GROUP PROJECT ON OPERATIONS MANAGMENT

FACULTY GUIDE: Prof. VIJAY ANAND DUBEY TEAM MEMBERS-

ANUP KUMAR RAI CHINMAYPANDEY SU SHIL BHARTI

EXECUTIVE
SUMMARY
Vodafone Group Plc (LSE: VOD, NASDAQ: VOD) is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It

operates networks in over 30 countries and has partner networks in over 40 additional countries.It
owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers.

Vodafone India, formerly Hutchison Essar, is one of the largest mobile network operators in India which operates nationally. It is based in Mumbai, Maharashtra. On July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its Indian counterpart to take Essar out of its 33% stake in the Indian subsidiary. It will leave Vodafone owning 74% of the Indian business, while the other 26% will be owned by Indian investors,

in compliance with Indian law. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel, and third largest in terms of customers. Vodafone had about 134.5 million customers as of February 2011.

Type Traded as Industry Predecessor Founded Headquarters Area served Key people Vittorio Colao Products

Public limited company LSE: VOD NASDAQ: VOD Telecommunications 19831991 Racal Telecom 1984 London, United Kingdom Worldwide Gerard Kleisterlee (Chairman) (CEO) Fixed line and mobile telephony, Internet services, digital television increase 45.88 decrease 5.596 billion (2011) decrease 7.968 billion (2011)[1] decrease 151.22 billion (2011)[1] decrease 87.55 billion (2011)[1]

Revenue billion (2011)[1] Operating income [1] Profit Total assets Total equity

Employees

83,862 (March 2011)[1]

Vodafone Essar provides 2.75G services based on 900 MHz and 1800 MHz digital GSM technology. Vodafone Essar will launch 3G services in the country in the January-March quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks.

Following is the Vodafone Essar subscriber base statistics as on June 2011.[14] Subscriber Base
Statistics as on January, 2011

Telecom Cicle
Gujarat Uttar Pradesh(East) Maharashtra West Bengal Tamil Nadu Rajasthan Uttar Pradesh(West) Andhra Pradesh Delhi Kanpur KARNATAKA Kerala Bihar

No. of Subscribers
1,49,10,573 1,42,37,217 1,19,62,824 1,10,40,815 93,30,557 87,11,277 92,34,369 73,47,024 77,88,376 71,34,576 65,91,039 55,35,177 52,44,148

Kolkata Punjab Haryana Madhya Pradesh Chennai Orissa Assam North East Jammu & Kashmir Himachal Pradesh Mumbai

43,73,647 41,32,392 41,70,943 31,35,580 21,13,992 23,38,159 16,50,109 8,61,826 5,65,253 3,57,430 58,87,113

Total number of Vodafone Essar Subscribers : 14,15,19,840, i.e. 23.63% of the total 59,87,79,674 Indian mobile phone subscribers. Vodafone competes with 14 other mobile operators throughout India. They are Aircel, Airtel, Cheers Mobile, BSNL, Idea, Loop Mobile, MTNL, MTS, Ping Mobile, Reliance Communications, S Tel, Tata DoCoMo, Tata Indicom, Uninor, Videocon and Virgin Mobile

objective
Study any organization in detail. Collect data pertaining to the following: Operations strategy Financial strategy

HR policy Marketing strategy

METHODOLOGY -:
help of secondary data

All the analysis done with

INTRODUCTION
3G BROADBAND CONNECTIONS:
Connecting to the Internet from almost anywhere is made possible with 3G broadband technology. This wireless technology is made possible through a service provider and with the use of a 3Genabled device.

DEFINITION:
3G is the third generation of mobile technology, which has an increased bandwidth and supports more diverse applications as compared to the past two generations. 3G broadband allows you to access the Internet from any location with network coverage using your 3G-enabled cellphone or laptop without the need for Wi-Fi or a fixed broadband line.

3G BROADBAND INDUSTRY
3G Broadband Connect may refer to the network service provided by different companies. These include "AT&T 3G Broadband Connect," "Vodafone 3G Broadband Connect" and Cingular's "Broadband Connect." However, other companies also provide 3G service including Verizon Wireless, T-Mobile and Alcatel.

HOW IT WORKS:
To be able to access the Internet, our 3G-enabled phone or lhttp://link.songs.pk/artists.php?songid=1578aptop needs to have either a 3G data card or USB modem stick. A data card, or SIM card, is an internal device while a USB modem stick is an external device, much like a USB memory stick. The modem stick is plugged directly into your laptop for instant Internet access.

THINGS TO CONSIDER:
Some things to consider regardless of which 3G broadband provider you choose are the download speed and whether you want to sign up for a monthly plan or use the service on a pay-asyou-go plan. Consider if the network coverage in your area will give you an adequate connection. 3G utilizes wireless technology standards such as Enhanced Data rate for Global System for Mobile communications Evolution (GSM), Universal Mobile Telecommunications System (UMTS), and Vodafone EDGE network and Worldwide Interoperability for Microwave Access(Wi-MAX) to create high speed data and voice mobile networks. Unlike its predecessor 2G, 3G presents voice and data services at high rates, coupled with the ability to use voice

and data simultaneously. 3G download speeds reach as high as 14.4 Mbit/s while upload speeds reach as high as 5.8 Mbit/s. 3G standards are defined by the International Telecommunication Union as IMT 2000, with an aim to facilitate growth, increase bandwidth, and support diverse applications.

VODAFONE 3G NETCONNECT
VODAFONE has launched their 3G net connect broadband service across all the major cities in India. They are claiming that

3G broadband is 20-30 times faster than any other usb modem!

Vodafone uses HSDPA (High-Speed Downlink Packet Access) and High Speed Uplink Packet Access (HSUPA) others uses HSIA (High Speed Internet Access) as backbone technology for their offerings. Both service providers claim that they provide 3.6 Mbps as downlink (download speed) and 1.8 Mbps uplink (Upload Speed). The Vodafone 3G Net connect Broadband data Card for mobile broadband ,connection provides a peak theoretical speed of 3.1 to 21.8 Mbps when you are connected to the Vodafone High Speed Packet Access (HSPA) network available in 25 states across in India and if the High Speed Packet Access (HSPA) network is not present it falls back to the slower2G network which works in everywhere in india. Vodafone is providing three USB models for this 3G broadband service, are K3765, K3570 & K4505 from Huawei and currently the modems cost

areRs1299,Rs1499,&Rs1699respectively downloading

with

2GB

data

TECHNOLOGY:
High Speed Packet Access (HSPA) is a amalgamation of two new generation mobile telephony protocols: - High Speed Downlink Packet Access (HSDPA) and High Speed Uplink Packet Access (HSUPA). The term HSPA is commonly used to refer to UMTS based Vodafone 3G networks that support both HSDPA and HSUPA data for improved download and upload speeds. It can support speeds upto 21 Mbps & also reduces latency, Handsets, USB dongle & data cards are available with HSPA technology support WCDMA is a 3G technology that supports only low 3G speeds, a max 384 Kpbs in a good coverage area, WCDMA devices provide a poor experience on the speeds as compared to what 3G can actually deliver with HSPA devices.

Operation strategy:
The USB Modem and its package

The Vodafone Mobile Connect 3G USB Stick(Huawei KSERIES) work from anywhere with real-time access to information, and no installation hassles

Financial strategy

On 19 May 2010, the 3G spectrum auction in India ended. Vodafone paid INR 11617.86 million (the second highest amount in the auctions) for spectrum in 10 circles. The circles it will provide 3G in are Delhi, Kanpur, Gujarat, Haryana, Kolkata, Maharashtra & Goa, Mumbai, Tamil Nadu, Uttar Pradesh (East) and West Bengal.[12] Vodafone also operates 3G services in Kerala, Andhra Pradesh and Uttar Pradesh (West) through an agreement with Idea and in Karnataka through an agreement with Airtel.. This gives Vodafone a 3G presence in 13 out of 22 circles in India. On 16 March, 2011, Vodafone launched 3G services in Uttar Pradesh (East) in the city of Lucknow.[13] Vodafone had already launched limited 3G services in Chennai and Delhi earlier, but the Uttar Pradesh (East) launch counts as its first fully commercial launch. This makes Vodafone the fifth private operator (seventh overall) to launch its 3G services in the country following Tata Docomo, Reliance Communications, Airtel and Aircel. On 23rd June, 2011 Vodafone launched 3G service in Kerala by joining with Idea in an Intra Circle Roaming agreement. Initially Vodafone 3G services will be available in the following cities in Kerala Ernakulam, Aluva, Calicut, Koyilandy, Alappuzha, Cherthala , Malappuram and Manjeri.

Because Vodafone is looking at investing "anywhere between 500 million and 1 billion (Rs. 3,625-Rs. 7,250 crores)" in 3G services in 2011. They have upgraded their
software in their existing network to increase the internet speed on their existing infrastructure. This new service is named as Vodafone 3G mobile Net Connect; under this technology the user can get a speed of up to 3.1 Mbps downlink (Download Speed) and 1.8 Mbps uplink (Upload speed). It is also

interesting to know that, if you are not in their Net Connect broadband coverage area then the software will automatically convert your connection to their existing 1X network without any call or data loss. So objective to see how long is going to work and customers are satisfied by Vodafone 3G broad band net connection or not the new 3G players in India will be looking to build their networks very cheaply in order to compete and offer ultra low prices to end consumers. This would mean despite a huge build out, companies like Siemens, Nokia, Nortel, AlcatelLucent and others should forget about making any real profits. The Chinese vendors Huawei and ZTE can mop-up, because they are willing to sell at a loss in their bid to gain market share.

Vodafone Mobile Net Connect 3G Price: Huawei K3765Price is approx Rs.1399 which is compatible with most of the 3G service and supports both HSPA and UMTS 2100MHz. K4505(Rs1699)support up to download speed 21.6Mbps and upload speed up to 5.76Mbps. It also supports internal memory card slot supporting up to 32GB. Huawei K4505 Price in India Rs.16,99 and this is one of the best 3G modem available now. It supports UMTS 2100 MHz network and HSDPA up to 7.2Mbps, HSUPA up to 2Mbps. It also supports up to 32GB of Internal memory card.

Marketing strategy-

Vodafone 3G mobile net connect The two other alternatives companies which provide broadband based on EVDO are TATA Photon and BSNL EVDO, the problem with TATA is that the service is limited to a couple of cities only and there is no clarity on Roaming charges, also it does not work with a Mac OS, on the other hand BSNL EVDO is the cheapest of all for just Rs 550/ month you get unlimited data-transfer but the speeds are not that great and the network is very patchy even in

the city the service will work only in some areas, mostly falling to the slower CDMAx1 speeds and again the BSNL EVDO does not allow you to use it in another state no roaming

Vodafone Netconnect 3G Plan, Pricing, Features

3G tariff plans Connection type- prepaid
Product Category Recharges Allowance (MB/GB) on usage beyond allowance Mobile Internet 10p / 10KB Mobile Internet / 10KB Mobile Internet 10p / 10KB Mobile Internet 10p / 10KB 109 375 850 1250 650 3250 4250 6250 100 MB+ 100 MB 512 MB + 512 MB 3072 MB 5120 MB Validity 30 days 30 days 30 + 30 days 30 + 30 days 10p Charges

Mobile Broadband 10p / 10KB Mobile Broadband 10p / 10KB Mobile Broadband 10p/10KB Mobile Broadband 10p / 10KB

1024 MB + 1024 MB 30 days 6 GB 18 GB 30 GB 180 days 180 days 180 days

3G tariff plans Connection type- postpaid

Product Category Monthly Rental How to Activate Mobile Internet 100 Can MI100 Mobile Internet 375 Act MI375 Allowance (MB/GB) Validity Charges on usage beyond How to Deactivate allowance within validity 2p / 10KB Act MI100

100 MB + 100 MB

30 days

512 MB + 512 Mb Can MI375

30 days

2p / 10KB

Mobile Internet 650 Mobile Internet 850 MI850 Mobile Internet 1250 Can MI1250 Mobile Broadband Mobile Broadband Mobile Broadband 650 850 1250

1024 MB+ 1024 Mb 3 GB Can MI850 5 GB

30 days 30 days

2p / 10KB 2p / 10KB Act

30 days

2p / 10KB

Act

MI1250

1 GB 3 GB 5 GB

30 days 30 days 30 days

2p / 10KB 2p / 10KB 2p / 10KB

Mobile Broadband Six Months advanced rental 3250 days 2p / 10KB Mobile Broadband Six Months advanced rental 4250 days 2p / 10KB Mobile Broadband Six Months advanced rental 6250 days 2p / 10KB

1 GB / month for 6 months

180

3 GB / month for 6 months

180

5 GB / month for 6 months

180

The 3G router is slim and compact design and you can carry in your pocket easily anywhere. The activation and installation, use are very simple and can be used without any technical help. It is having security features like secured access through a password. It doesnt require any PC or Operating System Support for operation which makes it independent of those issues related with PC and OS.

VODAFONE NETCONNECT OFFERS FREE WEBSITE FOR NEW/EXISTING CUSTOMERS :

VODAFONE H.R.POLICY: Recruitment & Selection Training

Performance appraisal Motivation Wage and salary RECURITMENT & SELECTION:Successful human resource planning should identify your human resource needs. Once we know these needs, we will want to do something about meeting them. Recruitment is the discovering of potential applicants for actual or anticipated organizational vacancies. Certain influence constraint manager in determining recruiting sources:*Image of the organization *Attractiveness of the job *Internal policies *Union requirement *Recruiting budgets Sources of recruiting employee in Vodafone Internal sources External sources Internal sources *Promotion *Transfer *Retired manager * Recall from long leave *Internal advertisement External sources *Management consultant *Advertisement *Management institute *Recomendenation *Deputation personnel Selection

Selection is defined as the process of differentiating between applicants in order to identify (and hire) those with a greater likelihood of success in a job. Selection is basically picking an applicant from (a pool of applicants) who has the appropriate qualification and competency to do the job. ROLE OF SELECTION: Selection is crucial for the organizations effectiveness for 2 reasons: 1) Work performance: Performance of the organization is very important to the success of the Company. So the organization always employs people who are well qualified and competent. 2) Cost incurred: cost incurred while selection process also plays an important role. Need for training: (in VODAFONE) The need for training of employees is universally accepted and practical training in the form of information, instructions and guidance is given to all categories of employees. It is a must for raising efficiency of employees. Training is necessary in present competitive and ever changing Industrial world. The following points (reasons) justify the need for training: Training is needed as a good supplement to school/college education. Training at the Industry level is practical and is needed for creating confidence among employees. It is also needed for personal growth and development of employees. Training is needed due to continuous changes in the field of science and technology. Workers can work as per new methods or can use new machines only when suitable practical training is given to them. Training is

the only method by which the knowledge and skills of workers are updated. Training is needed in order to introduce modern methods or for the introduction of rationalization and computer technology in the industrial units. Training is needed for raising the efficiency and productivity of industrial employees. It is needed for improving the quality of production and also for avoiding accidents and Wastages of all kinds in the industrial units. Training is needed for personal safety of employees and also for avoiding damage to machines and property of the company. Training is needed as it creates highly skilled manpower in an organization. Such skilled manpower is the real asset of an industrial unit. Training is needed for preventing manpower obsolescence, for improving health and safety of workers, for improving organizational climate and finally for meeting future personnel needs of the organization.

PERFORMANCE APPRAISAL: In simple terms, performance appraisal may be understood as the assessment of an individuals performance in a systematic way, the performance being measured against such factors as job knowledge, quality and quantity of output, initiative, leadership abilities, supervision, dependability, co-operation, judgment, versatility, health and the alike. Assessment should not be condensed to past performance alone. Potentials of the employee for future performance must also be assessed. Objectives of Performance Appraisal:

Data relating to performance assessment of employees are recorded, stored, and used for several purposes. The main purposes of employee assessment are: 1. To effect promotions based on competence and performance 2. To confirm the services of probationary employees upon their completing the probationary period satisfactorily. 3. To assess the training and development needs of employees. 5. To let the employees know where they stand insofar as their performance is concerned and to assist them with constructive criticism and guidance for the purpose of their development. 6. To improve communication. Performance appraisal provides a format for dialogue between the superior and the subordinate, and improves understanding of personal goals and concerns. This can also have the effect of increasing the trust between the ratter and the rate. 7. Finally, performance appraisal can be used to determine whether HR programmers such as selection, training, and transfers have been effective or not. 8. Broadly, performance appraisal serves four objectivesI) development uses, ii)administrative uses/decisions, iii) Organizational maintenance/objectives, and iv)documentation purposes. MOTIVATION : Vodafone give both financial as well as non financial motivator to there employee .what type of motivational tool given in VODAFONE.? Annual salary revision. Promotion Job enrichment Delegation & authority Telephone facility Bonus Quarter

 Vodafone share etc WAGE &SALARY : Vodafone Essarinterprises CTC Policies : Components Limit (Rs. p.a.) Channel Sales Manager Salary 206,461 - Rs 655,917 Bonus 6,107 - Rs 172,878 Commission 182,603 Total Pay 783,118 Marketing Manager Rs 302,441 - Rs 2,142,937 Product Marketing Manager 367,701 - Rs 2,501,786 Account Executiz 124,478 - Rs 555,573 Office wear allowance All levels Rs.30000 Medical Rs.15000/- all levels Fuel & Maintenance For all levels a. up to 1000 cc : Rs.111000/b. above 1000 cc : Rs.150000/Rs Rs Rs Rs Rs 8,349 - Rs Rs 232,213 - Rs

Persons choosing the Conveyance Allowance Food coupons levels Gift vouchers levels

above

will

not

be

able

to

choose

Rs.15600/- for all Rs.5000/for all

LTA 2 months Basic pay for all levels HRA 50% of Basic pay Conveyance allowance Rs.9600/- for all levels for persons not choosing Fuel & Maintenance Children Education Allowance (CEA) / Children Hostel Allowance (CHA)For all levels CEA Rs.24000/CHA Rs.7200/Superannuation Any amount upto 15% of Basic pay for all levels

Number of employees on the basis of gender& qualification

Gender Female 10% Salary: Rs1,079,862 Rs 115,980 - Rs 1,228,294 Male 90% Rs 306,813 -

Top Degrees Salary Range

Bachelor's Degree Rs 1,345,821 Master of Business Administration (MBA) 197,265 Rs 1,484,792 Bachelor of Engineering (BEng / BE/ECE) Rs 1,197,997 Master of Business Administration (MBA) 420,000 - Rs 1,307,500
Marketing Management

Rs 98,920 Rs Rs 541,993 Rs

The average age in VODAFONE is 29 years. It means that most of workforce age is 25-35.

Advantages
Good Network Coverage High Download Speeds High Upload Speeds Available in 65 Cities Zero Roaming Charges

Disadvantages-

Postpaid Plans offer some relief in data transfer

Not available in each city, even in outer limits of city the chances are less that you will get full speed. Maximum transfer per month is only 60Gb in postpaid plan while prepaid offers you maximum of 30Gb transfer per month only.

LIMITATIONSNo Unlimited plan a max of 30GB/month Over-usage charges are exorbitant @ 2ps / kb Upload speeds are pathetic No upgrade path or discount for old netconnect subscribers, we need to buy a the new data card.

RECOMMENDATIONSFor recommending this Vodafone 3G broad band net connect its speed should be good and still vodafone 3G broad band net connect does not have good network in most of the cities as per customers they are ready to purchase but after using vodafone 3G broad band net connect the feedback of customers are not good.so in the basis of the secondary data analysis we will not recommend it

Challenges to the Indian Telecom Sector

Corruption-:
as 2g scam badly hart the industry

Regulations and compliance: Telecom is a highly

regulated sector and it suffers due to the arbitrariness of the regulator. Entry of new players: In FY09, six licenses were issued to companies. Entry of new companies hampers expansion plans of established firms leaving them tackling intensifying competition. Attracting and managing talent and intellectual capital

Low ARPU: ARPU in the Indian telecom sector is far less,

regardless of high penetration in urban areas. Profit margins of the companies are also decreasing.

Outlook
The future of Indian telecommunication industry depends on technological innovation in the mainline and cellular segments. In the fixed line segment, demand for data services will drive segmental growth. The Indian market expects mobile growth to continue for another year as urban markets are almost saturated. Even 3G subscriptions would be slow due to affordability of handsets and network coverage issues. SMS and SMSbased services are expected to be prominent forms of value added services. Operators are expected to target urban areas more with services such as Mobile TV, mobile VOIP and mobile Internet, rather than focusing on rural subscribers. The industry is also

expected to focus on enhancing capacity using 3G spectrum. Rural areas are expected to boost demand for telephone services, equipment, Internet services, and other value added services, creating a big market for the telecom players.

CONTRIBUTION OF TEAM MEMBERSANUP KUMAR RAI : Interpretation ,Editing, Data collection CHINMAY PANDEY :Data collection ,Editing SUSHIL BHARTI: co helper &printing.

BIBLIOGRAPHY :
www.vodafone.in& http://coai.in/statistics.php www.vodafone.com ,

www.articlesbase.com, www.gyanguru.com etalkindia.com www.payscale.com,www.rediffmail.com(articlebase)

CONCLUSIONVodafone 3G Net connect provides great broadband speed on the move and I highly recommend it to you if you need a mobile broadband connection, It works great in most of the major cities (35 in total) on the other hand I hope their tariffs come down.