GUIDE 2010

distracting dark lines.

600 years with

Thats history.

Whitelines - innovative writing paper. Zero Carbon Footprint. Designed and produced in Sweden.

Whitelines ConCEpt

IF YOU thInk abOUt It,

we have been using paper with dark lines for ages. You probably used it in school as a child, perhaps tried to put a small minus sign just above the line to make it visible. At work you may have made notes from a meeting and not been entirely sure what a syllable or word meant because it clashed with the dark line crossing over it. You know, the pen makes dark lines and with dark lines on the paper we always have to put in extra effort to separate them. Without us really realising it, these clashes reduce our concentration, distracting us. These dark supporting lines have been around for a very long time, actually since medieval times when iron gall ink was used for its lasting dark colour. And so it happened that the story of the line took a completely different direction when the simple but ingenious idea of having writing paper with white non-conflict lines occurred to Swedish designer Olof Hansson. Why would you not choose to use paper without distracting lines, if you could? Its nicer to write on and easier to read from. The lines dont show up on photocopies, theres less glare in strong light, and people with dyslexia are helped with it, and more... Its your call of course, but we think its pretty much a no-brainer.

r designe came to elines hit ing a a for W s sketch The ide n he wa on whe ditional nss ct on tra Olof Ha er produ use the r anoth o ted beca design f got irrita h. his sketc per. Olof mess of graph pa made a g white s really of havin dark line the idea lp him en that ld still he u It was th lines wo . White ny ck him ithout a lines stru ort but w w. ical supp graph te or dre with the t he wro ith wha nce w interfere

Dark lines distract.

White lines dont.

With Whitelines the only dark lines are those you have written yourself. This means that your writing leaps out from the page and is easy to read.

Whitelines features a faintly tinted background which reduces glare and is easy on the eye.

When you photocopy, scan or fax Whitelines paper all you see on the copy is your crisp, clear handwriting or drawing.

04 ko, 20 of Sin h Sketc

PATENT PEND.

Whitelines EnVIRonMEnt

Whitelines EnVIRonMEnt FAQ

Environmental Pioneer
Whitelines believes in transparency and is one of the first, if not the first, paper company to publish a Carbon Footprint* on our products. The Carbon Footprint of a Whitelines Wire A4 notebook for example is, before compensation to zero, 0,20 kg Carbon Dioxide. This is the sum of CO2 emitted from the whole production cycle and transportation for that specific product to our warehouse in Vxj, Sweden. Whitelines Carbon Footprint is calculated through a LCI (Life Cycle Inventory) carried out by U&W, a consulting group working with sustainability and CSR. In brief the emissions for our products come from Forestry Logging Transport from the woods to the mill Paper production Print and Post print Transport to our warehouse. Local Swedish production low emissions.

Why is this eco-friendly?

Whitelines notebooks are made in Sweden, with very low environmental stress in all parts of the production/logistics chain. The paper mill has an exceptional environmental record.

But dont you use a lot of ink?

The amount of ink used to create the background tint is comparable to the amount of ink used to create ordinary black or grey lines on white paper; imagine that you take a line and smear it out to become tint instead.

How can it be eco-friendly to ship all the way from Sweden?

Shipping large batches by boat means extremely small emissions per notepad. In total, producing in Sweden and shipping by boat results in lower CO2 emissions than if the products were to be produced overseas.

Made in sweden
Local Production

Do you compensate your carbon emissions?

Yes we do! But, we want to prevent rather than compensate. Still there are always some emissions remaining even if very low, mainly from transportation. We are offsetting these emissions by planting trees in Africa (Uganda). Whitelines compensates the emissions from all operations into a Zero Carbon Footprint. This is being done together with the organisation U&W (www.uwab.se).

Can you give me anything to compare with?

Its hard to find data as we are the first ones to do this in the business but maybe a figure to start with could be newspaper paper. (Large and trimmed production processes with a lot recycled paper and poor paper quality.) The Swedish average is 1,50 kg CO2 emissions/ kg paper. The German average is 2,14 kg CO2 / kg paper. Our comparable figure is 0,46 kg CO2/kg paper.

If its eco friendly, why is it not tagged with the wave/tree/ bear/star/swan tag Im used to?
The paper used in Whitelines pads, MultiCopy, is labelled with the Nordic Swan, the EU Flower, TCF (Totally Chlorine Free) label, and is also available FSC labelled. All countries have their own eco labelling system. That is the main reason Whitelines has chosen to work with the Carbon Footprint measurement it is neutral, objective, and possible to calculate and audit regardless of geography.

Forestry

Logging

Transport

Paper production 4

Print and Post print 5

Transport

1 and 2) Area around Kristianstad 3) To Nymlla 4) Nymlla 5) Kristianstad 6) To Vxj

0,20 kg as Carbon Footprint; means nothing to me? When we first started with this it didnt mean a thing to us either, but we thought we had to start somewhere. We learned quickly and soon realised that we could actually make a change. Now we know that our emissions are extremely low. Carl-Philippe Carr, founder Whitelines At Whitelines, we make a serious effort to decrease our carbon footprint. We work to keep the emissions from production extremely low by using local production and a unique partnership with a Swedish pulp and paper mill (Nymlla mill) which produces carbon neutral paper. Whitelines focus on reducing carbon emissions, not just compensating for them. However, all our (small) emissions are finally offset to net zero carbon emissions by planting trees in Uganda, where Whitelines works with U&W (www. uwab.se). We claim that Whitelines paper is healthier for the planet but would happily be challenged by other companies. All kinds of consumption causes stress on the climate, and users, distributors and producers must share this common concern. Our objective is of course to reduce the harm to the planet, not to win a silly competition between companies.

transparency. local production. Zero CO2.

Whitelines is one of the first paper vendors in the world, if not the first, to use the Carbon Footprint labelling. Whitelines paper comes from Sweden with very low C02 emissions from production. Made in Sweden Local production means short transportations. Energy production in Sweden, which forms a very low carbon emission mix. Whitelines offset all emissions from productions, transportations, deliveries and operations into a net Zero Carbon Footprint.

Is this paper recycled?

No, we dont want to use recycled paper. It may sound strange but using recycled paper would be worse when you include all the handling in the calculation. The paper in Whitelines pads comes from wood, thinnings from managed forests in southern Sweden and saw mill chips. Managed forests are harvested and planted and are thus renewed all the time. Sweden is a country with a long tradition in forestry, pulp and paper, and the renewal of forests is an integrated and natural process. Nymlla Mill, where Whitelines paper is produced, is nevertheless certified in accordance with Chain of Custody FSC and PEFC.

Are Whitelines pads FSC labelled?

No, normally not. The relevance of the FSC labelling is questioned in this case. This is due to the small amount of hardwood in the pulp. The material used for the pulp comes mainly from soft wood which Nymlla Mill gets from small local forest owners, who have a long tradition of small scale healthy forestry. By combining a small amount short fibres of mainly imported hardwood pulp with the strong long fibres of softwood pulp, our paper can achieve various desired properties. The pulp is produced using a so called magnefite process and is of course TCF (Totally Chlorine Free). The pulp is further mixed with the filling agent PCC (Precipitated Calcium Carbonate), which is specially adapted to our paper.

How about the rest of the company?

At Whitelines we are driven by our core values and we are not just paying lip service like some companies might do. This matter can never be a fairy tale. Our standpoint is that all kind of operations cause emissions! We have to be clear about that and at Whitelines we do everything we can to minimize the impact on the environment from all our operations. Of course we turn off the light, prefer to travel by train and bike, eat little meat and compensate for the flights we need to take, etc. Just like we think everyone should.

* A Carbon Footprint is the total amount of Greenhouse Gas Emissions caused directly and indirectly by an individual, organization, event or product.

hard Bound
Hard Bound is an exclusive notebook, bound as a conventional book with pages that stay in place and a bright orange mark ribbon. CO2 neutral 100 sheets 80 gsm - 20lb Hard white or black cover Matt lamination Hard binding Orange marker ribbon

There are no net CO2 emissions from Whitelines products and operations. Zero carbon footprint!

hard Wire
Hard Wire provides the flexibility from an ordinary wire binding but with hard cover for durability. CO2 neutral 100 sheets 80 gsm/20lb Hard white or black cover Matt lamination Wire-O binding

A4
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,36 kg CO2 compensated hard bound a4 Lined Art. nr. WL22 HBA4L ISBN: 978-91-86177-22-5 EAN: 7 350 035 900 220 hard bound a4 Squared Art. nr. WL23 HBA4S ISBN: 978-91-86177-23-2 EAN: 7 350 035 900 237

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,19 kg CO2 compensated hard bound a5 Lined Art. nr. WL24 HBA5L ISBN: 978-91-86177-24-9 EAN: 7 350 035 900 244 hard bound a5 Squared Art. nr. WL25 HBA5S ISBN: 978-91-86177-25-6 EAN: 7 350 035 900 251

A6
105 x 148 mm , 4,13 x 5,83 in Total CO2: Zero! 0,09 kg CO2 compensated hard bound a6 Lined Art. nr. WL26 HBA6L ISBN: 978-91-86177-26-3 EAN: 7 350 035 900 268 hard bound a6 Squared Art. nr. WL27 HBA6S ISBN: 978-91-86177-27-0 EAN: 7 350 035 900 275

A4
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,36 kg CO2 compensated hard Wire a4 Lined Art. nr. WL28 HWA4L ISBN: 978-91-86177-28-7 EAN: 7 350 035 900 282 hard Wire a4 Squared Art. nr. WL29 HWA4S ISBN: 978-91-86177-29-4 EAN: 7 350 035 900 299

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,19 kg CO2 compensated hard Wire a5 Lined Art. nr. WL30 HWA5L ISBN: 978-91-86177-30-0 EAN: 7 350 035 900 305 hard Wire a5 Squared Art. nr. WL31 HWA5S ISBN: 978-91-86177-31-7 EAN: 7 350 035 900 312

A6
105 x 148 mm , 4,13 x 5,83 in Total CO2: Zero! 0,10 kg CO2 compensated hard Wire a6 Lined Art. nr. WL32 HWA6L ISBN: 978-91-86177-32-4 EAN: 7 350 035 900 329 hard Wire a6 Squared Art. nr. WL33 HWA6S ISBN: 978-91-86177-33-1 EAN: 7 350 035 900 336

NEW BLACk CovErS!

NEW BLACk CovEr!

A4
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,36 kg CO2 compensated hard bound black a4 Lined Art. nr. WL60 HBBA4L ISBN: 978-91-86177-60-7 EAN: 7 350 035 900 602 hard bound black a4 Squared Art. nr. WL61 HBBA4S ISBN: 978-91-86177-61-4 EAN: 7 350 035 900 619

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,19 kg CO2 compensated hard bound black a5 Lined Art. nr. WL62 HBBA5L ISBN: 978-91-86177-62-1 EAN: 7 350 035 900 626 hard bound black a5 Squared Art. nr. WL63 HBBA5S ISBN: 978-91-86177-63-8 EAN: 7 350 035 900 633

A6
105 x 148 mm , 4,13 x 5,83 in Total CO2: Zero! 0,09 kg CO2 compensated hard bound black a6 Lined Art. nr. WL64 HBBA6L ISBN: 978-91-86177-64-5 EAN: 7 350 035 900 640 hard bound black a6 Squared Art. nr. WL65 HBBA6S ISBN: 978-91-86177-65-2 EAN: 7 350 035 900 657

A4
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,36 kg CO2 compensated hard Wire black a4 Lined Art. nr. WL66 HWBA4L ISBN: 978-91-86411-66-4 EAN: 7 350 035 900 664 hard Wire black a4 Squared Art. nr. WL67 HWBA4S ISBN: 978-91-86411-67-1 EAN: 7 350 035 900 671

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,19 kg CO2 compensated hard Wire black a5 Lined Art. nr. WL68 HWBA5L ISBN: 978-91-86411-68-8 EAN: 7 350 035 900 688 hard Wire black a5 Squared Art. nr. WL69 HWBA5S ISBN: 978-91-86411-69-5 EAN: 7 350 035 900 695

A6
105 x 148 mm , 4,13 x 5,83 in Total CO2: Zero! 0,10 kg CO2 compensated hard Wire black a6 Lined Art. nr. WL70 HWBA6L ISBN: 978-91-86411-70-1 EAN: 7 350 035 900 701 hard Wire black a6 Squared Art. nr. WL71 HWBA6S ISBN: 978-91-86411-71-8 EAN: 7 350 035 900 718

3-D PAPEr

Flexo bound
Our new binding Flexo is an exclusive soft cover notebook. Compared to Hard Bound it looses rigidity in the cover but instead gains favour from a binding that lays flat when opened. CO2 neutral 80 sheets 80 gsm/20lb Soft white or black cover Matt lamination Flexo binding White or black rubber band

NEW BINDINg, FLAt WHEN oPENED.

third dimension
Whitelines Third dimension is a new line optimized for 3-D drawings and sketches. Visualise a garden, a prototype or let your mind play with patterns in space. Your ideas are certainly not two dimensional! CO2 neutral 40 sheets 80 gsm/20lb Back cover Glue binding

A4
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,11 kg CO2 compensated third dimension 30/30 Art. nr. WL96 3D30/30A4 ISBN: 978-91-86411-96-1 EAN: 7 350 035 900 961 This is simply the known design 3-D paper but in Whitelines. With 30 angles in formation you can quickly draw a symmetrical three dimensional space, maybe for your apartment or a new chair, or why not just make beautiful patterns. (Its actually an old Arabic pattern.)

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,11 kg CO2 compensated Flexo bound a5 Lined Art. nr. WL52 FlxA5L ISBN: 978-91-86411-52-2 EAN: 7 350 035 900 527 Flexo bound black a5 Lined WL54 FlxBA5L ISBN: 978-91-86411-54-6 EAN: 7 350 035 900 541

A6
105 x 148 mm , 4,13 x 5,83 in Total CO2: Zero! 0,06 kg CO2 compensated Flexo bound a6 Lined Art. nr. WL56 FlxA6L ISBN: 9978-91-86411-56-0 EAN: 7 350 035 900 565 Flexo bound black a6 Lined WL58 FlxBA6L ISBN: 978-91-86411-58-4 EAN: 7 350 035 900 589

Project
I use my notebook to make lists and plans. This is something we hear now and then so we made a paper for that. Either you want to use the linearity from the gradually shifting shades or you may choose to just pinpoint separation between subjects, or objects CO2 neutral 80 gsm/20lb Back cover Glue binding

ItS ABout your IDEAS

A4
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,11 kg CO2 compensated

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,05 kg CO2 compensated 40 sheets Project a5 Art. nr. WL94 ProjA5 ISBN: 978-91-86411-94-7 EAN: 7 350 035 900 947

A6
105 x 148 mm , 4,13 x 5,83 in Total CO2: Zero! 0,03 kg CO2 compensated 100 sheets Project a6 Art. nr. WL95 ProjA6 ISBN: 978-91-86411-95-4 EAN: 7 350 035 900 954

Perspective Art. nr. WL97 3DPerspA4 ISBN: 978-91-86411-97-8 EAN: 7 350 035 900 978 This is something true new and cool stuff. Together with the industrial design company top notch design in Stockholm we have produced a paper which gives you a true perspective in three dimensions. Two vanishing points and vertical orientation lines helps give you perspective for your ideas and visualise your design.

Wire
Wire is a conventional but high quality notebook with a Wire-O binding. (This is the bestseller with users found in all fields). CO2 neutral 70 sheets 80 gsm/20lb Soft white or black cover Matt lamination Wire-O binding

09 Now w ith 70 sheets and a substan lower p tially rice!

Bests

WiRe: elleR 20

Wire top
Whitelines successful Wire book family grows with new formats and functions. With a top binding and a Wire A6 (which we call reporter by the way) Whitelines offer products to users who well, like top binding more. CO2 neutral 70 sheets 80 gsm/20lb Soft white or black cover Matt lamination Wire-O binding

NEW toP BINDINg!

A4
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,20 kg CO2 compensated Wire top a4 Lined Art. nr. WL76 WtopA4L ISBN: 978-91-86411-76-3 EAN: 7 350 035 900 763 Wire top a4 Squared Art. nr. WL77 WtopA4S ISBN: 978-91-86411-77-0 EAN: 7 350 035 900 770 Wire top black a4 Lined Art. nr. WL78 WtopBA4L ISBN: 978-91-86411-78-7 EAN: 7 350 035 900 787 Wire top black a4 Squared Art. nr. WL79 WtopBA4S ISBN: 978-91-86411-79-4 EAN: 7 350 035 900 794

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,10 kg CO2 compensated Wire top a5 Lined Art. nr. WL80 WtopA5L ISBN: 978-91-86411-80-0 EAN: 7 350 035 900 800 Wire top a5 Squared Art. nr. WL81 WtopA5S ISBN: 978-91-86411-81-7 EAN: 7 350 035 900 817 Wire top black a5 Lined Art. nr. WL82 WtopBA5L ISBN: 978-91-86411-82-4 EAN: 7 350 035 900 824 Wire top black a5 Squared Art. nr. WL83 WtopBA5S ISBN: 978-91-86411-83-1 EAN: 7 350 035 900 831

A6
105 x 148 mm, 4,13 x 5,71 in Total CO2: Zero! 0,05 kg CO2 compensated Wire top a6 Lined Art. nr. WL84 WtopA6L ISBN: 978-91-86411-84-8 EAN: 7 350 035 900 848 Wire top a6 Squared Art. nr. WL85 WtopA6S ISBN: 978-91-86411-85-5 EAN: 7 350 035 900 855 Wire top black a6 Lined Art. nr. WL86 WtopBA6L ISBN: 978-91-86411-86-2 EAN: 7 350 035 900 862 Wire top black a6 Squared Art. nr. WL87 WtopBA6S ISBN: 978-91-86411-87-9 EAN: 7 350 035 900 879

A4
WHItE AND BLACk CovErS!
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,20 kg CO2 compensated Wire a4 Lined Art. nr. WL10 WA4L ISBN: 978-91-86177-10-2 EAN: 7 350 035 900 107 Wire a4 Squared Art. nr. WL11 WA4S ISBN: 978-91-86177-11-9 EAN: 7 350 035 900 114 Wire black a4 Lined Art. nr. WL72 WBA4L ISBN: 978-91-86411-72-5 EAN: 7 350 035 900 725 Wire black a4 Squared Art. nr. WL73 WBA4S ISBN: 978-91-86411-73-2 EAN: 7 350 035 900 732

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,10 kg CO2 compensated Wire a5 Lined Art. nr. WL12 WA5L ISBN: 978-91-86177-12-6 EAN: 7 350 035 900 121 Wire a5 Squared Art. nr. WL13 WA5S ISBN: 978-91-86177-13-3 EAN: 7 350 035 900 138 Wire black a5 Lined Art. nr. WL74 WBA5L ISBN: 978-91-86411-74-9 EAN: 7 350 035 900 749 Wire black a5 Squared Art. nr. WL75 WBA5S ISBN: 978-91-86411-75-6 EAN: 7 350 035 900 756

slim
Whitelines Wire Slim is a new format in the line that has been often requested from both retailers and users. Some people say its a great format to have laying next to the keyboard on the desk, other says its just the width you need. CO2 neutral 70 sheets 80 gsm/20lb Soft white or black cover Matt lamination Wire-O binding

Slim
148 x 297 mm , 5,83 x 11,69 in Total CO2: Zero! 0,16 kg CO2 compensated Wire Slim Lined Art. nr. WL88 WSlimL ISBN: 978-91-86411-88-6 EAN: 7 350 035 900 886 Wire Slim Squared Art. nr. WL89 WSlimS ISBN: 978-91-86411-89-3 EAN: 7 350 035 900 893 Wire black Slim Lined Art. nr. WL90 WBSlimL ISBN: 978-91-86411-90-9 EAN: 7 350 035 900 909 Wire black Slim Squared Art. nr. WL91 WBSlimS ISBN: 978-91-86411-91-6 EAN: 7 350 035 900 916

orANgE gLuE 2-PACk

Perfect Bound
Perfect Bound is a soft cover notebook range which also includes the only pocket sized book from Whitelines for... your pocket. CO2 neutral 80 gsm/20lb Soft white or black cover Matte lamination Perfect binding

Orange Glue
Plain Whitelines pages bound with an orange glue attached to a back cover. Simplicity is key. CO2 neutral 80 gsm/20lb Back cover Glue binding

A4
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,18 kg CO2 compensated 64 sheets Perfect bound a4 Lined Art. nr. WL14 PBA4L ISBN: 978-91-86177-14-0 EAN: 7 350 035 900 145 Perfect bound a4 Squared Art. nr. WL15 PBA4S ISBN: 978-91-86177-15-7 EAN: 7 350 035 900 152

POCKET
90 x 145 mm , 3,54 x 5,71 in Total CO2: Zero! 0,02 kg CO2 compensated 36 sheets Perfect bound Pocket Lined Art. nr. WL16 PBPoL ISBN: 978-91-86177-16-4 EAN: 7 350 035 900 169 Perfect bound Pocket Squared Art. nr. WL17 PBPoS ISBN: 978-91-86177-17-1 EAN: 7 350 035 900 176

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,07 kg CO2 compensated 48 sheets Perfect bound a5 Lined Art. nr. WL42 PBA5L ISBN: 978-91-86177-42-3 EAN: 7 350 035 900 428 Perfect bound a5 Squared Art. nr. WL43 PBA5S ISBN: 978-91-86177-43-0 EAN: 7 350 035 900 435

2 x A4
210 x 297 mm , 8,5 x 11,5 in Total CO2: Zero! 2 x 0,11 kg CO2 compensated 2 x 40 sheets Orange Glue 2-pack a4 Lined Art. nr. WL38 OG2pA4L ISBN: 978-91-86177-38-6 EAN: 7 350 035 900 381 Orange Glue 2-pack a4 Squared Art. nr. WL39 OG2pA4S ISBN: 978-91-86177-39-3 EAN: 7 350 035 900 398

2 x A5
148 x 210 mm, 5,75 x 8,25 in Total CO2: Zero! 2 x 0,05 kg CO2 compensated 2 x 40 sheets Orange Glue 2-pack a5 Lined Art. nr. WL40 OG2pA5L ISBN: 978-91-86177-40-9 EAN: 7 350 035 900 404 Orange Glue 2-pack a5 Squared Art. nr. WL41 OG2pA5S ISBN: 978-91-86177-41-6 EAN: 7 350 035 900 411

2 x A6
105 x 148 mm , 4,25 x 5,75 in Total CO2: Zero! 2 x 0,08 kg CO2 compensated 2 x 100 sheets Orange Glue 2-pack a6 Lined Art. nr. WL36 OG2pA6L ISBN: 978-91-86177-36-2 EAN: 7 350 035 900 367 Orange Glue 2-pack a6 Squared Art. nr. WL37 OG2pA6S ISBN: 978-91-86177-37-9 EAN: 7 350 035 900 374

BIG A4
210 x 297 mm , 8,5 x 11,5 in Total CO2: Zero! 0,74 kg CO2 compensated 300 sheets Orange Glue bIG a4 Lined Art. nr. WL08 OGBigL ISBN: 978-91-86177-08-9 EAN: 7 350 035 900 084 Orange Glue bIG a4 Squared Art. nr. WL09 OGBigS ISBN: 978-91-86177-09-6 EAN: 7 350 035 900 091

NoW ALSo IN BLACk!

saddle stitch
A4
210 x 297 mm , 8,27 x 11,69 in Total CO2: Zero! 0,18 kg CO2 compensated 64 sheets Perfect bound black a4 Lined Art. nr. WL46 PBBA4L ISBN: 978-91-86177-46-1 EAN: 7 350 035 900 466 Perfect bound black a4 Squared Art. nr. WL47 PBBA4S ISBN: 978-91-86177-47-8 EAN: 7 350 035 900 473

A4
210 x 297 mm , 8,5 x 11,5 in Total CO2: Zero! 0,13 kg compensated 48 sheets Saddle Stitch a4 Lined Art. nr. WL20 SSA4L ISBN: 978-91-86177-20-1 EAN: 7 350 035 900 206 Saddle Stitch a4 Squared Art. nr. WL21 SSA4S ISBN: 978-91-86177-21-8 EAN: 7 350 035 900 213

A5
148 x 210 mm, 5,75 x 8,25 in Total CO2: Zero! 0,03 kg compensated 24 sheets Saddle Stitch a5 Lined Art. nr. WL18 SSA5L ISBN: 978-91-86177-18-8 EAN: 7 350 035 900 183 Saddle Stitch a5 Squared Art. nr. WL19 SSA5S ISBN: 978-91-86177-19-5 EAN: 7 350 035 900 190

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,07 kg CO2 compensated 48 sheets Perfect bound black a5 Lined Art. nr. WL48 PBBA5L ISBN: 978-91-86177-48-5 EAN: 7 350 035 900 480 Perfect bound black a5 Squared Art. nr. WL49 PBBA5S ISBN: 978-91-86177-49-2 EAN: 7 350 035 900 497

POCKET
90 x 145 mm , 3,54 x 5,71 in Total CO2: Zero! 0,02 kg CO2 compensated 36 sheets Perfect bound black Pocket Lined Art. nr. WL50 PBBPoL ISBN: 978-91-86177-50-8 EAN: 7 350 035 900 503 Perfect bound black Pocket Squared Art. nr. WL51 PBBPoS ISBN: 978-91-86177-51-5 EAN: 7 350 035 900 510

Saddle Stitch is sometimes also referred to as an exercise book. This time with a retro design from old Swedish school books. CO2 neutral 80 gsm/20lb Paper cover Saddle stitch binding

IN StorE mArkEtINg!

Diary
A Whitelines Diary at last! A dream has come true at Whitelines. For a long time (even before Whitelines was founded) everyone at Whitelines suffered from the dark distracting lines in diarys. Now we can offer a diary with our own smooth lines for gentle planning and distraction free scheduling. We also got rid of the never used information about measurements, travelling tips or whatever there usually is and instead put in extra sheets for your own thoughts. (And we should mention the idea chaos paper in the back, its pretty cool.) CO2 neutral 80 gsm/20lb Hard cover Matt lamination Rubber band Wire-O binding

sticker
On Hard Wire, Hard Bound, Flexo and Diary a removable sticker is used to tell about the Whitelines concept.

Dark lines distract, Whitelines dont. CO2 neutral paper with white lines.

Swedish innovation for improved reading and writing. Made in Sweden. Zero carbon footprint.

Dark lines distract, Whitelines dont. CO2 neutral paper with white lines.

Swedish innovation for improved reading and writing. Made in Sweden. Zero carbon footprint.

international 18 months Planning Pages note paper idea chaos paper

Demomaterial mixed
(Round signs + Demo pads) ISBN: 978-91-86364-89-2 With this package you have a standard demo set. One of each round signs and two demo pads.

Demo pads is a great way for anyone to try the concept themselves. 210 x 148 mm /8,27 x 5,83 in

Round signs tell briefly and effectively about concept and environment. 140 mm/5,5 in

Shop poster a poster for a quick comparison between old school and Whitelines! Instant understanding. 500 x700 mm/19,7 x 27,6 in ISBN: 978-91-86177-88-1

A5
148 x 210 mm, 5,83 x 8,27 in Total CO2: Zero! 0,17 kg kg CO2 compensated Diary 2010/11 a5 Art. nr. WL98 Dia10/11A5 ISBN: 978-91-86411-98-5 EAN: 7 350 035 900 985

Medium Display floor

42 x 150 x 50 cm 16,5 x 59,1 x 19,7 in ISBN: 978-91-86177-97-3 With this practical and clean lined floor stand in ecofriendly material you can display a chosen assortment of Whitelines products. Deep shelves for easy refill and access to the books, wheels for easy handling and placement in store. Also in large version. Large Display: 54 x 150 x 50 cm, 21,3 x 59,1 x 19,7 inch. ISBN: 978-91-86177-98-0

small Display counter

42 x 58 x 46 cm 16,5 x 22,8 x 18,1 in ISBN: 978-91-86177-96-6 In the series of displays from Whitelines this table/counter display offers a smaller alternative when the floor space isnt big enough.

DISPLAy

A6
105 x 148 mm, 4,13 x 5,71 in Total CO2: Zero! 0,17 kg kg CO2 compensated Diary 2010/11 a6 Art. nr. WL99 Dia10/11A6 ISBN: 978-91-86411-99-2 EAN: 7 350 035 900 992

Whitelines CUStoM EDItIonS

how do we produce your custom edition?
Your corporate Profile
1. You discuss your ideas with our art director and supply us with your brand manual.

PrESS AND tEStImoNIALS!

Papers & Magazines

Initial design briefing Design process

2. We design a proof for your approval, or alternatively, you take care of the design process.

5. Whitelines offers cost effective distribution to most countries and warehousing on request.

Distribution & warehousing

Test prints
3. We supply a test print for your approval.

Production
BIBA France august 2009 New York Magazine USA march 2009 Metropolis Magazine USA, June 2009 Elle Interir Sweden, March 2009

4. Your products are produced in Sweden at our carefully chosen printers which offers not only the finest quality products but also the best environmental practices. All products are produced from CO2 neutral paper.

Blogs

tV

Whitelines Custom Editions are a great marketing tool that can showcase your brand as well as a commitment to the environment and design. Custom edition options are limitless, each edition is developed to meet your organizations specific needs. We will work with you to determine the cover, logo, binding, and size that best represents your brand.

the unique Whitelines concept offers great possibilities to enhance your corporate profile with your own corporate colour as main background. Also, the toned background makes a perfect backdrop for displaying your logo or corporate message on each page!

Sweden. Whitelines Custom editions are normally produced from a minimum volume of 1000 units. Unit costs drop fast with higher volumes.

Zero Carbon emission

All Whitelines products, including Custom Editions, are offset from already very low initial emissions into Zero Carbon footprint. (made through www.uwab.se) Let us know your ideas and discuss volumes and design, and well get back with an offer.

hicks design,

October 2009 hicksdesign.co.uk/journal

Formats and products

Any format is possible. Its nevertheless faster and better priced if its any of Whitelines standard formats.

Design and emphasized Profile

Our design team in Stockholm will work according to your specifications and help you, from idea, via digital dummies to physical dummies, all the way to original. Worth mentioning is that

Production
All Whitelines products are manufactured in

coolhunting,

June 2009 www.coolhunting.com

Reuters news Agency, august 2009, http://www.reuters.com/news/video?videoId=110058

examples

ecopreneurist,

April 2009 ecopreneurist.com

Whitelines AB is based in Stockholm, Sweden. For information about resellers, contacts or other references about Whitelines we recommend you to visit our website! Royal Institute of
techonology Exampaper

Swedbank
Conference pad

Scandic Hotel
Soft Cover book

Audi Team
Hard Bound book

www.whitelines.se Ps. You can also find us at Facebook & Twitter! Ds.

Whitelines pRoDUCt StRAtEGY

In ShORt. All Whitelines products have been rather pricy.

This has been a consequence of our strict environmental and production quality requirements and it has meant that Whitelines has been positioned at the upper medium segment of the market.

We have now made structural changes (for example more in house production) which allow us to adjust the price levels dramatically for some products. We have also learned that certain products need to be a bit more expensive if we want to keep the quality. (The most important change is probably that our bestselling product Wire will be priced substantially lower!) These structural changes and the introduction of several new lines in the range now enable us to present a brand new product strategy.

price level/ Segment

Exclusive, lifestyle, design and precious ideas.

Students, work place and many ideas.

BeFORe

nOW

WhIteLIneS StORY Whitelines was founded in January 2006 by three friends in Stockholm with one ambition: to make a contribution to a better world, no matter how small. The means to this end was a simple but very effective idea a new kind of writing paper which, through its remarkable clarity, could support everyones writing, drawing and thinking. Why not take one of the mainstays of everyday life and improve it? Whitelines is today based in Stockholm, Sweden, working to support your ideas for the future.

www.whitelines.se info@whitelines.se Kungstensgatan 28 B 113 57 Stockholm sWeden Tel +46 (0) 8 612 53 00 Fax +46 (0) 8 612 53 04

This catalogue emits 0,05 kg CO2.