&

Present

INDIAN RETAIL

CONGRESS 2012

INDIAN RETAIL
AWARDS 2012
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FEBRUARY 20-21, 2012 HOTEL CLARIDGES, SURAJKUND, DELHI

Awards

Conference

Exhibition

eRetail consumption grows, business savouring revolutionary growth

The online retail industry is evolving to create a bright commercial ecosystem.

With 100 million internet users al supporting the e-revolution, the tot to number of transactions in India is set n llio take a leap from the present 8-10 mi to 40 million by 2015.

Everyone is craving for an eShare these days; the corporates are looking at the online market to multiply their presence, the existing small business players want to innovate their business by getting online and the startups are jumping towards the low risk opportunities of the virtual space. The ePie surely has an opportune slice for all

The last decade of retail was dominated by the entry of chain stores in India with both Indian and international brands vying the Indian consumer. While these brands have been working on aggressively building their presence across the width of the country, yet Indian consumers were lured by shopping in international destinations or had to reach out to metros or tier I to purchase popular brands or products. In this decade, the retailing divide already started to narrow down and the Indian consumer too, like his global counterpart, is increasingly shopping online. The opportunity is immense and today retailers, many of whom once adopted a wait-and-see attitude, can no longer ignore the Internet. Merely having a retail website is not enough and retailers need to reconsider who their customers are and how they behave in this digital century. With 100 million internet users supporting the e-revolution, the total number of transactions in India is set to take a leap from the present 8-10 million to

40 million by 2015. Easy access to the Internet has also played an important role in the growth of the market. Changing lifestyles of the Indian youth and their exposure to the developed markets, coupled with the soaring real estate costs in India, have certainly inspired many an online e-retail venture. The online retail industry is evolving to create a bright commercial ecosystem already touching the $ 11.2 billion mark, moving up by 30 per cent from last years $ 8 billion. The upsurge in the eRetail industry is impressive. Travel portals today account for over one third of the total domestic flight ticket bookings. The scope is wide. An average e-shoppers list includes leisure, books, apparel, jewellery and accessories showcasing that the digital revolution is geared to take on the retail space. I welcome you all aboard. Be a part of this eRevolution that will change business, by changing the way we buy and sell.

Gaurav Marya,
President, Franchise India

eRetailing has led to an overall growth of the industry. and

price In spite of the consumer becoming re has only grown convenience sensitive the market sha ral support. ctu with growing affluence and infrastru

eRETAIL ECONOMICS
The much anticipated paradigm shift

The current size of the e-commerce market in India is about $ 11.2 billion. There are about 360 e-commerce portals offering services in India. The numbers of sites have now tripled from about 120 in 2010. The industry is ridding on a growth wave with around 30-35 per cent growth. Every day, we get to hear about an ecommerce sites coming up. But its not the same gold rush now as was the case in 1999 or 2000, this time, the fundamentals are much stronger; ecommerce is for real its lot more sustainable now and here to stay. eRetail and e-commerce in India have all branched out from the dotcom story that took roots around two decades ago in the Indian business ecosystem. The online companies that were just aggregating useful information for the consumer have moved to create their own product offering. eRetail today stands as a mode to fulfill purchase demand. The added convenience and growing credibility is sure to shape a new economic subsystem, where the demand connects to supply and renders growth to the industry.

The Indian government plans to invest

` 20,000 crore to build a national fibre

Trend Watch

optic network as part of its National Broadband Plan, which will provide a further fillip to the growth of Internet usage in the country. It is expected that the number of unique Internet users in India will grow five times to reach 376 million by 2015. This growth of the online retail market is bound to have direct implications on the standing of the organised retail players. The first effect is seen on the price sensitivity created with the involvement of the internet as a selling mode. The internet becomes the standard for competition, it works to reduce the consumers cost of accruing information about products & prices- thus making it difficult to sell overpriced goods. The second economic paradigm shift led towards the growth of offline larger firms and smaller online businesses. The ones that suffered were those who had neither scale nor ability to innovate technology (going virtual to penetrate market better). The third trend is over all growth of the industry- through the consumer got price and convenience sensitive the market share has only grown.

46000

19688

8146
Year 2007 Year 2009 Year 2011

e-commerce Market (in crore)

Around

4,000 megastores 360 e-commerace portals in India

in the UK faced closure over the past seven months due to the growth of e-commerce. More than FDI- local retailers will face threat from online shopping formats if they do not innovate and adapt the eRetail format.

85%
non-store transactions constitute of e-commerce transactions.

crore to be invested by GOI in building national fiber optic network under National Broadband Plan.

` 20,000

376
million unique internet users by 2015.

Consumers want shopping to be convenient and enjoyable.

display and bundling Merchandising is all about product ich looks salable. wh them together to create a solution

eRETAIL ECOSYSTEM
Working to create a strong network of merchandising, sourcing, payment modes & delivery techniques
The eRetail ecosystem is a combination of connecting with the consumers, managing regulatory setup, creating trustworthy and credible payment modules, and last but not the least delivering the promised proposition. This would require getting deep into the working of the eRetail ecosystem that consists of these stakeholders. The primary requirement of an online business is to manage its orders well. They are required to keep a tab on the inventory levels, reduce pilferage, deliver via swift distribution channels, and most importantly sourcing from the right vendors. But even here the largest costs are incurred by the inventory or stocks held, as it directly impacts the supply chain and warehouse levels. The best way to analyze the optimum inventory level is understand the consumers demand which is backed by detailed market research. Further merchandising is all about product display and bundling them together to create a solution which looks salable. Consumers are always looking for ways to make their shopping more convenient and enjoyable. Applying some traditional merchandising techniques to online shopping helps consumers become more comfortable shopping at a Web site, which increases revenue and long-term loyalty. The delivery infrastructure includes the entire set of supply chain services storage, warehousing, bulk transportation and courier services. Specialised large scale provider of end to end supply chain solutions have been the backbone of successful e-commerce activities in developed countries.

Trend Watch
Supply Chain Warehousing and Transportation Broadband and Networking

{
BUSINESS
Products/ Services

DELIVERY INFRASTRUCTURE

CONECTIVITY INFRASTRUCTURE

{
CONSUMER
CONSUMER
Demand Ability to Pay

TRANSACTION

Demand/ Ability to Pay

REGULATORY INFRASTRUCTURE

PAYMENTS INFRASTRUCTURE

State/Local Taxes and Levies Sector Regulations

Digital Payments and Gateways

3,296
cities in India have access to eRetail portals and deliverables. Merchandising design has direct implication on instinctive purchases.

2 million products across 2,000 categories available online.

Online market place has umpteen SKUs options & opportunities. Many manufacturers getting into direct sale via eRetail model. Online retailers are setting up their own delivery networks and reducing reliance on professional couriers to improve customer service and cut costs.

Indian consumer is maturing and not shying away from online shopping
With information about most products readily available, most online purchase decisions are being made quickly and across different transaction mediums

BUSINESS MODELS
Shopping on the virtual medium is tipping off to other transaction mediums as well, with m-commerce being the trend and teleshopping coming back in vogue
Trend Watch
Internet usage on mobile phones is growing at a scorching pace, giving rise to predictions that mobile internet usage will soon overtake desktop computers. We are witnessing a second innings of ecommerce in India, and there is also a quiet revolution taking place. The Indian consumer has matured and is no longer hesitant of shopping online. Till now PCs and laptops were used for browsing and looking for the best deals. But with information about most products readily available, most online purchase decisions are made quickly. What this means is that you dont really need a 17-inch screen to complete an online purchase; you can do it on your mobile phone app. Most ecommerce are companies have either launched or are working on their apps. 2012 will see e-commerce shift to the mobile phone. According to the research, Internet is a preferred medium compared to television for youngsters in India. 56 per cent of them spend more than two hours on the internet during the weekday as against just 44 per cent of them spending even more than one hour watching television. The engagement with internet further increases on weekends with 69 per cent youngsters spending more than two hours as compared to 35 per cent spending more than three hours watching television.

Non-store transactions in India 2011

85%

10% 2%
E-COMMERCE DIRECT SELLING TELESHOPPING

3%
OTHERS

Internet is preferred medium for youngsters.

youngsters than two 56% on internet spend moreweek days.hours during the Online purchases moving to mobile with access to product details and payment processes.

44%
youngsters spend more than one hour watching TV.

Mobile internet usage will soon take-over desktop internet usage.

Around

70% Internet usage

during weekends.

THE CONSUMPTION STORY

Indian consumers are leading the e-Retail revolution
Quick shopping remedy Online shopping suffices the get-in-getout approach to compensate the inadequacy to shop for the restless male mind. Men treat shopping as instrumental and retailers are cashing in on this observation to provide a way around the problem. Online fashion portals facilitating a faster, hassle-free shopping experience seem to be the best way forward. Majority of the online trend (about 48 per cent), is fuelled by male ranging from 21 and 29 years, followed by 28 per cent of users between the ages of 31 and 39 years and 11 per cent between 40 and 49 years. Luxury solutions for the affluent middle aged Consumers in late forties and fifties are choosing e-retail for better luxury bargains. There is a growing prominence of older demographic in India's nascent ecommerce industry. Consumers in their late forties and fifties, it is becoming apparent, are turning to the internet lured by the combination of access to global luxury brands, bargain pricing and the convenience of shopping. Studies have shown that 18 per cent of customers buying the steeply discounted products on these sites were over the age of 45; just three months ago this number was in single digits. Credit card flexibility One of the most unique features of the Indian payment card market is the sharing of cards. People will borrow the card of a family member or friend, make an online purchase, and remit cash to the friend or family member. Online kids retail booming The Indian kids-wear market is growing at a compounded annual growth rate of about 20 per cent and is likely to reach Rs 80,000 crore by 2015. Multi brand online stores generate about 10 to 12 per cent of their revenue from the kids segment. More and more e-commerce sites are entering to tap the market and the early birds are expecting a double digit growth over the next 12 months. Smaller towns and cities going online to fulfill aspirations People from Tier II towns are not the only ones being driven by aspirations. Transaction is also being seen from Tier III cities and towns such as Nasik, Asansol, Dibrugarh, Haldia and Lucknow.

Trend Watch

100 Million internet users

50 Million search or buy products online

10 Million active online shoppers

Daily internet user base up by

online users in India visited 60%site in November 2011. a retail The number of active online shoppers is projected to reach 38 million by 2015

33% 49%
online consumer is young male population ranging between 21 and 29 years.

18%
consumers buying discounted luxury products online were over the age of 45 years. Tier-II & Tier-III online consumers are aspiration driven

THE BLUE EYED SECTORS

India is moving towards other product and service ranges available online, shifting focus from the all-time favourite travel and ticketing portals
The online market in India had been skewed in favour of online travel, which accounted for 76 per cent of the entire consumer e-commerce market in. However, there are other categories which are also growing at a significant rate. In the past year, the increase in Internet sales was sharpest in the non-travel category, which made shopping the second most popular online activity among Indians after emailing. According to the study, there are 13.5 million shoppers ordering non-travel products online compared with 8.6 million buyers of travel products (train and air tickets) on the Internet. Travel & Leisure Travel is still the most successful consumer e-commerce categories in India. It has seen a growth of 40 to 45 per cent year-on-year with air ticketing and railway bookings being the major activities, other segments such as bus ticketing, hotels bookings and packages are still very small. Retail Retail is the second largest consumer e-commerce category in India and has seen a rapid growth. The internet audience has grown 13 per cent from November 2010 and November 2011, while retail has grown by 18 per cent during the same period. CDIT The third largest category is of consumer durable electronics. There is high online demand for mobile phones, software purchases and also electronics like games, devices, etc. This rise owns to availability of latest gadgets online, with a wide variety to choose from as well as credible user reviews that attract the buyer to make the purchase. Coupons These are gaining prominence with the increase in the need for digital marketing and promotion by traditional retailers. This is the trend of discounting or gifting services which have purchased online. This lures the customer by offering best discounted deals for exclusives products and services. This is a new edition to the online market map of Indian, but has been fueled by robust growth of 629 per cent in the last one year. Gifts, households & books Books, online gifts and small households items are the easiest and most risk free online purchase. The online stores for such products offer more range and convenience then their off line counter stores. Thus, leading to a highly precedential growth pattern in this category as well.
Total Internet audience Retail Coupons CDIT Gifts, Households...

Trend Watch Share in e-commerce Market (in%)

Travel & Leisure Retail Financial Services Online Services Digital Downloads

Top Retail Categories by Visitors

Nov-10 Nov-11

Fashion & Lifestyle

Fashion & Lifestyle India ranks third across the globe in terms of online shopping and approximately a third of Indians make online purchases from websites which offer them a diversity of brands, designers and stores to choose from. This sector has also seen a rise by almost 100 per cent in the last one

TOP RETAIL CATEGORIES (in crores: by visitors) Nov 10 Total Internet audience Retail Coupons CDIT Gifts, households & books Fashion & Lifestyle 41169 23021 1048 11413 6296 3310 Nov 11 46390 27171 7647 12830 6783 6743 % Change 13 18 629 12 8 103

Need to integrate technology and marketing to provide customer centric solutions.

and eRetail leverages on technological more marketing support for deeper and sustainable market penetration.

IN-BUSINESS RESOURCES
Technology to enable and marketing to fuel the eRetail growth revolution
Trend Watch

eRetail is akin to any business model, which, beyond a healthy market scenario, seeks for inbound resources that will catapult its structure on the high growth track. Technology is one such enabler for the online business venture. eRetail renders its major support from its infrastructure resting on technology. Technology has invaded all areas of eRetailing; the quintessential support system needs to include customer relationship management software to create a wider base of customer knowledge. RFID tags are important to track product movement; scanners, kiosks, self-serve checkouts form integral part of point-of-purchase engagements. Further enhancing the online shopping experience are web technologies like online shopping carts, purchase recommendations and reviews that add the real time shopping experience to the online exercise. The retail sector is a fast growing adopter of technology in India, another important in-house facilitator for eRetail growth is marketing. Just like any other business, the eRetail ventures also need

promotional support to attract the customer base. In November 2011, 27.2 million online users in India, aged 15 and older, accessed the retail category from a home or work computer, an increase of 18 per cent from the previous year, as consumers continue to turn to the web to shop for and purchase items and retailers continue to increase their online visibility through active marketing campaigns. Technology retail is another growth area. Companies are on a lookout for customer focused solutions for consumer insights/analytics, multichannel integration, social media and personalisation may also become important. Digital platform development, as more Indian consumers begin to buy online, is another growth area. The next paradigm shift that can be seen coming over is the integration of technology and marketing to provide customer centric solution via eRetail model.

million is the annual IT spend by the Indian retail sector.

$ 500

0.75-1%
per cent of its sales is invested in IT by the retail industry.

2%
per cent of sales is global average IT spend.

For online startups, IT is the only crucial initial investment.

Integrated marketing and technology growth for eRetail

Consumer facing, mobile based applications that leverage the smartphone revolution for creating new shopping channels Improved online shopping platforms Pilferage Control Pilferage remains a problem for many retailers and RFID based solutions have so far proved too expensive. Retailers continue to look for alternatives here Collaboration systems that link for retailers, suppliers and customers Solutions that support multiple retail business models (for eg, revenue sharing business models in a shopping mall context)

Equity at incubation stage is creating rage around eRetail industry.

Retail business models stand as scalable propositions because of low startup cost and ability to reach out to a wider customer base.

GROWING BEYOND
Online retail business model is highly scalable and conducive for equity investment
eRetail and e-commerce ventures are enjoying the growth wave. Reason behind the scalability of the business model is governed by low startup cost and wider customer base. Private equity investments in the online and ecommerce ventures have gone up by 147 per cent during the last one year. Industry experts opine that the growth trends of the online industry are on a much stronger footing than they were during the dot-com bubble a decade ago. The eRetail industry is built on the fundamentals of consumer base, convenience, innovative solutions and deeper market penetration. Another growth trend that brings out the excitement around the industry is the advent of equity at the incubation stage and even earlier for online retail companies. The reason being that private equity firms do not want to miss on a growth opportunity. An investors backing out at a very early stage helps limit competition from rivals. A lot of funds are chasing few quality companies and to reduce risks related to execution of the businesses are inducting managers with experience in e-commerce ventures. Early investment also helps pre-empt the steep rise in valuation expectations as the e-commerce firms grow. For the second and third round of investments, valuations become high ranging- around $ 100 million and $ 200 million. The positives which are peeping from the horizon talk big about some companies getting acquired by global firms wanting to enter India. Another trend that will govern the coming decade also will see online ventures going public in 4-5 years of starting up.

Trend Watch

`1,040 Crore ($230 million)

FY - 10 FY - 11

`420 Crore
($93 million)

In 20 online entities

In 33 online ventures Data courtesy: Venture Intelligence

147%
increase in PE investment in last one year

$ 30
million required to set up e-commerce ventures Major PE investments in social e-commerce ventures

77
million internet users

100%
month-on-month growth in most cases

Mobile commerce comes forward as the most upbeat sector for investors in the near future

&
Present

INDIAN RETAIL12 0
CONGRESS 2
12 HOTE FEBRUARY 20-21, 20

TWO-DAY CONFERENCE AGENDA

Powered by

L CLARIDGES, SURA

JKUND, DELHI

The economic environment, as well as the continued growth in broadband, has meant that the Internet has become an important and cost-effective resource for driving revenue for retailers today. This is a golden time for all retail consumer service categories to build or enhance their web presence. The two-day conference is aimed at creating a thought leadership that will lead eRetail revolution in India. The premier forum helps you in capitalising on the trends ahead as the conference is set with an aim to create an active dialogue amongst industry experts that will help structure holistic solutions for the everyday roadblocks and challenges faced by the online business community. The sessions are build to cover a wide range of topics affecting the industry, involving both panel discussions between industry veterans and elaborate key note sessions detailing the successful case studies directly from the true innovators of the online community, followed by one to one interactions. The two day agenda is spaced out to create networking opportunities and around round table discussions that will come up with innovative solutions for the e Retail industry. Keep up to date with the future direction of online retailing in India with Take away key strategies for: Implementing a unified cross-channel, multi-touch point, multi-interaction selling solution Expanding on and improving your website offering Boosting customer satisfaction and loyalty through customer experience improvement

WHO SHOULD ATTEND?

The Congress is an opportunity to bring together ministers from telecom and IT industry, senior representatives of national government, trade bodies, retailers, suppliers, vendors, policy makers, investment groups and stakeholders of the retail sector including Organised & unorganised retail stakeholders ie CEOs/Directors/Department Heads and senior management. Corporate Representatives Suppliers and allied industry vendors ranging from manufacturers, suppliers, IT resource, and distribution channel vendors like courier, warehouse operators, etc. Investors, BFSIs, PE/VC firms, Angel & Seed investors, corporate & commercial banks, etc. Regulatory authorities and channel partners Professional associations Retail, resource and technology consultants

KEY TAKEAWAYS
The two day conference will bring together key policy makers, retail professionals, corporate, vendors & suppliers at both national and international level for deliberations and interactions that would lead to share learning and knowledge, draw attention to best practices and promote innovation to capture consumer interest in the eRetail segment Overview of the eRetail industry: eRetail economics Building customer trust in the online medium Detailing prospective funding for online ventures Risk management analysis for online shopping portal Technological interface for greater market penetration Using innovative business models for better ROI Business dynamics behind deals and discount sites Branding & marketing differentiator for online market Sourcing and merchandising dynamics Building a well networked distribution channel Understanding consumption trends via market research Choosing the best payment mode for online transactions Knowing about the various eRetailing formats Detailed category analysis to interpret growth and scope of various industries to understand future market trends

Conference Agenda - DAY 1

A 360 degree overview to eRetailing The current state of the eRetail industry and key statistics Leveraging opportunities in todays exciting economy for sustainment and growth The regulatory framework, the policy overview on e Governance, data protection Understanding the complex consumer journey and intelligently connecting with consumers Overview of consumers online spending trends Detailed category analysis of the top online consumables and future reach Travel & leisure as the top category for online transaction in India Fashion: apparel & accessories Services: health & beauty CDIT: mobile & electronics A multi channel insight: online opportunity vs. other mediums Stores; eStores; Teleshopping; m-shopping how and how much are people buying Fostering closer integration, experience consistency and messaging between channels. How to bring the in-store shopping experience alive online examining synergy in how customers interact with retailers offline and what retailers do to market their products From sourcing to consumer delivery creating a seamless distribution network Efficient distribution network important for reaching out to a large and scattered customer base How reliable are courier services and best practices for distribution of product delivery Expanding the range of products available to customers Reaching out to your market! Investing In Marketing & Customer Acquisition for Maximum Operational Profitability The important role new media and social networking plays in todays economy The role of online communities in eRetail Attracting youth to your technological innovation Paid search - a marketing channel or a sales channel? Gathering feedback in real time to optimize your media mix Reaching out to places where there is no physical presence of brand/product Connecting the business structure and technical solutions for anytime, anywhere consumer Technological interface web design and development Focusing on ease of navigation and smart, clean content layout CRM and data management Developing onsite user generated content Improving your SEO rankings eRetail payments Insights The payment forms consumers use to make their online purchases debit card, credit card and alternative payment options Building consumer trust and security in ePayments Cash on delivery: enabling consumer buy-in

Conference Agenda - DAY 2

The rules of a new eRetail startup Why eRetail is the best launch-pad for an innovative concept The lean startup Profiling your acquisition base through effective online search and categorization The vendor selection criteria for moving customers from retail to eRetail Operational and reporting considerations for running a branded ecommerce site Controlling costs that will not affect customers online experience How deals & discounts sites are leading eRetail Are coupons and discounts leading online sales? Economics of deals and discount sites Discount sites growing prominence for offline-stores online Handling holiday and promotional traffic spikes and flash crowds Why performance and uptime matter Scalability economics of an Ecommerce Venture Creating a business model conducive to outsourcing with lean operational sub-system Intelligent sourcing reducing dead stock Adopting a holistic view of the customer purchase cycle over time and leveraging consumer data for revenue Optimising merchandising and site capability functions Banking and PE Funding PE funding trends and opportunities Scalability of the eRetail business model High growth model lucrative for business investment Trends for equity investment in e-commerce distinct from other business formats Early investment and incubation trends Starting local; going global Deciding on what and where to sell Demonstrating your value proposition to a new set of consumers Building local languages site and maintaining it Building Trust, Loyalty and Long Term Engagement with customers Gaining the trust of consumers from initial attraction to completing the transaction Maximising site visitor confidence and trust Creating systems for redressal of consumer grievances Incorporating consumer privacy concern and sensitivity into your online strategy

&
Present

INDIAN RETAIL 012

AWARDS 2
HOTEL CL FEBRUARY 20, 2012

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ARIDGES, SURAJKUN

D, DELHI

AWARDS CATEGORY
These are for the category leaders who enjoy the largest market share within their category and are also leading innovation for the growth of their respective market category.

Fashion eRetailer of the Year

eRetailer specialising in fashion merchandise (Clothing, footwear, watches, Jewellery, accessories)

Leisure & Travel eRetailer of the Year

eRetailer specialising in leisure and travel services like eticketing, travelling packages, etc.

Book & Music eRetailer

eRetailer specialising in books and music merchandising online

Quick Service Food Delivery eRetailer of the Year

eRetailer into quick service food delivery via online order placement

eRetail Store of the Year

eRetailer specialising in ordering daily need products

Specialty eRetailer of the Year

eRetailer specialising in a product and service meant for the niche consumer

eRetailer of the Year Value for Deals Health & Beauty eRetailer of the Year
eRetailer specialising in Health, Beauty and Pharma products and services eRetailer who gives best deals for brands and non-branded products and services of any category

eEducation Services of the Year

Online educational services

Luxury E-Retailer of the Year Consumer Durables eRetailer of the Year

eRetailer specialising in consumer durables, IT and telecommunication products and services eRetailer in the luxury category whose services/products are also sold online

Gaming eRetailer of the Year

Organisations into selling online games

eRetailer advertising campaign of the year Home & Lifestyle eRetailer of the Year
eRetailer specialising in hard and soft furnishings and accessories for home Best advertising campaign for eRetail promotion

SPECIAL AWARDS CATEGORY

These special awards are for individuals and companies who have created path breaking trends and who have led unprecedented innovations that have uplifted the morale of the entire eRetail industry. These are for those who have worked to create a special service for their customers or offered viable solutions for their problems and played a vital role in enhancing their online shopping experience.
Pure-Play eRetailer of the Year
New and established pure-play online retailers without a physical store, demonstrating best practices in merchandising, service, functionality and customer experience. efficiency of delivery. Customer service and marketing are among the factors that will be taken into consideration when judging the customer experience award, with contenders requiring high scores in all the above mentioned areas.

Re-design/Re-launch of the Year

Screenshots of the old website will need to be provided to compare with your new one, allowing the judges to assess both content and overall look and feel. Evidence that the changes have led to increased business for the retailer and a more positive experience for the customer.

Debutant eRetailer of the Year

Best start-up (launched post Jan 1, 2010), be it pure-play or multichannel, someone who demonstrates a sound, innovative and effective business strategy to develop a growing customer base.

Best Site Optimisation & Design

This award is for the best overall site design from an aesthetic, usability and technological perspective. will be specific focus on conversion optimisation features to improve shopability and the path to purchase.

Innovation in Delivery Award

This award will recognise the company that can demonstrate, through service improvements, product innovation and technological enhancements, a measured improvement in service and customer satisfaction.

Smart use Technology eRetailer of the year

eRetailer utilising available technologies or proprietary systems that deliver improved efficiencies for the business, better customer experiences and valuable analytical data to continually improve customer experience.

Emerging eRetailer of the Year

This category recognises the new eRetail concepts that have carved out a niche for themselves in the highly competitive eRetail arena. Entrants could be multiple retailers or online business which has been started in the last five years, or one which has experienced significant growth from a small start during the stated time.

Best eCommerce Payment Innovation

The company who has thought creatively about the point of payment and made it part of the total look and feel of the brand. Multiple payment options are a must and also evidence on how customers are accepting the options.

Most Innovative eRetailer

The most imaginative initiatives in the online retail space, ranging from site design, usability, customer experience, service, need fulfillment or any other area of the eRetail discipline. What were looking for is something original, exciting and practical. Must be able to prove demonstrably how innovation has led to tangible and positive results.

Marketing/Advertising Campaign of the Year

This category recognises any marketing initiative - whether an advertising campaign, promotion, sponsorship or online marketing initiative - which has delivered genuine results for the eRetailer. The judges will be looking at the campaign strategy, the creative execution and most importantly, evidence of tangible success.

Best Use of Social Media

Judges want to see social media employed to demonstrate business benefit, preferably in an innovative way. Good PR is hard to come by and positive PR from social media sites is pure gold. Evidence that you are engaging with your customers on a regular basis, via all appropriate sources. Active conversations on Twitter, use of Facebook and blogs are becoming standard; what sets your social media engagement apart from the rest of the pack?

Best eRetail Marketing Initiative

An award for the best online eRetail marketing initiative, via a single channel or an integrated campaign, such as email, mobile, social media, search, offline, live events or a combination of many. Must be able to show a link between the marketing initiative and increased traffic and sales.

eCommerce Site Innovation Award

The most imaginative development of the year, which could be in terms of content, service, technology, marketing or all of the above. Clear demonstration of platform advancement improvements beyond accepted norms like customer reviews, click and collect, etc.

Outstanding Contribution to eRetailing Award

Individual having contributed significantly to the eRetail industry in India. In terms of economic redemption and developing the overall eRetail ecosystem.

Best Customer Experience

Ranked on the basis of site usability, product and content and

Organized by

For registration & more information call:

Call Amio +91 9312687253 Mail at kamio@franchiseindia.com

Payment method
Option 1: Cheque / Demand Draft drawn in favour of Franchise India Holdings Ltd payable at par and to be sent to 4th & 5th Floor, Charmwood Plaza, Eros Garden, Charmwood Village, Surajkund Road, Faridabad - 121009 Option 2: Wire transfer For account details, please contact the above. Option 3: Online payment www.franchiseindia.com/payment-gateway.php

Exhibition
The expo will be a showcase & branding opportunity for your product or services operating in the virtual space, connecting with suppliers and retail allied industries.

Conference registration fees

Regular Package: Rs. 15,000* per delegate Premium Package: Rs. 20,000* per delegate (includes networking dinner on Feb 20, 2012)
*inclusive of taxes

&

INDIAN INDIAN A RETAIL12 AWRET20IL 12 ARDS 20

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the change. Be a quitter. Be

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IF YOU DONT LIKE IT. QUIT IT!

You have to quit doing things that stop you from doing things you are born to do Quitting is a need, its an attitude, but more over its the moment that changes ones life. Its a movement to start your journey for change. Following the simple ideology that either you like it or you quit it. Its the art of loving what you like or the art of quitting what you dislike.

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