Dawn Heather Roberts 100 Jay Street, 4J Brooklyn, NY 11201 (845) 802-3374 dr118dfcc@westpost.

net Overview Media and Entertainment Marketing professional, experienced in Digital Strategy, Partnership Marketing, Management & Business Development. A detail oriented sel f-starter with the ability to multi-task and deliver in a fast paced environment . Expertise in retail and entertainment sectors. Experience Kinetic Worldwide New York City, NY (2010) Director, Marketing & Insight *Wrote, edited and published monthly market research and white papers *Crafted and executed on annual PR/Marketing Strategy for business *Worked with C level executives on media training *Sought opportunities for business & executives to receive increased press v isibility *Managed staff of Research and Marketing Managers and Graphic Designers *Collaborated with Directors of all SBU's to create clear communication and deve lop synergies *Oversaw departmental budget and P & L statement *Created sales and marketing materials for business development to utilize in pi tches *Attended client meetings to elaborate on Marketing Research and Branding Envision Media Solutions New York City, NY (2005-2010) Managing Director, Marketing Solutions * Negotiated revenue-generating strategic partnerships and sponsorships on behal f of record labels and distribution groups. Partners included Apple, Microsoft, Origins, Cingular, Urban Outfitters, Volkswa gen & Heineken. * Wrote Case Studies to support online marketing and advertising campaigns * Worked on behalf of music artists to secure sponsorships to underwrite touring activities * Developed successful marketing solutions for emerging and established brands, products and services. * Creatively utilized Web 2.0 strategies to create compelling and relevant messa ges for targeted demographic segments * Maximized use of SEO, SEM and email marketing to significantly build client da tabases. * Created viral marketing campaigns to build digital brand portfolios. Tactics i ncluded email blasts, IM's, text messaging, blogs, vlogs, social networking site s & user generated content * Utilized deep experience in both qualitative and quantitative research to crea te account-winning presentations and case studies * Responded to RFP's * Created Budgets and sales forecasts * Launched new products, repositioned existing brands, breathing new excitement into established brand propositions * Developed lifestyle-marketing programs for music artists and DVD releases, cre ating promotional events to support branding.

* Oversaw graphic design teams for point of purchase retail and digital sales as sets * Operated as liaison between clients and Advertising/PR firms * Hired, trained and activated field marketing staff of 20-100 individuals Warner Music Group New York City, NY (2003-2004) National Director of Marketing * Developed marketing initiatives for emerging and legacy music artists * Managed brand functional teams, budgets and promotional asset development * Acquired digital music content and negotiated partnership deals with brands, r etailers and franchises * Collaborated with Senior Management to create Partnership Marketing pitches * Directed activities of national field marketing organization (90 staff members ) * Created regional promotions which resulted in significant sales increases for developing brands * Managed P&L responsibility over $18,000,000 in media buying funds * Promoted artists/brands via print, online and WAP advertising * Successfully distributed exclusive content via mobile location-based services and online channels * Led planning teams to reposition brands, create release calendars and continui ty programs * Managed Creative Director and team of three junior designers in brand building and extensions * Maximized ROI on merchandising and advertising programs, saving over $500,000. 00 in 2003 Universal Music Group Internet Assets Los Angeles, CA (2002-2003) (mp3.com, emusic.com, rollingstone.com) Senior Director Strategic Marketing * Primary liaison for Universal Internet assets division, including mp3.com, emu sic.com, rollingstone.com and getmusic.com. * Restructured Partnership Marketing Department for Universal Music Group (Inter net assets division) * Sought & acquired content and partnership deals with record labels and other r elated businesses * Acted as divisional "ambassador" to Universal business units for cross-platfor m activities * Evaluated site metrics daily, making appropriate adjustments to placement, mer chandising and advertising buys * Conducted and presented results of primary research projects to C level manage ment, outlining potential courses of action * Developed brand strategy for establishing VU Net websites with relevant demogr aphics and segments * Responded to RFP's and created systems which empowered Account Executives to c reate preliminary proposals themselves * Reported weekly on metric analysis for discussion and strategy adjustment * Implemented creative platforms for sales organization to take to market * Redesigned and launched "advertise With Us ' sections of mp3, rollingstone.com and emusic.com * Wrote case studies detailing success stories featuring digital marketing and a dvertising * Managed Partnership Marketing activities for Division Negotiated deal with Cha se Visa, bringing in revenues of $5,000,000

Virgin Entertainment Group, Los Angeles, CA (2000-2002) Vice President Marketing, North America * Developed and executed strategic, tactical and branding objectives for music & home entertainment retailer /website * Pursued and negotiated revenue generating Partnership and Integrated Marketing programs (Closed 40M program with major financial services provider) * Created exclusive content for website and syndication licensing * Managed Advertising and PR agency relationships, oversaw creation of all brand ing assets * Directed production of print, radio and television advertising. Created concep ts for 8 national campaigns per month * Developed strategy for college touring program featuring developing artists fr om record labels * Created strategic platform for Partnership Marketing activities * Managed all major strategic partner relationships * Determined which sponsorships Virgin Entertainment would participate in * Established brand development and extension strategy for North America * Created annual marketing plan, collaborated on creation of five-year strategy for business * Executed, summarized & presented marketing research to staff and C level manag ement * Researched, evaluated and made recommendations regarding CRM and continuity pr ograms * Created and managed annual departmental budget, increased profit by 34% * Project managed creation of RFP for Virgin Entertainment Group. Made choice of 5 Agencies to grant audience * Collaborated with International marketing counterparts to create cohesive glob al campaign messaging * Increased ROI for marketing expenditures by 68% in first year * Received creative award for advertising campaigns in 2001 from National Associ ation of Record Merchandisers Universal Music Group (1993-2000) Universal City, CA Director Partnership/Retail Marketing * Established first Partnership Marketing division for Universal Music and Video Distribution * Created, developed and executed Integrated Partnership Marketing platforms inv olving brands and music artists * Produced and implemented marketing and sales promotions with top 10 customers of Universal Music & Video Distribution * Acted as Project manager for all Promotional and Partnership programs * Managed corporate relationships for music division; worked actively on cross-b usiness asset management * Partners included Coca Cola, Gatorade, Alamo, Kodak, Toyota and Discover Card * Maximized sales while leveraging marketing spends of retail and corporate part ners * National programs created with partners including Borders, Barnes & Noble, Wal Mart, FYE, Amazon and itunes * Created over $11,000,000 in revenue and media value in year one Other positions held at Universal/PolyGram Western Regional Marketing Manager Senior Account Executive PolyGram Video Regional Sales Manager Education (1996-1998) (1995-1996) (1993-1995)

University of Colorado, Boulder Colorado, BA Journalism Claremont Graduate School, Drucker Center for Graduate Management MBA (1993-199 6) Certificates Time Management Team Building Maximizing ROI on Sponsorships Employee Evaluation & Review Best Practices in SEO Associations Mu Kappa Tau (Marketing Honor Society) National Association of Recording Arts & Sciences Women In Advertising Association of Strategic Marketing Professionals