV( Songs, Hero Honbda Rodies)Vijoy. Newspaper: Father of Mrs. Basanti takes it regularly. Every family member reads that one. They have no mobiles. Mr. Gopal has a wish to but a nokia 2650 as it is a hardy set. Vijoy wants

Plus she watches Sasural Genda Phul, previously she watches Bidai. She also watches Howrah Bridge. Probodh watches News & also matches. Sanjay would watch Cricket Matches, News on Star Ananda, Nat Geo. Also watch Hindi movies. Anjana watches TV but not at her home as there is only 1 TV which Varsha & husband watch. She goes to her relatives living next

they watch TV from 10 am to 12 am and in evening; they watch TV from 5 pm to 10 pm (Continuously). They watch news, Discovery channels, National Geographic channels, Animal Planet, Songs, Bengali Serials, and Hindi Pictures etc. Newspapers, magazines: Generally they don t keep these in regular basis. Poushali takes Unish-Kuri some times. She buys it from the shop when there is some article on fashion, skin acre etc.

any music channel like sangeet bangla. y y No newspaper/ magazine taken.

to buy Samsung Champ.

door to watch TV. She can also chat with them. News paper is not subscribed to, sometimes Sanbad paper is bought by Probodh. ETHNO 4 Ads are watched. Products are bought after watching ads. Varsha bought Magi soup after seeing ad. She also saw Pediasure ad. Did not see any pamphlets. A Reliance mobile is there which

Radio (F.M): In the morning my mother-inlaw listen radio but my children don t listen to it. Cell phones: They have two cell phones (Hier, Hi-Tech).

What kind of commercials do they seem to most focus on

y y

ETHNO 1 All personal care products. Nutrition related products like Revital, Complan etc.

ETHNO 2 y They seem to be focusing more on personal care products especially creams & soaps.

ETHNO 3 y The kids are more keen about product information. y He seemed to be focusing on advertiseme nts of food products like Maggi, Chocolate, potato chips. y He has seen ads of energy

y y

ETHNO 5 y The personal care items are purchased on seeing commercials. y For ex. Pond s Face wash. Poushali liked the TV commercial that talked about clean & soft skin & bought it. y

drinks like Red Bull. Seen ads of Amway Nutrilite & revital

is used by Abhisekh & the younger brother of Sanjay. It is also kept at home sometimes.

Focus on specific product areas Cleanliness and health

ETHNO 1 Where do they wash y their clothes have a bath.. brush their teeth There is a tap in the courtyard where clothes & utensils are washed. Drinking water is also stored from this tap in buckets. The bath is common for all the tenants in the house. So most products are not kept inside. Water is stored in front for usage in the bathroom. Soap & toiletries are kept under the cupboard. Toilet soap used is Vivel. Previously Life Buoy was used. Now her daughters like to use Vivel. It makes the y ETHNO 2 They have a pump outside. They wash the clothes there. There is a bathroom outside. y ETHNO 3 There is a common bathroom outside the house. y ETHNO 4 The clothes are washed near the tube well in front of the house. Clothes are washed with detergent every day. Addy s clothes are washed everyday by his mother. Sanjay & his brother s clothes have to be washed everyday too. As the younger brother plays y ETHNO 5 They wash their clothes, take bath and brush their teeth in the bathroom.

y y y

y y

What is cleanliness all about to them..

skin soft & smooth. The soap is used on the face too. Nihar hair oil is used. Mustard oil is used. For daily washing Nirma is used. For washing expensive dresses & saries Sunlight or Surf Excel s used. For washing warm clothes Eezy is bought. Sachets of all products are bought when necessary. For washing utensils Ghari washing bar is used. Previously Vim was used; it was changed as Ghari gives more foam. Room is mopped with only water. Toilet is cleaned with Harpic. We do it ourselves. Bleaching powder is also used to clean the outside. ETHNO 1 y This is pertaining to keeping the house clean. The room is swept &

cricket his clothes has to be washed every day. Anjana s daughter s children also live with them. So their clothes has to be washed too. The responsibility of washing clothes is shared by Anjana & Varsha. Utensils are washed with Vim bar; if it is finished then detergent powder is used.

ETHNO 2 They use phenyl, kerosene oil to clean the

ETHNO 3 It s about maintaining personal hygiene.

ETHNO 4 Rooms are wiped with plain water

ETHNO 5 Cleanliness: They are very clean. They wash their

mopped once every day. Phenyl is used when there is much odor after eating food. But not a regular practice. The clothes are washed with soap once a week. Ghadi detergent powder is used. The other days the clothes are washed just with water. Ujala fabric whitener is used for the whites. The heavy items such as curtains, bed sheets etc are washed once in 2-3 months when they start looking/feeling dirty. The outside of the house looks dirty with an open drain. Inside the house there is serious issue of mosquitoes. Mosquito repelling

floor. They use nemyl.

The floor is swept & mopped everyday. Bleaching powder is used to keep the drains outside clean. For mosquitoes they use mosquito repellent liquids.

after brooming the floor. Phenyl is not used regularly. Clothes are washed with Safed or Sunlight. Both are bought in packets. Surf Excel sachet is sometimes bought for washing Silk or better fabrics as people say that it is a better detergent. 1 kg packet is enough for a month but during winter 1kg is not enough as warm clothes are also washed, it suffices for

clothes everyday with soap. They clean their rooms everyday (3 times/day) with broomstick. They wipe their rooms daily (1 time/day) with phenyl. However, the feet feels dirty when walked bare feet. Sometime when they get time, they wash their each and every room with Kerosene. Detailed cleaning is not looked into. The bed sheets & the rooms inside looked dirty & unkempt.

coils are used for this purpose however rather unsuccessfully. y What is health all y about to them y ETHNO 1 Health means a body free of any diseases. Afraid of Cancer as he saw the symptoms of the disease. Good health can be maintained if one has balanced diet along with having the food on time. Health means a person should have adequate amounts of protein, vitamin & carbohydrate. Mental health is also necessary for good health. There should not be any tensions in life. Mental strength is also required. Should have right body weight. The person should have enough energy to work. Stamina is definitely required for everybody ETHNO 2 y They don t have outside food as they are very health conscious. They very rarely have outside food. This is maintaining health to them. y They feel that if they don t have any diseases then that is health to them. y They should keep clean to remain healthy. y The nearby area should be also very clean. ETHNO 3 y Health all about to them: They think that health is energy. If a people are not healthy, he can t do anything. He will not get any energy in any work. He just wants to sit idle in a place. So health means physical fitness for which people will get interest in every work. y To remain healthy to y

20 22 days.

y y

ETHNO 4 For them health is should be attained naturally with green vegetables & proteins. Their main source of proteins is eggs. But the family members do not like to have vegetables. Anjana says that poor dietary habits cause illnesses. Instead of having Rotis in the evening or in breakfast

ETHNO 5 y Health all about to them: Health means Physical strength, Fitness, Resistance Power, Energy (Actually Energy is the mental thing. Anybody require energy for doing anything), y No Disease, keeping clean and keeping the surroundings of the living area clean is priority. y One needs to keep healthy to remain disease free. If we fall ill all the time

even students. People who have to travel too much for work. Many people come to Burdwan to study. They come early in the morning & go back in after college is over.

y y

be able to work & earn for the family. Recently I was suffering from lethargy. Then I would feel lazy & won t feel like standing & cooking. I would feel irritable. Basanti was ill sometimes back. She had Jaundice. Also, bronchitis. The entire household was upside down. I have to take care of the kids. For kids it s essential to

Varsha prefers Muri with chop or Chanachur which causes gastric the cure for which is Rantac. She prefers natural cures for stomach ailments & coughs & colds.

then the earning of the house gets affected. I can perform my household tasks well and my family will get neglected. That may affect their health & well being. Physical strength is essential to be able to sustain energy throughout the day to perform all the task. For ex. I need physical strength to go to college & do my studies. Energy is more to do with mental stamina. It s the will power to keep doing things. Energy would mean physical

What are the rituals y followed for health (do they exercise y etc...) y

ETHNO 1 No such rituals are followed. Medicines are taken when someone is ill. They take Complan because they don t drinbk tea. The mother feels it will help the daughters remain healthy & strong because they have to study & work.

y y

ETHNO 2 No rituals afre followed. Avoiding stomach ailments by avoiding outside food. No exercise or yoga done.

have stamina. They start school early in life. y They need to be safe from cough & cold. y Both my kids had stomach disorder recently. ETHNO 3 Rituals followed for health: 1. They take milk ( If Mr. Gopal present in home, then they take 1 liter otherwise 500 gm) everyday. 2. They use Complan for height. 3. They use boiled musur dal, all types of

strength also during summer month as we feel exhausted. Health should be achieved by doing natural activities like eating homemade food & exercising regularly.

ETHNO 4 y No rituals are there. y Varsha takes vitamin syrups & appetizer s twice before meals.

ETHNO 5 Rituals followed for health: y Everyday Cow milk is given. This is pure & contains vitamins. We have heard that this gives physical strength. Good for bone & teeth health. y Everyday Chawanprash is given to avoid cough and cold. y Everyday Banana is given

vegetables. They also use Chana(Pane er) but not use in winter. The children have Kellogg s choco sometimes as evening snacks.

y y

y y

in breakfast. Banana has iron & vitamin. Keeps the stomach clear. Fruits are given sometimes. We eat Thankoni Leaves everyday to avoid colic, Gas, Acidity etc. Sometime we eat Tulsi leaves also. Now we try to avoid the using of loose oil, loose salt. Now we use packet oil and packet salt. In the previous time we use palm oil, now we don t use it. We use refined oil. Palm oil & loose oil cause stomach problem. They say in the TV it s not good

What products do y they use in oral health

ETHNO 1 Dabur Red Tooth Powder is used by Proshanta for tooth aches. Sometimes uses Colgate too.

ETHNO 2 Babool tooth paste. This they use for a long time.

ETHNO 3 y y

ETHNO 4 Cibaca, Colgate, Babool, Dabur is used for brushing

for the heart. We avoid outside food. Wary of getting loose motions. In daily consumption, there will be fish or egg or meat(1 time/weak or 1 time/2 weak or sometime 4 times/month), musur dal, vegetables etc as these give protein, calcium to the body. We try to avoid red chilly in the time of cooking. I always use oil, masala, onion in food in less quantity. ETHNO 5 Products used for oral health: They do brush once a day. Now they use

y y

Dipannita feels Colgate Plax mouth wash would be good for oral health & wants to use it. There is a tree called Vander in the local language, the branches of which are used for teeth. The sticks are good for teeth & help to tighten the gums if the tooth is loose. There should not be bad odor or bad breath. Teeth should be brushed twice daily morning & night. Now only brushing is done for oral health. Teeth plaque causes bad breath, so teeth should be cleaned first for oral hygiene.

They used to use colgate before. but now the doctor asked to use babool. They had cavity in their teeth.

teeth. Now Cibaca is used more. Small Rs5 or Rs11 packs are used. Brushes teeth once but if there is a tooth ache then may be at night Varsha would brush once more. Anjana uses only Boroline or Pond s cream during winter.

y y

Dabour toothpaste. Previously they used Pepsodent, Colgate and Close Up. Decision Maker: Mr. Subol Karmakar and his children. Aspirations: Wishes for using the oral products: Colgate Mouth Wash and Plax. Plax is not toothpaste. It is for whole the mouth. It should be used after brush. It makes the mouth fresh and removes odor. I saw the advertisements of Plax on TV and also my friend use it. Didn t buy

because everyone at home won t use it. also, it s can t brush the teeth. We can t buy both items.

ETHNO 1 What products do they use for body y health fortification y y Dipannita & Sangita has 1 glass Complan in the morning. Dabur Chyawanprash. y

ETHNO 2 No branded products used. Neem leaves fried or some other bitter food everyday with lunch. This is to clean the system.

ETHNO 3 y Products they use for body health: y Jibon Jyotione tablet per day. It is very good. I am feeling really good by this. I get back my energy by this. I also get back my sllep. The cost of this is Rs. 60 for 30 tablets. y Soyabean seeds- 4 seeds per day in

ETHNO 4 The cooking is rich & not light. Vitamins for the child as he doesn t eat at all. Becolex, Becosul & Revital is had by the younger son for energy & vitality. These have been made available by the club he plays for. But consumed only when he feels weak & not on a

ETHNO 5 Products used for body healthMr. Subol Karmakar took Rivital (4 files), Bicosule, Energy 31 tablets He used these for avoiding headache, lack of energy, lack of strength. After taking these, he felt good. He continued these for 12 months. After that he left it as he didn t want to take so

empty stomac. Revital: Somedays, I use this. But I can t continue it because of its cost. Now the rate of it is of Rs. 55 for 10 tablets.

regular basis. The younger son has heart problem feels weak & since he is a player he has it. Anjana does not want her son to have medicines, she prefers healthy food for energy but since her children are grown up she does not interfere. The club gives him these medicines for playing. I think there are natural cures for weaknesses. But these are not prescribed by doctors. She fears that in

y y

much medicine. He got information about these tablets from his relatives. We think that tablets are not important for health. If someone takes his food properly, then he will be all right. Medicines can harm one s body. There may be some side effects. Heard about Mass (Rs. 300). This also very good. My cousin who is a nurse tells me all this. Aspirations(Eld er daughter): Woman s Horlicks and capsules only for woman to

future her son might become dependent on it. Varsha thinks Becosul is good for health. She does not have any staple food. The chemist at the nearby medicine shop gives these medicines to Varsha. He is very well known to the family & they trust him.

avoid weakness. Have seen TV ads of Amway Nutrilite. They show it can provide strength to do all work. Haven t thought of buying. Haven t seen it here.

y ETHNO 1 Homeopathy medicines are used for common ailments. Stomach ailments can be gas, acidity & indigestion due to improper eating. Digene, Aciloc & ETHNO 2 Medicines as and when required. Paroxide, tablets for loose motion, Rantac-d is for gas, diclean plus ETHNO 3 Products used for curing diseases: 1. Noyaciv Venty. 2. Paracitamol. 3. Saridon- For headache. 4. Metrozil. ETHNO 4 Rantac for gas problems is used. Anajana does not have any Medicine but Probodh has Entroquinol ETHNO 5 Products used for curing diseases: y We have a great belief in Homeopathy. My father-inlaw uses Homeopathy

What products do y they use for curing diseases y

Rantac would cure these ailments. These ailments happen mostly in winters. It happens to Dipannita & Sabita sometimes may be once a month. Proshanta might suffer if he is eating at weddings or occasions. For curing them home remedies like Ajwain with water is used but it is always not that effective. These medicines do not have any after effects. The people who have regularly might have some problem. But we take them very rarely we do not feel any after effects. Digene is less costly than Rantac. We go to the nearby chemist shop & ask for Rantac, Digene or Dispirin. Uncle has Thyroid & Piles. Piles have been cured after Homeopathy

is there too. They even have lemotil. It is mainly for indigestion.

5. Moov- For pain. 6. Nicleshould er. 7. Zandu Bum. 8. Vicks Vaporub. 9. Volini GelFor pain. It is very good. I really feelo better by using this. 10. Gelusil. 11. Newgastrogi ne- For acidity. 12. NewpetrinFor digest food( For Bipasa). 13. VitaminPolibian. This is for bipasa. y Mr. Gopal sometime get tablets from MR in his hotel. y Expenses for Medicines: Rs.

for his gastric. Varsha takes Cylip P & Bedex 12 for appetite & weakness.

y y

for a long time and he is all right now. I (Mrs. Rina Karmakar) am a patient of Blood Sugar and Blood pressure. So there are many medicines for these diseases. Omeze D, Gelusil, Rantac (Take these after or before taking meal)For gas and acidity. Ramcock H5, Cryles M- For Sugar. Calpol- Fever. T-bac ointment- For the younger daughter. She was prescribed it after an operation. Paiin Killer, Seridon, Anacin, Disprin(Irregula

treatment. For thyroid he still has medicine for a long time. He is still under treatment.

150/month.

Audit of the medicine y cabinet: Where is it stocked, how is it stocked, what all medicines are kept in it y

ETHNO 1 A weight reducing tablet for Dipannita from Homeopathy shop. She lost some weight after having it. There are Homeopathy medicines in box. There is a Belledona, Arsenic Alb 30 for cough & cold, Nux Vomica for stomach ailments. ORS is used during stomach upsets.

ETHNO 2 The medicines are kept in the cabinet near the TV.

ETHNO 3 y The medicines are kept near the TV. y There is no medicine cabinet.

ETHNO 4 y There is no medicine cabinet as such. y The syrups & tonics are kept in the dressing area in Varsha s room. y The medicine s are

y y

r), Moov ( Regular)-For Headache, Body Pain. Volini Gel-For body pain. No need for much more massage. I(Mrs. Rina Karmakar) think that it is better than Moov. Medicines for Asthma problem. ETHNO 5 There is no medicine box. The pain killers are purchased as & when required. Didn t find any pain relieving gels/ointments. The tubes have got over. Some strips of B.P & diabetes are kept in a bowl in Rina s bedroom near the TV.

Consumption pattern of medicines stocked in the cabinet

ETHNO 1 Homeopathy as presecribed by the doctor. Other medicines as & when required.

ETHNO 2

ETHNO 3 Mr. Gopal takes 1 Jibon Jyoti tablet daily. y When pain occurs, then they take these. y Vitamin syrups are given twice a day

y y

purchase d as and when required. y We could see Iodex in Varsha s room ETHNO 4 Rantac is bought by Varsha herself from the local chemist shop. It is kept in stock. She usually buys extra for use later. Revital not there in the cabinet but the club supplies it to him in blister packs. Cylip P & Bedex 12 mixed together & taken twice

y y

This place also has the syrups. Chyawanprash is kept in the drawing room.

ETHNO 5 There is no regularity in consumption of medicines. When pain occurs, then they take these.

Products towards

aspired y

None

No such aspiration.

daily. Probodh takes 3-4 Entroquinol everyday. Other medicines are taken as and when required. y Barsha is thin & suffers from lack of appetite. She takes Cylip P & Becolex 2 suggeste d by the same pharmaci st. y She aspires to buy Women s Horlicks because the TV ad shows it s especiall

None

y for women s health. ETHNO 1 Sabita is the incharge ETHNO 2 The daughter cleans the house and is responsible. ETHNO 3 Mrs. Basanti keeps the rooms of the house clean. ETHNO 4 y Mrs. GOswami & Barsha are incharge in this arena. ETHNO 5 Mrs. Rina Karmakar keeps the rooms of the house clean.

Who is responsible for cleaning and sanitation at home

Focus on specific product areas- Personal care

Personal care rituals y y y ETHNO 1 Bathing & brushing- once. Shampoo-once a week. Creams/lotionsonce a day in winter. y ETHNO 2 Brushingonce a day. y Bathing once-twice a day. y Shampooonce a week. y Oil massageeveryday in winter. y Creams/loti ons- once a day in winter. y ETHNO 3 Brushingonce a day. y Bathing once-twice a day. y Shampooonce a week. y Oil massageeveryday in winter. y Creams/loti ons- once a day in winter. ETHNO 4 y Bathing with soaponce y Shampoo -once a weak. y Hair oil for Mrs. Goswami everyday y Creams & lotions everyday in winter. y ETHNO 5 Bathing with soap- once everyday. Twice in summer. y Jac Olive oil for body massage in winter. The elders sue mustard oil. y Shampoo once a week. Shampoo sachets are purchased as and when required. y Poushali uses face wash.

ETHNO 1 Audit of the y wardrobe; What personal care products are used y y Uses Olay Fairness cream. Protects skin from sun rays. Vivel soap is used. An Apricot Scrub is used. But cannot give time to scrub. y

ETHNO 2 Mostly lux is used. A strawberry cream and a peach cream. Sometimes dove is used. And, for washing the hands they use dettol liquid hand wash. They use wheel for washing the clothes. they use safed for washing the utensils.

ETHNO 3 Personal care products are used: 1. Soap: Breeze, Vivel, Lfebouy, Godrej. Mr. Gopal uses Lifebouy. Othjer people use other soap. Bipasa uses Johnson baby soap as other soap doesn t suit. 2. Toothpaste: Colgate Strong Teeth ( Now- Vijoy decide), Colgate Active Salt( Previously). 3. ShampooVivel, Clinic

ETHNO 4 Vivel, Margo Soaps. Fair & Lovely used mostly in summers . y Shampoo is used Sunsilk, Dove, Head & Shoulder s. Use Hair & Care for a soft hair. Aspirations: y Want to use Dove Conditioner in future. y Used the Dove shampoo once in y

Rina uses Dove for her face. Uses it once everyday. ETHNO 5

y y

Personal care products are used: 1. Parachut Shower Gel: Poushali and Poulomi use it. It makes the hair silky and shiny. They use it in occasion purpose. But Poushali left to use it as it makes the hair rough. 2. Ponds Cold Cream. 3. Danim. 4. Springe Gel Deo- Poushali likes the smell of these products. Uses while going out. 5. Lacto Calamine- Mrs. Rina Karmakar use it 2 times in

4.

5.

6. 7.

8.

Plus, Head & Shoulder (For dandruff). There is no fixed shampoo. They also use Suthol for summer. Coconut oilShalimar, Nihar Jasmin( Pouch pack, Rs. 5, Rs. 10), Uttam. PowderNycil. CreamDabour Golabari, Ponds cold cream. Washing powder: Tara washing powder (Mostly), sometimes, Tide (Pouch), Sunlight,

sachet, the hair is soft. Want to use Johnson & Johnson Baby Lotion for Addy.

6.

7.

8.

9.

10.

11.

12.

a day. Aloe Moisturizer. Once a day in winter. AM, PM deo. Sometimes when going out. Fem hair removing lotion. Vaseline Body lotion. Oncetwice everyday in wingter, SoapVivel(Now, for Mrs. Rina)), Dove (For face) and Margo( Mr. Subol). Fresh WashPonds Fresh Wash. Before this, she used Ever Youth but that made the skin rough. So she left it. Shampoo- Silk and Shine (Poushali), Head

Surf-Excel. SavlonThey use it also.

&Shoulder (Mrs. Rina), Clinic Plus (Mr. Suubol, Mrs. Molina and Poulomi). 13. ConditionerGarnier. 14. Hair oilParachut Jasmin (At present), Sometime there are Nihar, Hair & Care, Boroline etc also. This is not fixed. 15. DetergentSunlight, SurfExcel and Safed(Importan t). 16. Revive, Ujala are also used by them. Poushali uses only fresh wash and cold cream. Wishes for using products in future: 1. Dove Spray. 2. Clean and Clear and Pears- Both are for

Description of each of y the products y y y y y

ETHNO 1 Vaselin Body Lotion, Pond s Body Lotion. Coconut oil, Mustard oil. Keo Karpin Body oil. Vaselin Petroleum Jelly used on feet. Borolin used cracked feet & lips. Glycerin also used for craked feet after washing with warm water. Vivel soap for bathing.

ETHNO 2 y Mostly lux is used. A strawberry cream and a peach cream. y Sometimes dove is used. y And, for washing the hands they use dettol liquid hand wash. y They use wheel for washing the clothes. y they use safed for washing the utensils.

ETHNO 3 Personal care products are used: 1. Soap: Breeze, Vivel, Lfebouy, Godrej. Mr. Gopal uses Lifebouy. Othjer people use other soap. Bipasa uses Johnson baby soap as other soap doesn t suit. 2. Toothpaste: Colgate Strong Teeth ( Now- Vijoy decide), Colgate Active Salt( Previously). 3. Shampoo-

ETHNO 4 y Vivel, Margo Soaps. Fair & Lovely used mostly in summers . Shampoo is used Sunsilk, Dove, Head & Shoulder s. Use Hair & Care for a soft hair.

removing black spots. 3. Jac Olive OilEverybody use it after bath. ETHNO 5 Description of each of the products: 1. Parachut Shower Gel: Poushali and Poulomi use it. It makes the hair silky and shiny. They use it in occasion purpose. But Poushali left to use it as it makes the hair rough. 2. Ponds Cold Cream- In Winter season, it is used. 3. Springe Gel Deo-

4.

5.

6. 7.

8.

Vivel, Clinic Plus, Head & Shoulder (For dandruff). There is no fixed shampoo. They also use Suthol for summer. Coconut oilShalimar, Nihar Jasmin( Pouch pack, Rs. 5, Rs. 10), Uttam. PowderNycil. CreamDabour Golabari, Ponds cold cream. Washing powder: Tara washing powder (Mostly), sometimes, Tide (Pouch),

Poushali likes the smell of these products. 4. Lacto CalamineMrs. Rina Karmakar use it for 2 times in a day. 5. Vaseline Body CreamPoushali use it as it keeps the body for a long time in winter. 6. Vivel, Dove and Margo-It is good soap and it is natural as it is made of Neem leaves and it is an antiseptic soap. Vivel ended very

Sunlight, Surf-Excel. SavlonThey use it also.

quickly. Amount of soap4/month. Vivel-4, Margo-2. They use soap every day. 7. ShampooSilk and Shine (Poushali), Head &Shoulder (Mrs. Rina), Clinic Plus(Mr. Suubol, Mrs. Molina and Poulomi)These make the hair silky and good looking and prevent hair falling. Mr. Subol uses soap one time per week. 8. Hair oil-

Why are each of the y products used..

ETHNO 1 Skincare is important. Skin should be soft &

ETHNO 2 y They like the old

ETHNO 3 Personal care products are used:

ETHNO 4 Varsha wants to improve

Parachut Jasmin (At present), Sometime there are Nihar, Hair & Care, Boroline etc also. This is not fixedThese are all light hair oil. These don t make the hair heavy. Giving hair oil per weekPoulomi after shampoo give it in her hair. Poushali doesn t use hair oil. Mr. Subol gives 3 times in a week. ETHNO 5 Description of each of the products:

emotional hook for using each product y

y y

glowing. Healthy skin would glow. The skin should also be fair. So Vivel Fairness Cream & Olay creams are used. Application of oil makes skin soft. Both Proshanta & Sabita believe that oil makes the skin soft & also prevents skin allergies, infections & diseases. Sangita & Dipannita believe that using homemade remedies are very good for the skin but for one needs to have time. The homemade remedies have to be prepared & then application time is also required. An ideal product would be which can be used directly & does not need washing.

branded products. Gives trust on quality & purity. They don t believe in the packet products. They feel that they contain impurities.

1. Soap: Breeze, Vivel, Lfebouy, Godrej. Mr. Gopal uses Lifebouy. Feels this is good for germ kill & a long term habit. 2. Other people use other soap. 3. Bipasa uses Johnson baby soap as other soap doesn t suit. She gets skin rashes. 4. Toothpaste: Colgate Strong Teeth ( Now- Vijoy decide), Colgate Active Salt( Previously). Decided on watching TV

her lifestyle by using some products for cosmetics as well as for nutrition. Vivel, Margo Soaps. Fair & Lovely used mostly in summers. I like Fair & Lovely. This makes me look fair. Every one wants to be fair. I tried Vivel because it talked about smooth silky skin. Shampoo is used Sunsilk, Dove, Head & Shoulders. Dove products are good. It makes hair silky. It s a good brand

1. Parach ut Shower Gel: Poushal i and Poulom i use it. It makes the hair silky and shiny. They use it in occasio n purpos e. But Poushal i left to use it as it makes the hair rough. 2. Ponds Cold CreamIn Winter season, it is

ads. No emotional hooks but for a change. 5. ShampooVivel, Clinic Plus, Head & Shoulder (For dandruff). There is no fixed shampoo. 6. They also use Suthol for summer. This is to prevent prickly heat & skin rashes due to high humidity. 7. Coconut oilShalimar, Nihar Jasmin( Pouch pack, Rs. 5, Rs. 10), Uttam. They feel coconut hair oil has

because it s expensive. Use Hair & Care for a soft hair.

y y

used. 3. Springe Gel DewPoushal i likes the smell of these produc ts. 4. Lacto Calami neMrs. Rina Karmak ar uses it for 2 times in a day. 5. Vaselin e Body CreamPoushal i uses it as it keeps the body for a long

nutrition to keep hair fall in control. 8. PowderNycil. 9. CreamDabour Golabari, Ponds cold cream. 10. Washing powder: Tara washing powder (Mostly), sometimes, Tide (Pouch), Sunlight, Surf-Excel. y SavlonThey use it also.

time in winter. 6. Vivel, Dove and MargoIt is good soap and it is natural as it is made of Nim leaves and it is an antisep tic soap. Vivel ended very quickly. Amoun t of soap4/mont h. Vivel-4, Margo2. They use soap

every day. 7. Shamp oo- Silk and Shine (Poush ali), Head &Shoul der (Mrs. Rina), Clinic Plus (Mr. Suubol, Mrs. Molina and Poulom i)These make the hair silky and good looking and prevent hair falling.

Mr. Subol uses soap one time per week. 8. Hair oilParach ut Jasmin (At present ), Someti me there are Nihar, Hair & Care, Borolin e etc also. This is not fixedThese are all light hair oil. These

Where did discover products from

they y these

ETHNO 1 Used Garnier light previously but it made the skin oily so now Olay is used. It made the skin oily & rash appeared making the skin rough. Garneir lightens the

ETHNO 2 y They were told by the shopkeeper. Even the TV ads motivated them. But, they mainly

ETHNO 3 y Generally they discover these products from school friends, neighbors,

ETHNO 4 Fair & Lovely was used by Varsha s S.I.L. Varsha keeps track of new products launched in the market.

don t make the hair heavy. Giving hair oil per weekPoulom i after shamp oo give it in her hair. Poushal i doesn t use hair oil. Mr. Subol gives 3 times in a week. ETHNO 5 y Generally they discover these products from college friends, neighbors, relatives. They take information

Consumption pattern y for each of the products stocked y

skin & also protects from sunlight. She also used Lactocalamine which made her sweat. Saw Olay ads which would give a balanced moisturizer to the skin. So she thought of trying & it suited her. ETHNO 1 Sabita uses soap while bathing every day. Proshanta does not use soap every day, he uses it 2 3 times weekly. He uses coconut oil every day. Mustard oil resists the skin from dryness in winter. Proshanta uses coconut oil all year round. But Dipannita & Sangita does not use oil on skin during summers. In winters they would use body lotion & body oil on their skin. For body lotion they use Vaselin

believe in the old products. Main motivator is the shopkeeper.

relatives. They take information from the advertiseme nts in television.

She watches ads on TV. y

from the advertisements in television.

ETHNO 2 y Bathing with soap is not every day. y They use mustard oil before bath everyday to keep skin moisturized. y Shampoo is once in 2 weeks. y Hair oil is applied regularly. y Clothes are washed with water everyday. Once or twice a week they use washing

ETHNO 3 y They use Tara washing powder and lifebuoy soap in regular and fixed basis. Mr. Gopal use lifebuoy by a emotional hook as he is using it from childhood and Tara washing powder is very good for washing.

ETHNO 4 Mentioned above

ETHNO 5 Description of each of the products: y Parachut Shower Gel: Poushali and Poulomi use it. It makes the hair silky and shiny. They use it in occasion purpose. But Poushali left to use it as it makes the hair rough. y Ponds Cold Cream- In Winter season, it is used. y Springe Gel Deo- Poushali likes the smell of these

Body Lotion or Pond s Body Lotion & Keo Karpin Body Oil. Glycerin is used on feet to resist cracking of feet in the winters. The foot is first washed in warm water. This is mainly used by Sabita. She also uses Borolin & Vaselin Petroleum Jelly on feet. Sabita does not use anything on face, except Borolin during winters. Uses once in the evening. Borolin is used as winter dries the skin. Proshanta also uses Borolin on the face after he comes back from work & washing his face & hands.

powder to clean the clothes.

products. Lacto Calamine- Mrs. Rina Karmakar use it for 2 times in a day. Vaseline Body Cream-Poushali use it as it keeps the body for a long time in winter. Vivel, Dove and Margo-It is good soap and it is natural as it is made of Nim leaves and it is an antiseptic soap. Vivel ended very quickly. Amount of soap- 4/month. Vivel-4, Margo2. They use soap every day. Shampoo- Silk and Shine (Poushali), Head &Shoulder (Mrs. Rina), Clinic Plus (Mr.

Suubol, Mrs. Molina and Poulomi)These make the hair silky and good looking and prevent hair falling. Mr. Subol uses soap one time per week. Hair oilParachut Jasmin (At present), Sometime there are Nihar, Hair & Care, Boroline etc also. This is not fixed- These are all light hair oil. These don t make the hair heavy. Giving hair oil per week- Poulomi after shampoo give it in her hair. Poushali doesn t use hair oil. Mr. Subol gives 3 times in a

week.

Daily routine
Daily routine of each y house member ETHNO 1 Proshanta wakesup in the morning freshens up, has his bath eats a bit Prasad & Dabur Chyawanprash & goes to his shop. After going to his shop he would have breakfast there, Muri with chop, cucumber or sprouted chana & tea. In the afternoon he would have lunch at about 2pm 3 pm. He would go back to the shop & have some rest. In the evening he would have tea in the shop along with Muri & chop. The shop closes at about 8pm, but we wind up at about 9pm. Then I go to the club nearby where I play carom & cards. Come back at about 10.30 pm. If my daughters are studying then I do not switch on the TV, especially if they have exams. I cut off the cable line ETHNO 2 y We all wake up at 4 am. We have the tea and biscuit. y We switch on th tv. We see the kirtans. y Then by 5:30 I start my work. It continues till 12:30-1. y I take my bath in between. y Then, I have my bath at 1am. Then in the afternoon y I see the tv. Then in the evening at around 66:30, I go to the shops. y There they start talking with him. ETHNO 3 y Mrs. Basanti wakes up in 6.30 am. And she has to clean the room of hen. Then she prepares her daughter for school (started from 8 am). Then she went to the daughter s school. After coming from there she starts to make breakfast for other members. Within 11 am, again she goes to the daughter s y ETHNO 4 Anjana wakes up at 5.30am. She first goes to Puja room does her Puja. Then she would wash the dishes of the previous night. Store the drinking water. Help Varsha in cooking breakfast & preparation of lunch. Varsha wakes up early but for Addy she would have to stay in the room. She would come out at 8am. Then she would make tea. Wash the tea ETHNO 5 y Mrs. Rina Karmakar wakes up in 4.45 am to 5 am. After bathing she does prayer for a long time. After that she started cooking for their family members. Cooking takes about 2-2.5 hours. Then she cleans the house. Serves food to her family before they leave for college/school/ work y Watches TV for sometimes. Takes a nap after lunch. In the evening she watches TV. y Mrs. Molina Karmakar to gets up early &

during exams. I am not addicted to TV. Go to bed at about 1am. Sabita wakes up at 6am, makes the beds, washes utensils, mops the floor, then have my bath, do my Puja, make tea for the family. At about 10 am make the breakfast. Then I start cooking. Then I serve lunch first to my daughters as they go out. Then my husband comes at about 2.30pm, serve him lunch & then I eat too. Then have some rest. Again wake up & store water, broom the floor. Do the evening Puja, most days I finish my cooking dinner in the morning, I only make the Roti at night. In the evening again I would watch TV. Dipannita wakes up at 7 am & goes to teach early in the morning. There she would have tea. Come back & have Complan, may be

They gossip a bit and then he comes back home. Then watches the serials. Then at 10 pm, they have the dinner and by 10:30 they go to bed. The son goes for taking a morning walk. Then in the evening he goes to office. Then gossips a bit. I stay at home throughout the day. The daughter does all the household work throughout the

school tobring her home. Sometimes Mr. Gopal does this job. During this time, Mrs. Basanti prepares food for her husband. y MR. Gopal goes to his duty at 10 am and comes home at 3 pm. And sometimes his working hours is 2pm to 11 pm( mostly). In occasion, he has to work for full time.

utensils & then clean the rooms & mops them. She would also feed Addy & wash clothes & have her bath. After that she would feed lunch & sleep a little with Addy. In the evening again she would feed Addy & make tea & give Muri, watch TV, have dinner with others & also serve dinner. Again feed Addy. Help in winding up the kitchen before going to bed finally. Probodh would have

does her prayer rituals. She always goes to market for buying grocery or vegetables etc. then she sits & chats with her relatives. Mr. Subol Karmakar After taking breakfast goes to his shop. He gets back in the afternoon, takes bath & food & takes rest for sometime. Opens the shop again in the evening. Comes back by 8. Then watches TV. Poulomi goes to her school and Poushali goes to her college. Sometimes, Poushali goes to Bigbazar

watch TV & have a bath go to the terrace to bring back dry clothes. Have lunch. Again go to teach at 4pm. I teach another student at 6 6.30pm. Come back home then I study myself. Have my dinner & watch a bit of TV. I do not have to attend college as I am doing MA in correspondence course. So I am free in the afternoon. Sangita wakes up at 8.30 9am, eats & goes to college after having bath. Comes back from college 3.30pm, eats something again goes to teach a student. Comes back & I study, watch a bit of TV before dinner & go to bed. Dinner is over by 11pm, snacks is had at about 7.30 8 pm.

day.then in the evening they watch the serial. Sometimes they go to Bangalore. They take the duronto express. They didn t like the food inside the train. Every year they go out once.

dinner very late. The men in the house would go out in the morning. After Varsha finishes cooking she would have her bath & bathe the children. Lunch time is 1 1.30pm. The men would again come back home for lunch. The children are fed first. We sit together to have lunch. Varsha would wash the utensils & then sleeps with her baby, Anjana would sit & chat with her

with their friends for fun. She likes gossiping. She likes freedom in her life.

S.I.L. At about 4pm the drinking water tap starts giving water which is again stored. In the evening after Puja the family would gather again to have Muri & tea. Anjana would feed her grandchild. After that everybody would watch TV & after Varsha would cook dinner. The family retires for the night at about 11.30 12.00am every day. There is no deviation for

holidays as there is none. Sundays the younger son would go to play. Sanjay wakes up at 7.30am, has tea & then breakfast before going to his workshop where he works till 12.30 0 1.00pm. Comes in the house for lunch. Some days he would have to do the Puja in the morning before breakfast which is shared by his other relatives. In the evening

he would again sit in his shop & work till night. After he comes back he would have dinner watch some TV & go to bed. ETHNO 1 How does it doffer by y day y ETHNO 2 Doesn t differ. It is the same everyday. He doesn t even take a day off. ETHNO 3 On holidays they go to meet their parents & extended family. ETHNO 4 y It s almost the same every day. y Probodh doesn t have a holiday. y Sanjoy works from home. y When work is less then they spend time together at home. ETHNO 5 On weekends the day time is spent at home. They have the meals together. More time is spent watching TV. Cooking increases. The girls go out with their friends. They go to meet relatives. Sometimes they go out for shopping too.

y y

y y

y y

Primary role played y by each house member y

ETHNO 1 Sabita takes care of her daughters & cooks daily food & does all the household chores. Daughters take the decisions of buying the products of daily use. Proshanta is the bread winner of the family.

ETHNO 2

ETHNO 3 Mr. Gopal is responsible for earning. He takes the major decisions regarding expenses. y Basanti is in charge of home. y Bijoy is the information seeker. However, Mr. Gopal

Sanjoy & Varsha go out some days towards the evening to eat out. But they get back home & bring food for everyone at home. ETHNO 4 y Probodh & Sanjoy are the earning members . y Sujoy & Varsha are key informati on seeker. y Purchase decisions are jointly y

ETHNO 5 Mr. Nitai Karmakar is the quiet & subdued type. He doesn t seem to have a role to play in the decision making process. He hands over his pension money to his wife & she decides how to spend it.

too seeks a lot of information from his colleagues & the Medical representati ves who come to his hotel.

taken after discussin g with each other.

It s Melina & Subol who take the decision for big ticket items. Rina & the daughters chip in with their suggestions. Poushali is the information minister on small item especially cosmetics & personal care items. The parents look up to her for suggestions in these matters & she decides too.

Focus on specific product areas Nutrition and Energy

What are the various y nutritional needs ETHNO 1 The daughters are studying & go out. So, need energy & stamina. Prashanto has long working hours. Needs energy. Sabita feels she is active & fit. y ETHNO 2 The family is active & healthy & do not recognize any nutritional needs as such. The gastric problem is common. ETHNO 3 y Mr. Gopalsuffers from general weakness & exhaustion. y Has gastric & constipation problems. y Mrs. ETHNO 4 y Probodh suffers from gastric problem. y He suffers from leg pain. y Varsha ETHNO 5 y They don t voice it so much. y The needs are identified as physical strength & stamina to do day to day jobs. y Subol feels

Basantisuffers from gastric problem. Recently recovered from Jaundice & Bronchitis. Looks frail & weak. Bijoy- he has study pressure. For fitness he goes for morning walks. Bipasasuffers from indigestion & lack of appetite.

What are the y supplements taken to enhance nutritional

ETHNO 1 Complan for Dipannita & Sangita. After that she would not have

ETHNO 2 Long back as a child the son consumed

ETHNO 3 y Jivan Jyoti capsules. y Camplan

suffers from loss of appetite. She is frail & weak after becomin ga mother at the age of 14. y Sanjay suffers from kidney problem. He has back pain too. y Sujoy has problem in the heart. He suffers from weaknes s. ETHNO 4 y Due to lack of money

y y

tired & exhausted after long hours in the shop. Poushali too feels exhausted after spending time in college. The senior Karmakar looks frail. But don t have much ailments other than weakness of stomach. Melina is quite active. Rina suffers from High B.P & diabetes. She is over weight too. Poulumi is prone to cough & cold.

ETHNO 5 y Supplements: Generally they don t use the

needs of members of the family

rice. She would want to have Muri with chop or Alu fries. In the afternoon she would have rice. Then again in the evening again she would have Muri & at night she would have dinner. Dipannita & Sangita dislike milk so now they regularly have Complan in the morning. Proshanta does not worry about his health or nutrition. He prefers natural cures for himself. For a healthy food rich food is avoided. Food is cooked with less oil & spices to make light as it might cause indegestion. Dipannita & Sangita prefer non veg food more. So Sabita makes simple non veg food for her daughters. But she would prefer if they ate vegetables more. Sabita feels she is

Complan. But not any more. The others don t have such consumptions. We need nutrition. But, we can t get them always. There are different impurities used in food. Hence the hybrid food is harmful. In order to overcome this we should have vitamins and different food that comes in the market. But we don t pay so much of attention unless some illnesses occur.

Newgastrogi ne- For acidity. NeopeptineFor digest food( For Bipasa). VitaminPolybion. This is for bipasa.

they can t do much & rely on home made food for nutrition al supplem ent. Egg is consume d often. Varsha takes Cylip P & Bedex 12. Sujoy takes Revital & becosule s when he has wekness.

supplement food. Poushali desire to use the Amwy products as supplements as this is natural. There will be side effects. The daughters are irregular with health drinks. Poulumi takes Dabur Chyawanprash once everyday.

y y

y y List of products for y nutritional purposes (branded) y

gaining weight so she has Roti more than rice. Nothing extra is done for heath & nutrition. During the day the usual menu is a vegetable, a fish, dal, another vegetable for dinner, a fried item or egg curry. I also cook chicken once a week. ETHNO 2 y None Product Awareness: y Cornflakes y Soyabean chunks y Horlicks y Complan. ETHNO 3 y Jivan Jyoti capsules. y Camplan y Newgastrogi ne- For acidity. y NeopeptineFor digest food( For Bipasa). y VitaminPolybion. This is for bipasa. y Kellogg s chocos ETHNO 4 Complan, Bournvita small sachets are often bought. Cornflakes are given to the baby. ETHNO 5 y Dabur Chyawanprash y Horlicks/Compl an/Boost/Bour nvita

ETHNO 1 Complan Kesar is bought a 500gm pack. Dabur Chyawanprash is had for prevention of cold. It is had by Proshanta alone as the taste is not liked by the daughters & Sabita. Product Awareness: y Now a day s Glucon C & D is available for energy. y Ads of Boost are shown for energy. y Ads of Sona Chandi Chyawanprash are also there which gives energy. They say it has strength of gold &

List of products used y for nutritional purposes(unbranded and grandma remedies) y

silver & also chyawanprash. It also enhances mental strength. For mental health there is no cure. ETHNO 1 Proshanta has Basak leaves for cough & cold. The basak leaves are washed & boiled in water like tea & had with black pepper. He also prefers green leafy vegetables.

ETHNO 2 Kulekhara leaves increases blood. They think that they don t require a supplement ary medicine.

ETHNO 3 None y

y y

ETHNO 4 Complan small sachets. Bournvita. Amul Milk Powder for the baby.

ETHNO 5 None

What are the usage and consumption patterns for these food products

ETHNO 1 Chyawanprashonce a day.

ETHNO 2 y When they fall ill.

ETHNO 3 y Jivan Jyoti capsules. Once a day. y Soyabean seeds- once on empty stomach. y Camplanonce daily y Newgastrogi ne- For acidity. y NeopeptineFor digest food( For

ETHNO 4 Anjana boils Kulekhara leaves for deficiency of blood. For cough & cold she would give ginger & Tulsi juice with honey. She would also give Kalonji

ETHNO 5 y The daughters are irregular with health drinks. y Poulumi takes Dabur Chyawanprash once everyday.

Bipasa)twice daily. VitaminPolybion. This is for bipasa. Once a day. Kellogg s chocossometimes in the evening

seeds to smell. Massage garlic fried in mustard oil. For stomach ailments she would give juice of Gandal leaves. Boil Thankuni leaves. Anjana s husband refuses to have any allopathic medicine. He has a weak constitution. So he might require some extra nutrition. ETHNO 4 y Complain /Horlicks with amul milk powder ETHNO 5

What are the rational needs from these products

ETHNO 1 To prevent cough & cold

ETHNO 2

ETHNO 3 y Jivan Jyoti capsules. Once a day. For energy &

prevention of weakness. Soyabean seeds- once on empty stomach. For keeping blood pressure in control. He suffers from low blood pressure. Camplanonce daily. The kids need it for nutrition as they go to school. We have seen in the TV that it increases height. Bipasha is short like us. Neogastrozy me- For

helps in physical growth of the baby. He doesn t take his food properly. Hence the parents feel some substituti on is essential.

acidity. Basanti is suffering from acidity. The ,local chemist has recommend ed this. NeopeptineFor digestion food( For Bipasa)twice daily. VitaminPolybion. This is for bipasa. Once a day. Kellogg s chocossometimes in the evening

Emotional benefits from using these products

ETHNO 1 Makes them feel that they are getting energy & stamina to carry

ETHNO 2

ETHNO 3 y Gives them a feeling that they are doing

ETHNO 4 y Makes them feel that the child will

ETHNO 5

on with studies & tuition.

something for good health within their limited means. This helps them keep fit & carry on with pressures of life. Makes them feel that the children will be healthy & disease free & will be active in studies & other activities. These are a means to lead a happy life.

grow well. Varsha feels it will help him grow tall.

Focus on specific product areas- Aches and Pains

Rituals around managing aches and pains y ETHNO 1 No rituals. ETHNO 2 y No rituals. ETHNO 3 y No rituals followed. y ETHNO 4 For severe headaches Ultragin or Saridon is had. Iodex for ETHNO 5 y No rituals followed. y Used when the problem occurs.

y y

joint & muscle pains. Amrutanjan for headaches. Volini Ointment. Fast Relief is bought as small packs are available. The products are used when needed. ETHNO 4 Iodex for pain in leg saw in an ad on TV. Try to buy less costly one. Any one is used. It is used for aches & pains of everybody. Amrutanjan a balm for headaches. ETHNO 5 Medicines used for aches and pains: 1. Paiin Killer, Seridon(Irregul ar), Moov ( Regular)-For Headache, Body Pain. 2. Volini Gel-For body pain. No need for much more message. I (Mrs. Rina Karmakar) think that it is better than

ETHNO 1 What are the y Dispirin. medicines used for y Saridon. aches and pains y Amrutanjan Balm. y Tiger Balm. Headaches: y Saridon & Dispirin works well for headaches. But they are not kept in stock. 1 or 2 tablets are bought. y Headaches usually happen after a long a tiring journey. y Headaches are also triggered of food is not had on time.

ETHNO 2 They use Omnigel for pain. y They also use Fast Relief and Moove, y Amritanjan, for headache. y iodex head relief is good. but, I haven t bought it as yet. y Omnigel is

ETHNO 3 Medicines used for aches and pains: For pains they use Volini Gel , Seridon, Moov etc.

y y y

Consumption patterns around the medicines

Usually Saridon is used. Balms are also used. Proshanta had an accident; a dog came in his way in front of his cycle. He fell down while trying to save the dog. Broke his hand which had to be operated upon to fix it. Sometimes it would pain. During winters the pain would increase. He would tolerate the pain mostly. When the pain is unbearable he would have something to give relief to his hand. This is again a very incident. ETHNO 1 y As & when required.

good as it is without any side effects.

y y

Headaches are problem of the younger son. Anjana also have a problem of headaches for her eyes. Saridon or Ultragin. Dispirin Analgesic.

Moov.

ETHNO 2 y As & when needed.

ETHNO 3 y For severe aches & pains they take tablets. y For joint pains they use Volini/Moov e. y For headaches the need is

ETHNO 4 Anjana does not like to use Iodex as it does not cure the pain completely. Volini, Iodex & Moov is very expensive. Fast Relief is available in

ETHNO 5 y Generally there is no regular consumption of these tablets and ointments. When pains occurs, then they use these.

instant relief & tablets are taken. In case it s mild then Balms like Amrutanjan & Zandu.

small packs. It is cheap. All these are available in Sandhya Pharmacy. Monthly expenses for medicines is not there. Entroquinol for Probodh is required every day. He would have 4 tablets every day, so that is a daily expense of Rs4. ETHNO 4 y Hot mustard oil massage. ETHNO 5 y None

What are the other y remedies used to manage aches and pains y

ETHNO 1 Have heard that grounded clove to be applied on forehead. Have heard Colgate toothpaste applied on forehead. But both are not tried.

y y

ETHNO 1 Consumption patterns around

ETHNO 2 None Pain killers when they have severe headache. They take whatever the shop keeper gives them. ETHNO 2

ETHNO 3 y None

ETHNO 3

ETHNO 4 y As and when

ETHNO 5

these remedies ETHNO 1 What are the preventive versus curative methods to manage aches and pains y y ETHNO 2 No prevention is done. y ETHNO 3 Used when the pain occurs. y No preventive measures taken.

required. ETHNO 4 y Use only when pains/ac hes occur.

y y

Where did they hear about the medicines

ETHNO 1 From friends & relatives

ETHNO 2 y From TV & local chemist.

ETHNO 1 Where did they hear about the remedies

ETHNO 2

ETHNO 3 y TV ads. y Local chemist y Medical representati ves y Friends/coll eagues ETHNO 3

ETHNO 4 y From Sandhya pharmac y.

y y y

ETHNO 5 It s always curative. Pain killers are preferred during headaches to get quick & effective relief. ETHNO 5 From the local pharmacy. TV ads. Have been using for ages.

Aspirations if any y regarding pain and ache relief y

ETHNO 1 Hate to swallow tablets. After having a tablet cannot get up in the morning. A balm or an inhaler which can be inhaled through nose would be good.

ETHNO 2 None

ETHNO 3 y None

ETHNO 4 y Anajana has learnt it from her elders. ETHNO 4 y Volini spray. It gives instant relief. But it s expensiv e.

ETHNO 5

ETHNO 5 y None

Wrap up
ETHNO 1 Final discussions ETHNO 1 ANY OTHER INFORMATION YOU FEEL IS RELEVANT ETHNO 2 y They worship different gods and goddess..th ey have brought it from bonga. They had seen the god in her dreams. y They don t have any kind of addiction. Not even beetle nut. y They buy things for household twice a month. The daughter does all these. y They sometimes have bholanath ETHNO 3 1. They here about Mustered powder (Sunrise). But don t use it. 2. They rear chicks at home so that they have easy & free access to eggs. Considered healthy & nutritious at low cost. 3. They don t like to take the outside food as it is very harmful for health. 4. Future Plan: They want to make a good two storied y ETHNO 4 She would love to have Women s Horlicks which she has seen on TV. It would give energy & make her strong. She feels weak sometimes. 6. ETHNO 5 Diseases in the family- Two operations have been done on Mr. Nitai Karmakarone is stone operation and another is prostate gland operation. He has also heart problem, cholesterol, spondelosis, uric acid problem. They use corporation water as drinking water. They have a family homeopathy physician. Before sometime, they took grocery like oildal, sugar, masala, ETHNO 2 ETHNO 3 ETHNO 4 ETHNO 5

7.

8.

9.

ata. . y

house. They want to buy a big TV and Gold. 5. Vijoy goes to tuition in cycle. Mrs. Basanti is a member of RCV( Swanirvar Gosthy). She has to make a card by Rs. 20. There are 14 members in this. After 6 months, every members will be given loan by the Govt.

salt, biscuits, and soap from the nearby bigbazar. According to them bigbazar is cheap. But now they don t go bigbazar due to communication charges and if end of the month they need anything, they caan t get thing there in dues but they can get that things in our nearby shop. They take grocery from nearby neighbourhood shop and also take vegetables, fish, and meat from nearby market. 10. Mr. Subol Karmakar and Mrs. Rina

karmakar don t use dining table for taking food. Other members use that. 11. They use Good Knight Liquidator. 12. Television-They have Panasonic TV. They buy it because the model is very nice. Mr. Subol Karmakar takes decision about this matter. In future they want to buy LCD, DVD. 13. RefrigeratorThey have a refrigerator of Samsung for three years. They buy this brand as they like the color.