Syllabus

DEPARTMENT OF MANAGEMENT STUDIES
ST. JOSEPHS COLLEGE (AUTONOMOUS) TIRUCHIAPPALLI 620 002 MBA (FULL TIME)
COURSE PATTERN FOR TWO YEAR MBA PROGRAMME
FOR THE BATCH 2010-2012

SEMESTER PAPERS NUMBER OF HOURS CREDITS PER WEEK
10PBA1101 Management Process & Organisational Behaviour 10PBA1102 Quantitative Methods 10PBA1103 Managerial Economics 10PBA1104 Soft Skills for Managers Semester I 10PBA1105 Accounting For Managers 10PBA1106 Information Technology for Managers 10PBA2101 Entrepreneurship and Project Planning 10PBA2102 Financial Management 10PBA2103 Marketing Management Semester II 10PBA2104 Production and Operations Management 10PBA2105 Research Methodology 10PBA2106 Human Resource Management 10PBA2401 IDC: Hindi (or) 10PBA2402 French (Extra Credits) 10PBA3501 Summer Internship Core Papers 10PBA3101 Strategic Management Semester III 10PBA3102 Management Information Systems 10PBA3403 IDC-Business Law (or) 10PBA3404 Contemporary Business Excellence (Extra Credits) Specialization I - Paper 1 - Paper 2 Specialization II - Paper 1 - Paper 2 10PBA4101 International Business Management 10PBA4102 Business Ethics Semester IV 10PBA4502 Project & Dissertation
6 6 6 6 6 6 6 6 5 6 6 5 2 8 weeks 5 5 2 4 4 4 4 5 5 -
5 5 5 5 5 5 5 5 5 5 5 5 2 4 5 5 2 4 4 4 4 5 5 8 1
Specialization I - Paper 3 - Paper 4 Specialization II - Paper 3 - Paper 4

SHEPHERD (Extra Credits)
4 4 4 4
4 4 4 4 2 130
TOTAL CREDITS
SEMESTER - I
10 PBA 1101MANAGEMENT PROCESS AND ORGANISATIONAL BEHAVIOUR COURSE OBJECTIVES: 1. To understand the basic concepts, functions, and principles of Management. 2. To understand organisational structure and different motivation theories. 3. To understand the importance of individual and group behaviour and its relevance to Management and. 4. To enable the students to learn the different style of leadership. UNIT I : Management meaning - nature- purpose- functions and principles of management- Managerial Planning types of plans-steps in planningobjectives-strategies-policies-planning premises 10 Hours UNIT II : Organising- meaning- formal and informal organisation-organisation levels-span of management-Organisational structure: departmentation pattern of departmentation-line and staff authority-delegationdecentralisation of authority. 15 Hours UNIT III : Individual behaviour Foundations Attitudes Values Personality Perception Individual decision making- Motivational theories: 15Hours Theory X and Theory Y-Maslows Needs theory-Herzbergs two factor theory - Vrooms theory- Z theory. UNIT IV : Group behaviour Foundation Group development Group decision making Teams Nature -types effective use of teams. 15 Hours UNIT V : Leadership Meaning Importance of leadership Leadership styles Roles and activities of leaders Leadership skills basic concepts in Organisational development and change. 15 Hours
TEXT BOOKS : 1. Harold Koontz and Heinz Weihrich. Essentials of Management Tata McGraw-Hill Publishing Company Ltd. New Delhi-1 2. Stephen Robbins, Organisational Behaviour, PHI 2009 BOOK FOR REFERENCE 1. Fred Luthans, Organisational Behaviour. Tata McGraw-Hill Publishing Company Ltd. New Delhi-1, 10th Edition. 3
10 PBA 1102-QUANTITATIVE METHODS COURSE OBJECTIVES 1. To impart the knowledge of quantitative methods used in managerial decision making. 2. To develop the skill of applying functions, differentiation, integration and matrix in Business decisions. 3. To enable the students to acquire the skill of statistical techniques of analyzing the data and forecasting. UNIT I : Matrices Operations on matrices inverse of a square matrix functions Definition Construction Linear and Quadratic zeros of functions Applications Market equilibrium - Break even analysis. (15 Hrs.) : Derivatives first and second order - Maxima and minima of functions . Applications for Profit maximization Marginal Cost and Revenue. Simple Integration and its application to business. ( 15 Hrs) : Measures of Central tendency and Dispersion - Probability distributions Binomial Poisson and Normal distributions Applications in Business. (15 Hrs) : Estimation Point and interval estimation - confidence intervals for mean and proportion - simple correlation Analysis Regression equation. (12 Hrs) : Time series and Forecasting Trend Analysis Cyclical, Seasonal and Irregular variations Index Numbers Quantity and value Indices un weighted indices, issues in constructing and using Index Numbers. (13Hrs)
UNIT II
UNIT III UNIT IV UNIT V
TEXT BOOKS :
For Units I & II Raghavachari .M Mathematics for Management An Introduction, Tata McGraw Hill 2007. For Units III,IV,V Richard I. Levin and others, Statistics for Management, Prentice-Hall of India, Seventh Edition.2006 4
BOOKS FOR REFERENCE:
1. 2.
GC Beri Business Statistics, Tata McGraw Hill, Second Edition.2006 C.R. Kothari Quantitative Techniques, Vikas Publishing House, Third revised Edition.2006
10 PBA 1103-MANAGERIAL ECONOMICS

COURSE OBJECTIVES 1. 2. 3. To provide the student with an understanding of basic economic principles and concepts. To identify economic trends and current business scenario that affect individual firms and industry. To apply basic economic reasoning to other related topics such as marketing, finance, production areas of management.
UNIT - I Macro economic concepts Gross domestic product Gross national product consumption, savings, capital formation, inflation Approaches to measurement of National Income Personal disposable Income Fiscal and Monetary Policies. (15Hours) UNIT -II Introduction to Managerial Economics Definition , Nature, scope & Objectives of the firm Relationship with other areas such as Macro Economics, Production, Marketing, Finance And Personnel. (15 Hours) UNIT III Demand Theory of Demand Individual V/S Market demand Demand faced by a firm demand elasticity price and income elasticity of demand Factors affecting elasticity of demand Using elasticity of demand in managerial decision making . (13 Hours) UNIT -IV Production and Cost Theories Basic concepts in production Production function with one variable / two variable inputs optimal combination of inputs - returns to scale and factors Cost Concepts Short and Long run cost curves . (12 Hours) UNIT V Market Structure and Pricing Policies Market structure and degree of competition Perfect Competition Pricing short and long run analysis Monopoly Monopolistic Competition Price and output determination Oligopoly kinked demand curve Non price competition cartel arrangements Pricing methods in practice. (15 Hours)
TEXT BOOK:
1.
Dominic Salvatore Managerial Economics Principles and World wide Applications. Oxford Higher Education 6th Edition (Adapted Version)
1. 2. 3. 4.
M.L.Jinghan Managerial Economics, Vrinda Publications, New Delhi, 2004. Bimal Jalan Indian Economy Problems And Prospects Penguin Books Stonier and Haque A text book of Economic Theory. Varshney and Maheshwari Managerial Economics, Sultan Chand, New Delhi 2006
10 PBA 1104-SOFT SKILLS FOR MANAGERS

COURSE OBJECTIVES:
1. To identify some of the essential soft skills needed for effective management. 2. To help the student to discover his potential and adopt an assertive behaviour. 3. To provide him opportunities to test his soft skills in a class room situation. UNIT I : Soft Skills nature & their importance for a manager Communicative, Social, Cognitive and negotiating skills identifying, practicing and enhancing ones soft skills. (13 Hrs)
UNIT II : Self Discovery process of Self Knowledge SWOT Analysis JOHARI WINDOW Self Concept and Self esteem Personality types factors affecting ones personality attitude formation & developing of Positive attitudes emotional intelligence assertiveness (16 Hrs) UNIT III : Interpersonal Skills Communication process barriers to communication effective listening Transactional Analysis & Life Positions team building and team work conflict resolution. (12 Hrs) UNIT IV : Organizing skills Interviewing Decision Making Coordinating negotiating skills conducting meetings Time Management Stress Management. (15 Hrs) UNIT V : Business Communication Business Letters Memos and reports Public Speaking Making presentations Body Language Group Discussion Means of Modern Communication. (14 Hrs)
1. Dr. K. Alex, SOFT SKILLS, S. Chand & Co Ltd, New Delhi, 2009. 2. Prof. S.A.W. Bukari, SOFT SKILLS, Competencies for Success, Sanjee Book House, Trichy, 2009. 6
3. Fr. E.H. McGrath, S.J, BASIC MANAGERIAL SKILLS FOR ALL Prentice Hall, New Delhi, 2007. 4. P.D. Chaturvedi & Mukesh Chaturvedi. BUSINESS COMMUNICATION, Pearson Education, New Delhi, 2008. 5. Fr. Francis Thamburaj, S.J, COMMUNICATION SOFT SKILLS Grace Publishers, Trichy. 2009.
10 PBA 1105-ACCOUNTING FOR MANAGERS
COURSE OBJECTIVES: 1. To impart the knowledge of key financial, cost and management accounting concepts. 2. To inculcate the skill of analyzing, interpreting and understanding the financial statements. 3. To enable the students to acquire the skill of ascertaining the cost of a product or service form the internal records of an organization. UNIT I : Financial Accounting: Introduction Definitions Basics of Accounting Concepts Conventions depreciation accounting Straight line and written Down Value methods - Preparation of trading, Profit and loss accounts and balance sheet. (16 hours) Financial Analysis: Nature and components of Financial Statement Common size and Comparative analysis Ratio analysis Preparation of cash flow and fund flow statements. (14 hours) Cost Accounting: Types of costs - preparation of cost sheet overhead distribution - job costing process costing Valuation of inventory FIFO, LIFO Methods. (16 hours) Marginal Costing and Profit Planning: use of marginal cost in decision making cost volume profit analysis - absorption costing (12 hours)
UNIT II :
UNIT III :
UNIT IV :
UNIT V : Management Accounting: Budgeting and Budgetary control preparation of budgets Zero base budgeting standard costing and variance analysis. (12 hours) TEXT BOOK: 1. Maheswari S.N. Maheswari S.K., A text book of Accounting for Management Vikas publishing house Pvt. Ltd, First edition 2006. BOOKS FOR REFERENCE 7
1. S.P.Jain, K.L.Narang Cost Accounting Kalyani Publishers New Delhi 2009. 2. Robert S. Kaplan, Anthony A. Atkinson Advanced Management Accounting PHI 3rd Ed. 2005.
10 PBA 1106 - INFORMATION TECHNOLOGY FOR MANAGEMENT

COURSE OBJECTIVES:-
1) To learn the basics of IT in Management. 2) To improve operational efficiency by learning MS-Excel. 3) To investigate, analyse and construct databases and communicate the information by processing it through Oracle.
UNIT I
Managing in Information Age.- Evolution of IT in Management Internet Based Business Systems Value Chain Reconstruction for E-Business IT Management Challenges and issues Critical success factors in information technology. (10 hrs)
UNIT II
Introduction to data base management data models ER- ERR models RDBMS-SQLapplication programming interface. (20 hrs)
UNIT- III
Use of excel in marketing finance- operations and statistics Practical orientation of all these functions (20 hrs)
UNIT IV
Communication Technology WWW Intranets Extranets Voice Networks Data Communication Networks Last Mile Wireless System Web Hosting Application Service Providers. business of networking designing a network (10 hrs)
UNIT V
IT Strategy Statements Planning Models for IT Managers Legislation and Industry Trends. Independent Operations Headquarters Driver Intellectual Synergy Integrated Global IT IT investment Estimating Returns IT Value Equation Pricing Frame work Hardware and Software Buying Factors of IT Management Implementation Control and quality (10 hrs)
TEXT BOOKS:
1. Garroll W. Frenzel Johne. Frenzel, Management of Information Technology, Thomson Course Technology, Boston, 2004. 2. Henry C. Lucas. Jr, Information Technology Strategic Decision Making for Managers, John Wiley & Sons (Asia) Pvt. Ltd., Singapore, 2005. 8
REFERENCE BOOKS:
1. Efraim Turban, R. Kelly Rainer Jr, Richard E. Potter, Introduction to Information Technology, John Wiley & Sons, (Asia) Pvt. Ltd. Singapore, 2004. 2. ISRD Group , Introduction to database management systems, Tata McGraw Hill Publishing Company Ltd, New Delhi. 3. Bruce Hallberg, Networking A Beginners Guide , fourth edition, Tata McGraw Hill Publishing Company Ltd, New Delhi.
SEMESTER - II
10 PBA 2101 ENTREPRENEURSHIP AND PROJECT PLANNING

COURSE OBJECTIVES:
1. To prepare the students for an Entrepreneurial initiatives. 2. To build the capacities of the students in various functional areas and to familiarize them about the support of government and other institutions for entrepreneurship. 3. To understand project management, budgeting and control systems. UNIT I Typology of Entrepreneurs Role, tasks and personality survival and success strategies of entrepreneurial organisations - Opportunity recognition and entry strategies -New Product, Franchising, Acquisition - Role of entrepreneurs in Indian economy and employment generation 15 Hrs UNIT II Factors affecting entrepreneurship development: Social, Political, Economical, Personal Governments role in promoting entrepreneurship subsidies, grants and incentives EDI/DIC/SISI/EDIF/NIESBUD/NEDB/NEW -TIC - Women entrepreneurship and social entrepreneurship. 15 Hrs UNIT III Business plan Elements objectives, market analysis, development of product/idea, organization and management, scheduling crashing and resource levelling-Market and Technical analysis Market Surveys Demand Forecasting and Market Planning -Technical Analysis Product mix Plant Capacity -location Machinery and equipment selection environmental aspects. 15 Hrs UNIT IV Financial Analysis: Cost of Project Means of Financing Estimation of Revenues and Costs Projection of Profitability and Cash Flow Investment Evaluation Sensitivity Analysis Scenario Analysis Social Cost Benefit Analysis Rational of SCBA. 15 Hrs UNIT V Project Management - Project review and control Post completion audit Abandonment analysis venture capital. 15 Hrs
TEXT BOOKS
(1) David H.Holt, Entrepreneurship New Venture creation PHI New Delhi 2008 10
(2) Prasanna Chandra, Projects: planning, analysis, selections, implementations and review TMH 5 th edition 2009
(1) C.Steven Brantt The Ten Commandments for Building a Growth company Mac Millen Business Books 3rd edition (2) Vasant Desai, Dynamics of Entrepreneurship development and ManagementHimalya Publishing Mumbai2006. 10 PBA 2102-FINANCIAL MANAGEMENT
COURSE OBJECTIVES
1. To impart the basic concepts of mobilizing and utilizing the finance in an organization. 2. To inculcate the skills of ascertaining the long term and short term funds for an organization. 3. To enable the students to understand the application of Financial Management techniques in wealth maximization. UNIT I : Introduction to Financial Management: Scope, Objectives and goals of Financial Management Emerging role of Financial manager Time value of money - Risk and Return Fundamentals and measurement of risk of single asset, measurement of risk and standard deviation for a portfolio Role of beta and CAPM. (15 Hrs) : Investment Decision: Capital budgeting decision- methods of evaluating investments Pay back period ARR - NPV- IRR profitability index. (15 Hrs) : Capital Structure Decisions : Concept of Cost of Capital- Cost of long term debt - preferrence shares - equity shares - retained earnings Computation of weighted average cost of capital Role of leverages in capital structure decision types of capital and capital structure theories optimal capital structure and EBIT ; EPS approach to capital structure decisions. (15 Hrs) : Short term and long term finance Concept of working capital Management of working capital receivables, inventory and cash management (15 Hrs) : Dividend Decisions and value creation: Concepts of ex-dividend and cum dividend Factors influencing dividend policy Dividend policy and share valuation MM, Walter and Gordon Models Shareholder value creation Market Value Added Economic Value Added.-Merger. (15 Hrs)
UNIT II
UNIT III
UNIT IV
UNIT V
TEXT BOOK: 11
1. S.N. Maheswari Fundamentals of Financial Management.Sultan Chand and Sons New Delhi 2008 REFERENCE BOOKS: 3. Prasanna Chandra, Fundamentals of Financial Management, 4th Edition, TMH, 2005. 4. James C. Van Horne Financial Management & Policy 12th Edition, Pearson Education, 2005. 5. Khan and Jain Financial Management Text, problems and cases, 4th Edition, TMH, 2006. 6. Pandey I.M., Financial Management, 9th Edition, Vikas publishing house Pvt. Ltd, 2007.
10 PBA 2103: MARKETING MANAGEMENT

COURSE OBJECTIVES:
1. To make the students understand the concepts, tools and skills required for marketing 2. To enable the students to understand the challenges in marketing 3. To impart the skills of designing and developing strategies for successful marketing
Unit I: Meaning and significance of marketing- marketing concepts- marketing mixmarketing environment.. (13 Hrs) Unit II: Consumer behaviour-influencing factors- consuer decision making processmarketing research- system- process-segmenting, targeting and positioning. (13 Hrs) Unit III: Product- product life cycle, new product development, brands pricing strategies. (13 Hrs) UNIT IV: Promotion- advertising, sales promotion, personal selling, physical distribution- channels of distribution -logistics, supply chain management, (13 Hrs) Unit V : Customer relationship management- marketing of marketing and international marketing.
TEXT BOOK:
services, retailing, rural (13 Hrs)
1. Philip Kotler & Kevin Lane Keller Marketing Management, PHI, 13the edition
1. Marketing management- Global erspective Indian context- V.S. Ramaswamy, S. Namakumari, Macmillan, 4th edition. 2. William Standon Fundamentals of marketing Tata McGraw Hill Ltd 2008
12
10 PBA 2104 - PRODUCTION AND OPERATIONS MANAGEMENT

COURSE OBJECTIVES:
1. To make the students understand the decision making process in planning, scheduling, and control of production and operation functions. 2. To enable the students to apply the techniques of quality management to improve the productivity. 3. To develop the skills of Operations Research Models in planning, Scheduling, Project and inventory management. UNIT I : Production and operations management system Decision areas Operations / Manufacturing strategies Basic issues of operations functions Relationships with the other functional areas Operations issues of global organisation Location decision for new and existing organisations Global location (15 Hrs) Quality management Statistical Process Control Control charts Acceptance Sampling OC Curves Managing quality Cost of Quality TQM Six sigma Quality function Development KAIZEN DEMING Models. (15 Hrs) Product Design Maintenance Management Replacement Policies Spare part Management Work study Method study Materials Requirement Planning.. (15 Hrs) Purchasing Vendor relations Inventory Management - EOQ Models with purchase discounts ABC and other classification Models Physical distribution optimal location of warehouse Transportation problem Logistics Management. (15 Hrs) Scheduling Sequencing Assignment Scheduling in Services Project Scheduling. PERT CPM Just in time Production. (15 Hrs)
UNIT II :
UNIT III:
UNIT IV:
UNIT V :
TEXT BOOK:
13
1. S.N. Chary - Production and Operations Management Tata McGraw Hill, New Delhi. Fourth Edition 2209.
1. Richard B Chase & others, Operations Management for Competitive Advantage Tata McGraw Hill, Special Indian Edition 2006. 2. Mahadevan B Operations Management Theory and Practice, Pearson Education 2007.
10 PBA 2105 RESEARCH METHODOLOGY

COURSE OBJECTIVES:
1. To introduce to the students the basic concepts of Research in Business. 2. To highlight the need for Research in the functional areas of management 3. To equip the students with some practical skills for doing research.
UNIT I
: Meaning, objectives, types and significance of research Research methods and methodology Steps of research process Criteria of good research Research problem Technique of formulating a problem. (12 Hrs) : Research design- meaning, need and features - different models Experimental designs developing a research plan Census and sample survey Steps in sample design different types of sampling designs Non probability and probability Simple and complex systematic, stratified, cluster, area, multistage and sequential sampling designs. (15 Hrs) error in measurement tests of validity, reliability and practicality Scaling techniques Rating and Ranking Scales Scale Construction techniques Thurstone type, cumulative factor and multi dimensional scales Primary data and Secondary data Collection of data through questionnaires, schedules and interviews- collection of secondary data. (15 Hrs)
UNIT II
UNIT III : Measurement in research Nominal , ordinal, interval and ratio sources of
UNIT IV
: Processing of data problems in processing- Testing of hypothesis null and alternate hypotheses- Type I and Type 2 error, level of significance Procedure for hypothesis testing - Hypothesis testing of mean, variance and proportion testing of the difference between means, proportions and variances chi-square test. (17 Hrs) : Analysis of variance one way Two way and Latin square Interpretation of the analysis Steps in writing report Lay out of reports Types of reports Mechanics of writing a research report Precaution for writing reports. 14
UNIT V
(16 Hrs)
TEXT BOOK 1. Kothari C.R. Research Methodology, Methods and Techniques. New Age International
Publishers New Delhi 2nd Revised Edition.2009 BOOKS FOR REFERENCE: 1. Donold R Cooper and Pamela S. Chindles Business Research Methods. Tata Mcgraw Hill Publishing New Delhi 9th Edition 2007 2. Panneerselvam.R, Research Methodology, PHI Eastern Economy Edition.2006
10 PBA 2106HUMAN RESOURCE MANAGEMENT COURSE OBJECTIVES; 1. 2. 3. 4. To understand the basic concepts of Human Resource Management. To impart to the students the nature of HRM and strategic management of HRM To focus on the Human resource planning, the method of recruitment and selection To expose the students about the employee benefits and services.
UNIT - I Human Resource Management: meaning- nature-scope-functions-objectives-Environment of HRM: external forces-internal forces- -Strategic Human Resource Management: nature of strategies and strategic management- strategic management process-role of HRM in strategic management. (13 Hours) UNIT - II Human Resource planning: meaning- importance -factors affecting HRP-HRP planning processJob Analysis and design - process - methods -problems -factors affecting Job Design-Job Design approaches. (13 Hours) UNIT III Recruitment and Selection: meaning - importance - factors affecting recruitment-processevaluation - recruitment methods and selection- selection process-barriers to effective selectionorientation and placement-purpose -orientation programme evaluation and problems of orientation. (13 Hours) UNIT - IV Training and development: nature of training-training process-performance appraisal and job evaluation: - objectives-appraisal process- challenges, issues of PA-job evaluation- processmethods. (13 Hours) UNIT - V Employee remuneration: components, theories of remuneration-incentives-employee benefits and services: meaning types of employee benefits and services-fringe benefits- executive remuneration. 15
(13 Hours) TEXT BOOK: 1. K.Aswathappa. Human Resource and Personnel Management. Tata McGraw-Hill Publishing Company Ltd. New Delhi-1 2. REFERENCE BOOK: 1. Harold Koontz and Heinz Weihrich. Essentials of Management Tata McGraw-Hill Publishing Company Ltd. New Delhi-1 2. Gary Dessler. Human Resource Management. Prentice- Hall of India Private Ltd New Delhi-1
10PBA2401: BEGINNERS COURSE IN HINDI (IDC)
Unit I Alphabets, Vowels and Consonants (Swar, Vyanjan) Letter combinations (Matrayen). Unit II Vocabulary Parts of the body Name of the Animals, Metals, Households articles. Unit- III Vocabulary Dresses, Ornamentals, Grains, Food articles, Vegetables, Fruits, Birds, Trees, Animals, Relations, Professionals, Tools, Week, Months Unit IV Grammatical aspects Noun Gender (25 words) and Number (25 words) Pronouns and their categories Interrogative pronouns KAUN, KYA, Computer Ke Shabdha (10 words) Unit V Adjectives (20 words), Opposites (20 words), Conjunctions (10 words) Usage of Na Nahee Math, Colors, Directions, Numbers 1 to 50 Books for Reference: 1. Hindi Grammar Sastry and Apte Dakshin Bharat Hindi Prachar Sabha, Chennai 17. 2. Agasthiyar Hindi learning and speaking course through Tamil and English, Dr. S. Sowmiyanarayanan, Agasthiyar Publications, Trichy - 2.
16
10PBA2401: ADVANCED COURSE IN HINDI (IDC) Unit I Lists of the Roots of the Verbs: 1. Transitive Verbs Dek, Pad, Lik, Sun, Bol, Bool, La, Bej, Maar, De, Kar 2. Intransitive Verbs So, Chal, Hans, AA, Daud, Gir, Ut, Ro Bait, Mar Unit II Present Tense Unit III Future Tense Unit IV Past Tense Unit V 1. Case Endings 2. Numbers (51 100, , , ) 3. Computer Ke Shabda (10 words) Books for Reference: 1. Hindi Grammar Sastry and Apte Dakshin Bharat Hindi Prachar Sabha, Chennai 17. 2. Agasthiyar Hindi learning and speaking course through Tamil and English, Dr. S. Sowmiyanarayanan, Agasthiyar Publications, Trichy - 2.
17
10PBA2402 : FRENCH (IDC) Unit I Lecon 1 Lecon 5 Introductions, Salutations; Vocabulaire Pronunciation; Les Articles; Les Adjectifs; Singulier Pluriel; Verbes Etre, Avoir Unit II Lecon 6 Lecon 10 Nombres Cardinaux, Ordinaux; Etre, Avior (Negative, Interrogatif);Le Corps; Ladjectif Possessif; Verbes : 1st groupe Unit - III Lecon 11 Lecon 15 L Heure Verbes- 1st groupe (Affirmative, Negative, Interogative); le jour, le mois, l annee, les saisons; Verbes- 2nd groupe (Affirmative, Negative, Interogative); les measures; ladjectif (demondtative). Unit IV Lecon 16 Lecon 20 Le Pass compse (Affirmative, Negative, Interogative), Le future, verbes (regulier/irregulier). Unit V Lecon 21 Lecon 25 Le future porche, le pass compose. Le pass recent, le verbs pronominal (Affirmative, Negative, Interogative). Text Book: 18
G. Mauger Cours de Langue et de Civilisation Francaises
SEMESTER - III
19
10 PBA 3101-STRATEGIC MANAGEMENT

COURSE OBJECTIVES:
1. To impart to the students the basic concepts of Strategic Management process. 2. To focus on how firms formulate, implement and evaluate corporate business strategies. 3. To develop in the students a mastery over the tools used to analyse the industry and competitors. 4. To promote skills of evaluating and implementing strategies to sustain a firms competitive advantage. UNIT-I Introduction to Strategic Management Strategic management process Corporate level, business level and functional level strategies indented and emergent strategies Strategic planning in practice strategy in action . (10 Hrs) UNIT-II External analysis Industry analysis Porters Five Force Model sixth force Industry life cycle analysis strategic groups in the industry Macro forces influencing industry Internal Analysis Distinctive Competencies and Competitive Advantage The value chain Analyzing competitive advantage and profitability sustaining competitive Advantage. (12 Hrs) UNIT-III Building competitive advantage through Functional level strategy achieving superior efficiency economies of scale Learning effects Experience curve Efficiency in operations Flexible manufacturing system Mass customization Marketing efficiency R & D strategy and efficiency achieving superior innovation and customer responsiveness Building competitive advantage through Business level strategy. (15 Hrs) UNIT-IV Corporate Strategy Portfolio analysis: BCG matrix-GE matrix -Horizontal and vertical integrations strategic outsourcing Diversification Acquisition Restructuring New ventures Strategies in global environment location economics transferring distinctive competencies international, multi domestic, global and transnational strategies Models of entries Global strategic alliance. (13 Hrs) UNIT-V Formulating, implementing and evaluating strategies Implementing strategy in companies that compete in a single industry, across industries Case studies. (15 Hrs) TEXT BOOK: 20
1.
Charles W.L. Hill and Gareth R. Jones, Strategic Management An integrated Approach Biztantra, 6th Edition.
REFERENCE BOOK: 1. Thomas L. Wheelen Strategic Management and Business Policy Pearson Education. 10 PBA 3102 MANAGEMENT INFORMATION SYSTEMS
COURSE OBJECTIVES:
4. To stress the need and use of information in global business and to have a competitive edge. 5. To introduce to students, various information systems for management and modern trends in collecting and disseminating information. UNIT I : Information systems in Business Trends Types Managerial challenges System concept Information systems components Resources Activities strategic uses of Information technology. Becoming an agile company virtual company knowledge creating company. (13 Hrs)
UNIT II : Electronic Business systems Transaction processing systems Enterprise collaboration systems Functional Business systems Marketing manufacturing Human Resource and Accounting: E-commerce concept application and issues. (13 Hrs) UNIT III : Decision support systems Management Information systems - Executive Information System - Enterprise portals and Decision support Knowledge Management system Artificial intelligence Expert system. (13 Hrs) UNIT IV : Information technology planning Organizational competitive advantage models and planning - Implementation End user resistance change management System Development cycle Analysis Design Implementation Evaluation Training conversion and maintenance. (13 Hrs) UNIT V : Ethical responsibility Security issues Privacy issues , Employment and working condition challenges Health issues Societal issues Tools of security measurement, system controls and audits- managing Information technology. (13 Hrs)
TEXT BOOK
1. James A O Brien Management Information Systems Tata McGraw Hill Seventh edition.2007 21
1. 2.
Laudon and Laudon Management Information System PHI Nineth Edition.2006 Davis olson Management Information Systems Tata Mc Graw Hill second edition.2006
10 PBA 34031-LEGAL ASPECTS OF BUSINESS (IDC) OBJECTIVES: To enable the students to be aware of the Contract Act 1872 To impart to them the legal applications of various act in business. To introduce to the students the essentials of Companies Act and the Consumer Protection Act UNIT - I The Contract Act, 1872: Nature and classification of contracts - Essential elements of a valid contract- Offer and Acceptance - Consideration - Valid Consideration - Capacities of PartiesProvisions relating to free consent, valid agreements- performance and discharge of contractBreach of contract. (5 Hrs) UNIT II Sale of Goods Act, 1930- Contract for Sale of Goods - Meaning - Sale of Goods and Agreement to Sell - Essentials of a Contract of Sale - Formalities of a Contract of sale - Sale and Hire purchase agreements- Provisions relating to conditions and Warranties- transfer of property or ownership- performance of Contract of Sale. (5 Hrs) UNIT - III The Negotiable Instruments Act, 1881- Negotiable Instruments - meaning, characteristics, types, parties - holder and holder in due course- negotiation and types of endorsements- dishonour of negotiable instruments. (5 Hrs) UNIT IV The Companies Act, 1956- meaning, features and types of companies- incorporation of a company - Memorandum of Association, Articles of Association and Prospectus- Share Capital Company Meetings. (5 Hrs) UNIT - V The Consumer Protection Act, 1986- meaning of Consumer, person, goods, service, trader, manufacturer - meaning of consumer dispute, complaint - unfair trade practices - restrictive trade 22
Practices- consumer protection councils- consumer disputes redressal agencies. (5 Hrs) BOOKS RECOMMENDED 1. N.D.Kapoor, An Introduction to Mercantile Laws, Sultan Chand & Sons, New Delho 2009 2. Relevant Bare Acts. 10 PBA 3404-CONTEMPORARY BUSINESS EXCELLENCE (IDC)
COURSE OBJECTIVES
4. To develop the students in integrating current business practices with the functional concepts of business. 5. To develop the students to get a hands on approach of current business practices. UNIT I Current ethical values in business-Indian Business practices in the 20th century and 21st Century examples - differences importance of Corporate Social Responsibility and triple line growth current business practices in USA and China. (5 Hrs) UNIT -II E-Marketing evolution - current trends growth of relationship marketing and tele -marketing future of branding in India. (5 Hrs) UNIT III Corporate taxation - benefits of Value Added Tax and simplified tax regime issues related to Public offers benefits and challenges. (6 Hrs) UNIT IV : - Current recruitment practices in manufacturing and services sector Modern training and development tools practised. (5 Hrs) UNIT V 21st Centaury Leadership leaders as visionaries leaders of change examples of Indian, American and Chinese corporate leaders and their traits. (5 Hrs) Note : Pedagogy shall be through Field study, presentation and Seminar, Journals and Websites in relevant areas.
23
SEMESTER - IV
24
10 PBA 4101 INTERNATIONAL BUSINESS

COURSE OBJECTIVES:
6. To introduce students to the world of global business and to expose them to the realities of doing business internationally. 7. To familiarize students with the competitiveness of global industry and the various theoretical frameworks available. 8. To give students an in-depth opportunity to explore various cultural, political and competitive issues involved. 9. To provide a basic understanding of how Multi National Corporations organise and strategise business. UNIT I : Introduction to International Business Management modes of international business globalization reasons, drivers and restraining forces changing world order. (13 Hrs) UNIT II : Environmental frame works Analysis of global environment Political, Economic, Social, Cultural, Legal and Technological environments origin and importance of international organizations: GATT/WTO/IMF/WORLD BANK/UNCTAD. (13 Hrs) UNIT III : International trade theories Adam Smith, Ricardo, Ohlin and Heckshler, New product life cycle theory, implications for International Business including New trade theory, Porters diamond model Economic integration- economic alliances NAFTA, EU, ASEAN, SAARC. (13 Hrs) UNIT IV : Operations country evaluation and selection choosing production, marketing and geographic strategies country comparison tools final country selection. (13 Hrs) UNIT V : Multi National Corporations organization, design and structures- entry strategy and strategic alliances control systems. (13 Hrs)
TEXT BOOK:
1. John D.Daniels Lee H Radebaugh Daniel P. Sullivan International Business, Environment and Operations Pearson 10th edition. 25
REFERENCES
1. Allan M. Rugman and Richard M. Hodgettes- International Business Pearson 3rd ed. 2. Francis Cherunilam International Business Eastern Economy Edition 3rd ed.
10PBA4102 - BUSINESS ETHICS

COURSE OBJECTIVES:
1. To apprise and conseintise the students of ethical issues in Business and Managerial decisions. 2. To make the students aware of the Social responsibilities of Business UNIT I : Overall view of Business Ethics meaning of ethics meaning and nature of business ethics meaning of values importance of ethics and values emerging business ethics issues, Ethics and Social responsibility, Ethics & Law. (13 Hours) UNIT II: Ethical theories and approaches Traditional theories Kohlbergs theory of moral development - modern theories and principles in business utilitarianism - Rights and duties Justice and fairness Relativism, Indian ethics and value systems. (13 Hours) UNIT III: Ethical Decision making process ethical decision making and Corporate governance ethical dilemma Individual factors values and beliefs moral philosophy. Organisational factors Culture, Structure, relationship and conflicts. (13 Hours) UNIT IV: Corporate Social Responsibility towards stakeholders Internal Stakeholders and external stakeholders Ethics in Marketing Advertising, HRM, Finance and Technology Ethics and environment. (13 Hours) UNIT V: Business Ethics in the global environment ethical perception and international business Multinational corporations - first and third world divide global environmental concerns intellectual property violations, Cases in global ethics. (13 Hours)
TEXT BOOKS
1. Manual G. Velasguez: Business Ethics, Concepts & Cases, Prentice Hall of India (P) Ltd, New Delhi, 2005. 26
2. Laura P. Hartman & Abha Chatterjee: Perspectives in Business Ethics, Tata McGraw Hill Publishing Co Ltd, New Delhi, 3rd Edition.2004
REFERENCE BOOKS
1. O.C. Ferrell and John Paul Fraedrich: Business Ethics biztantra Publications, New Delhi. 6th Edition 2. R.V. Badi & N.V. Badi: Business Ethics. Vrinda Publications (P) Ltd, Delhi 2005. 3. Sekhar R.C. Ethical Choices in Business Response Books, New Delhi 2nd Ed. 2002.
AREA OF SPECIALIZATION
FINANCE
27
10 PBA 3311 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

COURSE OBJECTIVES:
1. To have a reasonable knowledge of Indian capital market operations and investment opportunities. 2. To develop the ability to estimate the present and future value of a security by using fundamental and technical analysis. 3. To understand the techniques of diversifying the risk in financial investments. Unit I Meaning types objectives of investments Investment Vs Speculation - Capital market overview Capital market functions Institutional Investors and the changing market. (8 Hrs) Unit II Fundamental Analysis: Economic and industry analysis Company analysis- Measuring and Forecasting earnings- Applied valuation techniques - Graham and Dodds investor ratios (10Hrs) Technical Analysis: Forecasting individual stock performance Tests Fundamental and Technical analysis - Charting methods Market Indicators. Trend Trend reversals Patterns - Moving Average Exponential moving Average Oscillators Dows theory Random walk the Efficient Market Hypothesis Empirical test of Semi Strong Form. (10Hrs) Portfolio Analysis and selection: Traditional portfolio analysiseffects of combining securities Markowitz risk return optimization Diversification risk and investors preferences selecting best portfolio Sharpe portfolio optimization capital market theory CAPM Arbitrage pricing theory. (12Hrs) Portfolio evaluation and revision: Portfolio evaluation Sharpe Treynors Jensons performance measures for portfolio evaluation Mutual funds and their performance evaluation - Portfolio revision constrains in revision portfolio revision strategies. (10Hrs)
Unit III
Unit IV
Unit V
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TEXT BOOK 1. Punithavathy Pandian, Security Analysis & Portfolio Management Vikas Publishing House Pvt., Ltd., 2001. REFERENCE BOOKS: Donald E. Fischer & Ronald J. Jordan, Security Analysis & Portfolio Management, Prentice Hall of India Private Ltd., New Delhi 2000. 1. Bhalla. V. K Investment Management, S. Chand & Company Ltd., Seventh Edition, 2000.
10 PBA 3312 RETAIL BANKING

OBJECTIVES:
1. To make the students understand the emerging concepts of Retail Banking in India. 2. To create awareness on Issue Management, Mergers, Mutual Funds. 3. To facilitate the students understand Financial Services. UNIT I : Introduction An Over view of Indian Financial System Merchant Banking in India Recent Developments and Challenges ahead Institutional Structure Functions of Merchant Banking Legal and Regulatory Frameworks SERA SEBI guidelines (8 Hrs) UNIT II : Role of Merchant Banker in Appraisal of Projects, Underwriting Arrangements, Dealing with Bankers to the Issue, Underwriters, registrars, and Brokers Offer for Sale Book Building Green Shoe Option E-IPO Private Placement Bought out Deals Placement with FIs, MFs, FIIs, Off-Shore Issues Issue Marketing Advertising Strategies NRI Marketing Post Issue Activities. (12 Hrs) UNIT III : Mergers and Acquisitions Portfolio Management Services Credit Syndication Credit Rating Mutual Funds Business Valuation. (10 Hrs) UNIT IV Leasing and Hire Purchasing Basics of Leasing and Hire Purchasing Financial Evaluation (10 Hrs) UNIT V : Consumer Credit Credit Cards Real Estate Financing Bills Discounting Recent Developments in Factoring and Forfeiting Venture Capital. (10 Hrs)
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Text Books : 1. M.Y.KHAN, Financial Services Tata McGraw Hill, 3rd Edition, 2005. 2. Machiraju, Indian Financial System Vikas Publishing House, 2nd Edition, 2002. References : 1. J.C.Verma, A Manual of Merchant Banking Bharath Publishing House, New Delhi, 2001. 2. K. Sriram, Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad, 1992
10 PBA 3313 : STRATEGIC FINANCIAL MANAGEMENT

COURSE OBJECTIVES:
1. To make the students understand the emerging methods of valuing the business organizations. 2. To inculcate the skills of restructuring the business organizations and effectively planning for turnaround strategies of sick units. 3. To create awareness of Corporate Governance. UNIT - I Financial Planning Approaches to Financial Planning Short Term Financial Planning Analyzing financial performance Corporate valuation- Adjusted book value approach- stock & debt approach Direct comparison DCF approach continuing value Guidelines for corporate valuation 10 Hrs Methods and key premises of VBM Marakon approach Alcar approach Mckinsey approach Stern Stewart approach- BCG approach Potential and hurdles for VBM in India 10 Hrs Mergers reasons mechanics cost and benefits of merger terms of merger purchase of a division & plant takeovers business alliances managing acquisition divestitures ownership restructuring privatization - Codes and Procedures Techniques Defensive Strategies Cross Border Deals. 12 Hrs Corporate Sickness The Magnitude Different Interpretation of Sickness Causes of Sickness Turnaround Types of Turnaround Basic Approaches Surgical vs. Humane Phases in Turnaround Management. 8 Hrs Financial measures Balanced score card Part system performance excellence awards divisional performance measurement strategic performance measurement evolving practices. Corporate governance divergence of interest agency cost reporting legal provisions and SEBI code for corporate governance. 10 Hrs
UNIT -II
UNIT -III
UNIT -IV
UNIT - V
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Text Book: 1. Prasanna Chandra, Financial Management Theory and Practice, TMH.2008 Reference Books: 1. James. C. Van Horne, Financial Management and Policy, Pearson education 12th edition 2005, 2. M.Y.Khan, Financial Services, Tata McGraw Hill 3rd Edition.2006 3. Richard A.Brealey and Stewat C.Myers, Principles of Corporate Finance TMH.3rd edition
10 PBA 3314 PRINCIPLES AND PRACTICE OF INSURANCE

OBJECTIVES:
1. 2. 3.
To have a knowledge of life insurance and its tax advantages. To inculcate the skills of selection and classification of risk investment To make the students understand the concept of general insurance.
Unit I Principles of Life assurance: Nature of insurance classification of insurance economic value of the Earning Head of the Household Basic insurance protection Business use of Life Insurance Contracts Insurable Interest Need for utmost good faith Disclosure of material facts Warranty Tax advantages of certain assurance Wealth tax. (10 Hrs) Unit II Selection and classification of risks Objectives for selection and classification of risks Factors relating to physical hazard Factors relating to occupational hazards and moral hazard Source of information insurance of Female lives Rating of female lives. (10 Hrs) Unit III Investment of life fund : Investment of LIC Investment of life insurance fund basic principles statutory requirements of investment valuation purpose and types. (10 Hrs) Unit IV Policy conditions and privileges calculation of paid up values surrender values loans foreclosure alterations distribution of bonus calculation of vested bonus Interim bonus final bonus settlement of claims calculation of benefits payable on Maturity claims, Death claims and adjustment for loans, unpaid premium and interest. (10 Hrs) Unit V General insurance need for general insurance types of general insurance marine insurance credit insurance motor insurance- liability insurance aviation insurance-engineering insurance-burglary insurance- mediclaim project insurance loss of profit insurance principles of general insurance privatization of insurance in India role of IRDA. (10 Hrs) 31
TEXT BOOK
1.
Alka Mittal, Dr. S.L. GUPTA, Principles of Insurance and Risk Management. Sultan Sons 2007
REFERENCE BOOKS:
1. Dr. P.K. Gupta, Insurance and Risk Management JBA Publishes 2004
2. Dr. Karam Pal, Dr. B.S. Bodia, Insurance Management Principles & Pracices JBA Publishes 2007
10 PBA 4315 INTERNATIONAL FINANCIAL MANAGEMENT

COURSE OBJECTIVES:
1. To instill the skills of documenting foreign trade. 2. To create the awareness of available sources of finance and incentives for Indian exporters. 3. To instill the skill of managing the financial aspects of a Multinational Companies.
UNIT I
International Finance v/s Domestic Finance Goals for International Financial Management Globalisation of World Economy Recent Trends International Monetary System and change rate arrangements Classical gold standards Breton wood systems - fixed and flexible exchange rates. (10 Hrs)
UNIT II
: Definitions and Characteristics of Foreign Exchange Market Spot Market and forward market Balance of Payments Components of Balance of Payments Exchange Rate Determination Factors influencing foreign exchange markets Exchange Rate Theories Purchase Power Parity Interest Rate Parity International Fisher Effect. (10 Hrs) UNIT III : Risk; exposure; transaction, translation, economic exposure Managing transaction, translation and economic exposure; Country risk management: Forecasting Exchange Rates Efficient Market Approach Fundamental Approach Technical Approach. (10 Hrs) UNIT IV : Documentation of Foreign Trade, INCO Terms Payments terms Letters of Credit Pre Shipment and Post Shipment Finance Deferred Payment Terms Export Trade Documents, Financial Documents Types of Invoices, Certification of Origin, Packing list and Certificate of Inspection. Transport Documents Export Declaration Forms, Export Certification FEMA (10 Hrs) UNIT V : Government Organisations Promoting Exports EXIM Bank ECGC and its schemes Import Licensing Financing methods for import of Capital 32
goods. Export Incentives Duty Exemption IT Concession Marketing Assistance EPCG, DEPB Advance License Other efforts Export Promotion EPZ EOU SEZ and Export House. (10 Hrs)
TEXT BOOKS:
1.
Eun & Rensnick, International Financial Management, TMH.4th edition 2008

REFERENCE BOOKS:
1. Apte P.G., International Financial Management Tata McGraw Hill 4th edition 2007 2. Shapiro. C Multinational Financial Management, PHI.3rd edition 2008 3. Websites of WTO, World Bank, IMF, ECGC and EXIM Bank.
10 PBA 4316 FINANCIAL DERIVATIVES COURSE OBJECTIVES: 10. To introduce the concepts of various derivative instruments used in the financial and commodity markets. 11. To provide the knowledge of managing investment risks by using suitable derivative instruments. 12. To make the students understand the procedures and systems being followed in derivative markets. UNIT I : Financial Derivatives Definition Types-Different classification of traders Futures contract Daily settlement and margins Delivery Types of orders Forward vs futures contracts. (10 Hrs)
UNIT II : Hedging strategies using futures - short and long hedges Basis risk - cross hedging stock Index futures Forward price in an investment asset - valuing forward contracts - Convenience yield Cost of carry. (10 Hrs) UNIT III : Swaps advantages and disadvantages interest rate swaps currency swaps credit risk Types of Swaps - options call and put Naked and covered. (10 Hrs) UNIT IV : Factors affecting option prices - upper and lower bounds effect on dividends spreads Bull - Bear Box - Butterfly - calendar- Diagonal combinations. (10 Hrs) UNIT V : Pricing of options one step Binomial and Two step binominal models Black Scholes pricing formula, options on stock indices and currency options. (10 Hrs) 33
TEXT BOOK
1. John C. Hull Options Futures and other Derivatives, Pearson Prentice Hall Seventh Edition.2009
1. GuptaS.L. Financial Derivatives Theory concepts and problems PHI Eastern Economy Edition.2008 2. Robert A. Strong Derivatives An introduction, Thomson South western.2006
10 PBA 4317- STRATEGIC COST MANAGEMENT COURSE OBJECTIVES: 1. To develop the skill of implementing and managing costing systems in organizations. 2. To facilitate the students for understanding the linkages between strategic management and costing system to add value in the processes. 3. To make the students understand the importance of quality in the cost of a product. UNIT I Strategy and Cost Management Strategy Formulation and Cost System Design Alternate Strategies Objectives of Cost Management Systems Causes and Symptoms of Broken Cost System remedies 10 Hrs Activity Based Costing meaning and terms used in ABC system Comparing ABC with traditional costing system advantages and demerits of ABC ABC in service organization Activity Based Management implementing ABC- using ABC for improving cost management and 10 Hrs profitability. Value Chain basic concepts value creation process- primary and supporting activities achieving superior efficiency supply chain corporate profitability through supply chain maximizing shareholder value through supply chain strategic management of supply chain for reducing inventory cost integrated approach for effective management. 10 Hrs Strategic cost management for competitive advantages Value analysis-back flush costing Kaizen costing Cost of quality Life cycle cost Target costing Strategic total cost management. 10 Hrs Management control systems transfer pricing guidelines for transfer pricing - Financial and non financial Performance measurement performance measurement in multinational companies. 10 Hrs 34
UNIT II
UNIT III
UNIT IV
UNIT V
Text Books: 1. Charles T. Horngren, Srikant M. Datar, George Foster, Cost Accounting PHI.3rd edition 2. Cooper R, and Kaplan Robert S., Design of Cost Management Systems, Prentice-Hall.2nd edition Reference Books: 1. Barry J. Brinker, Strategic Cost Management, Free Press.2008 2. Sahay B.S., Supply Chain Management in the twenty first century, Macmillan.2007
10 PBA 4318 - TAXATION LAW COURSE OBJECTIVES: 1.To grant the students a good comprehension of the contemporary tax law and its importance in corporate business decision making. 2.To impart the basic concepts of residential status under tax laws. 3.To have an in depth knowledge of the direct and indirect tax laws in India. UNIT I : Basis concepts of Indian Tax Laws; direct and indirect-tax regimes in India, contemporary tax laws. mechanics of income tax act, central excise act, customs duty act, service tax act and the local value added tax. (8 Hrs) UNIT II : Definition of various terms, in the Income Tax Act, Residential status and its impact on tax, Income exempt from tax - clubbing of income- set-off of lossespermissible deductions from gross total income; computation of tax liability; deduction of taxes at source; interest payable by assesses and Governmentintroduction to unified code of direct taxes (14 Hrs) UNIT III : The impact of the Income Tax Act provisions on Foreign Collaboration, Mergers and Amalgamations, Investments and Research and Development; tax laws on personal finance. (8 Hrs) UNIT IV : Law on customs duty in India;; the Harmonized code in tariff; Central Excise Law in India concept of GST and the value added tax (12 Hrs) UNIT V : The role of indirect taxation in different sectors; the impact of the indirect taxes on corporate financial decision making; (8 Hrs) 35
TEXT BOOK:
1. Dr. Singhania, Vinoth K, Students Guide to Income Tax, Taxmann publications 2009.
BOOKS FOR REFERENCE: 1. V.S. Datey, Indirect Taxes Law & Practice, Taxmann Publications.2008 2. Taxmanns Income Tax Act, 3rd Edition 2009.
MARKETING
36
10PBA 3321ADVERTISEMENTAND SALES PROMOTION MANAGEMENT Course Objectives: 4. To aquaint the students develop an effective Advertising program. 5. Appreciate from a clients side perspective as well as an agency. 6. The second module will give an overall idea about the sales promotion tools practised and the importance of relationship marketing. Unit I : Advertising fundamentals key element in marketing Advertising in India Various forms and its functions Objectives Sales and behavioural Social and Cultural influences Attitude formation Consumer behaviour and the communication process (10 Hrs) : Client Agency relationships Org Structure Responsibilities of functional depts Flow of Communication and work Client Agency role of client servicing agency compensation advertising budget making process Sp. Methods of determining advertising Appropriation. (10 Hrs) : Campaign Development outline and creation of advertisement Concept of positioning importance creativity development of a creative strategy execution from client brief to media releases media vehicles media planning trends. (10 Hrs) : Sales Promotion Nature, Objectives and types of trade promotion Trends Consumer promotion tools event Management planning a promotional campaign tools and integration of the promotion mix. (10 Hrs) : Relationship Marketing fundamentals customer life time value customer life cycle Customer acquisition and Retention Customer loyalty and profitability Customer Database CRM and use of IT in relationship process. (10 Hrs)
Unit II
Unit III
Unit IV
Unit V
. TEXT BOOKS: 37
Jaishri Jethwaney and Shruti Jain Advertising Management Jaishri Jethwaney and Shruti Jain Oxford University Press. REFERENCE BOOKS 1. U.C.Mathur Advertising Management New Age International Publishers. 1. Y.L.R. Moorthi Brand Management. 2. George E. Belch and Michael E. Belch Advertising and Sales Promotion an Inegrated Marketing Communication Perspective Tata McGraw Hill 6th Edition.
10PBA3322 - SERVICES MARKETING

OBJECTIVES:
1. To make the students understand the uniqueness of services marketing 2. To identify and analyse the various components of the services mix. 3. To appreciate the role of employees in service delivery and customers satisfaction. Unit I : Introduction to services-services marketing- difference between goods and services marketing- concept of service marketing triangle - GAP models of service quality. (10 Hrs) Unit II : Consumer behaviour in services- Levels of expectations customer perception of services factors influencing customer perception strategies for influencing perception. (10 Hrs) Unit III: Marketing mix in services marketing Importance of additional Ps- peoplephysical evidence and process- service design and positioning new service development types, stages market segmentation in services. (10 Hrs) Unit IV : Delivery of quality services Quality gaps key factors and strategies for closing the gap. (10 Hrs) Unit V : Marketing of services with special reference to financial services, health services, educational services, professional services and hospitality services including travel hotel and tourism. 38
(10 Hrs)
TEXT BOOK:
1.
Zeithaml, Bitner, Gremler, Pandit, Service Marketing - Tata McGraw Hill, 4th edn.
REFERENCES BOOKS:
1. 2. 3. 4.
Rajendra Nargunkar Services Marketing The McGraw-Hill Companies. Zeithaml V and Bitner M.J. 1996. Services Marketing. McGraw Hill S.M. Jha, Service Marketing, Himalaya Publishing House-Revised edition 2000 Woodruffe H. 1997, Services Marketing, New Delhi- MacMillan India Ltd. 10PBA3323 CONSUMER BEHAVIOUR AND MARKETING RESEARCH
COURSE OBJECTIVES: 13. To understand the importance of consumer behaviour in Marketing, its models and types. 14. To equip the students with various intrapersonal and interpersonal determinants of consumer behaviour. 15. To provide the students with basic consumer behaviour research processes to reporting. UNIT I : Introduction to Consumer Behaviour difference between consumer and customer nature and characteristics of Indian Consumer Benefits of consumerism. (10 Hrs) UNIT II : Individual influences on consumer behaviour- motivation personality perception cues and responses measures of consumer learning (Recognition and Recall measures) (10 Hrs) UNIT III : External influences on Consumer Behaviour Family and reference groups changing family structure decision making expanding role of child in family decision making family life cycle and marketing strategy. (10 Hrs) UNIT IV : Research in consumer behaviour consumer behaviour research paradigms quantitative and qualititative methods current trends in Consumer Behaviour research. (10 Hrs) UNIT V : Consumer research process developing research objectives collecting secondary data data analysis and interpretation reporting research findings.. (10 Hrs)
TEXT BOOK: 1. M.R. Cooper, Schindlrs Tata Mc Graw Hill, Consumer Behaviour and Marketing action Henry Assad Thomson learning.
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1. Schiffman Kanut, Consumer Behaviour EEE- 8th Edition. 2. Luck Rubin, Marketing Research PHI. 7th edition.
10PBA3324 - BRAND MANAGEMENT OBJECTIVES 1. To make the students understand brand and brand management. 2 To examine the importance of brand marketing strategy and the keys to the long- term success. 3. To explain the branding process in the context of consumer and consumer-durable goods and services UNIT - I Product Management Types Personality product line and product mix from product to Brand. (10 Hrs) UNIT -II New product development Factors influencing design of the product developing product strategy product strategy over Product Life Cycle (PLC) Customer and competitor analysis. (10 Hrs) UNIT - III Brand Management Brand development extension Brand equity concepts identity and image Brand challenges and opportunities. (10 Hrs) UNIT - IV Brand Leveraging and Brand performance establishing a Brand equity Management system steps in brand building Co-branding, celebrity endorsement Cases in Branding of products and services. (10 Hrs) UNIT - V Designing and sustaining Branding strategies establishing Brand Values Brand extension and brand transfer Managing brand over time. (10 Hrs) 40
TEXT BOOK 1. Chaturvedi. B.M. Total Brand Management - an introduction BOOKS FOR REFERENCES 1. Richard Ellior, Larry percy, Strategic brand management. Brand management 2. Harsh V Verma Excel Books. 3. Das.Naveen, Brand Management perspectives and practices. 4. Pati, Debashish, Branding Concepts. 10PBA4325 RETAIL MANAGEMENT COURSE OBJECTIVES: 1. To equip the students with the fundamental framework of retail marketing. 2. To understand the various elements involved in the making of retail strategy including retail location strategy and store design strategies. UNIT I : Introduction to Retail Management Marketing global retail market Retail in India- Retail as a career drivers and challenges to retail development in India . (10 Hrs) Indian Edition, Oxford
UNIT II : Retail categories Size and growth segments Food and Grocery, Food services clothing and textiles - consumer durables Footwear Jewellary etc- Theories of retail development and Business Models in Retail. Traditional and India specific models in Retail Business. (10 Hrs) UNIT III : Understanding retail consumer factors influencing retail shopper - decision making process Retail strategy store site selection store design methods of evaluating trading area Retail Franchising and its types. (10 Hrs) UNIT IV : Retail Merchandising Assortment planning methods of merchandise procurement retail pricing and evaluating merchandise performance Private labels. (10 Hrs) UNIT V : Store operations and profitability - Budgeting and planning Retail Economics servicing retail consumer importance and current practices in Retail Management Information system and supply chain management (10 Hrs)
TEXT BOOK: 1. Swapna Pradhan Retailing Management, Mc Graw Hill. 41
BOOKS FOR REFERENCE: 1. GEORGE H LUCAS, ROBERT P BUSH, LARRY G. GRESHAM, Retailing All India Publishers & Distributors, Chennai 84. 2. Gilbert David: Retail Marketing Management, Pearson New Delhi 2005 3. LEAVY Michael Retailing Management, Tata Mcgraw Hill 4. Bajaj Chetan: Retail Management New Delhi Oxford University Press 2005.
10PBA4326 - SALES AND DISTRIBUTION MANAGEMENT Course Objectives Understand the importance, roles and skills required in sales function. Learn basic terms used in sales forecasting, approaches, methods and sales budget allocation. Understand the basic tenets of sales organizations, organizing, staffing, training and motivating. Understand the role of distribution management, channel strategies and to introduce the students logistics and supply chain management function. UNIT - I Intro to sales management function evolution nature and importance - roles and skills types of sales managers/ sales management positions sales objectives, strategies link between sales and distribution management. (10 Hrs) UNIT - II Personal selling effective communication skills sales process sales forecasting approaches sales budget management of sales territories and quotas. (10 Hrs) UNIT - III Organizing and staffing basic organizational structures size and staffing training and motivating the sales force compensating and leading the sales force controlling sales force expenses/audit evaluation of sales personnel. (10 Hrs) UNIT IV Distribution management marketing channels wholesale retail current wholesale and retail scene in India futurity designing channel systems channel management conflict. (10 Hrs) UNIT V 42
Logistics origin and definition scope extension into supply chain management focus areas of logistics and supply chain management. (10 Hrs) TEXTS 1. Prof. Krishna K Havaldar and Vasanth Cavale (Excel) Sales and Distribution Management REFERENCES 1. Dr. S.L.GUPTA (Tata McGraw) Sales and Distribution Management / Tapan Panda and Sunil Schadev. (Oxford Edition) 2. John.Mentzer and mark a Moon Sales Forecasting Management a demand management approach (Sage Edition 10PBA4327-RURAL MARKETING OBJECTIVES 1. To provide an overview of rural markets and emerging perspectives of rural marketing. 2. To equip the students from managerial view point the differences between rural marketing and main stream marketing. 3. To analyse the Strategic issues and opportunities in rural marketing. UNIT - I Definition and scope of rural marketing concepts components of rural markets classification of rural markets, rural v/s urban markets. (10 Hrs) UNIT - II Rural marketing environment population occupation pattern, literacy level, rural credit institutions, rural retail outlets, rural credit outlets, print media in rural areas. (10 Hrs) UNIT - III Rural Consumer Behaviour Buyer Behaviour models rural specific Consumer Behaviour factors Economic/Political/Social/Technology Rural consumer characteristics Occupation, Income, Life style, Personality, life cycle stages. (10 Hrs) UNIT - IV Rural Marketing Strategies Segmenting, Targeting and Positioning Hetrogenity in Rural - Pre requisites for effective segmentation Basis and approaches to rural segmentation. (10 Hrs) UNIT - V Accessing Rural Marketing Coverage status in Rural Markets Distribution channels Haats / Standies Distribution models of FMCG companies /Durable Companies emerging distribution models ITC E-Choupal etc., (10 Hrs) 43
Text Book: 1. Pradeep Kashyap & Siddhartha Raul, Biztantra, Rural Marketing, Vikas Publishing House. References 1.. U.C.Mathur, Rural Marketing, excel books, 1/c. 2. Tej K.Bhatia, Advertising and Marketing in Rural India Macmillan. 3. Keshysp, Rant B.Zhantra, The Rural Marketing book 4. Lalitha Ramakrishnan, Cases in Rural marketing an integrated approach.
10PBA4328 - INTERNATIONAL MARKETING OBJECTIVES 1. To emphasis the concept of Internationalization of Enterprise, especially considering the competitive global situation. 2. To lay special emphasis on Exports and a total study on various methods of Exports. 3. To understand the Exports scenario in India. UNIT - I International Marketing: Identifying foreign markets and opportunities International marketing task and Philosophy. (10 Hrs) UNIT - II International Marketing Mode of Entry: Direct exports FDI Joint ventures subsidiaries licensing Franchising/contracts and Contracting/Barter and Counter trade/Alliance/Mergers and Acquisitions. (10 Hrs) UNIT - III International Product Policy Planning Moving Products across Borders Pricing for exports and Logistics. (10 Hrs) UNIT - IV International Promotion Advertising, other forms and Sales force. Export structure selection on channels & Appointment of Agents and Distributors. International Marketing Intelligence Sources - Research/Evaluation & Organisation (10 Hrs) 44
UNIT - V Balance of payments Export Promotion and Incentives Governmental and Institutional support Exchange control & Export credit Export Houses/ Trade Houses/ FTZS Export procedure and documentation (10 Hrs)
TEXT BOOK
1.
Cherunilam Francis: International Marketing: Himalaya Publication 2004 Mumbai.

REFERENCES:
1. V.H. KIRPALANI, International Marketing 2. Srinivasan R. International Marketing PH1 New Delhi 2006 3. Yuvaraj S. INTERNATIONAL MARKETING Vriuda Publications New Delhi 2004 4. Rajagopal international marketing Vikas Publications New Delhi 2007
HUMAN RESOURCE MANAGEMENT
45
10PBA3331 - TRAINING FOR RESULTS

COURSE OBJECTIVES:
1. To make the students understand the concept of training , its need and importance. 2. To help them design training programme for the group. 3. To enable the students to cope up with the learning process and the training need assessment. 4. To impart the students the different methods and approaches to training. UNIT- I Training and development: concept of training- role, need, and importance of training on the job training- role of stake holders in training. (10 Hrs) UNIT- II Learning: process - features need for integrated approach -methods - factors influencing learning process-training needs assessmentapproaches to training needs-factors affecting performance-levels of training needs. (10 Hrs) UNIT- III Training programme-factors in designing training programme- check list for designing training programme training programme delivery- making the training programme functionalempowering the group-concluding the programme-qualities of a professional trainer. (10 Hrs) UNIT- IV Methods of training-importance-functions-and factors influencing the choice of a training method-developing audio visual materials-using various methods like ,fonts, colour, and graphscommon forms of visual aid-Characteristics of effective of course materials-printed materialsdeveloping training support materials. (10 Hrs) UNIT-V Measuring impact of training-need for result based training- trend towards measurement of training-developing results based approach-levels of training: The Kirkpatrick Four Level 46
Approach-Kaufmans five levels of evaluation of training impact- the CIRO Approach to evaluate training method-and the Philips Five Level ROI frame work to evaluate training impact. (10 Hrs) TEXT BOOK: 1. Dr R K Sahu, Training for Development, Excel Books, New delhi 2005 REFERENCE BOOKS: 1. Rolf P Lynton and Udai Pareek, Training for Development, Vistaar Publications 2008 New Delhi. 2. Stephen P Robbins and Philip L Hunsaker, Training in Interpersonal Skills, PHI New Delhi
10 PBA 3332-PERFORMANCE AND COMPENSATION MANAGEMENT

COURSE OBJECTIVES;
1. To impart to the students the basic concepts of performance and compensation management. 2. To help the students to be familiar with wage and salary administration 3. To provide the students an overview of the incentives and benefits offered to employees UNIT- I Performance appraisals: Definition, Objectives, Need, Essentials problems-, methods Traditional and Modern - Graphic Rating-Scale, Straight Ranking Method, Paired Comparison Method, Critical Incident Method, Group Appraisal, Confidential Methods, Behavioral Anchored Rating Scale - 360 Degree appraisals assessment centres-peoples maturity and capability models (10 Hrs) UNIT- II Wage & salary administration; Nature and Scope, Compensation, wage determination process, Factors Influencing wage and Salary Administration. Theories of Wages, Types of wages ; Time rate, piece rate, debt method, Wage differentials. (10 Hrs) UNIT- III Incentives and fringe benefits: Incentives Definition , Types, Individual incentives : Measured day Work, Piecework, standard hour, Gain sharing, its advantages and disadvantages, Organisation Wide incentives Scanlon Plan, Kaiser Plan, Profit sharing, Non-financial incentives, Fringe Benefits (10 Hrs) UNIT-IV Incentives and retirement plans: Basic Pay, Provisions for Dearness allowance- Calculation of total compensation package, various methods of compensating cost of living, Neutralization factors. Executive Compensation Plan, Retirement Plan. (10 Hrs) UNIT-V 47
Individual group variable compensation: Pay for Performance, Pay by Seniority, Group Piece rate, Production sharing plan, Employee Profit sharing, Employee stock options, Gain Sharing. (10 Hrs)
TEXT BOOKS:-
1. B.D Singh - Compensation & Rewards management Excel Books 2. Dessler,Garry,V. Human Resource Management, PHI- 7th edition. BOOKS FOR REFERENCE 1. .R.K Sahu Performance management systems Excel Books 2. Aswathappa.K.-Human Resource and Personnel Management Tata McGraw Hill 3. A M Sharma Aspects of Labour Welfare and Social Security - HPH
10 PBA 3333: STRATEGIC HUMAN RESOURCE MANAGEMENT

COURSE OBJECTIVES:
1. To introduce to the students the emerging field of strategic human resource management. 2. To help the students to understand the nature of the changing global business environment and the role of HR. 3. To enable the students to appreciate the various methods and techniques of Strategic Human Resource Management.
UNIT I BOOKS TEXT : Fundamental elements of strategy vision, mission, goals and objectives; Forms of
strategy intended and realized strategies; views on the strategic management process Rational planning, incrementalism and organizational learning; Difference between strategic management and others types of management. (10 hrs) UNIT II : Major trends in organizations and business environment in HRM; Emerging challenges to Human Resource Management; Strategic perspective in human resource management; Concept, aims and foundations of SHRM Evolutionary stages, theories and models of SHRM. (10 hrs)
UNIT III : Human Resource Environment: Technology and organization structure
Management trends Demographic trends Utilization of human resources International developments Human resource legal environment. (10 hrs)
UNIT IV : Strategic role of Human Resource Planning; efficient use of human resources;
Dealing with employee selection, surpluses and employee shortages. Talents and retention management- Employee value propositions- Reward and development systems strategically oriented performance measurement (10 hrs)
UNIT V
: Individual practices & Systems of high performance human resource practices; performance management; Human resource evaluation. HR scorecard, using MBO, Policy Deployment for aligning HRM with Business. (10 hrs) 48
1. Charles R. Greet, Strategic Human resource Management A general management approach (2nd Edn), Pearson Education (Singapore) Pte Ltd, New Delhi 2001 2. Bhatia S.K. Human Resource Management A Competitive Advantage, Deep and Deep Publishing Pvt. Ltd., New Delhi, 2006 BOOKS FOR REFERENCE 1.Alex Miller and Gregory G. Dess, Strategic Mangement (2nd Edn), McGraw Hill Companies Inc., New York, 1996 2.Philip Sadler, Strategic Management (2nd Edn) Kogan Page India Private Limited, New Delhi, 2004 3.Anuradha Sharma and Aradhana Khandekar, Human Resource Management An Indian Perspective, Response Books, New Delhi, 2006
10 PBA 3334-COUNSELLING COURSE OBJECTIVES: 1. To introduce to the students the concept, definition and need for Counselling. 2. To inform the students the emerging areas of Counselling 3. To equip the students on the skills and techniques of Counselling UNIT I Counselling meaning, objectives, Qualities required of a counselor. Theoretical approaches of counselling. (10 Hours) UNIT II Counselling skills and its process. Skills, Relationship, Sympathy Vs Empathy and problem solving, decision making, behavior modification skills, Process, Steps, Techniques and Interventions. Models in counselling Gerad Agents Model, Skill Model. (10 Hours) UNIT - III Life span Counselling- Counselling with different age groups. Work place Counselling. (10 Hours) UNIT - IV Counselling for managing changes Migrants, Refugees and organizational changes Counselling at different situations Trauma care, Communal riots, Rape Victimes, broken family, Alcoholics and their family, suicide attempts and AIDS victims. (10 Hours) UNIT - V Ethics in counselling Code of Ethics and Practice of Counselling. Issues and Situations. (10 Hours)
TEXT BOOKS:
1. Michael Carroll 1996, Workplace counselling: A systematic approach to employee care , Sage publications, New Delhi. 49
2. Narayana Rao.S. 1991, Counselling & Guidance Second Edition, Tata Mcgraw-Hill publishing company Ltd., New Delhi. BOOKS FOR REFERENCE 1. Phil Joyee & Charlotte Sills: Skills to Gestalt Counselling and Psychotherapy 2002: Sage Publications, New Delhi. 2. Ray Wolfe & Windy Dryden: 1996, Handbook of Counselling Psychology, Sage Publications, New Delhi. 3.. Dave Mearns 1997, Person Centered Counselling Training, Sage Publications, New Delhi
10 PBA 4335-CHANGE MANAGEMENT AND ORGANISATIONAL DEVELOPMENT

COURSE OBJECTIVES:
1. To impart the students an overview of organizational change 2. To help the students to gain knowledge on change management and OD 3. To enable the students to develop skills in managing change at the Global level.
UNIT I
: Organisational change: meaning-forces- types theories of change-recent approaches-models of change-techniques skills-and strategy for managing change. (10 Hrs) : Managing change in HR -issues relating to human resource process and functionsHRD for managing change- HR initiatives for managing change in Indian organizations and in Global context. (10 Hrs) role of OD consultant-applications of OD in India- new trends in Indian Business Scenario- -need for OD interventions. (10 Hrs)
UNIT II
UNIT III : Organisational development-meaning history-process-OD interventions-types -
UNIT IV : Work Process and Management of change - Work process models-Kaizen: -ERP
-Kanban process -Business process management -business process Re-engineering -essentials for the effective management of change. (10 Hrs)
UNIT V
: Managing Change in Knowledge Era importance - knowledge management and implementation-steps in implementation of Knowledge Management-Learning Organisation-disciplines and operational approaches of learning organizationsguidelines to build learning-integrated model for managing organizational change. (10 Hrs) 50
TEXT BOOKS
1. Nilanjan Sengupta,Mousumi S.Bhattacharya and RN.Sengupta Managing Change in Organisations .PHI2006 2. Wendell L.French and Cecil H.Bell Jr. Organisatioaal Development, PHI 6/E 1999 REFERNCE BOOK. 1.Radha R sharma Change,Management Concepts and Applications.Tata Mc graw Hill
10 PBA 4336 - INDUSTRIAL RELATIONS AND LABOUR LEGISLATION

COURSE OBJECTIVES
1. To help the students to learn the basic concepts of Industrial Relations. 2. To impart to the students the importance of Trade Union and collective bargaining. 3. To enable them to learn the various Labour Legislation. Unit I : Industrial relations--Dimensions to employee relations-Approaches to Industrial relations Objectives-Forms-Theories and Evolution of IR (10 Hrs) : TradeUnions- Objectives-Functions-Role-Classifications-Theories of trade Union-Growth of Trade Union Movement-Problems-Measures to Strengthen Trade Union Movement-Strategy for building responsible Trade Unionism. (10 Hrs)
Unit II
Unit III : Conflict resolution-Concept-Process-Nature-Types-Strategies to Conflict Resolution- Collective Bargaining - Concept-Definitions-Nature-FeaturesProcess-Collective Bargaining in India- Factors Conditions- Suggestions for effective implementations of CB (10 Hrs) Unit IV : Factories Act 1948 The Payment of Wages Act 1936 The Minimum Wages Act 1948 The Payment of Bonus Act 1965. (10 Hrs) Unit V : The Employees State Insurance Act 1948 The Employees Provident Fund and Miscellaneous Provisions Act 1952 The Maternity Benefit Act 1961- The Payment of Gratuity Act 1972. (10 Hrs)
BOOKS FOR REFERENCE 1. B D Singh Industrial Relations Excel Books New Delhi 2. Relevant Bare Acts 3. N.D. Kapoor, Elements of Industrial Law Sultan Chand & Sons 2002. 51
10 PBA 4337-MANAGERIAL BEHAVIOR AND EFFECTIVENESS COURSE OBJECTIVES: 1. To help the students to identify the dimensions of managerial jobs. 2. To inculcate the concept of managerial and organizational process. 3. To enable the students to develop competitive spirit and foster creativity. UNIT- I Identifying the managerial job: Descriptive Dimensions of Managerial Jobs Methods Model Time Dimensions in Managerial Jobs Effective and Ineffective Job behaviour Functional and level differences in Managerial Job behaviour. (10 Hrs) UNIT- II Designing the managerial job : Identifying Managerial Talent Selection and Recruitment Managerial Skills Development Pay and Rewards Managerial Motivation Effective Management Criteria Performance Appraisal Measures Balanced Scorecard Feedback Career Management Current Practices. (10 Hrs) UNIT- III The concept of managerial effectiveness the person, process, product approaches Bridging the Gap Measuring Managerial Effectiveness Current Industrial and Government practices in the Management of Managerial Effectiveness- the Effective Manager as an Optimizer. (10 Hrs) UNIT- IV Environmental issues in managerial effectiveness: Organisational Processes Organisational Climate Leader Group Influences Job Challenge Competition Managerial Styles. (10 Hrs) UNIT- V Developing the winning edge: Organisational and Managerial Efforts Self Development Negotiation Skills Development of the Competitive Spirit Knowledge Management Fostering Creativity. (10 Hrs) TEXT BOOK 52
1.. Blanchard and Thacker, Effective Training Systems, Strategies and Practices Pearson 2005. BOOKS FOR REFERENCE 1. Peter Drucker, Management, Harper Row, 2000. 2. Milkovich and Newman, Compensation, McGraw-Hill International, 2000. 3. Dubin, Leadership, Research Findings, Practices & Skills, Biztantra, 2005. 4. Mathis Jackson Human, Resource Management, Thomson Southwestern, 2005.
10 PBA 4338 -TALENT MANAGEMENT

COURSE OBJECTIVES
1. To enable the students to understand the importance of Talent Management. 2. To impart the students the application of Talent Management. 3. To make them understand the uses of Talent Management in HRIS. UNIT I : Talent Management definition building blocks of a Talent Management role and importance of Job Core Competencies through Job Descriptions, Job Analysis, and Job Design Elements of Talent Planning Talent Management Process. (10 Hrs) : Talent acquisition-E- Recruitment systems evaluation and screening of electronic resumes and applications- legal issues in the hiring process. (10 Hrs) : Performance Management Systems in organizations- relationship between rewards and performance- Developing a Career Track Planning process Evaluating Internal and External Recruitment Strategies selection techniques. (10 Hrs) : Coaching, training and development Leadership Development relationship of the Compensation plan and the implementation of the Talent Management plan. (10 Hrs) : Human Resource Information Systems and Talent Management System, outsourcing, Contingent, Contract/temporary work force Data Security and Reporting Essentials in a Talent Management System. (10 Hrs)
UNIT II
UNIT III
UNIT IV
UNIT V
TEXT BOOK 1. Lance A,B & Berger, D.R. The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing and Positioning Your Best People, McGraw-Hill. 2003. 53
BOOK FOR REFERENCE: 1.Alian Schweyer, Talent Management Systems: Best Practices in Technology Solutions for Recruitment, Retention and Workforce Planning, Wiley 2004.
SYSTEMS
54
10PBA3341-KNOWLEDGE MANAGEMENT Course objectives 1. To know the importance of knowledge management in an organization 2. To improve the Knowledge management system thru innovative Analytical approach 3. To understand the stages of development of KM and put to use in an organization UNIT I Basics in KM- working with data understanding KM- KMSLC- Role of strategic planning in KM (10 Hrs) UNIT II Knowledge creation and capturing- KM creation KM architecture Capturing Tacit Knowledge KM Capturing Techniques-. (10 Hrs) UNIT III Knowledge Codification and System Implementation- KM Codification System Testing Deployment KM Transfer to E- World and Sharing. (10 Hrs) UNIT IV Knowledge Management System Tools and Portals Use of Data mining in Knowledge Management- Data Learning Tools and portals in KM (10 Hrs) UNIT V Ethics and legal managerial issue in KM- Ethics Decision Cycle-knowledge and legal factor in knowledge management- KM audit and analysis- KM score card KM based metrics in organization Km growth Assessment Real option analysis Role of CKO in organizations.mini project on studying km in an organization. (10 Hrs) Prescribed book 1. ELIAS .M.AWAD & AMRIT TIWANI, Knowledge management Reference: 55
1. Peter drucker, HBR on Knowledge management, Harvard university press 1995 2. Amrit tiwani , The essential guide to knowledge management, Pearson education -2001 3. Fernandez, Gonzalez, sabherwal , Knowledge management Pearson publications 2000.
10PBA3342 - E-BUSINESS
OBJECTIVES
1. To make the students aware of concepts of E-business models, performance metrics, and its role in strategic planning. of an organization 2. To create awareness in the mind of students relating to technological, legal, ethical, global. E- business environment in the emerging economies UNIT I Introduction to E- business -E-Business frameworks -media convergence -Anatomy of E-Biz applications -Internal and external applications and integration -organizational business implementation -Managing technology -IT bills of various governments- business models Eshop- E-Auction-E-mail etc (10 hrs) UNIT II Introduction to web applications -technologies for Web services -Internet tools relevant for EBusiness Internet applications for E-business- integration of comprehensive e- business systems issues and solutions-. Cost and implementation issues(10 hrs) UNIT III Introduction to E- procurement E- business Strategy E- community- E- performance Service provider models and legal frame works involving this. (10 hrs) UNIT IV Types of electronic payments -Digital token based payments -Smart cards-Credit cards based -other emerging payment technologies -E-governance and implications - Technical specifications of digital currencies. (10 hrs) UNIT V Need for security -Specific intruder approaches -Security tools-Encryption and Mobile Commerce and technological applications- Enterprise networking and access to the InternetAntivirus applications Current Trends and Future Scenario. (10 hrs) 56
Books 1. Rev. Dr. Abraham s.j.(XLRI), Book on e-business 2. Charles trapper, E- Commerce Strategies Reference: 1. A study book on E- business ICFAI Press Release. 10PBA3343-RELATIONAL DATABASE MANAGEMENT SYSTEMS
OBJECTIVES:
1. To make the students understand the concepts of RDBMS, provide adequate theoretical and practical knowledge in designing relational databases and provide necessary skills to develop a complete RDBMS application. 2. The course is aimed at providing skills on developing and implementing applications in RDBMS.
UNIT I INTRODUCTION TO RDBMS AND ORACLE
Basic Concepts of Relations Data Model Introduction to SQL Normalization Creating tables data types data functions conservation and transformation functions quires and sub quires practical lab exercise. 10 Hrs
UNIT II ADVANCED CONCEPTS OF ORACLE
Changing data advanced use of functions and variables creating, dropping, altering tables and views SQL plus accessing remote data building reports authority allocation triggers and procedures, Data dictionary Design and Performance issues practical lab exercise. 10 Hrs
UNIT III INTRODUCTION TO VISUAL BASIC
Introduction to basis variable and values drawing on the screen building programs adding menu bar using array variable block programs practical lab exercise. 10 Hrs
UNIT IV BUILDING LARGER PROGRAMMS
Designing and building larger programs address book interfacing working with multiple records searching, printing, sorting and deleting data management and control tool box for controls, forms, drawing fonts, and miscellaneous. 10 Hrs
UNIT V DATA BASE RECOVERY MANAGEMENT
57
Data Recovery Systems distributed databases Parallel Databases Architecture Selection of a Client / Server based application Design the project and tools development using oracle and visual basic demo and review. 10 Hrs Text Books 1. George Koch & Kevin Loney Oracle the Complete reference. TMH, New Delhi 2. John Socha and Devra, Visual Basic. Prentice Hall, BPB, New Delhi. 3. C.J. Date Introduction to Database systems.
10PBA3344-SOFTWARE DESIGN AND PROJECT MANAGEMENT

OBJECTIVES:
3. To give the students an understanding of the follow of events in software development efforts. 4. To enable the student and appreciate the role of a software engineer in system development efforts.
UNIT I SOFTWARE SYSTEM ANALYSIS AND DESIGN
Overview of system analysis and Design, Introduction to different methodologies and Structures system analysis Information System building blocks Information Systems development. 10 Hrs
UNIT II SYSTEM ENGINEERING ANALYSIS
Analysis Concepts and Principles Analysis Modelling Process Modelling Feasibility Analysis and the System Proposal Application Architecture and Modelling Database Design Concepts and Principles Design Methods. 10 Hrs
UNIT III SOFTWARE PROCESS AND SCHEDULING
Observations in estimating Objectives and Software Scope Decomposition techniques Software sizing, problem based estimation Empirical estimation models The make buy decision Automated estimations tools Relationship between people and effort Defining task set for the software project Selecting Software Engineering tasks Defining a Task Network Scheduling Timeline charts. Tracking the schedule Project Plan. 10 Hrs
UNIT IV SOFTWARE QUALITY ASSURANCE
Software testing methods and Strategies Quality concept SQA Activities Software Reviews, Technical Reviews Formal approaches to SQA Statistical Quality Assurance Software Reliability The SQA Plan The ISO9000 Quality Standards. 10 Hrs
UNIT V SOFTWARE CONFIGURATION MANAGEMENT
58
SCM Process Version Control Change Control Configuration Audit Status Reporting SCM Standards 10 Hrs Text Books 4. Richard Fairly, Software Engineering Concepts, Tata Mc Grew Hill, 1997. 5. Roger S. Pressman, Software Engineering, a practioners Approach: Tata Mc Frew Hill 1997. References: 1. Macro, T.D. Structures Analysis & System Specification: Prentice Hall Publications.
10PBA4345-BUSINESS ANALYTICS COURSE OBJECTIVES:

1. To gain an understanding of how managers use business analytics to formulate and solve business problems and to support managerial decision making. 2. To become familiar with the processes needed to develop, report, and analyze business data. 3. To learn how to use and apply selected business analytics tools UNIT I: Overview of Business Analytics Definition -Nature of analytical competition what makes an analytical competitor analytics and business performance- competing on analytics with internal and external process 10 hrs UNIT II: Building an analytical capability A road map to enhanced capabilities managing analytical people architecture using Business intelligence- Future of analytical competitors in the industries- - case studies on famous analytics used in industries. 10 hrs UNIT III Decision trends in business analytics Changing complexity in decision making the emerging role of business intelligence tools and techniques-Employed to make better analysis reporting in business analytics concept of kpis development for Different of kpis for different verticals and industries and introduction to industry specific frame works. 10 hrs UNIT IV Business performance management data visualization dash boarding frameworks for performance Management methodologies in BPM Critical success factors strategy map balanced score card and other - Business performance management systems business activity monitoring. 10 hrs UNIT V Business analytics in various verticals- 10 hrs 59
Business analytics in retail banking- insurance stock and share broking CRM- SCM-case studies and Analysis report monitoring. 10 hrs Text books 1. Thomas davenport, Competing on analytics. 2. Turban Aaronson king sharda, Business intelligence Pearson pub 2008 References 1. Decision support systems and business intelligence HBR Press.
10PBA4346-DECISION SUPPORT USING DATA MINING AND DATA WARE HOUSING OBJECTIVES 1. To make the students aware of the need of decision making process in global world 2. To utilize the dss in organization for competitive advantage using data mining & data warehousing techniques to make them more informative and strategic in decision process UNIT I Introduction to data mining and data warehousing : what is data mining- why dm- dm process applications techniques future of dm some softwares used- what is data ware housing operational data warehouses design guidelines for implementation meta data etl-zle- olap characteristics of olap characteristics and motivation using olap- data cube implementation models- operations implementation. 10 hrs UNIT II Techniques in data mining Association rules mining introduction basics different algorithm apriori dhp dic performance using these rules live example using this rule 10 hrs UNIT III Approaches to data mining techniques Classification rules introduction decision tree split alogarithm using gini index- over fitting and pruning of data naives bays method cluster analysis definition why use it- types different methods of cluster analysis used live example using both rules 10 hrs UNIT IV Web mining techniques Web data mining characteristics web content mining- structure and usage search engines characteristics architecture functionality rankings industry enterprise search. 10 hrs UNIT V Data mining information privacy 60
Information privacy- basic principles to protect privacy uses and misuse- pitfalls in data mining revised set of privacy rules governing the policy and technological solutions examples and cases of misuse of data mining in different sectors. 10 hrs Text book
1.
C.K. Gupta- Introduction to data mining with case studies phi- publication
Reference: 1. Building data mining applications Pearson- smith and thearling tmh
10PBA4347-MULTIMEDIA SYSTEMS
OBJECTIVES
1. To Provide with Opportunities to represent and express their prior knowledge through Computers 2. To make them as good Designers reflective thinkers using multimedia tools and softwares.
UNIT I FUNDAMENTALS
multimedia Elements Multimedia Applications Multimedia Architecture Evolving Technologies for Multimedia Systems Defining Objects for Multimedia Systems Multimedia Data Interface standards Need for Compression Multimedia Databases. (10 hrs)
UNIT II COMPRESSION AND DECOMPRESSION
Types of Compression Binary Image Compression Schemes Color, Gray Scale, and Still Video Image Compression Video image compression Audio Compression Fractal Compression. (10 hrs)
UNIT III FILE FORMAT, I/O, AND STORAGE TECHNIQUES
Data and File Formats : RTF TIFF RIFF MIDI JPEG DIB AVI MPEG TWAIN. Input / Output Technologies : Pen Input Video and Image Display Systems, Printout Technologies - Image Scanners Digital Voice and Audio Video images and Animation Full Motion Video Storage and Retrieval Technologies: Magnetic Media Technology Optical Media Hierarchical Storage Management Cache Management for Storage Systems. (10 hrs)
UNIT - IV MULTIMEDIA AUTHORING AND HYPERMEDIA MESSAGING
Multimedia Authoring Systems Hypermedia Application Design Considerations User Interface Design Information Access Object Display / Playback Issues Mobile Messaging Hypermedia Message Components Hypermedia Linking and Embedding Creating Hypermedia Messages Integrated Multimedia Message Standards Integrated Document Management. (10 hrs)
UNIT - V MULIMEDIA SYSTEMS DESIGN AND EXAMPLE
Determining Enterprise Requirements Business Model for IFC Business Information Model for IFC Architectural Recommendation and Technology Feasibility Modeling the Objects 61
Analyzing Performance Requirements Design Considerations Designing Storage Distribution Optimizing Network Transportation. (10 hrs)
TEXT BOOK
1. Prabhat K Andleigh, Kiran Thakrar, Multimedia Systems Design, Prentice Hall of India Private Limited, 2007
REFERENCE BOOKS
1. Judith Jeffcoate, Multimedia In Practice: Technology and Applications, Prentice Hall of India Private Limited, 1998. 2. John F. Koegel Buford, Multimedia Systems 1st Edition, Pearson education, 2004 3. Relf Steinmetz, klara Nahrstedt, Multimedia: Computing, Communications and Applications, 1st edition, Pearson education, 2009. 10PBA4348-ENTERPRISE RESOURCE PLANNING FOR MANAGEMENT OBJECTIVE OF THE COURSE 1. To understand the enterprise needs in aligning with competitive market 2. To get best business practices through ERP 3. To make this packaged software fit business needs UNIT - I: INTRODUCTION ERP Concepts Enterprise System Evolution of ERP Tangible and Intangible Benefits Emerging Trends in ERP adoption ERP Implementation Stages case Study. (10 Hrs) UNIT - II: PRE IMPLEMENTATION STAGE Need Analysis Competitive Environment Analysis Gap Analysis Cost Elements Feasibility Analysis ERP Modules ERP Industries verticals ERP Architecture ERP Software SAP - Baan IFS Oracle people Soft Comparison of ERP Software ERP Package Evaluation Criteria Package Life Cycle Request for Information Functional Requirement Specification Request for Proposal Vendor Selection ERP Consultants Case Studies. (12 Hrs) UNIT - III: IMPLEMENTATION Business Process Reengineering Concepts Reengineering and Process Improvement BPR Steps AS-IS and TO BE Analysis Modeling Business Process Successful BPR Reengineering Organisational Readiness Implementation Approaches. (10 Hrs) UNIT - IV: PROJECT MANAGEMENT Project Management Project Team Steering Committee Project Manager Functional Team IS Team Security Specialists. Project Deliverables Change Management System integration Systems Integration standards Middleware Development Forward and Reverse Engineering ERP Infrastructure Planning System Architecture. (10 Hrs) UNIT - V: POST IMPLEMENTATION 62
Organisational Transformational Model of ES Success Cross Functional, Organisational and Industrial Impacts. Measuring Business Benefits Balanced Score card Method ABCD Checklist Framework Capability Maturity Framework case study. (8 Hrs) TEXT BOOK 1. Alexis Leon, Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2004. BOOKS FOR REFERENCE 1. Mahadeo Jaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource Planning, Macmillan India Ltd., Chennai 2005. 2. Vinod Kumar Grag and N.K. Venkitakrishnan, Enterprise Resource Planning Concepts and Practice, Prentice Hall of India, New Delhi, 1998.
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DEPARTMENT OF MANAGEMENT STUDIES

FOR THE BATCH 2010-2012

Specialization I - Paper 3 - Paper 4 Specialization II - Paper 3 - Paper 4

UNIT III UNIT IV UNIT V

BOOKS FOR REFERENCE:

10 PBA 1103-MANAGERIAL ECONOMICS

BOOKS FOR REFERENCE:

10 PBA 1104-SOFT SKILLS FOR MANAGERS

BOOKS FOR REFERENCE:

10 PBA 1105-ACCOUNTING FOR MANAGERS

10 PBA 1106 - INFORMATION TECHNOLOGY FOR MANAGEMENT

10 PBA 2101 ENTREPRENEURSHIP AND PROJECT PLANNING

10 PBA 2103: MARKETING MANAGEMENT

services, retailing, rural (13 Hrs)

10 PBA 2104 - PRODUCTION AND OPERATIONS MANAGEMENT

10 PBA 2105 RESEARCH METHODOLOGY

10PBA2401: BEGINNERS COURSE IN HINDI (IDC)

G. Mauger Cours de Langue et de Civilisation Francaises

10 PBA 3101-STRATEGIC MANAGEMENT

BOOKS FOR REFERENCE:

10 PBA 4101 INTERNATIONAL BUSINESS

10PBA4102 - BUSINESS ETHICS

10 PBA 3311 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

10 PBA 3312 RETAIL BANKING

10 PBA 3313 : STRATEGIC FINANCIAL MANAGEMENT

10 PBA 3314 PRINCIPLES AND PRACTICE OF INSURANCE

10 PBA 4315 INTERNATIONAL FINANCIAL MANAGEMENT

Eun & Rensnick, International Financial Management, TMH.4th edition 2008

10PBA3322 - SERVICES MARKETING

BOOKS FOR REFERENCE:

TEXT BOOK: 1. Swapna Pradhan Retailing Management, Mc Graw Hill. 41

Cherunilam Francis: International Marketing: Himalaya Publication 2004 Mumbai.

HUMAN RESOURCE MANAGEMENT

10PBA3331 - TRAINING FOR RESULTS

10 PBA 3332-PERFORMANCE AND COMPENSATION MANAGEMENT

10 PBA 3333: STRATEGIC HUMAN RESOURCE MANAGEMENT

10 PBA 4335-CHANGE MANAGEMENT AND ORGANISATIONAL DEVELOPMENT

UNIT III : Organisational development-meaning history-process-OD interventions-types -

10 PBA 4336 - INDUSTRIAL RELATIONS AND LABOUR LEGISLATION

10 PBA 4338 -TALENT MANAGEMENT

10PBA3344-SOFTWARE DESIGN AND PROJECT MANAGEMENT

10PBA4345-BUSINESS ANALYTICS COURSE OBJECTIVES:

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