INTRODUCTION IMPORTANCE OF MOBILES

How important are mobile phones for us? Mobile phones have become so common and prevalent that sometimes we just fail to realize the role a mobile phone plays in our everyday activities and the place they hold in our lives. These small devices have become so popular mainly because of they are mobile, handy and communication devices. They have provided us the convenience of getting connected while on move Another major reason that had helped in gaining popularity for mobile phones is the convenience they provide in case of any emergency. They have become an indispensable tool in emergencies such as when a raging car stuck someone or someone suddenly gets stick. Such situations require a quick action and response, and the quickest thing we can do is to pick our mobile handset and dial the emergency number that could get there quickly and swiftly. Because of the growing popularity of these devices, several mobile manufacturing companies have come with various innovations to add other functions to do value addition to these devices. Adding these new features have made mobile phones more than just communication equipment that can be used to make calls and send and receive messages. Today there are latest and high end mobile models in the market equipped with loads of features like high resolution camera with video recorder, MP3 player, radio and GPS, gaming, SAT NAV systems and internet. The latest models are also equipped with Bluetooth to provide wireless connectivity with compatible devices. Some of the major players in the market are Nokia. Samsung, LG, Sony Ericsson, Blackberry and Motorola. With so many options available in the market, it becomes very difficult to choose the right handset and to help the buyers in making an informed decision, there are several online phone shops and comparison portals where you get attractive mobile phone offers that are available with these handsets. There are various options available to choose from including pay monthly mobile phone offers, cheap pay as you go mobile phones and sim free phones. These deal s also include various free gifts like free laptop, I-POD, LCD TV, Sony PSP etc. All you have to do is just browse a mobile shop and select the best deal with you choicest handset. If you are planning to buy a new phone or replace you earlier one with a latest model, just go for online shopping and get mobile phone offers with several incentives and free gifts. Grab your dream handset now because mobile phones have become the need of the time and are one of the strongest things in the palm of our hands.

Every family has minimum two mobiles. Some persons are having two mobiles for their self. Modern business is mostly depending in communication. In the communication, the mobile is catching the first place through the world. Now, the communication is getting giant growth. So, the usage of mobiles also getting development. CUSTOMER More than a century ago the father of our nations, Mahatma Gandhi, had made a visitionary and deep meaningful statement at Johannesburg, south Africa in 1890 A customer is the most important visitor in promises. He is not dependent on us. We are dependent on hi, he is not an in interruption on our work. He is the purpose of it and not an outsider on our promises. He is a part of it. We are not doing him a favor by serving him. He is doing use a favor by giving us the opportunity to do so. Though this statement was not made in the marketing concept, there is a lot of wisdom and inside in to mahatmas words CONSUMER The term consumer refers to The end user of a product or service They may or may not be the customer. One who uses the product is called consumers. OBJECTIVES 1. To know the various functions and features and services rendered by the study unit. 2. To know the reason as to why the respondents are availing this network. 3. How far the respondents are satisfied with the services rendered by the study unit. 4. To offer conclusions & suggestions on the basis of the study carried out

SCOPE OF THE STUDY The study has been undertaken with reference to Paramakudi Taulk. The customers of ----------- company have been selected as the respondents. The sample area considered is only the town populations of Paramakudi. The study will be very useful to the candidates those who are going to take up the study in the related field. Besides, the findings of the study will be very helpful to the policy makers, local authorities, Government etc., METHODOLOGY Research Methodology indicates the systematic way to do the research work by the researcher. It includes various steps, which are,

SAMPLE DESIGN The convenience sampling method is adopted by the researcher as their scientific methods are involved in sampling techniques. SAMPLE UNIT The basic things to be decided sampling unit. In the field study, the customer satisfaction regarding the Nokia Mobile. The study is limited Paramakudi. The sample size is 50 for the study.

QUESTIONNAIRE DESIGN The questionnaire is framed to collect the relevant information for the both Open ended and close ended. For the completion of the study, the researched had collected data from two source;

PRIMARY DATA Primary data are the first hand information. It is very costly and is difficult to collect the data, which are collected by any one, and is original character.

SECONDARY DATA Secondary Data are collected form various publications, it is that dailies. Articles etc., the data collected from various published document. It is secondary in character and is easy to collect that data.

LIMITATIONS OF THE STUDY 1. The study has been conducted in Paramakudi town only. 2. The study has been conducted with in the limited span of time. 3. Some of the respondents have frustrated to give information. 4. The sample size is restricted to 60 only.

CHAPTERISATION The study covers 4 chapters. The first chapter entitled The introduction and profile of the study It explain clearly the introduction about the title under study, statement of the problem, various objectives of the study, scope of the study, the methodology adopted, limitation of the study etc., The second chapter entitled Profile of the Nokia company It deals with the company profile, functions, features, etc., under study. The Third chapter is Analysis and interpretation of the data. It analysis the data so collected form 50 respondents and interprets if with the help of tables, charts etc. The Fourth and Final chapter is conclusion and suggestion of the study. It reveals clearly the various remedial measures to be followed by the study unit eradicate the drawbacks, which mainly felt by the respondents.