Experiential Learning Proposal Template

VIT Business
Experiential Learning Proposal Template

School fostering innovation

Master of Business Administration

VIT Business School fostering innovation

VIT University Chennai Campus

Experiential Learning Title/Area:

Student Name: Joseph Jeya Anand S Student ID: 11820 Date: 27th Aug. 2010

Experiential Learning Proposal Template 1. Introduction: 1.1 Background:

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The BMI India Retail Report for the third-quarter of 2010, forecasts that the total retail sales will grow from US$ 353 billion in 2010 to US$ 543.2 billion by 2014. With the expanding middle and upper class consumer base, there will also be opportunities in India's tier II and III cities. The greater availability of personal credit and a growing vehicle population to improve mobility also contribute to a trend towards annual retail sales growth of 11.4 per cent. Mass grocery retail (MGR) sales in India are forecast to undergo enormous growth over the forecast period. BMI further predicts that sales through MGR outlets will increase by 154 per cent to reach US$ 15.29 billion by 2014. This is a consequence of India's dramatic, rapid shift from small independent retailers to large, modern outlets (IBEF, 2010).

According to Infinity Retail group Croma is Indias first national, large format, specialist retail chain for consumer electronics and durables. There are eight different categories and more than six thousand items in a world class ambience provides plenty of choice and makes the shopping memorable to their customers. There are many competitors exists in the market like E- Zone from Future Group, Reliance, and others. Also many competitors are coming into the market. That makes the business more complex and challenging in the present environment. 1.2 Students point of view with respect to the area (background): The retail point is the place where we can meet our customer and learn end to end business process. The scope of the retail market is very high, which creates more job opportunities and continuously attract more investment from large scale organization. Even though it attracts different stakeholders, it has problems and challenges in Indian environment. Hence, retail environment in India is a potential area for management students, researchers and consultants for conducting various studies and gain experience. 2. Experiential Learning Theme: Operational functions of Croma Retail 2.1 Theme should be stated with relevance to the sector, and justified as a meaningful experiential learning work Operational functions in retail includes sales, material management, shop floor management, customer service, marketing & communication, logistics, finance, HR management, etc. It is aligned with the courses offered in MBA program. So retail is the place where we can experience the different business functions.

Experiential Learning Proposal Template

3. Experiential Learning Statement Exposure to the operational functions of Croma Retail at Chennai 3.1 Central question(s) experiential learning aims to answer. i. ii. iii. iv. v.

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How Croma is managing demand and supply What are the difficulties & challenges in managing shop floor How Croma is managing their customers Training and Development Performance & Bench Marking

3.2 Outline of basic concepts relating to this question or statement. i. How Croma is managing demand and supply a. Material Management, Replenishment, Distribution Center Management b. Information Integration c. Purchasing, logistics, Backroom Management ii. What are the difficulties and challenges in managing shop floor a. Shop floor layout b. Merchandising c. Replenishment & stock out iii. How Croma is managing their customer a. Customer service b. Retention strategy c. Handling customer problems iv. Training and Development a. Training to the staff b. Sales and quality target v. Performance & Bench Marking a. Key Performance Indicator b. Bench Marking Standards c. Productivity 4. Overall Experiential Learning Aim To learn about the operational functions in the Croma Retail Shop at Chennai. 4.1 (Sub-aims) Exactly how the overall aim is to be realised in step by step organised fashion. i. To learn about the retail shop floor maintenance ii. To learn about the shelf space management iii. To learn about replenishment, merchandising and planogram iv. To learn about the backroom operation v. To learn about information management vi. To learn about sales vii. To learn about customer service and retention viii. To learn about marketing and communication management ix. To find out the problems and challenges

Experiential Learning Proposal Template 5. Methodology: Outline how each objective will be achieved. Business (Best perhaps to map out in a phase by phase basis the series of steps to be carried out) School i. To learn about the retail shop floor maintenance fostering a. By working with the shop floor team, the process, problems and challenges will be innovation observed ii. To learn about the shelf space management a. Learning through working with the appropriate team. Learning area, software which is used for shelf space management, optimum utilization of shelf space, etc., 5.1 Identification of any problem(s) or issue(s) the experiential learner feels they may encounter during research process. i. Customer retention is challenged ii. Poor brand promotion strategies 6. Experiential Learning Plan: Identification of proposed schedule / time-frame etc.

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Title/Task Objective 1 Objective 2 Objective 3 & 4

24 Hrs

48 Hrs

72 Hrs

96 hrs

120 Hrs

144 Hrs

7. Reading material proposed 1. 2. 3. 4. 5. 6. Micheal Levy, Retailing Management William R Davidson, Retailing Management Ralph D. Shipp, Retail Merchandising: Principles and Practice Journal of Physical Distribution RFI Journal SAS website 4

Experiential Learning Proposal Template 7. Metro AG website 8. Retail Store website 9. Supply Chain TV website

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8. Details of Nominated Industrial Supervisor: The Store Manager, Croma, T. Nagar, Chennai

Experiential Learning Proposal Template

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NOTES, COMMENTS or CONCERNS:

Time Limit may need to work more no. of hours to understand the operations of the retail shop

School fostering innovation