print rate card 2011/12

Premium
Back Cover Inside Front Cover Inside Back Cover Front Cover Banner

x1
$1165 $1115 $1075 $425

x3
$1095 $1060 $1020 $395

x6
$1020 $975 $940 $360

x12
$895 $865 $830 $320

ReadeRship

VALue
Full Page Junior Page 1/2 Page 1/3 Page Banner 1/4 Page 1/6 Page Tile

x1
$915 $695 $455 $305 $305 $210 $140 $100

x3
$870 $660 $430 $290 $290 $195 $130 $95

x6
$800 $605 $395 $265 $265 $180 $120 $85

x12
$710 $540 $350 $240 $240 $160 $110 $75

Weve got the University market covered. With 14,000 weekly post-secondary student readers, our free publications are ready for pick up at more University & College locations than any other form of print media in Halifax. Throughout the downtown core, the South End, North End, West End & Bedford, you will find us in the trendy cafes, retail locations, restaurants & bars. Students grab the Gazette for our in-depth news coverage and a good laugh, they hold onto the Gazette for the best kept secrets in dining out, fashion, sports and entertainment that Halifax has to offer.

FRequency = Results

The laws of persuasion conclude that repeat advertising extends reach and builds awareness. To always keep your product or service on the minds of our readers, we offer significant savings for customers who sign-on for 3-12 week advertising terms.

poweR oF colouR

inserts
Minimum of 5000

x1
$65/1k

x3
$60/1k

x6
$50/1k

x12
$45/1k

Research shows that colour print ads move an average of 43% more merchandise than those in black & white.

aRtwoRk

Artwork can be emailed as attachments to: design@dalgazette.com

The prices listed above are for colour advertisements. If you would like to have your advertisement published in Black & White, you will be granted a discount of 15% per advertisement; (excludes Front Cover Banner)

digital Files

sPeciAL PLAcement

Only .PDF, .TIF or .EPS files accepted File resolution 300dpi. No crop marks, bleed or printer marks. Spot colors must be converted to CMYK and all fonts outlined.

If you have purchased one of our value advertisements and would like to have it placed within a specific section or in a certain location within a requested page, a positioning fee of $25 will be added on a per issue basis. Please Note: Preference will be given to the largest size when conflicting requests occur for the same position. In the event that your ad does not appear within the space requested, you will not be billed the positioning fee.

deadlines

Booking Deadline: Friday 5pm Artwork Deadline: Monday 5pm

complimentaRy design seRvices

Front Cover Banner Full page (w) 10.5" x (h) 1.625" (w) 10.5" x (h) 14"

Jr page (w) 8.15" x (h) 11.13"

1/2 page (w) 6.05" x (h) 14" (w) 10.5" x (h) 7"

1/3 page (w) 8.15" x (h) 5.57"

Included in the rates for our Premium and Value print advertisements, we provide complimentary typesetting and design services by marketing professionals. We recommend that you have your blueprint marketing materials ready 2 weeks prior to publication for the processes of consultation, generation and ad approval.

For all advertising inquiries contact: Aaron Merchant Advertising Manager

1/4 page (w) 6.05" x (h) 7" Banner (w) 10.5" x (h) 4.19" (w) 3.95" x (h) 11.13" 1/6 page (w) 4.08 x (h) 5.57 Tile (w) 1.85" x (h) 3.5"

(902) 449-7281 advertising@dalgazette.com