KRISTIAN W. HOLMBERG 5641 Fox Run, Saline, MI 48176 - Home: 734-944-0313 - Cell: 734-646-6125 - kh114 c702@westpost.

net DIRECTOR OF SALES EXECUTIVE PROFILE Dynamic, forward-thinking executive with an exemplary record of leading national and regional sales for small and mid-sized global companies. Recognized for vis ionary leadership in spearheading the turnaround of under-performing sales organ izations to generate multi-million dollar revenue increases and grow sales in a declining market. Accomplished motivator in building and leading award winning teams that function synergistically, as well as identifying and retaining top ta lent. An innovator in developing strategic sales initiatives that maximize prof itability, expand and grow market share, and optimize account retention. Highly skilled in developing effective systems and processes that drive sales productio n. Academic credentials include a Master of Arts in Psychology. NOTABLE CONTRIBUTIONS - Increased sales 53% over previous year and more than doubled previous year's n et new customers, while working with the CPMRC division of Elsevier, a medical i nformation technology company. - Grew sales from $7M to $24M in less than a 3 year period while working with Pr oQuest, an information research company. This was accomplished through reorgani zation, application of processes, and new innovative customer selling techniques . - Received numerous awards throughout entire career for directing sales teams in overachieving their sales quotas and for own personal sales accomplishments. - Restructured existing compensation plans and incentive programs for sales team s, driving revenues by up to 40% for 3 different healthcare technology companies . CORE LEADERSHIP COMPETENCIES Executive Level Selling of Software & Information Technology - P&L Management/Mu lti-Million Dollar Revenue Responsibility - Developing & Executing Sales Process es - Establishing Distributor Partnerships & Strategic Alliances - Creating Sal es Strategies for Numerous Market Segments Across Multiple Channels - Territory Planning - Developing New Sales & Growing Existing Accounts - Consultative & So lution Selling - Forecasting & Business Planning - Coaching & Counseling - Trade Shows - Delivering Numerous Sales Training Seminars PROFESSIONAL EXPERIENCE ELSEVIER, New York, NY: A global company headquartered in Amsterdam, employing m ore than 7,000 people in 24 countries. Elsevier is the world's leading provider of science and health information. Executive Sales Director, CPMRC 2009-2011 Led North American Sales efforts for the CPM Resource Center division of Elsevie r. Led and managed a National Sales team of 7 direct reports across all 50 state s and Canada. Led and managed content and software sales for Healthcare market w ith Point of Care Solutions. Accountable for P&L, quota management of up to $20M . Developed and implemented a Sales Organization in a division that had low reve nues and sales production, and decreased profitability. - Created a culture of sustained sales organizational structure. Recruited, hire d and developed National sales team across multiple sales regions. Developed key

processes and structures to promote an increase of 53% of year over year growth as well as doubling net new customers year over year. PROQUEST, Ann Arbor, MI: An information partner creating indispensable research solutions that connect people and information (annual business revenues of $400M ). National Sales Director, 2003 - 2009 Managed United States content and software sales for several vertical markets. A ccountable for P&L, expense budgets of up to $4M, and quota management of up to $60M. Lead up to five direct and up to 35 indirect reports. Directly managed na tional medium-sized software and content sales teams concurrently. Provided gui dance and coaching in the development of new accounts and renewal accounts in th e healthcare, public, academic, government, and other specialty markets. Took ov er an organization with an underperforming sales force, low revenues and sales p roduction, and decreased profitability. - Turned around underperforming sales force to produce over 56% sales growth ($7 M in revenue to over $24M) in the first three years and to generate consistent d ouble digit growth in following years in the healthcare space. This was accompli shed by restructuring an existing staff, implementing new organizational and sal es processes, creating fundamental foundations, eliminating under-performing sal es associates, and implementing key processes to modernize and standardize team production levels. - Held leadership role in decision making for the implementation of two sales CR M enterprise systems. - Streamlined approach for upper level sales projections by creating numerous ne w sales forecasting guidelines. - Created, implemented, and managed several incentive programs, which drove quar terly and annual sales by up to 50% over regional targets. - Created growth programs, which grew pipeline by an additional 35% per quarter. - Collaborated with Human Resources groups to develop a Tiered Account Executive program, which promoted not only individual and team performance within a given year, but also promoted Account Executive key talent retention with eventual pr ogression into higher level positions. UNIVERSITY OF PITTSBURGH MEDICAL CENTER (UPMC) / ASKESIS DEVELOPMENT GROUP, Pitt sburgh, PA: Askesis Development Group, a division of the University of Pittsburg h Medical center (UPMC), innovates, develops, and implements premiere software s olutions from a deep understanding of the healthcare industry. A division of UPM C, UPMC generates over $2B in annual revenue. Midwest Regional Director of Sales, 2000- 2003 Directed sales staff in driving sales of enterprise-wide healthcare software thr ough prospecting, presenting, negotiating, and closing sales with medium to larg e medical clinics and hospitals. Managed quota of up to $5M. Developed strategi c partnerships with related organizations and implemented quarterly business pla ns. Responsible for national communication, presentation, and education within the behavioral health industry in North America. Led five direct reports. Took over an organization with a small sales force, which was deficient in understan ding the industry and generated limited sales production. - Led national efforts of sales force and increased sales by 125% by securing 10 key accounts in the first year. Worked with individual sales associates to crea te understanding of customer organizational workflow and enable them to identify key market issues addressed through the use of company products. - Grew sales force to a national level with regionally based account executives. Created a national sales team with core support offered through the corporate o ffice. Delivered multiple sales trainings on presentation and educational style. - Developed a successful compensation model that facilitated revenue growth by s

howcasing sales executive upward progression in creating achievement levels thro ughout a given year. - Played a leadership role in creating two key partnerships with outside vendors , which enabled a higher level of product functionality. CENTROMINE, INC., Ann Arbor, MI: An Internet based software provider of a revolu tionary "Software as a Service" (SaaS) model of a Patient Management and Billing System for the healthcare industry. Centromine specialized in creating a Web br owser application designed specifically for the needs of healthcare organization s. National Accounts Executive, 1998- 2000 Responsible for annual quota management of $1.5M. Developed and delivered detail ed presentations on Healthcare Internet Technology to potential clients. Conduct ed client needs assessments. Directed clients and other sales staff throughout t he entire sales process. - Ranked #1 in company sales for two consecutive years. Sold multiple multi-dist rict sales totaling more than $2M on a per member/per month sales model. - Created "pre-sales" division, which included a demonstration and presentation team. - Led presentation efforts for more than 100 RFP's nationwide. - Served as key player in assisting company in securing more than $11M in outsid e venture capital funding. PRIOR EMPLOYMENT: Community Mental Health Authority, Howell, Michigan - Program Therapist/Intervention Team Coordinator, 1996 - 1998; Rainbow Rehabilitation Ce nters, Ypsilanti, Michigan - Director of Facility Operations, 1993 - 1997; Brig hton Hospital, Brighton, Michigan - Adolescent Substance Abuse Therapist, 1997 1999 EDUCATION University Of Detroit Mercy, Master of Arts, Counseling Psychology Eastern Michigan University, Bachelor of Science, Psychology