WILLIAM L.

GRAHAM
Great Neck, NY 11021 516-487-2449 williamlgraham06@gmail.com

GENERAL MANAGER | VP SALES & MARKETING |BUSINESS DEVLOPMENT

Organizational Development / Revenue Growth / C-Level Sales / Market Penetration / Solution Selling Leadership / P&L / Product Development / Process Improvement / CRM / Staff Development / Training
Top performing general manager and sales/marketing leader whose consistent record of sales growth and building winning organizations with international industry leaders led to increasing management and P&L responsibilities. Expertise in key account development and national sales, exceeding revenue and gross profit quotas while supporting strategic direction. Managed staffs from four to 30+ and P&L responsibility for budgets to $35M. I can make immediate contributions with a skill set that includes: Establishing vision and strategic direction Identifying and leading entry into untapped markets Building and motivating high performance and cross-functional teams Cementing customer goodwill for repeat business to support growth objectives

BA in Economics from Claremont McKenna College. My career is highlighted by a consistent will to succeed. On several occasions, I was able to peel away the problem layers and find the solution. Sometimes it was ramping up sales, other times it was improving operations and/or product development. A few times, it was both!

SELECTED ACCOMPLISHMENTS
Changed customer base and improved sales by 350%. Frutarom wanted to increase sales to CPG market. Mentored sales team. Established key account program in addition to a maintenance account program. Increased program marketing penetration. Secured CPG companies as the top 10 key accounts division-wide. Turned around division with 20% margin gain. Needed to improve margins. Reviewed Frutarom accounts. Increased pricing as needed. Improved operations by reviewing formulas and streamlining production time to increase output. Added new equipment for increased batches. Improved negative operating income to $2M plus. Created $750K market with new product. Developed competitive point of difference to promote Frutarom Flavors to customers. Identified new market of organic flavors. Created new product line while getting certified approval from organic organizations. Opened doors to both large and small companies. Led company-wide process improvement program. Drafted by Frutarom President to head corporate team to improve service. Reviewed SOPs of all categories. Established small teams, meeting every week for 20 minutes. Made significant gains in customer service, quality, employee morale and, most importantly, customer satisfaction. Managed program leading to savings of $1M. Haarman & Reimer looked for ways to increase profitability of existing products. As VP of Business Unit Fillings, assembled team to review formula and production methods. Discovered significant cost savings from a minor process alteration. Implemented change and savings resulted. Increased employee retention and sales with effective training. Florasynth lacked training program or commission system. Designed sales training program involving rotation to lab operations and in-field. Implemented no-cap commission plan once sales goals were met. Improved sales by 67% and kept hungry sales force intact.

CAREER HISTORY
VP/Sales, Business Development, Parchem Specialty Chemical, 2011 to Present. Recruited to lead sales team and develop new business in the Flavor & Fragrance and Consumer Goods industries. VP/General Manager, Frutarom USA, Flavor Division, 2004 to 2010. Recruited to lead $17M business unit with full P&L and matrix staff of 20. Managed R&D, QA, Operations, Customer Service and Sales. Requested by President to be member of divisional senior management team worldwide. Involved in the recent acquisition team. Senior VP Sales, Delavau LLC, 2002 to 2004. Part of the management group which acquired nutraceuticals company. Directed sales team and started up the specialty food group. Responsible for handling key account development and opening doors for new opportunities. Built $25M in sales while managing staff of four. VP, Haarman & Reimer USA (Division of Bayer AG), Fillings Business Unit, 1995 to 2002. P&L responsibility for $35M unit reporting to Division President. 31 staff in sales/marketing, production, QC, R&D and customer service. VP/National Sales Manager, Florasynth Inc, 1989 to 1995. Responsible for sales team and customer service team supporting $50M in sales, as well as directing key national accounts program. Member of the BoD. Earlier Positions: At Florasynth, Regional Sales Manager and National Accounts Executive. Started as an AE. Interests: I enjoy a good game of golf and tennis. Also biking, fitness training and spending time with family.