Professional Documents
Culture Documents
com/in/taywilbanks CREATIVE SERVICES MANAGEMENT PROFESSIONAL Corporate Communications Print & Interactive Production Management Photo/Video/Animation Shoot Production Brand Development International & Domestic Vendor Relations Intra-Departmental Coordination PROFESSIONAL PROFILE Top-Flight Management Brand Personification & Building Innovative Marketing Communications Business Development Programs Expert Creative Design Interpersonal & Collaborative Skills Project Management Fiscal Accountability Outstanding Cross-Industry Skills Solid Planning & Organization Skills Superior Presentation Ability Passion For Excellence Proven skills in developing high-impact marketing messages on meager budget Innovative in communicating sophisticated corporate message Contagious Enthusiasm Strong ability to think outside of the box Tenacious & Resourceful Experienced in Adobe Creative Suite/Microsoft Office/Creative Manager/Clients & Profits Art Institute of Fort Lauderdale, 1997 AA, Visual Communications CAREER HISTORY Everest College, Phoenix AZ 2009-2010 Externship Coordinator Supervised Medical Assistant and Medical Insurance Billing and Coding students t o fulfill externship training in compliance with accreditation, company policy a nd all related regulations. Facilitated student's transition from classroom experience to externship and gra duation. Maintained contact with local employers to coordinate externship opport unities. Tracked attendance and ensured all extern assignments were completed pe r program standards and regulatory requirements. Conducted monthly structured ex ternship orientation programs. Submitted weekly reports that detailed externship attendance for 100+ students. Maintained weekly communications with externship site supervi sors and students. Selected Accomplishments Achieved extern-to-placement conversion percentage determined by College Preside nt and Division Six Degrees, Scottsdale AZ 2008 Director of Creative Services Studio Director for an advertising and sensory branding services company special izing in B2B and B2C marketing for a client base consisting of Fortune 500 pharm aceutical and hospitality companies.
Assigned creative talent internally and externally ensuring creative and strateg ic marketing objectives were aligned. Participated in discussions with internal stakeholders by providing recommendations on streamlining operations, attracting /retaining quality personnel, and implementing emerging technologies and content . Managed print, media and interactive projects; estimated project costs and rev iewed budget; established vendor relations; and oversaw color and print checks. Served as catalyst in implementing solution oriented thinking to challenges. Selected Accomplishments Conducted weekly Creative Director/Account Manager meeting addressing team dynam ics and project milestones, this effort resulted in developing strategies that e levated creative execution of projects Purchased new equipment to reduce project time in the studio by 12% Developed traffic procedures that resulted in time savings by 8% and increased p rofit margins by 5% The Sieb Organization, Phoenix AZ 2007-2008 Production Manager As the Production Manager for an international luxury real estate marketing firm , I directly reported to the principals of the agency, and managed the Creative Department.Implemented in-depth knowledge of experiential marketing and brand pe rsonification development; aligning creative product with targeted media and int egrated campaigns. Led team in translating objectives into strategies for sellin g based on analytical forecasting. Managed print and interactive projects, inclu ding estimating, budget review, product purchases, and press checks. Developed a ll outside vendors and suppliers. Oversaw production/coordination of photo and v ideo shoots, talent and interactive programming. Selected Accomplishments Facilitated weekly inter-departmental status meetings reviewing project developm ent, connecting Account Services on broad-based strategic alignment, this meetin g resulted with the firm implementing more efficient operation, and boosted prof it margin by 4% Managed tactical execution of in-progress projects, that saw department overhead decrease by 21% Negotiated cost savings for 3-day video shoot and 2-day photo/video shoot, resul ting in client savings of $76,000 Partnered with vendors to implement emerging technologies that resulted in a red uction of 33% for production costs Re-branded private, mountain golf community in Durango, CO including collateral/ sales materials, web site, print and TV advertisements. Campaign targeted over 1 0 million people with an increase of 78% traffic, 172% in web conversions, and 3 0% in property visitations AIR Marketing, Phoenix AZ 2003-2007 Creative Project Manager As the Creative Project Manager for an 11 person Creative Department, I directly managed 6 Production Artists and a Traffic Manager, to coordinate workflow with Account Services and Print Production Departments. I reported directly to the V P of Agency Services. Integrated intradepartmental workflow to manage project mi lestones and deadlines, as well as aligning marketing objectives. Provided short - and long-term account planning, assigning internal and external resources dict ated by budgets, deadlines, and SOW. Maximized efficiency to accommodate repetit ive projects requiring fast preparation for print and media vendors. Sought out
emerging technologies to increase profit margins and sustainability throughout c ampaigns. Selected Accomplishments Executed fluid workflow, ensuring consistency and adherence to brand standards, that saw a reduction of rework and production mistakes by an average of 65% Initiated and completed Digital Asset Management system; designed and implemente d nomenclature for digital work files and archive files Instituted daily agenda meetings with each Account Executive on individual basis to plan work for studio, and resulted in reduced production time and extraneous communication between staff McMurry, Phoenix AZ 2002-2003 Print Preparation Specialist I produced, corrected and quality checked electronic files for corporate magazin e publications that printed on a quarterly basis. I reported directly to the Pri nt Preparation Manger. Managed workflow for electronic files for nine magazine p ublications. Supervised image verification, color correction, magazine templatin g and PDF generation for commercial web printing. Coordinated intradepartmental time-lines and collaborated with Editorial and Creative departments Selected Accomplishments Implemented and coordinated production process for two new magazine launches; Am trak's Arrive magazine and The Ritz Carlton Hotel magazine Collaborated with Advertising Sales department to establish incoming ad processe s that ensured workable files were received from advertisers