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526209 KSOILS KSO@IN KSOI.BO
2011, K S Oils Limited. All Rights Reserved. Disclaimer: The information contained herein is subject to change without notice. This material was used during an oral presentation; it is not a complete record of the discussion. K S Oils Limited accepts no liability whatsoever with respect to the use of this document or its content. All product names and company names and logos mentioned herein are the trademarks or registered trademarks of their respective owners.
Agenda
Section The Company Industry Dynamics K S Oils Background Companys Products and Markets Manufacturing Markets and Distribution Historical Financial Performance Strategy & Growth Initiatives
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The Company
The Company
K S Oils Limited (KSO" or K S Oils or the Company) is one of Indias leading integrated edible oil company
The Company
Integrated Manufacturing Plants
integrated capacities for crushing, refining, solvent extraction and vanaspati. Madhya Pradesh Morena Ratlam Guna Rajasthan Kota W. Bengal Haldia
Strong brands
in crude mustard and soya refined oil
Branded edible oils emerging as one of the high growth segments in Indian FMCG industry
Growth Estimate
8% p.a.
The branded edible oil segment (~ 25% of the total market) is expected to grow by 25-30% p.a. in the next few years.
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Key Highlights
Excellent Track Record
Excellent sales and profit growth
Revenues have grown at a CAGR of 46% p.a. for the last five years while EBITDA has grown at a CAGR of 77% p.a. Increase in EBITDA margins from 4.5% in FY06 to 11.82% in FY10 on account of shifting revenue composition in favour of branded trade packs and consumer packs
Successfully transitioning to an FMCG company
Increase in branded revenue from 293 crs. in FY06 to 2,496 crs. in FY10 Growth in Retail packs from 10% of the total turnover in FY06 to 35% in FY10
Highest margin earner in the industry
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Key Highlights
Largest crushing capacity in India - 4,400 MT/day located in Madhya Pradesh and Rajasthan Integrated facilities at the countrys strategic raw material and consumer belts Captive power generation and inhouse packaging units
Part of an established business house belonging to the Garg family from Morena, Madhya Pradesh dealing in agro based products for the last 150 years Present management includes representatives from the fifth and sixth generation of the family
Industry Dynamics
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Macro-economic situation
Indian edible oil economy is worlds fourth
largest after USA, China and Brazil (India accounted for 8.2% of world oilseeds, 6.53% oil meal production and 10.26% of world consumption of edible oils in Oil year 08-09)
Indian Edible Oils Market INR 750 bn. Overall growth rate 8% p.a. Mustard Oil 18-20% Other Edible Oils - 80%
Branded Mustard Edible Oils Growth rate 40% p.a. Branded 30% Unbranded 70%
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export; 5.3% of world vegoil production; 13.8% of world vegoil imports; and 10.26% of the world edible oil consumption.
Source: Oil World The Independent Forecasting Service for Oilseeds, Oils & Meals Hamburg / Germany (Website: www.oilworld.biz)
India has ~ 15,000 oil mills, 711 solvent extraction units and over 585 refineries employing more than one million people. With an annual consumption of ~ 17 mn tons, the per capita consumption is at 14.5 kg p.a., which is very low as compared to the world average of 23.90 kg p.a.
Domestic supply is estimated at 8 mn tons while the rest is imported. By 2015, per capita consumption is expected to be between 17-18 kg p.a.
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sunflower oil, mustard oil, groundnut oil, soyabean oil, palm oil and coconut oil
Mustard, soyabean and palm oil account for over 75% of total edible oil consumption (excluding butter). Only around 16% of Indian households consume branded edible oils. Among branded oils, refined oil accounts for 60% of consumption and crude oil (only filtered) accounts for the balance. Branded edible oils have penetrated 31% of households in urban areas and only 9% in rural areas. The edible oil sector in India is largely unorganized with a few organized players.
Edible oil is sold in India either in consumer packs (5 lt. and less than 5 lt. pack sizes), bulk packs (15 kg/ lt.) or as loose oil in tankers or barrels.
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Palm Oil has the highest consumption in India ~40% and is almost entirely imported. Mustard oil is the largest domestic oil and constitutes 12% of total consumption. Indias Per capita consumption is assumed to equal current world average of 24.5 kg per person p.a. in next 10 years. Indias total consumption of edible oil is expected to double from current 16 Mn. Mt. to 32 Mn. Mt. by 2020.
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Oil Recovery %
Oil Seeds
I. 1 2 3 4 5
OILSEEDS Groundnut (in shell) Soybean Rape/Mustard/Toria Sunflower Others SUB TOTAL 40 17 33 35 5.93 9.35 6.42 0.81 2.36 24.87 12.5 65 0.87 8.55 0.10 0.14 1.39 11.05 1.08 6.12 0.67 0.58 8.45 1.95 8.55 6.22 0.81 1.97 19.50 0.78 1.45 2.05 0.28 0.85 5.41
II. 10 11
OTHER OILSEEDS Cottonseed Copra SUB TOTAL 10.23 0.65 10.88 9.73 0.65 10.38 9.73 0.65 10.38 1.17 0.42 1.59 1.36 2.25
III. iv.
SECONDARY SOURCE
(Rice Bran, Oil Cakes and other Minor Oilseeds) BUTTER, as Fat (as per Oilworld)
Grand Total
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35.75
21.43
8.45
29.88
10.61
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Mustard/ Rapeseed
Minor growing areas Major growing areas Kota Morena Guna Ratlam Haldia
Soybean
Production
The Local Oil production in India as per Trade estimates will be around 8.36 Mn. MT
Imports
India will have to import ~ 9.5 Mn. MT to meet the shortfall and increased demand. The imported oils mainly constitute crude and refined Palm oils from South-East Asia and Soya Degummed oil from South America.
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15%
65%
60%
Sunflower Oil
Others
Palm oil imports accounted for ~74% in the last oil year global sourcing at best prices helping Indian edible oil companies fulfil the increased per capita consumption.
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Sunflower
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Brand
Double Sher, Kalash, KS Gold Dhara Sudham Dalda Gokul Engine
Remarks
Largest player in the mustard edible oil market (crushing capacity of 4,400 MT/ day) GCMMF (Amul) is the sole selling agent for Dhara and markets this brand through its wide distribution network Refined mustard oil which is marketed in the Eastern market Recently launched refined mustard/soyabean edible oil in Eastern market Capacity of 690 MT/ day for mustard crushing Established brand in Rajasthan Acquired the brand 5 years ago; crushing capacity of 325 MT/day Recent entrant in crude mustard oil (third party manufacturing) Presence in crude and refined mustard oil (third party manufacturing)
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Outlook
The demand for edible oils is expected to increase from current levels of 16.6 million tonnes in 2009 to 22.5 million tonnes by 2015.
-- The Solvent Extractors' Association of India
Particulars
Total Demand (Million Tonnes) Total area under Oil seeds (Million Hectares) Yield (Tonnes/ hectare) Production of Oil seeds (Million Tonnes) Domestic supply of edible oils (Million Tonnes) Total edible oil imports (Million Tonnes) Imports as share of demand
2015
22.5 30 1.3 42 12.5 10 44%
Indias dependence on imports is expected to increase to the extent of ~44% of its consumption requirement. The improvement in yields and the increase in area under cultivation are expected to ensure that domestic oilseed production is sufficient to meet only ~56% of consumption requirement.
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Cultivation
Mustard is a winter crop, it requires a temperate climate to prosper. The sowing period in India is during the early Rabi season i.e. October to November The crop starts flowering in the months of December, January and February. The harvesting period is from February to May
Cropping Pattern
Rajasthan (~42%), Uttar Pradesh(~15%), Madhya Pradesh & Chhattisgarh (~14%) contribute 71% of the total Indian production The balance 32% is cultivated in Punjab & Haryana, Gujarat, West Bengal, Assam, Bihar, Hi machal Pradesh & Orissa
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Saturated Fat
Monounsaturated Fat
Polyunsaturated Fat
Alpha-Linolenic Acid Omega 3 Linolenic Acid Omega 6
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Dr K Srinath Reddy from AIIMS, renowned scientists involved in the study, says
Use of mustard oil was associated with a two-fold lower risk than was use of sunflower or other oils, Similarly, those who use mustard oil for frying foods lower their risk for heart attack by 71 per cent.
The reason for the protective effect of mustard oil is that it is rich in alpha Linolenic acid which is a source of omega-3 polyunsaturated fatty acids, known for giving protection to heart. Alpha Linolenic acid reduces the adhesion-aggregation tendency of blood platelet which should decrease the risk of heart attack.
Published in
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K S Oils Background
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The Company
K S Oils is in the business of manufacturing and marketing of branded crude mustard (rapeseed) oil and refined mustard/other edible oils The Company is the largest processor of rapeseed in India Largest player in the crude mustard oil market Largest exporter of rapeseed deoiled Cake (2009-10) Significant presence in the refined oil market (soyabean/ palm) Other products include vanaspati, Soya deoiled cake, solvent oils, fatty acids and other oils
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Estd: 1985
Manufacturing and Distribution Manufacturing facilities are located in Madhya Pradesh, Rajasthan and West Bengal. Strong distribution network with 37 C&F agents, 1,400 Distributors and over 200,000 Retailers.
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The promoters
The Company is part of an old established business house belonging to the Garg family from Morena, Madhya Pradesh dealing in agro based products for the last 150 years Mr. Ramesh Chand Garg
Chairman
belongs to the fifth generation of the Garg family. has vast experience in business of agriculture commodities, project expansion, sales and distribution
is from the promoter family is actively involved in green field project activation and new infrastructure initiatives also looks after the product expansion initiatives
The Promoters are currently engaged in the edible oils business only
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Management Team
Name Designation Profile
He has over 20 years of experience in this sector and is the main driver in the Companys expansion & growth; key person driving backward integration.
Sanjay Agarwal
Managing Director
Sunil Alagh
Ex-CEO of Britannia and one of the most celebrated Marketing Gurus in India. He formulates the Marketing and Brand strategies of the company.
R Ganesh
Executive Director
He has been a strategic advisor to top companies on policy issues. He is in charge of the K S Oils HRD policies.
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Board of Directors
Name Designation Director Profile
He is nominee of Baring Private Equity Asia III Mauritius.
Jimmy Mahtani
Vivek Sett
Director
P K Mandloi
Independent Director
He has extensive experience in the banking sector and guides the Company in financial matters.
Dr. R S Sisodia
Independent Director
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BW REAL 500
Indias most financially sound companies
The Solvent Extractors Association of India
a Premier Association of Vegetable Oil Industry & Trade
Highest Processor
of Rapeseed Oilcake
2004-05 | 2005-06 2006-07 | 2007-08 2008-09 | 2009-10
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ET500
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Shareholding Pattern
As on 31st March, 2011
Public 25.38% Promoter 35.01% MFs & FIs 0.86% GDRs 11.72%
FIIs 12.51%
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K S Oils Operations
Mustard oil (Double Sher & Kalash brands)
Products and Brands
Refined oils (Kalash, KS Refined & KS Gold brands) Vanaspati (KS Gold & KS Gold Plus brands) Sales through C&F Agents and Company Depots
Distribution
North-East and Eastern Region: goods dispatched to branches and depots via. Railway racks and sold directly to Distributors. Facilities located in Madhya Pradesh, Rajasthan & West Bengal Total installed capacity
Manufacturing
The Company also does bulk sourcing of seeds from NAFED Bulk crude oil is either imported or sourced from Madhya Pradesh and Delhi
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INR in millions
Margin
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SWOT Analysis
Largest integrated solvent/ rapeseed crushing capacity in India Established brands in crude mustard oil, refined oil and vanaspati Efficient and flexible manufacturing facilities Captive power production (92 windmills - 78 MW) Loyal customer base Secure raw material supply Extensive distribution network Among the highest margin earners in the Indian Edible Oils sector
Strengths
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SWOT Analysis
Ongoing consolidation in the mustard/ domestic oilseed sector and conversion of unorganized (70%) to organized market (30%) Continued growth in the Indian edible oil industry fuelling need for organic growth through greenfield projects to tap other cultivating regions Backward integration (plantations and power generation) and forward integration (value added products for personal care and oleo chemicals)
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Opportunity
Weak regulatory environment in India spurious and adulterated oil being available in the market
Threats
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Competition from substitutes (refined edible oil brands) for KSOLs refined oil products
Weakness
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Companys Brands
The Company has established brands with high brand recall in their respective segments: Kalash is the flagship brand for mustard oil well known for purity, pungency and colour
Mustard Oil
(Kalash and Double Sher)
Double Sher has 30% market share in North East India and enjoys a premium over other brands. It has high penetration and acceptance in the rural areas
Refined Oils
(Kalash, KS and KS Gold)
Brand extensions for refined oil with high customer recall for purity
Vanaspati
(KS Gold and KS Gold Plus)
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KS and KS Gold are well accepted brands in the refined oil as well as Vanaspati segments.
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Manufacturing
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Manufacturing
Strategic Locations
The manufacturing units are located in Morena, Ratlam, Guna in Madhya Pradesh and Kota in Rajasthan and a Port based Refinery in Haldia, West Bengal
Integrated Packaging
The operations of the Company are fully integrated with inhouse packaging department which completely meets the Companys requirements of tin, HDPE jars, pouches and PET bottles
Operationally efficient
The integrated nature of the manufacturing units of the Companys divisions is a very important source of KSOLs high profitability. Significant operational efficiencies by reducing power and fuel costs, chemical costs and increasing automation have been achieved
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Manufacturing Factories
One of the most modern and integrated state-of-the-art edible oil manufacturing plants in India
Current Capacity Division Crushing Solvent Extraction Refinery Vanaspati
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Total Current Capacity 4,400 MT/day 4,200 MT/day 1,600 MT/day 250 MT/day
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Rapeseed
Other facilities
Solvent Extraction
The mustard oil cake in the solvent extractor is sprayed with Hexane, which extracts the remaining 7% oil. Through the distillation method, the hexane is separated completely to yield solvented oil. The deoiled cake is exported as cattle feed to south-east Asia, South Korea & China. The solvented oil is sent for refining This solvent extraction process is used for soyabean seeds as well, from which ~ 18% oil is extracted
Solvent Extractor
Refinery
Refining of oil refers to neutralised, bleached and de-odorised oil. The process is carried out in vacuum at high temperatures
Vanaspati
The process involves hydrogenation of refined oil. Vanaspati obtained is filled into containers and taken for cold room treatment where the temperature is reduced in a controlled manner which facilitates the final finishing required for the grainy texture
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Other Facilities
Packaging
In-house packaging department completely meets the Company's requirements of tin, HDPE jars, pouches and PET bottles. The equipment includes offset printers, pouch filling machines, tin automatic filling machine and automatic bottle filling plant
Power
Captive Power production capacity of over 92 Windmills (78 MW)
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Distribution Network
For each market mentioned, the Company has a distribution network:
For the East and NE Region, goods are transported through railway racks. Kolkata, Guwahati and Dimapur are the major railway arrival points for the Companys goods in this region. The Company has its own depots in these stations. For the rest of India, the Company has set up a network of C&Fs and Depots to cater to Distributors and Wholesalers.
The company has 1,400 Distributors and over 200,000 retailers serviced by the companys 275 member strong marketing team
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INR. Mn.
2009-10 (A) 40,997 33,454 946 6,597
Total Income Less: Raw Materials Manufacturing Exps. Direct Gross Profit Expenditure Selling Expenses Administration Expenses Operating EBITA Depreciation EBIT Interest and Finance Charges PBT Provision for Taxation PAT
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Analysis
Companys revenues touched INR 40,00o mn. in FY10, growing over 6 times in last 5 years from INR 6,082 mn. in FY 2006
This growth was on account of high growth in revenues of the Mustard and Refined oils, new capacity additions and geographical expansion into newer markets.
Overall EBITDA increased by 17.5 times from INR 272 mn. in FY 2006 to 4,760 mn. in FY 2010
This leap was driven by increase in sales of branded products and increase in sale of small SKUs.
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INR Mn.
Mar-10 (A)
Total
Application of Funds Fixed Assets Gross Block Less: Accumulated Depreciation Net Block Capital WIP Investments Current Assets, Loans and Advances Inventories Sundry Debtors Cash and Bank Loans and Advances + Deposits + other Current Assets Total Current Assets Less: Current Liabilities and Provisions Current Liabilities Provisions Net Current Assets Misc. Expenditure
1,341
3,060
10,204
19,442
30,297
2,904 324 2,580 1,837 185 4,414 1,064 1,496 2,068 9,042 2,826 614 3,440 5,602 0
6,920 589 6,331 3,535 779 9,747 1,208 666 1,905 13,526 3,818 911 4,729 8,797 0
11,738 1,118 10,620 787 1,960 17,174 2,310 1,236 3,795 24,515 6,712 873 7,585 16,930 0
Total
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1,341
3,060
10,204
19,442
30,297
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9 month - FY 11 (Unaudited)
in INR Mn.
Particulars Total Revenue EBIDTA Interest Depreciation PBT Current Tax Deferred Tax Net Profit after Tax
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31.03.2011
425,412,755
425,412,755
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**,*** Promoters paid 50% money upfront at the time of subscription of warrants. **** Paid 25% money upfront at the time of subscription of warrants.
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1
Dominant market share in mustard oil in 7 north east states with nearly 30% market share brands include Double Sher and Kalash.
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Vision
To deliver Health and Prosperity To achieve a turnover of INR 8 bn by 2013 To consolidate market leadership position by achieving 20% market share in mustard oil To accelerate the conversion of the loose unbranded edible oil market to the branded retail market
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Increase
market share from the current 12.5% to 20% in the Mustard segment proportion of retail packs
Improve utilization levels of its inland oilseeds crushing facilities and port based refinery
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Plantation Refining
Farms
Global and Domestic Growth options Backward and Forward integration Secure raw material supply globally & source it from best yield geographies
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De-risking strategy
Global de-risking strategy for raw material supply - owning palm plantations across the globe
Proof of concept Aug. 2007 364 hect. of palm plantation in Malaysia Fortifying strategy Mar. 2008 20,000 hect. of palm plantation land in Indonesia New acquisitions in 2009 35,500 hect. of palm plantation lands in Indonesia
Self sufficiency by global agri-companies in raw material sourcing will help insulate against short supplies and spiraling prices.
REPORT
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Indonesia
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Nursery
Several factors are taken into consideration when deciding the location of pre-nurseries to grow seedlings, including a nearby source of water, flat land, good drainage and proximity to sources of labor.
On each plantation, the Company intends to build the appropriate infrastructure to bring water sources to seedlings and allow smooth drainage.
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Immature Plantation
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Immature Plantation
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Palm Tree
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Mature Plantation
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FFB harvesting
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Thank You
K S Oils Limited
Registered and Corporate Office -
Jiwaji Ganj, Morena 476 001, Madhya Pradesh - India. Phone: +91 7532 300000 Fax: +91 7532 405060 email: investors@ksoils.com
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