BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FINAL MAJOR PROJECT

LEVEL

Outcomes 1

06

FINAL MAJOR PROJECT STATEMENT OF INTENT

Name: Ceara Elliot Blog Address: http://c-elliot0912-fmp.blogspot.com/ Rationale A Print based investigation of type and image with a focus on promotion and publicity material. I want to explore areas of design disciplines that focus in promotion of events/products. I also want to design for a variety of different print formats (preferably 2D outcomes), exploring the combination of layout, type and image in a unique, simple but also creative way. I like producing designs that are different, I feel Graphic Design is a chance to explore how type and image can sit together in ways that are creative, I feel that whats I like to communicate within my work. Including interesting type and layout with considered imagery, I feel is a way of designing that I want to be an expert at. I like to have a reason for the way in which I have designed, therefore, I consider my design directions are backed up with a strong concept. I like to combine the effect of randomness with a systematic approach. I have a large interest in the culture sector; I enjoy working alongside film, music and literature. I feel with the culture sector there is plenty of room to break the rules slightly, and I like working from a story/plot and developing a concept that then works with design, from the specific topic. I feel my work is fairly versatile, in terms of design styles, I feel I am quite flexible. My interests in design vary from purely type driven, to only image. However, what restricts me is how I approach the briefs. I like to produce work that derives from a variety of different medias (photography, type and layout, type and image, illustration), however, all driven from a creative, interesting message. I rarely consider limitations when designing, I am fond of perfection and finishing within my designs and would like to extend these skills further throughout FMP. I feel publications are a good way to explore and then demonstrate these ways of feeling a product. As for posters/large scale prints, they should be highly successful from their concept.

Simple designs that are supported mainly by the reason behind the design. Subjects / Themes Subjects Culture sector Film promotional material (poster formats, supporting publications) Music art to express the music itself (through various forms e.g album covers, identity etc) Art producing branding & identity for low key exhibitions, the introducing of artists Literature exploring poetry using interactive, appropriate type, image and layout Culture different countries/languages Themes -The relationship and appropriateness of the combination of type, image and layout -Less is more (the idea of a strong concept backed up with simple design work) - Contemporary type and layout, introducing new ways of reading/writing for design - Using imagery to demonstrate message, combined with appropriate language

Design Disciplines / Creative Development -Publishing - Promoting - Imagery with type and layout - stock/finishing - design for promoting and event/product I want to design primarily for print, and also preferably 2D (excluding complex packaging, web design, information graphics, design for motion). I like exploring new ways of type and layout, whilst exploring how imagery can sit alongside this, effectively. When distributing work, I will mainly produce for print based products, however proposals will be made when considering my designs being stretched across web, screen and other forms of promotion (art direction- large projection, design for outdoors, crafting) Practical Skills / Workshops what, why and when? Skills I want to develop Print preparation I have realised over the last couple of years, I have printed expensive prints and then realised mistakes once printed. I want to prep more before I print out final products, to test their effectiveness and also to ensure perfection of the final outcome. Software- I feel I need to strengthen my skills within Illustrator, Photoshop and InDesign. I know the basics, and dont feel I need to know the software to an expert

level. However, I do want to develop my knowledge of the software, knowing the cheats, skills and shortcuts to enable me to design quickly and also the best I can. They offer so much, I dont want to miss out. Time management/decision making The issue of decision making crops up in my evaluation after every module hand in. For FMP I want to really avoid it, I want to make design decisions quicker to make room for adjustments that will most definitely occur throughout. This way I can develop the brief as far as I can. Time management relates to a lot of issues, including product photography. I want to leave myself enough time to photograph my final products effectively, I feel this is a very important aspect of summarising my projects, and will also go on my website etc Image obtainment I want to source images that are original and appropriate. Perhaps include my own photography, or collaborate with photographers. If I want to explore illustration, I want to be less impatient and spend more time. I feel I have the skills to produce interesting illustration but because of my time management I feel I need to rushwhich I shouldnt. Contemporary and old fashioned design I want to research into old and new trends, and use them both when creating my designs. I want to be more free when designing, and not feel I should stick to current trends with all my designs. Knowledge of production I want to learn more about production methods, mainly to do with the manual feed/finshing aspects. I use digital print a lot, but would like to maybe consider using screen print more, and looking more into the use of foil blocking/spot varnish. Skills I want to obtain Time management Although this was mentioned in the section above, I feel I am good at keeping up to date with my work. I dont like leaving everything until the last minute, but I tend to hestitate with my design decisions. Contextual research I enjoy looking at blogs researching into designs that already exist. I feel it helps me develop brief, sustain a solid interest within design and grow my knowledge and own, original style. I also feel it broadens my design library, maintaining the knowledge of a variety of designs that originate from not just graphic design. Other interests I very much enjoy relating my designs to aspects like, film, language, music, nature. These are my own interests I have and I feel its refreshing to include this into my designs. Colour I really like including colour in my work, I feel I am quite open to trying new colours and dont like to stick to using the same colours. I feel my knowledge for applying colour greatens as I progress through this course.

Brief 1:

Deadli ne Rationale: Produce a publication containing my poetry, with complimentary imagery alongside carefully considered type and layout. This brief aims to help me explore the use of interesting type and layout, with a variety of imagery that supports it. I want to work on producing a publication that will be printed to a high standard, that may also include finishes.

Poem Book

Brief 2:

Deadli ne Rationale: Produce the promotional material and branding for a Japanese Art Exhibition This brief enables me to explore the use of type and image alongside a unique layout that all derive from a simple, yet effective concept. I want to focus more on the design and concept, as appose to the products and production methods.

Japan Art

Brief 3:

Deadli ne Rationale: Produce a series of film posters for either existing films or made up films. I want this brief to be a chance for me to really develop my Photoshop skills. I also want to produce some really bold and professional looking film posters that will be useful in my portfolio and also help my aspects of a possible career. I want to use the skills of combining imagery and layering on effective type. Also combining taglines that work well.

Film Poster

Brief 4:

Deadli ne Rationale: I want to explore different languages through the use of type and layout. I will do this either through a small publication or perhaps an exhibiton and its supporting material? Perhaps I could produce the branding and identity for a French/german independent shop?

Language & Branding?

Brief 5:

Collection of short briefs

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Rationale: I want to produce a series of Little White Lies briefs that take a different approach to the magazine, I want to explore them stemming away from the use of their classic,

illustrative approach. Branding and identity for a photographer?

\\\\\\\\ Contextual references / Designers / Studios / Companies (specific)

RESEARCH ACTIVITY: Visit to Empire Design

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Details Over the summer I had a weeks work experience at a film marketing company, I am hopefully going again over my Easter holidays so I can learn more about how the company works and also perhaps try to have some of my questions answered.

RESEARCH ACTIVITY: Details

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RESEARCH ACTIVITY Details

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RESEARCH ACTIVITY Details

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RESEARCH ACTIVITY Details

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BIBLIOGRAPHY
BOOKS / TEXTS - (Harvard Refernced)

MAGAZINES / JOURNALS / ARTICLES (include publication date and details)

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://ah-studio.com, http://www.25ah.se, http://studioworldwide.net/ http://www.reckerhouse.com/ http://www.youngjerks.com/ http://grassdoe.blogspot.com/ (photography) http://sticks-stones.co/ http://www.jacksondickie.com/?section=graphic-design&tag=afi http://alwayswithhonor.com/ http://nodeberlin.com/about/links http://www.toko.nu/ http://www.ericandmarie.com/ (handwritten effect)

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

ACTION PLAN use this section to identify specific tasks that you need to
complete in order to resolve the brief. Brief What do you need to do? 1 Deadlin e

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